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All Journal Al-Hijr: Journal of Adulearn World Journal International of Lingua and Technology Journal International Inspire Education Technology (JIIET) World Psychology Journal Markcount Finance Journal International Dakwah and Communication Lingeduca: Journal of Language and Education Studies International Journal of Educational Narratives Rechtsnormen Journal of Law Sharia Oikonomia Law Journal Journal Neosantara Hybrid Learning Journal Emerging Technologies in Education Journal of World Future Medicine, Health and Nursing Journal of Computer Science Advancements Journal of Noesantara Islamic Studies Journal of Moeslim Research Technik Journal of Selvicoltura Asean International Journal of Educatio Elementaria and Psychologia Research Psychologie, Orientation et Conseil Journal of Tecnologia Quantica Techno Agriculturae Studium of Research Journal of Social Entrepreneurship and Creative Technology
Jiao, Deng
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Journal : Journal Markcount Finance

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The Effectiveness of Content Marketing in Building Brand Awareness Wei, Zhang; Hina, Hermyn Benny; Jiao, Deng; Yudilestari, Eka Putri; Hamka, Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
Co-Authors Abdul Latief Arung Arafah Abdurrohman, Abdurrohman Aldina, Fauzi Alpian Jayadi, Alpian Amelia Hayati Anggra, Rangga Arifah, Ayunda Nur Artanty, Ary Asbath, Asbath Azahra, Yunisa Bradford, Snyder Chandra Halim Cheriani, Cheriani Desiana Desiana, Desiana Dewi Nusraningrum, Dewi Diana Sari Dwi Septiani Endah Fitriasari, Endah Fhirnanda, Ditha Yulia Gogor Christmass Setyawan Guilin, Xie Hamka Hamka, Hamka Hapzi Ali Hestiawan, Viralin Hidayatulloh, Asep Hilmiyati, Fitri Hina, Hermyn Benny Ibrahim, Ilyas Irianti , Evi Jie, Lie Jonathan, Bouyea Judijanto, Loso Karliena, Yayuk Kashino, Saijo Khaidir, Widya Khairat, Annisaul Khoirunnisa, Sri Wulan Bintang Lewar, Emanuel Suban Bala Lutfi Syafirullah M. Yunus Sudirman Mahfuz, Taufik Warman Meriyati Meriyati Mudinillah, Adam Muhamad Taufik Nur, Syamsuddin Nuralfin Anripa Nurisman, Husain Nurkomala, Siti Nurodin Usman Nurwijayanti Oktaria, Dhina Setyo Prasetio, Rachmat Puspitasari, Mariana Diah Putri, Lusiana Rahmadani R.Eriska Ginalita Dwi Putri Rabani, Salma Rahmi, Sri Nur Retno Sari Dewi, Retno Sari Rini Nuraini, Rini Riniati, Wa Ode Rumbouw, Nurlena Sarip, Mohamad Selvia , Devi Sela Eka Soulissa, Fatmhy F Sri Haryanto Sumianto Sumianto Supriyanti Supriyanti Susi Yusrianti, Susi Syamsu Rijal Tusi, Juandri Seprianto Ujuh Juhana Ulfa Fitriani Umasugi, M Taufan Vanchapo, Antonius Rino Vanessa, Grecia Adis Vera, Poupot Wardana, Billy Eka Werdyaningsih , Endang Widianingsih, Betti Xavier, Embrechts Xu, Shanshan Yakir, Julia Yuanyuan Wang, Yuanyuan Yudilestari, Eka Putri YUSUF, DIANA Zhang Wei Zou, Guijiao Zuliana, Zuliana