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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Jurnal Mirai Management AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Performance Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management Economics and Digital Business Review Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Industrial Research Workshop and National Seminar Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Teknik Kimia dan Lingkungan Journal of Educational Management Research JAPB JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Joong-Ki Menulis: Jurnal Penelitian Nusantara Journal of Green Science and Technology
Fauzan, Rizky
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Educational Management Research

 1 
Credibility, Parasocial Interaction, and Informative Value: The Role of Trust in Stakeholders’ Decision Intention Roro Ayu Rahmadhani; Rizky Fauzan; Erna Listiana; Nur Afifah; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1922

Abstract

The rapid growth of influencer marketing in Indonesia, particularly through social media platforms, has heightened the importance of influencer authenticity in shaping audience perceptions and decision-making. However, empirical studies examining the effectiveness of influencers who promote their own brands remain limited. This study aims to analyze the influence of credibility, parasocial interaction, and informative value on stakeholders’ decision intention, with trust serving as a mediating variable, within the context of educational brand management. Using a quantitative approach, data were collected through a questionnaire administered to 217 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that parasocial interaction has a positive and significant direct effect on decision intention, while credibility, parasocial interaction, and informative value significantly influence trust. In contrast, credibility and informative value do not show a significant direct effect on decision intention. Furthermore, trust is found to significantly mediate the relationships between credibility, parasocial interaction, and informative value and stakeholders’ decision intention. These results imply that effective educational brand management in the digital era should prioritize trust-building strategies by enhancing authentic communication, meaningful engagement, and the quality of information delivered to stakeholders in order to strengthen decision-making outcomes.
Unpacking Impulsive Buying among Generation Z Fast Fashion Consumers: The Role of Cashless Payments, FoMO, and Self-Control Pramesti, Lokahita Regina; Fauzan, Rizky; Listiana, Erna; Afifah, Nur; Setiawan, Harry
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2315

Abstract

This study aims to analyze the influence of cashless payment and Fear of Missing Out (FoMO) on impulsive buying behavior and to examine the moderating role of self-control in the consumption of fast fashion products among Generation Z. The study employed a quantitative approach using a survey method through questionnaires distributed to university student respondents. The collected data were analyzed using statistical techniques to examine the relationships among variables and test the moderating effects. The findings reveal that both cashless payment and FoMO have a positive and significant effect on impulsive buying behavior. FoMO emerged as the most dominant factor influencing impulsive purchases, indicating that social pressure and the desire to follow trends have a stronger impact than technological convenience. Furthermore, self-control was unable to moderate the relationship between cashless payment and impulsive buying, but it significantly strengthened the relationship between FoMO and impulsive buying. These findings imply that social and psychological factors play a crucial role in shaping Generation Z’s consumer behavior in the fast fashion industry.
Co-Authors Ahmad Shalahuddin, Ahmad AHMADI Ahmadi Akbari, Rizki Zulfi Ana Fitriana Ana Fitriana Anastasia Lidya Maukar Andy Andy Anik Vega Vitianingsih Annisa Fitria Anwar Azazi Apriandika, Muhammad Nahruddin Arman Jaya Asli, Salsabila Hasya Azzahra, Nasya Azzis Abdul Munir Bambang Soeswanto Barkah, Barkah Cahyono, Cahyono Kaelan Damianus Ute Daud, Ilzar Donny Usman Dwi Budi Santoso Dwi Suzanna Edison, Norvin Edwardo, Albert Endang Dhamayantie Erna Listiana Erna Listiana Erna Listiana Fadilah, Putri Fahruna, Yulyanti Fajar Kristanto Fauzan, Ahmad Hilmi Ferawati, Yohana Fransiska Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini, Helma Hitan, Wiwin Ikram Yakin Ilzar Daud Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Janiarti, Della Juniwati Juniwati K, Karsim Karolina, Sindi Karsim Karsim, Karsim Keryanti, Keryanti Khristian Krista, Gustin Mustika Lestari, Mugi Ayu M. Irfani Hendri Maharani, Tri Adinda Mailisa, Yessi Manfaati, Rintis Marchello Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Marisca, Tirza Eudia Mayardi, Rika Megawati - Mochammad Imron Awalludin Muhammad Afif Muhammad Iqbal Muhaimin Mujahidah, Nisa Rahmah Nardi, Rio Nisrina Amalia Novita Novita Nugraha, Teguh Aditya Nur Afifah Nur Afifah Nurhapizah, Siti Nurul Komari Nurul Komari Nurul Komari Oktaviana Oktaviana Paramitha, Tifa Patricia, Adella Pradidta, Elsa Pramana Saputra Pramesti, Lokahita Regina Purmono, Bintoro Bagus Purwanto, Dimas Puspita, Nina Putri Pangestika, Putri Rahmah, Adilah Ramadania Ramadania, Ramadania Ramadhani, Fauziah Ridwansyah Ridwansyah Rifki, Maulana Radiyan Roro Ayu Rahmadhani Rusmana, Muchamad Raihan Surya Rustam Rustam Salsabila, Intan Serene, Gabriel Shelly, Shelly Sihombing, Rony Pasonang siti zahra zahira Sri Langgeng Ratnasari SULISTIOWATI Suriyani, Eddy SUSANTI Syahbandi Syahbandi Syahbandi The, Trixie Agustina Titi Rosnani Titik Rosnani Titik Rosnani Titinawati, Titinawati Triadi*, Masius Veronika Veronika Victorio, Michael Wardana, Rizky Hady Wendy Wenny Pebrianti Wibowo, Titik Yoyon Arie Budi Suprio Yunitasari*, Richa Kartika Kristin Dian Yuspita, Agata