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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Komunikasi : Jurnal Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Mutakallimin : Jurnal Ilmu Komunikasi International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) The International Journal of Politics and Sociology Research Tsaqila Jurnal Pendidikan dan Teknologi Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Indonesian Research Journal on Education Jurnal Ilmiah Pengabdian Kepada Masyarakat Priviet Social Sciences Journal Jurnal Pengabdian West Science International Research of Multidisciplinary Analysis Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Komunikasi : Jurnal Komunikasi
Meiby Zulfikar
Universitas Bina Bangsa
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Minat Beli Followers terhadap Produk UMKM: (Studi pada Akun Instagram @dinacarlaa) Aminah Miliani; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3205

Abstract

The development of digital technology and the increasing use of social media, especially Instagram, provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. The Instagram account @dinacarlaa is one example of an account that actively promotes MSME products through visual content, reviews, and customer testimonials. This study aims to analyze followers' purchasing interest in MSME products promoted through the account. The study used a quantitative approach with a positivistic paradigm, with a population of 33.4 thousand followers of the @dinacarlaa account. The sample was determined using the Slovin formula with a 10% error rate, resulting in 100 active respondents. Data were collected through an online questionnaire with a Likert scale, then analyzed using simple linear regression. The results showed a significant influence of the @dinacarlaa Instagram account on followers' purchasing interest, with a regression coefficient of 0.698 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.583 indicates that 58.3% of the variation in followers' purchasing interest is influenced by the account's content, while the remainder is determined by external factors. Descriptively, the majority of respondents indicated high purchasing interest, with 88% having purchased a product after seeing a promotion, and 87% learning about MSME products from accounts' posts. These results confirm that post consistency, visual quality, and influencer credibility are crucial in shaping consumer purchasing interest and strengthening MSMEs' digital marketing strategies.   
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Pengaruh Komunikasi Terapeutik terhadap Kepuasan Pasien dalam Pelayanan di Klinik Pelangi Bunda Medika Uswatun Hasanah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3207

Abstract

This study aims to determine the effect of therapeutic communication on patient satisfaction with services at the Pelangi Bunda Medika Clinic. The study employed a quantitative approach with a causal associative method, focusing on the relationship between health workers’ communication behavior and patient responses to the quality of care received. Data were collected through questionnaires distributed to 100 outpatients who had received services within the last three months, ensuring that the sample reflected recent patient experiences. The analysis techniques included validity and reliability tests to confirm instrument accuracy, descriptive analysis to summarize patient perceptions, normality testing, simple linear regression to examine causal influence, and hypothesis testing for statistical confirmation. The results revealed that therapeutic communication was categorized as very high (89.63%), characterized by clarity of information, empathy, and active listening by health personnel. Meanwhile, patient satisfaction was categorized as high (88.63%), reflecting positive evaluations of service quality, staff attitude, and comfort during treatment. The regression test showed a significant and positive effect, with a t-value of 10.608 > t-table 1.984 and a significance value of 0.000. The coefficient of determination (R²) was 0.534, indicating that therapeutic communication accounted for 53.4% of patient satisfaction, while the remainder was influenced by other factors such as facilities and waiting time. These findings support the S-O-R theory, where therapeutic communication (stimulus) is processed by the patient (organism) to generate satisfaction (response). The study emphasizes the crucial role of empathetic and professional communication in enhancing the quality of primary health services.
Optimalisasi Desa Wisata Berbasis UMKM Melalui Lokal Branding Menuju Wisata Berkelanjutan Desa Pulo Panjang Serang Afiah, Efi Tajuroh; Munawaroh, Munawaroh; Zulfikar, Meiby; Suhandi, Suhandi
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1240

Abstract

Tujuan dari kegiatan penelitian ini adalah untuk menggali dan mengembangkan potensi desa wisata berbasis UMKM melalui local branding. Pembangunan tersebut merupakan salah satu upaya untuk menggerakkan perekonomian masyarakat, dimana UMKM yang ada di Desa Pulo Panjang belum dapat dikembangkan secara maksimal. Perancangan local branding dilakukan di Desa Pulo Panjang yang memiliki banyak UMKM dan tempat wisata yang memiliki potensi besar untuk dikembangkan. Metode penelitian menggunakan metode kualitatif melalui proses observasi, wawancara, Forum Group Discussion (FGD) dan dokumentasi yang disajikan dalam bentuk data. Hasil penelitian ini menunjukkan bahwa pengembangan desa wisata berbasis UMKM dengan branding lokal harus menerapkan metode pentahelix. Dimana harus adanya kerjasama dengan beberapa pihak seperti: pemerintah, pengusaha, media lokal, akademisi dan masyarakat di Desa Pulo Panjang.
Peran Humas Hololive Productions Terhadap Perkembangan Virtual Youtuber Hololive di Indonesia Firmansyah, Ahmad; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Mauidunnajah, Hana; Farida, Ida
Jurnal Komunikasi Vol 15, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v15i1.22709

Abstract

Di era digital yang berkembang pesat seperti yang kita lihat sekarang, media tradisional telah mengalami perubahan yang signifikan. Salah satu fenomena berkembangnya media hiburan yang menarik perhatian,  adalah perilaku “Virtual YouTuber”. Metode yang digunakan yaitu metode penelitian kualitatif. Metode penelitian kualitatif adalah suatu metode yang digunakan untuk meneliti pada kondisi obyek yang alamiah, dimana peneliti adalah sebagai instrumen, teknik pengumpulan data melalui analisis yang bersifat kualitatif dan lebih menekan pada makna. Tujuan pembuatan jurnal ini yaitu meneliti bagaimana dan mengapa Hololive Indonesia bisa berkembang secara pesat hingga sekarang dan bagaimana peran dari humas atau public relations dapat membantu perkembangan Hololive di Indonesia. Dapat disimpulkan bahwa peran public relations sangatlah penting dan efektif, hal ini dibuktikan dengan berbagai macam strategi yang dilakukan agar Hololive Indonesia bisa menjadi agensi cabang terbesar di indonesia. Dengan harapan juga agar humas dari Hololive ID dapat mengembangkan strategi yang lebih menarik lagi dan bisa memperkuat brand Hololive di Indonesia.
Komunikasi Interpersonal Pegawai Kantor Kelurahan Terondol Kecamatan Serang dalam Meningkatkan Pelayanan Publik Shafira Dwiyanti; Rizqi Fitrianti; Arfian Suryasuciramdhan; Achmad Nashrudin Priatna; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6745

Abstract

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Strategi Komunikasi Pemasaran Dream Coffee Cilegon dalam Meningkatkan Brand Awareness Konsumen Ayu Anisah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6748

Abstract

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.
Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6751

Abstract

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.
STRATEGI KOMUNIKASI BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DALAM MENSOSIALISASIKAN PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) ( Studi Kasus Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan Cabang Serang ) Dian Utami Amalia; Eka Susilawati; April Laksana; Meiby Zulfikar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33208

Abstract

Penelitian ini membahas strategi komunikasiBPJS Kesehatan Cabang Serang dalammensosialisasikan Program Jaminan Kesehatan Nasional (JKN) dengan pendekatan Teori Integrasi Informasi. Fokusnya pada empat elemen strategi: penetapan komunikator, penentuan target audiens, penyusunan pesan, dan pemilihan media, sertatantangan yang dihadapi. Hasil menunjukkan bahwa keberhasilansosialisasi sangat dipengaruhi oleh kualitaskomunikator—termasuk kompetensi, kredibilitas, dan kemampuan komunikasi publik. Penyampaian pesandisesuaikan dengan karakteristik audiens agar lebihmudah dipahami. BPJS memanfaatkan media digital dan konvensional untuk menjangkau masyarakatsecara luas. Tantangan utama meliputi rendahnyaminat baca dan kesadaran masyarakat akanpentingnya jaminan kesehatan. Untuk itu, BPJS mengadopsi pendekatan digital yang ringan dan informatif. Penelitian ini menggunakan metode kualitatifmelalui wawancara, observasi, dan studi dokumentasi, serta dianalisis berdasarkan prinsip Teori Integrasi Informasi dalam membentuk sikap dan keputusanpublik terhadap informasi yang diterima.
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah ADI SETIADI Aditya Maharani Agustiawan, M. Nassir Agustin, Dewi Ilma Agustina Dwiyanti Ahmad Firmansyah Ahmad Suganda Amalia, Dian  Utami  Aminah Miliani Amirudin Saleh Ani Gusliyani Anisa, Ayu Annisa Utami Seminar April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Arif Hidayat Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwi Retno Hapsari Hapsari Dwi Retno Hapsari, Dwi Retno Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Hana Mauidunnajah Handayanti, Riska Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar Ira Damayanti, Ira IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Kurnia, Nia Marlina Lapina Lena Lilik Noor Yuliati Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Mokhamad mahroji Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurfatimah, Andini Nurhasanah, Samsiah Pramudita, Sindy PUTRI HANDAYANI Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Riska Handayanti Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Sarwititi Sarwoprasojo Sarwoprasojo, Sarwititi Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati Sulkiah Hendrawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri USWATUN HASANAH Uswatun Hasanah Utami, Windi Zahrah Mahfudzah Firdaus