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New media encourages environmental participation in the digital era Zulfikar, Meiby; Sarwoprasojo, Sarwititi; Hapsari, Dwi Retno; Handayanti, Riska
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1162

Abstract

With the development of new media, there is a great opportunity for society to become more involved in environmental issues. However, previous research still shows a significant gap: most studies focus on the use of social media as a source of information, whereas the mechanisms used by new media to shape significant engagement, from awareness to collective action, are not well understood. Additionally, as most research has been conducted in the context of developed countries, the dynamics of digital participation in developing countries, such as Indonesia, are less well represented. By contrast, the State of the Art (SOTA) shows a shift from linear communication models to patterns of “collaborative action” and “networked collaboration,” in which people work together through digital platforms using personalized stories, virtual communities, and citizen data. This study conducted a systematic literature review using a descriptive-qualitative approach. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) principles and environmental communication matrix theory were used in the screening process; the Theory of Planned Behavior, Affordances Platform, and Theory of Social Impact were combined to create a thematic analysis. The relationship between new media features, the way user interactions occur, and the emerging forms of environmental participation became the focus of the analysis. The synthesis results show that new media can function as a communication ecosystem that accelerates the dissemination of environmental information, strengthens social norms that support the environment, and expands participation—from symbolic actions, such as sharing content, to substantive actions, such as donations, reporting environmental conditions, digital campaigns, and community collaboration. However, significant challenges, such as disparities in digital literacy, algorithmic bias, information polarization, and the lack of online participation, leading to offline actions with real impact, were also found. To optimize the use of new media as a driver of sustainable environmental action, this study emphasizes that a more inclusive digital communication model, evidence-based content strategies, and cross-actor collaboration are necessary.
PENGEMBANGAN WISATA RELIGI MAKRABAH BUYUT NYAI MAS CARIK INDUNG WIWITAN SELENDANG BIRU KAMPUNG SUKABARES DESA BINANGUN KECAMATAN WARINGIN KURUNG KABUPATEN SERANG Eli Apud Saepudin; M. Nassir Agustiawan; Asnawi Asnawi; Meiby Zulfikar; Arfian Suryasuciramdan; Rizki Amilia; Mohammad Hifni
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 12 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i12.4316-4324

Abstract

Indonesia terkenal dengan banyaknya pahlawan daerah yang berhasil menumpas parapenjajah di bumi nusantara salahsatunya ada pahlawan cantik yang berasal dari Cirebon yakni bernama Nyai Mas Carik yang merupakan seorang putri cantik jelita dari Sultan Nuh di Kesultanan Pakungwati Cirebon. Pada awal abad 1490 Masehi, Nyai Mas Carik Pergi ke Kulon atau dalam bahasa Nasional pergi ke barat dengan upaya menyebarkan Agama Islam ke wilayah Banten dan Sekitarnya dimana masa itu Banten Sedang di kuasai oleh Kaisar Kubota yang berasal dari Jepang, dalam perjalanan Nyai Mas Carik Berangkat Menunggangi Ikan Talang, berbekal  Alquan dan Papan Nisan dengan didampingi Pengawalnya bernama Muhammad Idrus tujuan Nyai Mas Carik ke Daerah Kulon untuk menyebarkan agama islam, ilmu tauhid dan Syariah Islam. Mengusir Jepang dari Kulon. Nyai Mas Carik berhasil sampai ke daerah kulan Banten tepatnya di Karangantu, kedatangan Nyai Mas Carik tidak mendapatkan sambutan meriah saat itu di Kampung Kasubuhan sedang terjadi wabah penyakit barangsiapa yang meleawati dan menginjak ludah Nyai Mas Carik akan lumpuh dan konon katanya penyakit tersebut berasal dari Nyai Mas Carik sebagai seorang pendatang ternyata yang menyebarkan fitnah saat itu adalah para pribumi penghianat pribumi yag bekerja di bawah kepemimpinan Kaisar Kubota yang saat itu masih menguasai wilayah kulon.
New media encourages environmental participation in the digital era Meiby Zulfikar; Sarwititi Sarwoprasojo; Dwi Retno Hapsari; Riska Handayanti
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1162

Abstract

With the development of new media, there is a great opportunity for society to become more involved in environmental issues. However, previous research still shows a significant gap: most studies focus on the use of social media as a source of information, whereas the mechanisms used by new media to shape significant engagement, from awareness to collective action, are not well understood. Additionally, as most research has been conducted in the context of developed countries, the dynamics of digital participation in developing countries, such as Indonesia, are less well represented. By contrast, the State of the Art (SOTA) shows a shift from linear communication models to patterns of “collaborative action” and “networked collaboration,” in which people work together through digital platforms using personalized stories, virtual communities, and citizen data. This study conducted a systematic literature review using a descriptive-qualitative approach. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) principles and environmental communication matrix theory were used in the screening process; the Theory of Planned Behavior, Affordances Platform, and Theory of Social Impact were combined to create a thematic analysis. The relationship between new media features, the way user interactions occur, and the emerging forms of environmental participation became the focus of the analysis. The synthesis results show that new media can function as a communication ecosystem that accelerates the dissemination of environmental information, strengthens social norms that support the environment, and expands participation—from symbolic actions, such as sharing content, to substantive actions, such as donations, reporting environmental conditions, digital campaigns, and community collaboration. However, significant challenges, such as disparities in digital literacy, algorithmic bias, information polarization, and the lack of online participation, leading to offline actions with real impact, were also found. To optimize the use of new media as a driver of sustainable environmental action, this study emphasizes that a more inclusive digital communication model, evidence-based content strategies, and cross-actor collaboration are necessary.
PENGUATAN DAYA SAING UMKM KERAJINAN BAMBU MELALUI DIVERSIVIKASI PRODUK DAN BRANDING LOKAL DI DESA SUKASARI KECAMATAN TUNJUNG TEJA Zulfikar, Meiby; Hendrawati, Sulkiah; Jefri, Ulfi; Damayanti, Ira; Dwiyanti, Agustina; Marlina Kurnia, Nia; Mahroji, Mokhamad; Nurfatimah, Andini; Hidayat, Arif; Setiadi, Adi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i3.934-942

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) kerajinan bambu di Desa Sukasari, Kecamatan Tunjung Teja, memiliki potensi besar yang bersumber dari ketersediaan bahan baku lokal dan keterampilan masyarakat. Namun demikian, daya saing UMKM masih relatif rendah akibat keterbatasan diversifikasi produk, desain yang konvensional, serta belum optimalnya penerapan branding lokal. Program Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat daya saing UMKM kerajinan bambu melalui diversifikasi produk dan penguatan branding lokal. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan, pelatihan inovasi dan pengembangan desain produk, pendampingan pembuatan identitas merek lokal (logo, kemasan, dan narasi produk), serta pendampingan pemasaran dasar. Hasil kegiatan menunjukkan adanya peningkatan variasi dan nilai estetika produk kerajinan bambu, meningkatnya pemahaman pelaku UMKM terhadap pentingnya branding, serta meningkatnya kemampuan pelaku usaha dalam memasarkan produk secara lebih profesional. Program ini juga mendorong pemanfaatan identitas lokal sebagai keunggulan kompetitif dalam memperluas akses pasar. Dengan demikian, penguatan diversifikasi produk dan branding lokal berkontribusi positif terhadap peningkatan daya saing dan keberlanjutan UMKM kerajinan bambu di Desa Sukasari, serta mendukung pengembangan ekonomi lokal berbasis potensi desa.
Media Sebagai Agen Ekologi Gerakan Pro-Lingkungan di Era Digital Meiby Zulfikar; Sarwititi Sarwoprasojo; Dwi Retno Hapsari Hapsari; Aditya Maharani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7100

Abstract

The development of new media has opened up great opportunities for increased public participation in environmental issues. Previously, there was still a gap: studies only highlighted the use of social media as a channel for meaningful information, ranging from awareness to collective action, rather than as an agent of ecological change. SOTA indicates a shift from a linear communication model toward a connective action pattern, where individuals collaborate through digital platforms using personalized narratives and citizen data. The study method was descriptive-qualitative systematic literature review. The analysis reviewed the Environmental Communication Matrix theory: Thematic analysis was constructed by integrating the Theory of Planned Behavior, Social Impact Theory, and platform affordances frameworks. The analysis focused on the relationship between new media characteristics, user interaction dynamics, and pro-environmental engagement. The synthesis shows that new media can function as a communication ecosystem, strengthening pro-environmental movements and expanding symbolic participation, such as content sharing, to substantive action. The study emphasizes the need for inclusive communication models, evidence-based content strategies, and cross-actor collaboration to optimize the function of new media as a driver of sustainable environmental action.
Transformasi Pengambilan Keputusan dalam Komunikasi Kelompok Berbasis Affordance Meiby Zulfikar; Amirudin Saleh; Sarwititi Sarwoprasojo; Lilik Noor Yuliati; Annisa Utami Seminar
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i3.8125

Abstract

This study discusses the dynamics of technological determinism and affordance in group communication, especially the decision-making process in WhatsApp groups. Although the technological determinism perspective emphasizes that the intrinsic characteristics of media directly shape the patterns of group interaction and behavior, the affordance approach offers a more nuanced perspective by considering how group members actively interpret and utilize technological features according to their social context and needs. Through in-depth interviews and qualitative literature review, this study analyzes the role of digital platforms such as WhatsApp and Zoommeet in facilitating information dissemination, coordination, collective participation, while posing challenges such as misinterpretation, ambiguity of multicultural perceptions, and the potential for groupthink. The results of the analysis show that the effectiveness of group communication is not only determined by the technology itself, but by the reciprocal interaction between the materiality of the media and the social construction of reality by the members of the group. The research proposes the importance of integrating both perspectives—technological determinism and affordance—to comprehensively understand the dynamics of decision-making in a digital group communication environment. Practical implications and follow-up research recommendations are also discussed to improve the effectiveness of collaboration in the era of digital transformation.
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah ADI SETIADI Aditya Maharani Agustiawan, M. Nassir Agustin, Dewi Ilma Agustina Dwiyanti Ahmad Firmansyah Ahmad Suganda Amalia, Dian  Utami  Aminah Miliani Amirudin Saleh Ani Gusliyani Anisa, Ayu Annisa Utami Seminar April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Arif Hidayat Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwi Retno Hapsari Hapsari Dwi Retno Hapsari, Dwi Retno Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Hana Mauidunnajah Handayanti, Riska Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar Ira Damayanti, Ira IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Kurnia, Nia Marlina Lapina Lena Lilik Noor Yuliati Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Mokhamad mahroji Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurfatimah, Andini Nurhasanah, Samsiah Pramudita, Sindy PUTRI HANDAYANI Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Riska Handayanti Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Sarwititi Sarwoprasojo Sarwoprasojo, Sarwititi Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati Sulkiah Hendrawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri Uswatun Hasanah USWATUN HASANAH Utami, Windi Zahrah Mahfudzah Firdaus