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All Journal Jurnal Mirai Management Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial JURNAL PENDIDIKAN TAMBUSAI Ihsan: Jurnal Pengabdian Masyarakat Khazanah Intelektual International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen International Journal of Management Science and Information Technology (IJMSIT) JELAJAH: Journal of Tourism and Hospitality Salam (Islamic Economics Journal) Jurnal Teknologi dan Manajemen Industri Terapan Journal of Public Health Concerns Multidisciplinary Journal of Education, Economic and Culture Al-Zayn: Jurnal Ilmu Sosial & Hukum Indonesian Journal of Community Empowerment Jurnal Ekonomi dan Bisnis International Journal of Management, Economic and Accounting Welfare: Jurnal Pengabdian Masyarakat
Pratama, Reza Hardian
Universitas Malahayati, Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Reza Hardian Pratama
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 1 No. 4 (2022): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.
The Effectiveness of Digital HR Management System on Work Efficiency through Digital Work Empowerment and Technology Acceptance at Lampung Post Diah Anggraeni; Febrianty; Reza Hardian Pratama
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation in human resource management (HRM) has become a strategic necessity for modern organizations, including media industries such as Lampung Post. This study aims to examine the effectiveness of digital HR management systems on work efficiency through two mediating variables: digital work empowerment and technology acceptance. A quantitative survey approach was applied, involving Lampung Post employees who actively use the digital HRM system. Data were analyzed using path analysis to test both direct and indirect effects among variables. The findings reveal that the digital HRM system has a positive and significant effect on work efficiency. Furthermore, digital work empowerment and technology acceptance act as mediating variables that enhance the system’s impact on efficiency, demonstrating that empowered and technologically receptive employees are key to maximizing digital HR effectiveness. This study contributes to the development of digital HRM theory and provides practical insights for media organizations seeking to improve efficiency through digital empowerment and enhanced technology adoption. It also recommends strengthening employees’ digital capabilities to ensure sustainable implementation of HR digitalization in the future.
Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention Rahyono Rahyono; Ayu Nursari; Lestari Wuryanti; Reza Hardian Pratama
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7072

Abstract

The purpose of this study is to examine the role of AI influencers in enhancing social media user experience, strengthened by physical human likeness as a moderating variable to reinforce the purchasing experience. This study employs a quantitative method with a sample of 250 respondents who have experience in purchasing through artificial intelligence. The data analysis technique used is SEM-PLS, conducted using SmartPLS 4.0. Artificial intelligence improves customer interaction and engagement, which in turn increases purchase intention. Additionally, Companies should integrate human-like elements into AI services, such as more empathetic communication styles, personalized responses, and the ability to capture customers’ emotional context. This approach enhances customer engagement and experience, ultimately increasing purchase intention. This study extends the literature in AI marketing by demonstrating that the success of AI is not solely dependent on technological advancement, but also on its ability to create interaction experiences that resemble human interactions.
Co-Authors Afredo, Harold Kevin afrizal, afit Agus Nurofik Ajeng Leony Putri Alia Destiana Putri Amel Ardelia Andini Anita Anita Anjelika, Desti Asmirani, Sri Bunga Aditi Darajat, Ulfah Alfiyah Dera Ika Sari Diah Anggraeni Dwi Cahyani Dwi Wahyuningsih Eka Gustinasari Elita Yuni Setiyarini Elita Yuni Setiyarini Farros, M.Dzaki Febrianty Febrianty Febrianty Febywasila, Aulia Firmansyah, Dio Dwi Gunawan, Prima Sahih Harold Kevin Alfredo HERU WAHYUDI Ida Ayu Debora Indriani, Ida Ayu Debora Ilham Setyo Wibowo, Sastya Putri, Denny Kurniawan, Indradewa, Rhian Jimad, Habibullah Julian, Aqlifa Hanif Kaloko, Dwi Endah Khairunnisa Khairunnisa Khairunnisa, Rizky Khotimah, Ayyumi Khusnul Koiriyah, Koiriyah Kurniawan Kurniawan Kurniawan, Harits Lestari Wuryanti Mia Selvina Mohammad Athian Manan Monalysa, Lita Muhammad Iqbal Muhammad Irfan Pratama Mutiasari Nur Wulan Nabil Tisa Anwar Nurhayati, Andini Nurul Husna Oktaviani, Dona Purwoko, Eko Raditya, Muhammad Ragil Rahmawati, Hamida Nur Rahyono Rahyono Rahyono Rahyono Ramadani, M Devon Mikhael Ramadhan, Raihan Reza Pahlepi, Reza Ridwansyah Ridwansyah Rizki Agung Wibowo Rosdyanti, Titin Rr ERLINA Ruray, Titiek Arafiani Salsabila, Nala Sari, Andini Sifa Oktiana Sejati, Hiro Septiani Septiani Sesilia, Dita Ayunda Setiyarini, Elita Yuni Sri Asmirani Titin Rosdyanti Wati, Atika Wuryanti, Lestari Yola Aprina Yopita, Yopita Yunita Sari Zatia Zalfa