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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Publikauma : Jurnal Administrasi Publik Universitas Medan Area Cetta: Jurnal Ilmu Pendidikan Scientific Journal of Reflection : Economic, Accounting, Management and Business IKRA-ITH EKONOMIKA Jurnal Abdi Insani Paulus Journal of Accounting (PJA) Pelita Masyarakat VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Arastirma ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Nasional Holistic Science Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Outline Journal of Management and Accounting EDUCTUM: Journal Research Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Journal of International Multidisciplinary Research Jurnal Ekonomi, Akuntansi dan Perpajakan Holistik Analisis Nexus Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Intelek Insan Cendikia Economic: Journal Economic and Business Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Manajemen Bisnis Digital Terkini Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Siregar, Zulkarnain
Universitas Negeri Medan
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Journal : EDUCTUM: Journal Research

 1 
Analysis of the influence of digital marketing and brand image on the sales conversion rate of Shopee at PT Radysa Dharma Abadi in Medan City Annisa Aulia Siregar; Zulkarnain Siregar
EDUCTUM: Journal Research Vol. 4 No. 6 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i6.1588

Abstract

This study aims to determine the effect of Digital Marketing and Brand Image on the sales conversion rate at Shopee PT. Radysa Dharma Abadi. This study uses a quantitative descriptive approach with multiple linear regression analysis techniques. Data analysis uses the SPSS version 22.0 program. The results of the analysis show that the variables of Digital Marketing and Brand Image have a positive and significant effect on the Sales Conversion Rate of Shopee at PT. Radysa Dharma Abadi. This is indicated by the Digital Marketing variable with a t-count value of 10,000, > t-table of 1.969, and a significant value of 0.000 <? (0.05). Meanwhile, the Brand Image variable also has a positive and significant effect on the Sales Conversion Rate of Shopee at PT. Radysa Dharma Abadi, with a t-count value of 5.798, t-table of 1.969, and a significance of 0.000 <? (0.05). Simultaneously, the results of the F test show that the Sig F value (0.000) < ? (0.05) and F count of 576.152 > F table of 3.03, which means that Digital Marketing and Brand Image together have a significant effect on the Shopee Sales Conversion Rate at PT. Radysa Dharma Abadi.
Co-Authors Agung Suharyanto Agustina Nainggolan Ahmad Zacky Nasution Al Faiz, Al Ana Rahmi Ana Rahmi Ananda Amelia Anastasya S, Aisyah Afifah Anggiani, Eka Anggreni Atmei Lubis Anita Br Saragih Annisa Aulia Siregar Aprilia Putri Liany Arta Yesaro Sinaga Berta Lipaini Manullang Boy Luisfigo Sinaga Christina Cessa Febyola Harianja Damanik, Yogi Prasetya Dedy Husrizal Syah, Dedy Husrizal Dedy Lazuardi Desi Melyanti br.Tarigan Dina Aulia Dina Rahmatul Hasanah Diningrat, Diky Setya Dwi Budiwiwaramulja Eko Wahyu Nugrahadi Elfi Damayanti Enjelina Lumbanraja Erika Ferawati Situmorang Fadila Saragi Fadilla, Siti Fahyed, Fadhil Al Faradilla, Ageng Jihan Fazira, Laila Erra Fitri, Anisa Ginting, Esti Julianita Ginting, Lukas Destria Putra Gita Kusuma Dewi Harahap Hafizi, Irfan Hamzah Isfahani Harahap, Andhika Ferdiansyah Haryadi - Hasiandra Simanjuntak Hasibuan, Ibnu Hafizh Hodriani Hodriani Hotma Liana Siagian Hutasuhut, Saidun Hutauruk, Naomi Ibnu Hafizh Hasibuan Ihdina Gustina Imamul Khaira Indah Permatasari Tambunan Isfahani, Hamzah Jannah, Raihanatul Jenny Lamlam Sihaloho Jeremy Marpaung Jizdan Ramadan Julian, T. Rendy Junaidi Junaidi Kabeakan, Siat Putri Khairani, Disa Khairiyah, Najmah Khairunnisa Khairunnisa Kharisma Nurbani Kodratullah, Muhammad Lintar Lingga, Nia Febriani Lubis, Muthiah Balqis Maceru Edwardo Hutagaol Malau, Grace Manik, Enjelia Manurung, Grace Silvia Marisa Angelica Marpaung, Jeremy Partogi Marsela Natalie Hutapea Maya Martiza Sari Mijy Swandi Tanjung Muhammad Haikal Munthe, Yeyen Aprilia Mutmainnah, Sri Nadila Putri Nadiva Adista Yulia Putri Nia Febriani Lingga Nitasari Lasma Uhur Sidebang Nur Julaiha Nurmala Berutu Nurul Habibah, Nurul Nutiwati Hulu Olsen Hildan Panjaitan, Rona A. P. Putri Salma Dinna Putri Sandrina Sitompul Putri Suci Yasa Putri, Nada Deliza Rahman, Haikal Rahmi, Anna Regina Emeninta br.Tarigan Rika Marsulina Pandiangan Rinalia Fauziah Br Manik Rizkillah, Ridho Rizky Idaman Telaumbanua Rizky Ramadhan Rosi Dearan S Lingga Ruly Manuel Nainggolan S, Khawarizmi Annadi Saidun Hutasuhut Saragih, Sindy Aliffiyah Septelina Purba Siahaan, Kevin Valensius Sianipar, Rosdintan Maria Melani Sianturi , Reni Marlina Silalahi, Samuel Barita Simalango, Nora Florentina Simanjuntak, Julius Wisesha Simanjuntak, Stephen Sinaga, Mhd. Fadillah Ilham Sinaga, Mulyati Patresia Sindi br.Sembiring Siregar, Nadhira Zahra Siregar, Susanti Sitindaon , Natanael Syafika, Syafika Syarifah Khalisa Adilla Tarigan, Nimia Eliani Br Tesalonika Simalango Tobing, David Lumban Wahyuni, Futri Wan Nova Listia Wan Ridha Khairuna Wanda Ariza Wiflihani Wiflihani Yumni, Raihanah Zahra, Atika Zebua, Ovan Krisadelman