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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Jurnal Mirai Management AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Performance Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Industrial Research Workshop and National Seminar Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JAPB JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Joong-Ki Menulis: Jurnal Penelitian Nusantara
Fauzan, Rizky
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Optimalisasi Branding UMKM Desa Wisata Caping dengan Pendekatan Desain Visual Serene, Gabriel; Fauzan, Rizky; Edison, Norvin; Susanti; Hitan, Wiwin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12327

Abstract

Kegiatan pengabdian ini dilaksanakan di Kampung Wisata Caping, Kota Pontianak, dengan tujuan meningkatkan daya tarik UMKM lokal melalui media promosi visual berupa buku menu dan banner. Permasalahan utama yang ditemukan adalah kurangnya media promosi yang profesional, sehingga produk UMKM kurang diminati wisatawan. Metode pelaksanaan menggunakan pendekatan Community Development dengan prinsip partisipatif dan kolaboratif, melibatkan pelaku UMKM sejak tahap identifikasi kebutuhan hingga desain akhir. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam citra profesional UMKM, ditandai dengan tersedianya buku menu bergambar jelas dan banner identitas usaha yang memudahkan pengunjung mengenali warung. Selain meningkatkan visibilitas, media promosi ini juga berpotensi menambah omzet dan memperkuat kepercayaan diri pelaku usaha dalam memasarkan produk, baik secara langsung maupun melalui media sosial. Simpulan dari kegiatan ini adalah bahwa desain visual yang tepat mampu menjadi sarana efektif dalam memperkuat branding UMKM sekaligus mendukung pengembangan ekonomi lokal.   Kata Kunci:  branding, desain visual, desa wisata, UMKM    Abstract This community service activity was carried out in Kampung Wisata Caping Village, Pontianak City, with the aim of increasing the attractiveness of local MSMEs through visual promotional media in the form of menu books and banners. The main problem found was the lack of professional promotional media, so that MSME products were less attractive to tourists. The implementation method used a Community Development approach with participatory and collaborative principles, involving MSME actors from the needs identification stage to the final design. The results of the activity showed a significant improvement in the professional image of MSMEs, marked by the availability of menu books with clear images and business identity banners that made it easier for visitors to recognize the stalls. In addition to increasing visibility, these promotional media also had the potential to increase turnover and strengthen the confidence of business actors in marketing their products, both directly and through social media. The conclusion of this activity is that appropriate visual design can be an effective means of strengthening MSME branding while supporting local economic development.  
Optimalisasi Branding UMKM Desa Wisata Caping dengan Pendekatan Desain Visual Serene, Gabriel; Fauzan, Rizky; Edison, Norvin; Susanti; Hitan, Wiwin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12327

Abstract

Kegiatan pengabdian ini dilaksanakan di Kampung Wisata Caping, Kota Pontianak, dengan tujuan meningkatkan daya tarik UMKM lokal melalui media promosi visual berupa buku menu dan banner. Permasalahan utama yang ditemukan adalah kurangnya media promosi yang profesional, sehingga produk UMKM kurang diminati wisatawan. Metode pelaksanaan menggunakan pendekatan Community Development dengan prinsip partisipatif dan kolaboratif, melibatkan pelaku UMKM sejak tahap identifikasi kebutuhan hingga desain akhir. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam citra profesional UMKM, ditandai dengan tersedianya buku menu bergambar jelas dan banner identitas usaha yang memudahkan pengunjung mengenali warung. Selain meningkatkan visibilitas, media promosi ini juga berpotensi menambah omzet dan memperkuat kepercayaan diri pelaku usaha dalam memasarkan produk, baik secara langsung maupun melalui media sosial. Simpulan dari kegiatan ini adalah bahwa desain visual yang tepat mampu menjadi sarana efektif dalam memperkuat branding UMKM sekaligus mendukung pengembangan ekonomi lokal.   Kata Kunci:  branding, desain visual, desa wisata, UMKM    Abstract This community service activity was carried out in Kampung Wisata Caping Village, Pontianak City, with the aim of increasing the attractiveness of local MSMEs through visual promotional media in the form of menu books and banners. The main problem found was the lack of professional promotional media, so that MSME products were less attractive to tourists. The implementation method used a Community Development approach with participatory and collaborative principles, involving MSME actors from the needs identification stage to the final design. The results of the activity showed a significant improvement in the professional image of MSMEs, marked by the availability of menu books with clear images and business identity banners that made it easier for visitors to recognize the stalls. In addition to increasing visibility, these promotional media also had the potential to increase turnover and strengthen the confidence of business actors in marketing their products, both directly and through social media. The conclusion of this activity is that appropriate visual design can be an effective means of strengthening MSME branding while supporting local economic development.  
Co-Authors Ahmad Shalahuddin, Ahmad AHMADI Akbari, Rizki Zulfi Ana Fitriana Ana Fitriana Anastasia Lidya Maukar Andy Andy Anik Vega Vitianingsih Annisa Fitria Anwar Azazi Apriandika, Muhammad Nahruddin Arman Jaya Asli, Salsabila Hasya Barkah, Barkah Cahyono, Cahyono Kaelan Damianus Ute Daud, Ilzar Donny Usman Dwi Suzanna Edison, Norvin Edwardo, Albert Endang Dhamayantie Erna Listiana Erna Listiana Fadilah, Putri Fahruna, Yulyanti Fajar Kristanto Fauzan, Ahmad Hilmi Giriati, Giriati Gita, Leiya Hasanudin Hasanudin Hasanudin Helma Malini, Helma Hitan, Wiwin Ikram Yakin Ilzar Daud Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Janiarti, Della Juniwati Juniwati K, Karsim Karolina, Sindi Karsim Karsim, Karsim Khristian Lestari, Mugi Ayu M. Irfani Hendri Maharani, Tri Adinda Mailisa, Yessi Marchello Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Marisca, Tirza Eudia Mayardi, Rika Megawati - Mochammad Imron Awalludin Muhammad Afif Muhammad Iqbal Muhaimin Munir, Azzis Abdul Nardi, Rio Nisrina Amalia Novita Novita Nur Afifah Nurhapizah, Siti Nurul Komari Nurul Komari Nurul Komari Oktaviana Oktaviana Patricia, Adella Pradidta, Elsa Pramana Saputra Purmono, Bintoro Bagus Purwanto, Dimas Puspita, Nina Putri Pangestika, Putri Rahmadhani, Roro Ayu Ramadania Ramadania, Ramadania Ridwansyah Ridwansyah Rifki, Maulana Radiyan Rusmana, Muchamad Raihan Surya Rustam Rustam Salsabila, Intan Serene, Gabriel Shelly, Shelly Sihombing, Rony Pasonang siti zahra zahira Sri Langgeng Ratnasari SULISTIOWATI Suriyani, Eddy SUSANTI Syahbandi Syahbandi Syahbandi The, Trixie Agustina Titi Rosnani Titik Rosnani Titik Rosnani Titinawati, Titinawati Triadi*, Masius Veronika Veronika Victorio, Michael Wardana, Rizky Hady Wendy Wenny Pebrianti Wibowo, Titik Yoyon Arie Budi Suprio Yunitasari*, Richa Kartika Kristin Dian Yuspita, Agata