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Puspitaloka Mahadewi, Erlina
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Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia Asari, Asari; Puspitaloka Mahadewi, Erlina; Marti Ayu, Ira; Shorayasari, Susi
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.640

Abstract

The present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022.
The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia Puspitaloka Mahadewi, Erlina; Septyanto, Dihin; Reza Hilmy, Mohamad; Tamzil, Fachmi
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.756

Abstract

The present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemic
Application Of The Utmost Good Faith Principle In Life Insurance Business Management In Indonesia Ashri Maunah, Nur; Sunargo, Bambang; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.844

Abstract

The study focused on the purpose of this writing is to find out the application of the principle of utmost good faith in life insurance. The research method used in this study is to use data collection methods in library research or library research. In this literature study the author obtains the materials and library materials needed by studying books, writings, journal citations and statutory and legal products that are related to the subject matter according to topics in Indonesia so that it can be concluded that: first, legal principles in insurance coverage include insurable interest, utmost good faith, indemnity principle, subrogation principle, causaliteit principle, contribution principle, cause principle, follow of fortune. Second, the types of risk in insurance are pure and speculative risk, diversifiable and non-diversifiable risk, company risk, systemic risk, financial and non-financial risk, individual and group risk, static and dynamic risk. Third, the application of the principle of utmost good faith in life insurance is very important, because if there is submission of information and information that is incorrect, it can result in the insurance agreement being cancelle.
Coordination Of Benefit (COB) Program Development Analysis: A Case Study Of Healthcare Insurance In Indonesia Citrawati, Citrawati; Edy Suntoro, Eko; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.845

Abstract

The present study reports the first comprehensive study on the coordination of benefits program in healthcare insurance in Indonesia. Every individual Indonesian citizen who works is required to have health insurance as a fulfillment of the obligation to be physically and comprehensively healthy. Ownership of health insurance can be through government programs which are mandatory government policies for every employee or health insurance managed by the services of a commercial insurance company. So that every Indonesian employee or citizen generally has 2 health insurance memberships, one is commercial insurance and the other is mandatory insurance from the government, BPJS health insurance. The use of health insurance from commercial insurance is the first choice, while BPJS health insurance is used as a backup if the coverage limit on commercial insurance has expired. With limited coverage limits provided by private insurance based on premium payments for each class registered by the company, the government facilitates a program to use the benefits of the two health insurances simultaneously, known as the Coordination of Benefits between BPJS Health and commercial insurance. This study uses a qualitative method to analyze how far this program has progressed, as well as the development of an additional health insurance benefit program in Indonesia. The end goal of this research it can be concluded that highlighting the benefits of this program that can be maximized by health insurance participants, what obstacles are faced by participants, as well as health services when using the coordination of benefits program and its development in the future.
A Study of Managed Care Health System During Pandemic Ayu, Gebyar; Fermansyah, Hari; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.846

Abstract

The present study reports the comprehensive study on managed care during the pandemic, regarding to the cases of the covid-19 outbreak increased every day, even reaching 2,000 cases per day in Indonesia. The surge in the cost of handling covid-19 patients and delays in payment of covid-19 claims by the Indonesian Ministry of Health have worsened the situation and the handling of the quality of services by health service providers. For this reason, the role of managed care is needed in these conditions. The purpose of this study is to analyze and find out the pattern and course of managed care in Indonesia by comparing it with several countries that have also been infected with covid-19. This research method is a literature review study with an online database search strategy or search engine in the form of related research journals from the year 2020-2023. The results obtained by researchers are the lack of health human resources, medical devices and "pandemic fatigue" which are problems that contribute to the course of managed care in almost every region in Indonesia. The role of society and government policies affect the overall implementation of managed care programs. When the community complies with the policies that apply in the pandemic era and the government provides policies in collaboration with health experts. Managed care program one of prospective plan for Indonesia healthcare industry development in the future.
Knowledge Development About The History And Basic Principles Of Health Insurance Business In Indonesia Aprianti, Desi; ‘Aini, Qurotul; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.848

Abstract

The health insurance in Indonesia is something new for most Indonesians because the term health insurance itself, until now after the pandemic, has not become a word that is commonly understood. The understanding of what is called health insurance is still very varied so it is not surprising, for example, in the past, many people said that the Community Health Maintenance Guarantee (JPKM) in Indonesia was not health insurance but only the name was used without using the word insurance. The Indonesian population is generally a risk taker in terms of health and death. The economic condition of the Indonesian population from independence until now has been able to have a per capita income per year, which has not allowed the Indonesian population to set aside funds to buy health insurance or life insurance. Meanwhile, from the supply side, not many insurance companies offer health insurance products. The Indonesian government has been relatively slow in introducing the concept of insurance to the public through ease of licensing and legal certainty in the insurance business ordeveloping social health insurance for the wider community. This study uses a qualitative method that aims to analyze the relationship between the development of knowledge about the basic history of health insurance related to the basic principles of health insurance in Indonesia which is expected to increase knowledge about the history of health insurance and the basic principles of health insurance. The goal of this research is to find out things that can provide compensation for losses originating from ignorance of health insurance knowledge.
Factors Analysis Influencing on Demand for Private Health Insurance in Indonesia After Pandemic Putri Agustin, Sartika; Tunom, Sajun; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.898

Abstract

The study focused on the purpose of this writing is to find out the importance of today's health insurance such as protection for yourself and your family, by having health insurance you and your family will get health protection. If at any time you need treatment and medication, insurance will cover these needs. Sickness is an unexpected event that can happen to anyone, including yourself and your family. Therefore, with the protection you get from insurance, you will be calmer in living your life and not confused if you must spend large funds for medical needs. This study uses qualitative research methods, which are related to the subject and research informants. Private health insurance in Indonesia still has an important role to play in protecting individuals and families from the financial risks associated with health care costs. The demand for private health insurance is influenced by several complex and varied factors. An analysis of the factors affecting the demand for private health insurance in Indonesia will be important after the pandemic is over. Through a better understanding of these factors, the government and the private sector can make policy decisions in designing appropriate strategies to improve the accessibility, sustainability, and quality, of private health insurance.
The Effect of Celebrity Endorsement, Credibility, Attractiveness, and Trustworthiness on Product Purchase Intention with Mediation Perceived Quality Selvi, Selvi; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1410

Abstract

This study aims to analyze the influence of celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness on the purchase intention of Indonesian cosmetic products, with perceived quality as the mediating factor. The method used was a quantitative survey, collecting data through an online questionnaire from 150 respondents who use local cosmetic products residing in Jakarta Indonesia. Data analysis was conducted using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results showed that attractiveness, celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness had a positive and significant effect on purchase intention. Furthermore, perceived quality mediated the influence of all four independent variables on purchase intention. These findings indicate that perceived quality plays a significant role in bridging the influence of endorser characteristics on consumer purchase intention. This study is expected to provide theoretical contributions to the development of marketing literature, particularly regarding celebrity endorsements, and provide practical implications, for local cosmetic companies in designing effective promotional strategies to increase consumer purchase intention, with the market in Indonesia.
The Effect of Social Responsible Human Resource Management, Work Engagement Towads Employee Innovation Performance, with The Mediating of Person Organization-Fit In Companies Prawira Kautsar, Marza; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1411

Abstract

Human resource management oriented towards social responsibility increases competitiveness among companies in the civil engineering field, and attention to employee innovation performance is increasing. The purpose of this study is to examine the effect of human resource management on employee innovation performance, as well as the effect of human resource management on individual-organization fit, and human resource management on work engagement. It also examines the mediating effect of individual-organization fit. It also aims to provide a comprehensive understanding of how human resource management can improve employee innovation performance. Data was obtained through a g-form and using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with the help of the SmartPLS 4.0 application, with a total of 181 private employees from civil engineering consulting companies in Greater Jakarta as respondents. The results of this study indicate that Socially Responsible Human Resources, Individual and Organizational Fit, and Work Engagement have a significant impact on Employee Innovation Performance. The mediating role of Individual and Organizational Fit on Employee Innovation Performance also has a significant impact. Recommendations include expanding the respondent area and focusing more on civil engineering consultant employees in Indonesia, as well as paying attention to sampling methods that are more representative. This study has managerial implications, namely encouraging employees to improve employee innovation performance in companies.
Analisis Integrasi Sistem Informasi Rumah Sakit dan Elektronik Rekam Medik Sebagai Respon Terhadap Permenkes Nomor 24 Tahun 2022 Hilmy, Mohamad Reza; Dwi Putranto, Rahmat; Puspitaloka Mahadewi, Erlina; Setiawan, Ichwan; Shameela , Alika
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i1.63533

Abstract

Transformasi digital di sektor kesehatan Indonesia semakin diperkuat melalui penerbitan Permenkes Nomor 24 Tahun 2022 tentang Rekam Medis, yang mewajibkan seluruh fasilitas pelayanan kesehatan untuk mengimplementasikan Rekam Medis Elektronik (RME) dan mengintegrasikannya dengan Sistem Informasi Manajemen Rumah Sakit (SIMRS) serta platform nasional SATUSEHAT. Perubahan regulasi ini menuntut rumah sakit untuk meningkatkan interoperabilitas, efisiensi alur layanan, dan standarisasi data secara menyeluruh. Penelitian ini bertujuan untuk menganalisis secara mendalam proses integrasi SIMRS dan RME sebagai respons organisasi terhadap regulasi tersebut, serta mengidentifikasi faktor-faktor kunci yang mempengaruhi keberhasilan implementasi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui wawancara mendalam, observasi langsung, dan analisis dokumentasi pada rumah sakit yang sedang melaksanakan integrasi SIMRS–RME. Analisis dilakukan menggunakan teknik analisis tematik untuk mengidentifikasi pola-pola temuan yang berkaitan dengan kesiapan teknis, kebijakan, sumber daya manusia, dan tata kelola data. Hasil penelitian menunjukkan bahwa efektivitas integrasi sangat dipengaruhi oleh kesiapan infrastruktur TI, kualitas modul SIMRS, pemahaman SDM terhadap alur digital, dan tingkat kesesuaian sistem dengan standar interoperabilitas seperti HL7–FHIR. Penelitian juga menemukan bahwa sebagian besar hambatan muncul pada aspek kesenjangan kompetensi digital tenaga kesehatan, ketidaksiapan modul lama SIMRS, dan minimnya koordinasi antara rumah sakit dan vendor teknologi. Regulasi Permenkes 24/2022 terbukti menjadi katalis penting dalam percepatan transformasi digital, namun implementasinya membutuhkan pendekatan strategis, investasi berkelanjutan, serta penguatan tata kelola data dan keamanan informasi.
Co-Authors Adhasari, Gayatri Agus Firmansyah Agustina, Ariska Agustini, Purwanti Amnurokhim Malahade, Mohammad Anindhita Sekarsari, Ayu Aprianti, Desi Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Asri Baharsyah, Nurul Aura Prizi, Jeane Ayu, Gebyar Baransano, Karolina Basirah Mulya, Ainur Benny Aurixon, Tumpak Christine Saragih, Runggu Christine, Grace Citrawati, Citrawati Daru Asih Darwono, Darwono Destya Arini, Kartika Dickson, Dickson Dihin Septyanto Dita Rahadian, Dhimas Dormaida Silaban, Sondang Dudi Permana Dwi Muthashani, Femy Dwi Putranto, Rahmat Edy Suntoro, Eko Esther, Sonya Evehulisa Pinem, Sri Ewi, Yulidar Fachmi Tamzil Farkhanah, Anah Fermansyah, Hari Green Nego, Ingrid Handayani, Rani Harahap, Arman Harjanto Prabowo Hermawati, Siska Heryana, Ade Irawan, Budy Irfandi, Ahmad Iswara Sanantagraha, Arnastya Jumarno, Jumarno Kusumastuti Setianingrum, Evi Leslie Hendric Spits Warnars, Harco Liska Suspenny , Nurmiati Mandala Putra, Juniawan Maratis, Jerry Marti Ayu, Ira Maylia Ardini, Vita Meilindawaty Situmorang, Clara Mohamad Reza Hilmy Muchtadin, Muchtadin Muhamad Ikhsan Mulyo Wiharto Muniroh, Muniroh Mustajab, Fuad Nisa, Puspita Chairun Nismawati, Iis Novia Laras, Dewi Novita Novita Novita Savitri, Elfrida Nurhasanah, Imas Nurlestari, Astri Nurlianti, Ice Nurmawaty, Dwi Nurmiati Nurmiati Oktaviani Yustedjo, Dika Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Pantja Djati, Sundring Paramita Putri, Prima Parlindungan, Hotmada Prawira Kautsar, Marza Prayitno, Lukman Probo Astuti, Dewi Putri Agustin, Sartika Putri Iskandar, Olivia Putri Kencana, Yunita Rindy Al Fitry, Zulfa Rini Hastuti Rizki Agustin, Karina Rizky Perdana, Naufal Rizqi Yanuar Setyowati, Monica Rosnani, Neni Selvi Selvi Setiawan, Ichwan Sfenrianto, Sfenrianto Shameela , Alika Shorayasari, Susi Silviana Mustikawati, Intan Sopian, Arip Sriwahyuni Batubara, Wiwik Sujatmiko, Putih Sukardi Sukardi Sulatriningsih, Sri Sunardi, Didin Sunargo, Bambang Suryari Purnama Susanti Susanti Trinarsih, Trinarsih Tunom, Sajun Umaruzzaman, Umaruzzaman Veranica, Romauli Veza Azteria Wayamah , Cucu Widia Hadi, Ilma Widyadhari, Elysia Winarti, Syari Yulita, Hanna Yunita, Fina Zairil, Zairil ‘Aini, Qurotul