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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Komunikasi : Jurnal Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Mutakallimin : Jurnal Ilmu Komunikasi International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) The International Journal of Politics and Sociology Research Tsaqila Jurnal Pendidikan dan Teknologi Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Indonesian Research Journal on Education Jurnal Ilmiah Pengabdian Kepada Masyarakat Priviet Social Sciences Journal Jurnal Pengabdian West Science International Research of Multidisciplinary Analysis Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Komunikasi : Jurnal Komunikasi
Meiby Zulfikar
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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pengelolaan media sosial instagram pada konten instagram @wardahbeauty dalam membangun citra halal fiwa, fiwasifi isyiya; arfian suryasuciramdhan; siti nurul aisyah; meiby zulfikar; rica anggraini
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5795

Abstract

Wardah is a beauty brand produced by the company PT Paragon Technology and Innovation. Currently, the increasing competition in the beauty industry makes Wardah increasingly want to maintain its existence as the number one halal beauty product in Indonesia. Especially Wardah's image on social media, Wardah continues to build its image on content on Instagram social media. Therefore, in this research, researchers want to analyze in depth the management of @wardahbeauty Instagram content in improving and building the company's image, especially the halal label. In this research, researchers used qualitative methodology with a literature study approach model, namely to find out about content on social media Instagram @wardahbeauty in managing content on social media. The system used to collect information is done through searching, reading, listening, and taking significant notes from previous research, which comes from books and national journals. Public relations is an important element of a company which aims to ensure a good company image in the eyes of the public. The aim of this research is to find out and analyze what content is carried out on the social media Instagram @wardahbeauty. The model used is two ways symmetric. Content management is to build a halal image of Wardah products and build a good image with the public.
Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran Putri, Ivana; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fitriani, Andini Restu; Aprilia, Sisca Dwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6021

Abstract

The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.
Komunikasi Interpersonal Dan Budaya Kerja Dalam Meningkatkan Hubungan Dengan Pegawai Di Klinik Pelangi Bunda Medika Ramdhan, Arfian Surya Suci; Zulfikar, Meiby; Hasanah, Uswatun; Agustin, Dewi Ilma; Pramudita, Sindy
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6129

Abstract

Internal communication can be understood as the foundation and building blocks of an organizational culture. The existence of an organizational culture that is firmly adhered to by employees will greatly support the process of achieving the company's main goals (Agustini & Purnaningsih, 2018). This research was conducted using a qualitative approach, which is descriptive in nature and Human Relations Theory. The data collection method was carried out using in-depth interviews and observation methods. (Isniyunisyafna, & Isfiantie S, 2020). For employees, the role of effective internal communication in improving good and sustainable relationships is very important. Because good internal communication can strengthen social relationships, increase collaboration, solve problems, develop leadership skills.This research explores the urgency of internal communication in building a strong organizational culture, strengthening social relationships, and improving company performance. Carried out using a qualitative approach and Human Relations Theory, with in-depth interview and observation methods.The importance of internal communication in building a strong organizational culture and supporting the achievement of company goals. The role of internal communications in improving social relationships, collaboration, and leadership skills. A qualitative approach and Human Relations Theory are used to understand the role of internal communication in organizational culture. Data collection methods through in-depth interviews and observation.Analyze the urgency and role of internal communication in building a strong organizational culture. Investigate the impact of internal communications on social relationships, collaboration, and leadership skills. Enrich understanding of the importance of internal communication in the context of organizational culture. Provides insight into effective internal communication practices in improving company performance. Provides a framework for the development of more effective internal communications strategies.
Penggunaan Media Sosial TikTok Produk The Originote Sebagai Komunikasi Pemasaran Online Febriyanti, Yeni; Suryasuciramadhan, Arfian; Zulfikar, Meiby; Nurhasanah, Samsiah; Amalia, Dian  Utami 
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6133

Abstract

Social media plays an important role as a means for carrying out various communication activities, including marketing communications, where this platform provides the ability for brands to interact directly with their audience. Tiktok is a platform that plays a role in facilitating digital marketing. TikTok has recently received a lot of attention from social media users and has had a significant impact on the entrepreneurship industry. Tiktok has become an application that is popular with many individuals, which has given rise to various new business ideas. The Originote is one of the imported skincare brands that will enter the Indonesian market in 2022. This brand became very popular on TikTok social media when it first appeared in Indonesia, to be able to beat competitors who have survived longer. In conducting this research the author used a qualitative description method with data collection techniques through literature study. This method was chosen because of its ability to explore deep meaning and understanding of complex phenomena through diverse perspectives. The results of the research show that TikTok social media has an important role in the marketing communications process, by utilizing the features on TikTok and the role of influencers who can help influence consumer buying interest. This shows that the use of TikTok social media is an effective tool in carrying out marketing communications.
PEMANFAATAN SUMBER DAYA PERIKANAN IKAN TERI, DALAM PENINGKATAN EKONOMI MASYARAKAT DI PULO PANJANG MELALUI PRODUKSI UMKM PEYEK TERI Hakim, Cecep Abdul; Saepudin, Saepudin; Zulfikar, Meiby; Putriauliah, Izmy; Utami, Windi
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v2i2.64

Abstract

Panjang Island, an island in the Banten Strait archipelago which is located in Serang Regency, Banten Province has the potential for anchovy commodity. This commodity is predicted to be able to increase the income of people in Panjang Island. This study aims to study the potential of fishery resources in Pulo Panjang Village, especially anchovies. Primary data and information collected based on observation, Focus Group Discussion (FGD) with the residents of Pulo Panjang, and village officials and secondary data collection. Data were analyzed in a descriptive narrative so as to provide information about the potential for anchovy production, the average income of anchovies with absorption of human resources and fishery resources with added value of anchovy commodities. The results showed that the area of utilization of anchovy production provides better economic gains, an increase in economic value
OPTIMIZATION OF MSMEs BASED TOURISM VILLAGES THROUGH THE LOCAL BRANDING TOWARDS SUSTAINABLE OF TOURISM PULO PANJANG VILLAGE SERANG Afiah, Efi Tajuroh; Munawaroh, Munawaroh; Zulfikar, Meiby; Suhandi, Suhandi
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.269

Abstract

This research activity aims to explore and develop the potential of MSME-based tourism villages through local branding. This development is one of the efforts to drive the community's economy, where the MSMEs in Pulo Panjang Village have not been able to be developed optimally. The local branding design was carried out in Pulo Panjang Village, which has many MSMEs and tourist attractions with excellent development potential. The research method uses qualitative methods through observation, interviews, Forum Group Discussion (FGD), and documentation presented as data. This research shows that developing MSME-based tourism villages with local branding must apply the Penta helix method. There must be a collaboration with several parties, such as the government, entrepreneurs, local media, academics, and the community in Pulo Panjang Village
PENYULUHAN PENGUATAN PROFIL PELAJAR PANCASILA GUNA MENANGKAL KENAKALAN REMAJA PADA SISWA SMA TERPADU PELITA BANGSA LONTAR KECAMATAN TIRTAYASA KABUPATEN SERANG PROVINSI BANTEN: - Sanin Sudrajat; Saepudin Saepudin; Rr. Nadhira Harsari; Munawaroh Munawaroh; Mohamad Bayi Tabrani; Muhammad Saleh; Meiby Zulfikar; Ahmad Suganda; Luis Fiska Rahayu; Imamudin Imamudin
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 2 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i2.194

Abstract

This service activity discusses strengthening the profile of Pancasila to ward off juvenile delinquency, especially high school students. This service aims to strengthen the character and competence of high school students in implementing the Pancasila Student Profile program in the school environment. The Pancasila Student Profile means that Indonesian students are lifelong learners who have Pancasila competence and character which is manifested in 6 (six) Pancasila student profiles, namely faith and piety, global diversity, mutual cooperation, independence, critical and creative thinking. This service methodology goes through a preliminary survey stage to find out the situation at the service location regarding the implementation of the Pancasila Student outreach program, then observation or implementation of activities involving 20 people consisting of school principals, teachers, students and education staff. This service activity was carried out at Pelita Bangsa Lontar Integrated High School, Tirtayasa District, Serang Regency. The counseling on strengthening the profile of Pancasila students went smoothly according to plan.  This activity received a positive response from the participants and they were very enthusiastic. The material presented is in the form of Pancasila student profiles which are then combined with religious values and local wisdom which has opened the horizons of thinking of the counseling participants. With good implementation and understanding of the Pancasila student profile, the PkM team hopes that students as the nation's next generation can grow and develop into individuals who are faithful, devout, have noble character and diversity. Students are expected to have an independent attitude, the ability to work together and work together, critical thinking skills, and high creativity to bring positive effects to society, the nation and the state and can ward off negative acts such as juvenile delinquency that occur among students
PELATIHAN PUBLIC SPEAKING SEBAGAI DASAR KONSEP PUBLIC RELATIONS BAGI PARA GURU SMA 4 KOTA SERANG UNTUK MENINGKATKAN KUALITAS DAN KETERAMPILAN KOMUNIKASI Azhar, Intan Nabila; Idzatulloh, Alif; Hidayatullah, Tubagus Ade Rahmat; Suryasuciramdhan, Arfian; Zulfikar, Meiby
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.214

Abstract

Public Relations (PR) in educational institutions plays a crucial role in maintaining good relationships between schools and the community. By designing good relationships, schools can gain community support and build a positive image. Public Relations in the educational context serves as an important communication tool to provide information about the school to the public. Consequently, the community can better understand the school's vision, mission, and activities. Training in Public Relations for school administrators is a crucial step to provide understanding and enhance skills in this field. Thus, they can build a positive image of the school to the public and influence the public to choose the school as a favorite. This will help improve the reputation and trust of the community towards the school. The final result of this service is the school's ability to design effective Public Relations activities. Consequently, policymakers at the school can use these strategies to build a positive image and improve the quality of education, as well as strengthen relationships with the community and other stakeholders
PERAN MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE PRODUK WARDAH Suryasuciramdhan, Arfian; Zulfikar, Meiby; Gusliani, Ani; Sulistiawati, Sulistiawati; Jumiah, Jumiah
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.216

Abstract

Your research objective, which explores the influence of social media marketing and influencer marketing on consumer purchasing decisions, is very relevant in the context of modern marketing. By understanding how these two factors influence consumer behavior, companies can design more effective marketing strategies to increase sales of their products. In this research, you can explore various aspects, including the types of content that are most effective in influencing purchasing decisions, the role of influencers in shaping consumer preferences, and the impact of social media interactions on consumer attitudes towards brands or products. Thus, the results of this research can provide valuable insight for companies in designing more effective and targeted marketing strategies, as well as understanding consumer behavior in the ever-growing digital era. This research uses a quantitative research approach, which involves collecting and analyzing quantitative data to test hypotheses and produce broader generalizations. Data was collected through questionnaires or statement sheets given to respondents, who in this case were consumers of Wardah Cosmetics products in Serang City. The analytical method used is multiple linear regression analysis, which allows researchers to test the relationship between several independent variables (in this case, social media variables) and one dependent variable (Wardah brand image) simultaneously. The research results show that social media has a significant influence on the brand image of Wardah products. This shows that social media activities, such as promotions, interactions with consumers, and shared content, have a positive impact on consumer perceptions of the Wardah brand as a whole. This conclusion provides important insight for companies in understanding the importance of social media in building and strengthening the brand image of their products. This emphasizes the importance of effective marketing on social media platforms to influence consumer perceptions and increase brand loyalty
OPTIMALISASI DIGITAL MARKETING PADA PENJUALAN PRODUK UMKM SEBAGAI BENTUK PEMBERDAYAAN PEREMPUAN DI DESA SINDANG KARYA, ANYER, BANTEN Fitrianti, Rizqi; Endayani, Endayani; Zulfikar, Meiby; Kamilah, Fithrotul; Haque, Nuke Nurul; Shalsabila, Shalwa
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.282

Abstract

The right sales strategy can drive increased turnover. Digital marketing is the most effective media and strategy in expanding market reach. This is one way for a group of women in Sindang Karya Village - Anyer, Banten, to advance their products. Currently, the marketing is still conventional and simple. So that the turnover obtained has not been maximized, and product branding has not been achieved as a superior product. This devotion aims to utilize E-Commerse as an optimization of digital marketing in increasing sales of MSME products and processed home products managed by women's groups in Sindang Karya Village, Anyer - Banten. As the role of women as the main actors in local economic activities, digital marketing strategies are expected to be the main driver in expanding market reach and increasing village community income. This research method uses a qualitative approach with data collection through observation, interviews, literature studies, and training conducted for 6 meetings by providing materials on digital marketing. The results showed that the application of appropriate digital marketing strategies, such as the use of social media, marketplaces, and attractive marketing content, can optimize the sales of local products and empower women in the area
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah ADI SETIADI Aditya Maharani Agustiawan, M. Nassir Agustin, Dewi Ilma Agustina Dwiyanti Ahmad Firmansyah Ahmad Suganda Amalia, Dian  Utami  Aminah Miliani Amirudin Saleh Ani Gusliyani Anisa, Ayu Annisa Utami Seminar April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Arif Hidayat Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwi Retno Hapsari Hapsari Dwi Retno Hapsari, Dwi Retno Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Hana Mauidunnajah Handayanti, Riska Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar Ira Damayanti, Ira IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Kurnia, Nia Marlina Lapina Lena Lilik Noor Yuliati Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Mokhamad mahroji Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurfatimah, Andini Nurhasanah, Samsiah Pramudita, Sindy PUTRI HANDAYANI Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Riska Handayanti Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Sarwititi Sarwoprasojo Sarwoprasojo, Sarwititi Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati Sulkiah Hendrawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri USWATUN HASANAH Uswatun Hasanah Utami, Windi Zahrah Mahfudzah Firdaus