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All Journal Syntax Literate: Jurnal Ilmiah Indonesia International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service International Journal of Health and Pharmaceutical (IJHP)
Puspitaloka Mahadewi, Erlina
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The Influence of Green Marketing and Green Products on The Decision to Purchase Bottled Drinking Water With Brand Image as a Mediating Variable Admarianti, Ghina; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1418

Abstract

The purpose of this study was to determine the influence of green marketing and green products on purchasing decisions for bottled drinking water. This study used a quantitative survey method. The sample size was 160 respondents, who were bottled drinking water consumers living in Jakarta Indonesia. The sampling technique used was random sampling. Based on the results of the study, it can be concluded that green marketing and green products have a positive and significant influence on purchasing decisions. Furthermore, green marketing and green products have a positive influence on brand image. Based on the results of the study, it can be concluded that brand image has a significant influence on purchasing decisions. Furthermore, brand image can mediate the influence between green marketing and purchasing decisions, and brand image can also mediate the influence between green products and purchasing decisions. Based on the results of the study, it can be concluded that green products play a very important role in shaping brand image. Brand image was shown to have a positive and significant influence on purchase decisions, indicating that a positive brand image can increase consumer confidence in making purchasing decisions. The results of the mediation test indicate that brand image can mediate the influence of green marketing and green products on purchase decisions.
The Influence of Affective Commitment, Job Satisfaction and Job Stress, on Turnover Intention With Job Security as a Moderating Variable in Retail Employees Nur Anggraeni, Citra; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1419

Abstract

This study aims to analyze the influence of affective commitment, job satisfaction, and job stress on Turnover Intention, with Job Security as a moderating variable. This study uses a quantitative approach with a survey method. The research sample consisted of 184 permanent retail employees in the Greater Jakarta area. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that job satisfaction had a significant negative effect on Turnover Intention, so the second hypothesis (H2) was accepted. Job stress had a significant positive effect on Turnover Intention, so the third hypothesis (H3) was accepted. Affective commitment did not show a significant effect on Turnover Intention, so the first hypothesis (H1) was rejected. In testing the moderation effect, Job Security did not moderate the relationship between affective commitment and Turnover Intention, so the fourth hypothesis (H4) was rejected. Job Security was proven to moderate the relationship between job satisfaction and Turnover Intention, so the fifth hypothesis (H5) was accepted. Furthermore, job security was also shown to moderate the relationship between job stress and turnover intention, thus accepting the sixth hypothesis (H6). The findings of this study indicate that job satisfaction, job stress, and perceived job security play a significant role in shaping turnover intention. Practically, retail organizations need to consider psychological factors and job stability as part of their employee retention strategies
The Influence of Perception of Exploitation and Perception of Job Obtaining on The Welfare Through Job Satisfaction as a Mediating Variable Dwi Safitri, Ika; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1420

Abstract

This study aims to analyze the influence of perceived exploitation and perceived job security on the well-being of online motorcycle taxi drivers, with job satisfaction as a mediating variable. The development of the digital economy has given rise to new forms of platform-based employment relationships, such as those of online motorcycle taxi drivers. Algorithmic systems and partnership status create a paradox between flexibility and uncertainty that has the potential to impact worker well-being. This quantitative study employed a survey approach, targeting 240 active online motorcycle taxi drivers in the Greater Jakarta Indonesia area, who were selected through purposive sampling. The data was analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that perceived exploitation had a negative and significant effect on job satisfaction and well-being, while perceived job security had a positive and significant effect on job satisfaction and well-being. Job satisfaction also had a positive and significant effect on well-being and acted as a partial mediator in the relationship between perceived exploitation and perceived job security and well-being. These findings suggest that the well-being of online motorcycle taxi drivers is not only influenced by the pressures of platform-based work systems but is more strongly determined by the extent to which the work is perceived to provide benefits and fairness, as reflected in the level of job satisfaction.
The Influence of Infotainment Content, Remunerative Content, and Relational Content, on Purchase Intention Through Customer Engagement on Skincare Products on Social Media Wulandari, Rikha; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1421

Abstract

This study aims to analyze the influence of infotainment content, remunerative content, and relational content on purchase intention through customer engagement for Scarlett Whitening skincare products on TikTok social media. The development of the skincare industry in Indonesia has increased competition between brands, requiring companies to optimize their digital marketing strategies through social media. One important factor in digital marketing is selecting the type of content that can build consumer engagement and drive purchase intention. This study used a quantitative approach with a survey method. Data was collected through distributing online questionnaires to 254 respondents who were Scarlett Whitening consumers in the Greater Jakarta area. The sampling technique used purposive sampling with the criteria of respondents aged 18–35 years and having purchased Scarlett Whitening products. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.0 software. The results showed that infotainment content, remunerative content, and relational content had a significant effect on customer engagement. Furthermore, customer engagement has proven to have a significant effect on purchase intention. Testing the indirect effect shows that customer engagement mediates the relationship between infotainment content and relational content on purchase intention, but not the effect of remunerative content. This finding suggests that educational, entertaining, and relational content are more effective in building consumer engagement and driving purchase intention than incentive-based promotional content.
Co-Authors Adhasari, Gayatri Admarianti, Ghina Agus Firmansyah Agustina, Ariska Agustini, Purwanti Amnurokhim Malahade, Mohammad Anindhita Sekarsari, Ayu Aprianti, Desi Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Asri Baharsyah, Nurul Aura Prizi, Jeane Ayu Larasati Ayu, Gebyar Baransano, Karolina Basirah Mulya, Ainur Benny Aurixon, Tumpak Chrisafi, Astrid Christine Saragih, Runggu Christine, Grace Citrawati, Citrawati Daru Asih Darwono, Darwono Destya Arini, Kartika Dickson, Dickson Dihin Septyanto Dita Rahadian, Dhimas Dormaida Silaban, Sondang Dudi Permana Dwi Muthashani, Femy Dwi Putranto, Rahmat DWI SAFITRI, IKA Edy Suntoro, Eko Elistia, Elistia Esther, Sonya Evehulisa Pinem, Sri Ewi, Yulidar Fachmi Tamzil Farkhanah, Anah Fermansyah, Hari Green Nego, Ingrid Handayani, Rani Harahap, Arman Harjanto Prabowo Hermawati, Siska Heryana, Ade Irawan, Budy Irfandi, Ahmad Iswara Sanantagraha, Arnastya Jumarno, Jumarno Kusumastuti Setianingrum, Evi Leslie Hendric Spits Warnars, Harco Liska Suspenny , Nurmiati Mandala Putra, Juniawan Maratis, Jerry Marti Ayu, Ira Maylia Ardini, Vita Meilindawaty Situmorang, Clara Mohamad Reza Hilmy Muchtadin, Muchtadin Muhamad Ikhsan Mulyo Wiharto Muniroh, Muniroh Mustajab, Fuad Nisa, Puspita Chairun Nismawati, Iis Novia Laras, Dewi Novita Novita Novita Savitri, Elfrida Nur Anggraeni, Citra Nurhasanah, Imas Nurlestari, Astri Nurlianti, Ice Nurmawaty, Dwi Nurmiati Nurmiati Oktaviani Yustedjo, Dika Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Pantja Djati, Sundring Paramita Putri, Prima Parlindungan, Hotmada Prawira Kautsar, Marza Prayitno, Lukman Probo Astuti, Dewi Putri Agustin, Sartika Putri Iskandar, Olivia Putri Kencana, Yunita Rifqi Fadhlurrahman, Muhammad Rindy Al Fitry, Zulfa Rini Hastuti Rizki Agustin, Karina Rizky Perdana, Naufal Rizqi Yanuar Setyowati, Monica Rosnani, Neni Salomon, Sam Selvi Selvi Setiati, Ritta Setiawan, Ichwan Seto, Samudro Sfenrianto, Sfenrianto Shameela , Alika Shorayasari, Susi Silviana Mustikawati, Intan Sopian, Arip Sriwahyuni Batubara, Wiwik Sudarmika, Dina Sujatmiko, Putih Sukardi Sukardi Sulatriningsih, Sri Sunardi, Didin Sunargo, Bambang Suryari Purnama Susanti Susanti Trinarsih, Trinarsih Tunom, Sajun Umaruzzaman, Umaruzzaman Veranica, Romauli Veza Azteria Wayamah , Cucu Widia Hadi, Ilma Widyadhari, Elysia Winarti, Syari Wulandari, Rikha Yulita, Hanna Yunita, Fina Zairil, Zairil ‘Aini, Qurotul