Claim Missing Document
Check
Articles

Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6751

Abstract

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.
PENGEMBANGAN WISATA RELIGI MAKRABAH BUYUT NYAI MAS CARIK INDUNG WIWITAN SELENDANG BIRU KAMPUNG SUKABARES DESA BINANGUN KECAMATAN WARINGIN KURUNG KABUPATEN SERANG Apud Saepudin, Eli; Agustiawan, M. Nassir; Asnawi, Asnawi; Zulfikar, Meiby; Suryasuciramdan, Arfian; Amilia, Rizki; Hifni, Mohammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 12 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i12.4316-4324

Abstract

Indonesia terkenal dengan banyaknya pahlawan daerah yang berhasil menumpas parapenjajah di bumi nusantara salahsatunya ada pahlawan cantik yang berasal dari Cirebon yakni bernama Nyai Mas Carik yang merupakan seorang putri cantik jelita dari Sultan Nuh di Kesultanan Pakungwati Cirebon. Pada awal abad 1490 Masehi, Nyai Mas Carik Pergi ke Kulon atau dalam bahasa Nasional pergi ke barat dengan upaya menyebarkan Agama Islam ke wilayah Banten dan Sekitarnya dimana masa itu Banten Sedang di kuasai oleh Kaisar Kubota yang berasal dari Jepang, dalam perjalanan Nyai Mas Carik Berangkat Menunggangi Ikan Talang, berbekal  Alquan dan Papan Nisan dengan didampingi Pengawalnya bernama Muhammad Idrus tujuan Nyai Mas Carik ke Daerah Kulon untuk menyebarkan agama islam, ilmu tauhid dan Syariah Islam. Mengusir Jepang dari Kulon. Nyai Mas Carik berhasil sampai ke daerah kulan Banten tepatnya di Karangantu, kedatangan Nyai Mas Carik tidak mendapatkan sambutan meriah saat itu di Kampung Kasubuhan sedang terjadi wabah penyakit barangsiapa yang meleawati dan menginjak ludah Nyai Mas Carik akan lumpuh dan konon katanya penyakit tersebut berasal dari Nyai Mas Carik sebagai seorang pendatang ternyata yang menyebarkan fitnah saat itu adalah para pribumi penghianat pribumi yag bekerja di bawah kepemimpinan Kaisar Kubota yang saat itu masih menguasai wilayah kulon.
STRATEGI KOMUNIKASI BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DALAM MENSOSIALISASIKAN PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) ( Studi Kasus Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan Cabang Serang ) Dian Utami Amalia; Eka Susilawati; April Laksana; Meiby Zulfikar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33208

Abstract

Penelitian ini membahas strategi komunikasiBPJS Kesehatan Cabang Serang dalammensosialisasikan Program Jaminan Kesehatan Nasional (JKN) dengan pendekatan Teori Integrasi Informasi. Fokusnya pada empat elemen strategi: penetapan komunikator, penentuan target audiens, penyusunan pesan, dan pemilihan media, sertatantangan yang dihadapi. Hasil menunjukkan bahwa keberhasilansosialisasi sangat dipengaruhi oleh kualitaskomunikator—termasuk kompetensi, kredibilitas, dan kemampuan komunikasi publik. Penyampaian pesandisesuaikan dengan karakteristik audiens agar lebihmudah dipahami. BPJS memanfaatkan media digital dan konvensional untuk menjangkau masyarakatsecara luas. Tantangan utama meliputi rendahnyaminat baca dan kesadaran masyarakat akanpentingnya jaminan kesehatan. Untuk itu, BPJS mengadopsi pendekatan digital yang ringan dan informatif. Penelitian ini menggunakan metode kualitatifmelalui wawancara, observasi, dan studi dokumentasi, serta dianalisis berdasarkan prinsip Teori Integrasi Informasi dalam membentuk sikap dan keputusanpublik terhadap informasi yang diterima.
PERAN KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KOMITMEN ANGGOTA PADUAN SUARA MAHASISWA KABINET CHITRASWAA RASIKA UNIVERSITAS BINA BANGSA Fiwasifi Isyiya; Eka Susilawati; Fithrotul Kamilah; Rizqi Fitrianti; Meiby Zulfikar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33392

Abstract

The commitment of student organization members is influenced by the communication patterns they employ. The Chitraswara Rasika Cabinet Student Choir of Bina Bangsa University faces challenges in maintaining the active participation of its members. This research used descriptive qualitative methods with Herbert Blumer's symbolic interactionism theory. The results indicate that two-way communication, emotional involvement, and organizational symbols strengthen affective and normative commitment. The main obstacles are sudden information and minimal feedback. It is recommended that organizations establish more transparent and participatory communication to maintain member commitment.
Tingkatkan Ekonomi Rakyat Melalui E-Commerce Sebagai Strategi Marketing Digital Era 5.0 di Kelurahan Curug Manis Kota Serang Suryasuciramdhan, Arfian; Nasrudin, Achmad; Hakim, Cecep Abdul; Ibrohim, Ibrohim; Saepudin, Saepudin; Jefri, Ulfi; Suria Putra, Dias Suminta; Dian, Dian; Imam Santoso, Teguh Setiawan; Zulfikar, Meiby
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1146

Abstract

Dalam era digitalisasi kini strategi pemasaran harus menyesuaikan diri dengan kemajuan teknologi sehingga dapat memenuhi harapan dan kebutuhan konsumen kompleks. Dengan perkembangan pesat teknologi saat ini, penggunaan internet semakin meningkat, yang berdampak pada bisnis yang berkaitan dengan pemasaran. Daerah Kelurahan Curug Manis Kota Serang memiliki masalah yang masih sulit untuk ditangani, seperti masalah pemasaran produk. Selain itu, munculnya masalah yang sering ditemui pelaku UMKM, mereka tidak memiliki modal yang cukup, dan mereka masih menggunakan metode pemasaran dan manajemen konvensional. (1) Meningkatkan Nilai ekonomi Kelurahan curug manis, sangat penting untuk melakukan pelatihan strategi marketing digital dalam meningkatkan penjualan produk (2) Penelitian dilakukan di Kelurahan Curug Manis Kota Serang, Provinsi Banten; (3) Kegiatan ini menggunakan metode marketing digital 5.0 dengan metode penjualan melalui e-commerce (4) Secara keseluruhan, sasaran kepada pelaku UMKM mengatakan bahwa kegiatan sosialisasi dan pelatihan mendalam meningkatkan penjualan melalui e-commerce sebagai strategi marketing digital era 5.0 di Kelurahan Curug Manis Kota Serang sangat bermanfaat dalam cost pemasaran terutama dalam hal mendapatkan pelanggan baru, meningkatkan penjualan, dan membangun hubungan yang lebih dengan pelanggan melalui e-commerce, yang berarti bahwa kegiatan ini sudah dapat dikatakan tepat sasaran dan efektif untuk dilaksanakan.
Upaya Humas Radio Republik Indonesia Banten Dalam Mempertahankan Eksistensi Lembaga Ida Farida; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6761

Abstract

This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digital transformation, including through the development of the RRI Digital application as a means to expand broadcast access, active use of social media to reach a wider audience, and the implementation of a broadcast program segmentation strategy to adapt to the needs and preferences of listeners from various groups. However, the study also identified several crucial inhibiting factors. Limited human resources, particularly in mastery of digital technology, remain a major obstacle in optimizing the transformation program. In addition, the uneven geographic coverage of broadcasts in some areas limits public access to RRI services. Increasingly fierce competition with other digital media that offer greater flexibility, speed, and interactivity also poses a major challenge. On the other hand, the lack of optimal digital promotion and difficulties in reaching the interests of the younger generation hamper the increase in RRI's popularity in the era of media digitalization.
Semiotika Generasi Sandwich di Film Home Sweet Loan Rosanti Rosanti; April Laksana; Putri Handayani; Rizqi Fitrianti; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6763

Abstract

The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual symbols. The approach used is Roland Barthes' semiotic analysis, which divides meaning into three levels: denotative, connotative, and myth. Data were obtained through observation of the film, visual documentation and dialogue, and interviews with semiotics experts and film practitioners. The results show that the film Home Sweet Loan presents a layered meaning that reflects the dilemma of the sandwich generation, especially young women. The representation of the sandwich generation is formed through symbols and narratives that highlight the conflict between personal interests and responsibilities to the family. This film not only reflects reality but also functions as an ideological medium that shapes society's perspective on the role of the younger generation in the modern family. Through the character of Kaluna, the film depicts the pressures experienced by individuals in this position, including the challenge of maintaining a balance between personal ambition and obligations to the family. Thus, this film conveys a message about the importance of balancing personal interests and social demands within the family.
Penggunaan Akun Media Sosial Instagram: Pengaruhnya terhadap Aktualisasi Kerja Pegawai Sindy Pramudita; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6764

Abstract

Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.
Tingkat Kepuasan Gen-Z yang menjadi Pengunjung Perpustakaan Daerah Kota Serang Sisca Dwi Aprilia; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6765

Abstract

This study aims to analyze the satisfaction level of Generation Z visitors at the Serang City Regional Library using Expectation Confirmation Theory (ECT). This theory explains that satisfaction is formed when the actual service meets or exceeds user expectations. The research employed a descriptive quantitative approach with a survey technique, involving 89 respondents aged 17–28 years, selected purposively. The data were collected using a questionnaire with a 1–4 Likert scale and analyzed univariately. The results show that the majority of Generation Z visitors are satisfied with the library services, with 85.4% expressing satisfaction, while 14.6% expressed dissatisfaction. The factors contributing the most to satisfaction were staff friendliness (58.4% reported being very satisfied), room comfort (59.6% reported being very satisfied), and the availability of basic facilities such as tables, chairs, and adequate lighting. However, dissatisfaction mainly stemmed from digital facilities. About 45% of respondents stated that the Wi-Fi connection was unstable, disrupting online information access. Additionally, 60% of respondents felt that the collection of the latest books was still limited, failing to meet the academic and current trends of Generation Z. These findings highlight the importance of improving digital services, enhancing internet network quality, and expanding the collection of up-to-date and popular books. Furthermore, staff competence in digital literacy needs to be enhanced to support the increasing digital needs of users. With these measures, the library is expected to not only maintain visitor satisfaction but also improve its relevance and loyalty in the digital era.
Pengaruh Serial Drama Bid’ah terhadap Persepsi Penonton tentang Patriarki di Era Modern: (Studi pada Mahasiswa Ilmu Komunikasi Universitas Bina Bangsa) Mishelia Kartika Puspitasari; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Rizqi Fitrianti
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6766

Abstract

Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah Agustiawan, M. Nassir Agustin, Dewi Ilma Ahmad Suganda Amalia, Dian  Utami  Amilia, Rizki Aminah Miliani Andini, Olivia Putri Ani Gusliyani Anisa, Ayu April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Arfian Suryasuciramdhan Asnawi Asnawi Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Hifni, Mohammad Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Lailatul, Defika Lapina Lena Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurhasanah, Samsiah Pramudita, Sindy Putri Handayani PUTRI HANDAYANI Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saefudin, Eli Apud Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Suryasuciramdhan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri Uswatun Hasanah USWATUN HASANAH Utami, Windi Zahrah Mahfudzah Firdaus