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HUBUNGAN ANTARA PENGGUNAAN MAJALAH “SUAVE” DAN PEMENUHAN KEBUTUHAN INFORMASI PELANGGAN Catur Nugroho
LONTAR: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2015): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1103.141 KB) | DOI: 10.30656/lontar.v3i2.396

Abstract

This research entitled “The Relationship Between The Use of Suave Magazine and Fulfillment Information Needs of Customers”.The purpose of this research is to know the relationship between the use of Suave magazine consisting of the intensity of use, the contents of the information, the relationships of individual with the media content, and customers needs of information.  With the methods of correlational or eksplanation survey, in this study used the technique of descriptive data analysis and inferential through the hypothesis test of rank Spearman.While to determine the total sample,Slovin formula was used. There are two sources of data in the data collection, that is primary data obtained through poll by means of collecting respondents data magazine Sueve and secondary data obtained through observation and the study of literature.The population of this research is Suave magazine.  The theory of uses and gratifications used as the basic theories in this research used to analyze the use of components and component of media effect.Components include the use of media relations, kind of the contents and relationship with the contents that used as the main research. The component of the use of this media can be lowered into three elements, namely the amount of time used in various media, kind of the content being consumed, and the various relations between the individual consumer media with the content being consumed or with the media overall.  Theresearch results shows that there are significant relationship between the use of information Suave magazine and meeting the needs of customers. The analysis of this research is able to prove that the use of information Suave magazine can meet the needs of customers, this means that the higher the use of Suave magazine, the higher the meeting the needs of customers information.Meeting the needs of customers to improve information, Suave magazine suggested to more innovative in displaying the content of information. Keywords : use, magazine, uses and gratifications, needs, information.
Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising Zalfa Qathrunnada; Catur Nugroho
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6167

Abstract

The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed
Media Agenda on Yogyakarta Sultanate Succession Nasionalita, Kharisma; Nugroho, Catur
Jurnal Kajian Jurnalisme Vol 4, No 1 (2020): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v4i1.24071

Abstract

Yogyakarta is a province with special status in Indonesia, bound by unique local political rules. According to The Mandate of Law Number 13 of 2012 concerning the Privileges of Yogyakarta, the position of Governor and Deputy Governor must be filled by the determined leaders of the palace. Yogyakarta's local politics went under the spotlight when Sultan Hamengku Buwono crowned his eldest daughter to be the successor to the palace's leadership in his Sabdatama (Kings Order). National regulation does not mention the gender of the Governor and Deputy Governor while in the internal court of the Yogyakarta palace, the position of a leader must be occupied by men. The issue gained intensive national media attention throughout March-May 2015, particularly by Kompas, Republika, and Kedaulatan Rakyat. This research aims to measure the media agenda related to the issue of the Sultanate succession on three selected newspapers. Through the quantitative content analysis method, this research dissects how the media places and emphasizes this issue. The purpose of this research is to identify how issues are prioritized through news content.  There are 62 news articles selected from the period March-May 2015. The result of the research shows that all media emphasizes the Sultanate issue in different ways.  There is a distinction between the local newspaper Kedaulatan Rakyat and the national newspaper (KOMPAS and Republika). The local newspaper put monarchy issue in the second rank while the national newspaper set constitutional issues such as the polemic prerequisite of Yogyakarta Governor and Deputy Governor in second place.
Beauty Culture and Self-Commodification: Analysis of Visual Communication In Digital Content on Tiktok Social Media Dinda Sela Aditia; Catur Nugroho
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.297

Abstract

This study aims to describe the following variables: (1) digital technology adoption, (2) business resilience, (3) women’s empowerment, and (4) financial literacy, and to analyze the effect of digital technology adoption on business resilience mediated by women’s empowerment and moderated by financial literacy. The research employed a quantitative explanatory design with structural model analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through an online questionnaire (Google Form). The population consisted of 1,556 women entrepreneurs who own Micro and Small Industry (MSI) units in the food subsector, with 359 respondents selected using proportionate allocation sampling and located in Tasikmalaya, Sukabumi, Bogor, and Bandung. The findings indicate that the level of digital technology adoption among women entrepreneurs is in the very high category, while business resilience, women’s empowerment, and financial literacy are in the high category with potential for further improvement. Digital technology adoption has a positive effect on business resilience and women’s empowerment, implying that higher levels of technology adoption are associated with stronger business resilience and greater women’s empowerment. Women’s empowerment also positively affects business resilience and mediates the relationship between digital technology adoption and business resilience. In addition, higher financial literacy strengthens the effect of digital technology adoption on business resilience, thus functioning as an enhancing moderator in this relationship. The results imply that strengthening business resilience among women entrepreneurs can be achieved by enhancing digital technology–based resources and strategies, integrated with women’s empowerment as a mediating mechanism and financial literacy as a moderating capability for the strategic use of digital technology. Practically, the findings underscore the importance of advanced training programs and an integrated digital ecosystem to reinforce digital technology adoption, women’s empowerment, and financial literacy, while simultaneously building a collaborative ecosystem and continuous interventions focused on sustainable business resilience.
Bridging Languages and Faith: A Pictorial Approach to Teaching Basic Islam to Bilingual Children Muhamad Khairul Zakaria; Wan Nurhafeza Wan Salam; Mohammad Aizat Basir; Alyani Ayub; Mohd Zulkanain Mamat; Abdul Mutalib Embong; Noor Azida Ab Wahab; Muhammad Mursyid Mohd Zaini; Nur Azlina Md. Aris; Catur Nugroho; Juliani Hussain; Md Khairil Hafizi Muhamad; Kais Amir Kadhim
Journal of Research in Education and Pedagogy Vol. 3 No. 1 (2026): Journal of Research in Education and Pedagogy
Publisher : Scientia Publica Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70232/jrep.v3i1.133

Abstract

Bilingual children often encounter greater challenges in school than their monolingual peers, particularly when dealing with abstract concepts and religious education. Teaching the fundamentals of Islam in English is difficult due to the limited availability of locally relevant resources. To address this gap, “My First Handbook of Islam” was developed through four stages involving Islamic scholars, linguists, educators, and illustrators. The book was distributed to schools and Islamic centres, with 1,100 copies disseminated nationally and internationally. This study assessed bilingual children’s attitudes toward the book using a descriptive, quantitative, cross-sectional survey. A total of 104 bilingual children aged 10 to 12 participated, recruited through convenience sampling with parental consent. The instrument consisted of structured questionnaire items (5-point Likert scale), covering vocabulary, comprehension, engagement, sharing, and motivation. The tool achieved good internal reliability (Cronbach’s alpha = 0.82). Data were collected through paper-based surveys, supervised in classrooms after guided reading sessions, and analysed using SPSS v27. Descriptive statistics (frequency, percentage, mean) were applied, with interpretation guided by mean scales. Findings showed that students unanimously valued the book, reporting improved vocabulary acquisition, enthusiasm for Islamic knowledge, and enjoyment of illustrations. The pictorial approach bridged language gaps, reduced cognitive load, and increased engagement through culturally relevant visuals. The book was also used for sharing knowledge with siblings, peers, and teachers, though less so with parents due to language mismatches. The study concludes that pictorial Islamic texts are effective for bilingual learning and can be further enhanced through integration into digital formats such as interactive e-books and mobile apps. Implications are drawn for teachers, parents, curriculum designers, and Islamic educational institutions, especially in multicultural settings.
Discourse Fragmentation of Pesta Babi Documentary Audiences: A Social Network Analysis on YouTube Syah, Ady Adnan; Yusanto, Freddy; Nugroho, Catur
International Journal of Media and Communication Research Vol. 7 No. 2 (2026): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v7i2.28865

Abstract

The screening of the documentary film Pesta Babi: Kolonialisme di Zaman Kita (Pig Feast: Colonialism in Our Time) on YouTube in May 2026 triggered thousands of comments from viewers across Indonesia. This study analyzes how conversation patterns formed in the comment section, and specifically whether they constituted a balanced discussion space or instead became fragmented into groups that did not engage in dialogue with one another. Using Social Network Analysis (SNA) through YouTube Data Tools (YTDT) and Gephi, data from 28,328 comments and 5,525 user interactions were mapped into a visual network. The results reveal a very sparse network (density 0.01), divided into 41 disconnected components, with 50 discourse clusters and a modularity score of 0.472. All five of the largest clusters exclusively represented pro-film and pro-Papua discourse, and not a single cluster was found that consistently supported government policy. Even an account that self-identified as a member of the Indonesian National Armed Forces (TNI) confirmed the film's truthfulness. Although discourse fragmentation in digital public spheres has been widely studied, no prior research has applied SNA to YouTube comments of indigenous rights documentary films in Indonesia. These findings are interpreted through Habermas's public sphere theory. Rather than serving as an arena for rational and balanced discussion, the YouTube comment section of the Pesta Babi film instead reveals discourse fragmentation that is ideologically consolidated, a condition the researchers characterize as a deliberative illusion.
Digital Activism: The Utilisation of Social Media Instagram @pulihkanjakarta in Campaigning for Environmental Issues Dita Isnata; Catur Nugroho
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1064

Abstract

Abstract Environmental issues have become one of the most pressing global challenges over the past decade. Recognising the tremendous development of digitalisation today, WALHI Jakarta also uses new media in campaigning for environmental issues that arise, especially in the DKI Jakarta area. With the background mentioned above, the purpose of this research is to find out how WALHI Jakarta's communication strategy in campaigning environmental issues, how WALHI Jakarta uses social media in campaigning environmental issues and digital activism carried out by WALHI Jakarta in campaigning environmental issues. WALHI Jakarta campaigns on environmental issues through fact-finding, planning, action implementation and evaluation. Through Instagram @pulihkanjakarta, they spread fast and diverse information, involve affected communities, and combine physical action with digital technology. This research is also expected to be a scientific literature in future research related to organisational communication strategies, especially in the use of Instagram social media.
Critical Digital Media Literacy as Core Competence in Communication Education: Evidence from a Blended Learning Case Study Clara Novita Anggraini; Akhmadi Akhmadi; Catur Nugroho
Jurnal Riset Komunikasi (JURKOM) Vol. 9 No. 1 (2026): February 2026
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v9i1.1603

Abstract

Enhancing digital literacy has become a national priority in Indonesia; however, university students still demonstrate limited critical competencies in analyzing, comparing, and evaluating digital information. This study aims to examine how a blended learning model fosters critical digital media literacy within communication education. This research employed a qualitative approach using a best practice case study design focusing on high-achieving students. Data were collected through classroom observations, reflective assignments, and Focus Group Discussions (FGDs) involving 29 participants, and analyzed using thematic analysis. The findings indicate that blended learning facilitates students’ analytical reasoning, cross-platform comparative assessment, and systematic information evaluation. Students demonstrated strong abilities in verifying information credibility, identifying media bias, and reflecting on their own critical thinking processes. This study concludes that blended learning functions as an effective pedagogical space for cultivating higher-order critical digital media literacy competencies in communication students.  
Co-Authors Abdul Mutalib Embong Adlina Ghassani Ainun Soffani Aisyah Nurul Kusumastuti Akhmadi Akhmadi Alyani Ayub Aminuyati Amylia Meilani Annisa, Dennisa Teguh April Lia Hananto Aryanto, Dhanu Astari, Dewa Ayu Cistaning Astri Wulandari Atwal Arifin Azis Maulana Bambang Sunarto Bukhori, Rora Arviana Chairunnisa Widya Priastuty Christianto Richardus, Wisma Nugraha Cian Ramadhona Hassolthine Cistaning, Dewa Ayu Clara Novita Anggraini Deddy Prihadi Devi Tassya Tiara Anggreini Dewa Ayu Cistaning Dewa Ayu Cistaning Astari Dien Noviany Rahmatika Dinda Sela Aditia Dita Isnata Durahman, Dudung Eichler, Luiz Emanuela Athalia Famila Dwi Winati Febriansyah, Delfin Firman Pribadi Firman Pribadi Freddy Yusanto Gema Nusantara Bakry Ghema Ajis Saputra Habibi, Burhan Yusuf Hadi Purnama Hadiniyati, Ghina Handriyotopo Handriyotopo Hasan, Yassar Henny Yulianti Huda, Muhammad Chairul I Putu Handara Widya P Ilham Pria Kusuma Ilman Kadori Indra Hutami Irawan, Bei Harira Irfan Azis Fahrudin Jaka Waskita Jasmine Alya Pramesthi Juliani Hussain Justicia Chantika Kais Amir Kadhim Khairunnisa Khairunnisa Khairunnisa Kharisma Nasionalita Kristianto, Giovanny Bangun Kusuma, Ilham Pria Lestari, Dannisa Maulita Martha Tri Lestari Mastur Md Khairil Hafizi Muhamad Mekeng , Ambros Magnus Rudolf Meyrawati A, Octania MIFTAHOL ARIFIN, MIFTAHOL Miswadi Miswadi Moch Yunus Kholis Mochamad Afi Adani Moh Faidol Juddi Mohammad Aizat Basir Mohd Zulkanain Mamat Muchammad Wahyu Adiyanto Mufti Arief Arfiansyah Muhamad Khairul Zakaria Muhammad Mursyid Mohd Zaini Muhammad Ray Febriano Muna, Fatimath Muslihudin, Muslihudin Mutaqin, Yudha Ibnu Nabila Noor Qisthani Nastain, M Nastain, M. Nastain, Muhamad Ningrum, Ema Wahyu Noor Azida Ab Wahab Nova Nafisatul Maula Nugraha, Pulung Wicaksana Nugraha, Wisma Ch. R. Nuning Artati Nur Asma Robiatul Adawiyah Nur Azlina Md. Aris Octavia, Dilla Olivya Naldi Permata, Dela Cahyaning Praharto, YB Prasetya, Muhamad Anjas Prasodjo, Matias Pratama, Rifta Alifia Putra Pujiono, Bagong Putu Isma Saraswati Rahmayani, Audina Reformasi, Era Revina, Angelia Riad Sahara Rizca Haqqu Roro Retno Wulan Ruth Mei Ulina Malau Sandi, Kadia Saputra, Muhammad Ikhwani Saskita Anzelia Indrawati Shania Nurul Syarifa Silva, Tiago Silvina Novia Purwandari Soleman, Soleman Soni Sadono Sugeng Bayu Wahyono Sugeng Nugroho Sunoto, Noto Susanto, Noto Susilawati, Agnes Dwita Syah, Ady Adnan Syahid Abdullah Syilfa Fakhira Syilfa Fakhira Tambunan, William Jeans Tatik Harpawati Tenia Wahyuningrum Topik Mulyana Tukino, Tukino Ucuk Darusalam Wa Ode Suci Rahmayani Wan Nurhafeza Wan Salam Wibowo, Adi Kusna Wirakhmi, Ikit Netra Wulandari, Arieska Wulandari, Astri Yassar Hasan Yoga Walanda Caesareka Yoga Yogi Kurniawan Zalfa Qathrunnada Zein Hanni Pradana