Article Per Year (5 Year)
p-Index From 2020 - 2025
6.196
P-Index
This Author published in this journals
All Journal JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Populer: Jurnal Penelitian Mahasiswa Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Kajian dan Penelitian Umum Al Fuadiy: Jurnal Hukum Keluarga Islam Jurnal Mahasiswa Kreatif Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal Innovation In Education Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya MERDEKA: Jurnal Ilmiah Multidisiplin Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen Bisnis Digital Terkini Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Dinamika Sosial dan Sains Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Arfian Suryasuciramdhan
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Bisnis Digital Terkini

 1 
Strategi Propaganda dalam Iklan Shopee Belanja Seru, Hidup Lebih Mudah Raden Dehana Balqis; Arfian Suryasuciramdhan; Vivi Valentine; Cecinia Siburian
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.594

Abstract

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.
Co-Authors Achmad Nashrudin Adinda Dwi Mulyani Agil Hari Agnestesia Maria Damanik Alaika Amaly Khaira Alif Dava Mahesa Alif Kusuma Wardana Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Anisa Nurbaiti Annisa Putria Racmawati April Laksana Aprilia Ningrum Ariani Galuh Ayu Nurmala Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Brizita Auliani Alwanda Budi Hermawan Cecinia Siburian Chitra Cahya Anggraeni Cindy Nurlaila deden deden Dela Afyani Della Meira Desti Aprilyani Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Hardianti Rukmanah Ehan Farhan Eka Susilawati Elok Kemala Motik Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fatimah Nisafitri Nurjanah Fauzan Azima Febriya Alinda Rahayu Fiqri Udayana Firdy Ahmad Fariji Fithrotul Kamilah Fitrianti, Rizqi fiwa, fiwasifi isyiya Galang Ramadhan Galuh Febriyanti Gandhes Lintang Pangestu Gisella Aisyah Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hasna Zhafira Helena Angelika Simbolon Herny Arya Ardiansyah Hocky Nis Kharisma Dewi Hurul Aini Ida Farida Ika Choirunnissa Ilham Arifin Imam Budiansyah Indra Bahari Saputra Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Istialdi Pratama Haris Ivan Aditia Putra Khansa Luqyana Meida Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lika Mulki Latief Lisna Febriyanti Sucitasari Lulu Budiani Hardiana M Farhan Hidayatullah Mario Maulana Maulana Yusuf Maya Meliasari meiby zulfikar Meylia Maulidina Muadz Alfayeed Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Farhan Hidayatullah Muhammad Salim Al Bana Muhammad Salim Al-bana Muhammad Satibi Mutiara Permana Nandito Nandito Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Faiza Neysa Tansia Haqi Ninda Ela Putri Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nuril Anwar Sutisna Nuril Ulia Salsa PUTRI HANDAYANI Qanitah Salma Raden Dehana Balqis Rahma Aniq Aulia Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Fisalsabila Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Riefky Al Farez Rini Sartika Risma Yanti Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany Sabrina Puspita Sari Sahrul Sodikin Setya Prihatining Tyas Shafira Dwiyanti Sharla Setyawati Silvia Putri Anggraeni Sisca Dwi Aprilia Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Suheti Suheti Suminah Suminah Tafana Destiana Larassetya Tri Utami USWATUN HASANAH Utari Mutiara Ayu Vina Lestari Vivi Valentine Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi