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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Komunikasi : Jurnal Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar Madani Jurnal Politik dan Sosial Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Mutakallimin : Jurnal Ilmu Komunikasi International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) The International Journal of Politics and Sociology Research Tsaqila Jurnal Pendidikan dan Teknologi Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Indonesian Research Journal on Education Jurnal Ilmiah Pengabdian Kepada Masyarakat Priviet Social Sciences Journal Jurnal Pengabdian West Science International Research of Multidisciplinary Analysis Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Komunikasi : Jurnal Komunikasi
Meiby Zulfikar
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Komunikasi Digital PT. Marga Mandala Sakti dalam Meningkatkan Pelayanan Masyarakat pada Pengguna Tol: Studi Kasus Gerbang Tol Serang Intan Nabila Azhar; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6856

Abstract

This study aims to determine the effectiveness of PT. Marga Mandala Sakti's digital communication to improve public services for toll road users through the implementation of digital communication. PT. Marga Mandala Sakti's non-cash payment service, Tapcash, was used in this study using descriptive qualitative methods and case studies. Data collection techniques included interviews, observation, and documentation with four informants selected using purposive sampling. The theory used was digital communication. The results show that PT. Marga Mandala Sakti's digital communication is effective and well-supported by users of the Tangerang-Merak toll road. The innovation and launch of this digital-based application have received a positive response from toll road users. Although many remain unaware, PT. Marga Mandala Sakti continues to strive to introduce and enhance its customer service products. The benefits (value) of digitalization increase efficiency and convenience, but there are criticisms calling for a downloadable application to facilitate access. Furthermore, service limitations, technical issues such as server disruptions, and low public participation reduce its effectiveness.
Representasi Peran Ayah Sebagai Orang Tua Tunggal dalam Film Pendek “Mana Janji Ayah” (Semiotika Rolland Barthes) Ani Gusliyani; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6857

Abstract

This study aims to determine the representation of the father's role as a single parent in the short film "Mana Janji Ayah." The study used a qualitative method with Roland Barthes's semiotic analysis focusing on three layers of meaning: denotation, connotation, and myth. The analysis was conducted on scenes depicting the father's role, including as protector, patient, breadwinner, caretaker, and bringer of happiness to children. The results show that the representation of fathers is not limited to financial functions but also encompasses emotional and moral roles, such as affection, responsibility, and sacrifice in raising children. The film depicts a single father who works as a bajaj driver to support his children after the death of his wife, despite often facing economic constraints and environmental stigma. This representation is conveyed through visual and audio cues that reinforce the message of a father's struggle and sincerity. This study confirms that film can be a medium that reflects social reality, particularly the complexity of the role of single fathers, which is often overlooked in society.
Peran Humas Hololive Productions Terhadap Perkembangan Virtual YouTuber Hololive Di Indonesia Ahmad Firmansyah; Arfian Suryasuciramdhan; Meiby Zulfikar; Hana Mauidunnajah; Ida Farida
Jurnal Komunikasi Vol. 15 No. 1 (2024): Maret 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v15i1.12020

Abstract

Di era digital yang berkembang pesat seperti yang kita lihat sekarang, media tradisional telah mengalami perubahan yang signifikan. Salah satu fenomena berkembangnya media hiburan yang menarik perhatian,  adalah perilaku “Virtual YouTuber”. Metode yang digunakan yaitu metode penelitian kualitatif. Metode penelitian kualitatif adalah suatu metode yang digunakan untuk meneliti pada kondisi obyek yang alamiah, dimana peneliti adalah sebagai instrumen, teknik pengumpulan data melalui analisis yang bersifat kualitatif dan lebih menekan pada makna. Tujuan pembuatan jurnal ini yaitu meneliti bagaimana dan mengapa Hololive Indonesia bisa berkembang secara pesat hingga sekarang dan bagaimana peran dari humas atau Public Relations dapat membantu perkembangan Hololive di Indonesia. Dapat disimpulkan bahwa peran Public Relations sangatlah penting dan efektif, hal ini dibuktikan dengan berbagai macam strategi yang dilakukan agar Hololive Indonesia bisa menjadi agensi cabang terbesar di indonesia. Hasil penelitian menunjukkan bahwa peran Public Relations merupakan kunci dari kesuksesan perkembangan Virtual Youtuber Hololive Di Indonesia dengan memberikan citra agensi yang bagus, branding setiap member yang memiliki keunikan masing-masing dan mengelola hubungan yang baik kepada penggemar dan bisa memperkuat brand Hololive di Indonesia
New media encourages environmental participation in the digital era Zulfikar, Meiby; Sarwoprasojo, Sarwititi; Hapsari, Dwi Retno; Handayanti, Riska
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1162

Abstract

With the development of new media, there is a great opportunity for society to become more involved in environmental issues. However, previous research still shows a significant gap: most studies focus on the use of social media as a source of information, whereas the mechanisms used by new media to shape significant engagement, from awareness to collective action, are not well understood. Additionally, as most research has been conducted in the context of developed countries, the dynamics of digital participation in developing countries, such as Indonesia, are less well represented. By contrast, the State of the Art (SOTA) shows a shift from linear communication models to patterns of “collaborative action” and “networked collaboration,” in which people work together through digital platforms using personalized stories, virtual communities, and citizen data. This study conducted a systematic literature review using a descriptive-qualitative approach. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) principles and environmental communication matrix theory were used in the screening process; the Theory of Planned Behavior, Affordances Platform, and Theory of Social Impact were combined to create a thematic analysis. The relationship between new media features, the way user interactions occur, and the emerging forms of environmental participation became the focus of the analysis. The synthesis results show that new media can function as a communication ecosystem that accelerates the dissemination of environmental information, strengthens social norms that support the environment, and expands participation—from symbolic actions, such as sharing content, to substantive actions, such as donations, reporting environmental conditions, digital campaigns, and community collaboration. However, significant challenges, such as disparities in digital literacy, algorithmic bias, information polarization, and the lack of online participation, leading to offline actions with real impact, were also found. To optimize the use of new media as a driver of sustainable environmental action, this study emphasizes that a more inclusive digital communication model, evidence-based content strategies, and cross-actor collaboration are necessary.
PENGUATAN DAYA SAING UMKM KERAJINAN BAMBU MELALUI DIVERSIVIKASI PRODUK DAN BRANDING LOKAL DI DESA SUKASARI KECAMATAN TUNJUNG TEJA Zulfikar, Meiby; Hendrawati, Sulkiah; Jefri, Ulfi; Damayanti, Ira; Dwiyanti, Agustina; Marlina Kurnia, Nia; Mahroji, Mokhamad; Nurfatimah, Andini; Hidayat, Arif; Setiadi, Adi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i3.934-942

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) kerajinan bambu di Desa Sukasari, Kecamatan Tunjung Teja, memiliki potensi besar yang bersumber dari ketersediaan bahan baku lokal dan keterampilan masyarakat. Namun demikian, daya saing UMKM masih relatif rendah akibat keterbatasan diversifikasi produk, desain yang konvensional, serta belum optimalnya penerapan branding lokal. Program Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat daya saing UMKM kerajinan bambu melalui diversifikasi produk dan penguatan branding lokal. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan, pelatihan inovasi dan pengembangan desain produk, pendampingan pembuatan identitas merek lokal (logo, kemasan, dan narasi produk), serta pendampingan pemasaran dasar. Hasil kegiatan menunjukkan adanya peningkatan variasi dan nilai estetika produk kerajinan bambu, meningkatnya pemahaman pelaku UMKM terhadap pentingnya branding, serta meningkatnya kemampuan pelaku usaha dalam memasarkan produk secara lebih profesional. Program ini juga mendorong pemanfaatan identitas lokal sebagai keunggulan kompetitif dalam memperluas akses pasar. Dengan demikian, penguatan diversifikasi produk dan branding lokal berkontribusi positif terhadap peningkatan daya saing dan keberlanjutan UMKM kerajinan bambu di Desa Sukasari, serta mendukung pengembangan ekonomi lokal berbasis potensi desa.
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah ADI SETIADI Agustiawan, M. Nassir Agustin, Dewi Ilma Agustina Dwiyanti Ahmad Firmansyah Ahmad Suganda Amalia, Dian  Utami  Amilia, Rizki Aminah Miliani Andini, Olivia Putri Ani Gusliyani Anisa, Ayu April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Arif Hidayat Asnawi Asnawi Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwi Retno Hapsari, Dwi Retno Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Hana Mauidunnajah Handayanti, Riska Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Hifni, Mohammad Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar Ira Damayanti, Ira IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Kurnia, Nia Marlina Lailatul, Defika Lapina Lena Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Mokhamad mahroji Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurfatimah, Andini Nurhasanah, Samsiah Pramudita, Sindy Putri Handayani PUTRI HANDAYANI Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saefudin, Eli Apud Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Sarwoprasojo, Sarwititi Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati Sulkiah Hendrawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri Uswatun Hasanah USWATUN HASANAH Utami, Windi Zahrah Mahfudzah Firdaus