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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) JURNAL ECONOMINA Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Jurnal Ilmiah Multidisiplin Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Journal of Tourism, Hospitality and Travel Management (JTHTM) LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik Optimal: Jurnal Ekonomi dan Manajemen
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
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Penerapan Metode EOQ Dalam Pengendalian Persediaan Bahan Baku Di CV Javatech Fadilah Muhamad; Puji Isyanto
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v2i2.1234

Abstract

This research discusses the application of the Economic Order Quantity (EOQ) method to controlling raw material inventory at CV Javatech. The aim of this research is to investigate the effectiveness of the EOQ method in improving raw material inventory management and its impact on the company's operational performance. The research method used is quantitative with a focus on the use of the EOQ model in determining the economic amount of raw materials. The data used includes raw material purchases, raw material usage, storage costs, ordering costs, etc. Data was collected through interviews with warehouse PICs and direct observation of the raw material inventory control process. The research results show that the application of the EOQ method can help CV Javatech in optimizing the raw material procurement process. The EOQ formula is used to determine the cost-effective amount of raw material purchases based on data analysis. Raw material purchases are made nine times a year using the EOQ model. Apart from that, this research also calculates the Total Inventory Cost (TIC) resulting from implementing the EOQ Method which is more efficient compared to inventory control carried out by the CV Javatech company.
The Influence Of Ewom By Beauty Blogger Tasya Farasya And Product Quality On The Decision To Purchase Somethinc Cushion Mutiara Azahra; Puji Isyanto; Neni Sumarni
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.137

Abstract

Purpose of the study — This study aims to analyze the impact of electronic word-of-mouth (EWOM) by beauty bloggers on purchasing decisions for Somethinc cushion products, as well as to examine the influence of product quality on these purchasing decisions. Research method—The research employed descriptive and verification methods, utilizing multiple linear regression analysis. A sample of 96 consumers who use Somethinc cushion products was analyzed, following Hair's formula. Result— The findings indicate that the EWOM variable from beauty bloggers has a positive and significant influence on the decision to purchase Somethinc Cushion products. Additionally, product quality also shows a positive and very significant impact on purchasing decisions. Conclusion— Consumers continue to seek information from beauty bloggers when making purchasing decisions, highlighting the importance of EWOM and product quality in the cosmetics market.
OPTIMALISASI MEDIA SOSIAL TIKTOK SEBAGAI SARANA PROMOSI UMKM DEMONSNIA PARFUM Firna Is Tsaniyah; Puji Isyanto; Neni Sumarni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/d2n5m290

Abstract

Perkembangan teknologi informasi dan komunikasi, khususnya melalui platform TikTok, memberikan peluang besar bagi UMKM seperti Demonsia Parfum untuk mengoptimalkan pemasaran produk. Penelitian ini bertujuan untuk menganalisis strategi pemasaran TikTok yang diterapkan oleh Demonsia Parfum dengan menggunakan metode deskriptif dan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, analisis konten, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa TikTok memiliki potensi besar dalam meningkatkan visibilitas dan kesadaran merek Demonsia Parfum, meskipun terdapat tantangan terkait pemahaman algoritma dan keterbatasan sumber daya. Pembahasan mengungkapkan pentingnya pembuatan konten kreatif, konsistensi unggahan, dan kolaborasi dengan influencer untuk memaksimalkan promosi. Kesimpulannya, TikTok memiliki potensi besar untuk meningkatkan visibilitas UMKM, namun pemanfaatannya oleh Demonsia Parfum masih belum optimal karena kendala teknis dan kreativitas. UMKM perlu memahami algoritma TikTok, menciptakan konten kreatif, dan konsisten dalam penggunaan platform untuk memaksimalkan potensi promosi.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PERWIRA KOPI KARAWANG Mia Anggreini Br Ginting; Puji Isyanto; Neni Sumarni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/j99rr449

Abstract

Perkembangan era globalisasi memicu meningkatnya persaingan bisnis, khususnya di sektor kafe. Penelitian ini bermaksud guna mengkaji kontribusi kualitas produk, harga, serta promosi pada keputusan pembelian di Perwira Kopi Karawang. Menggunakan pendekatan kuantitatif, penelitian melibatkan 144 responden sebagai populasi. Data disusun melalui kuesioner berskala Likert dan dijalankan analisis melalui regresi linier berganda yang  berbantuan SPSS 26. Hasil analisis memperlihatkan bahwasanya pengaruh kualitas produk tidak signifikan, sementara harga dan promosi signifikan. Secara simultan, ketiga variabel ini terbukti berdampak signifikan pada keputusan pembelian.Implikasi penelitiam ini menunjukkan bahwa manajemen perlu terus mengumpulkan dan menganalisis data untuk menyesuaikan penawaran dengan preferensi konsumen yang terus berkembang.
Pengaruh Gender Diversity, Dewan Komisaris Independen, Dan Komite Audit Terhadap Pengungkapan Sustainability Report Riska Dwi Pratiwi; Puji Isyanto; Meliana Puspitasari
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3167

Abstract

The increasing trend of sustainability report disclosures by companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period raises questions about the effectiveness of corporate governance structures. The low representation of gender diversity in boards of directors and commissioners, the suboptimal oversight function of independent commissioners, and the limited contribution of audit committees have become focal concerns, as these elements are believed to play a crucial role in enhancing the quality, accountability, and transparency of sustainability reporting. This study aims to evaluate the influence of gender diversity in boards of directors and commissioners, independent commissioners, and audit committees on sustainability report disclosure in the banking sector in Indonesia. This study employs a quantitative approach using secondary data obtained from the IDX website and official company websites. The sampling method used is purposive sampling, with a total population of 42 companies observed over a three-year period, resulting in 19 selected companies and a total sample of 57 observations. Data analysis was conducted using IBM SPSS Statistics 27, through classical assumption tests and multiple linear regression analysis. The results indicate that gender diversity in boards of directors and commissioners, as well as the presence of independent commissioners, do not have a significant effect on sustainability report disclosure. In contrast, audit committees show a positive and significant influence on sustainability report disclosure
PENGARUH SISTEM REKRUTMEN DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA HONDA KUMALA KARAWANG Teti Novianti; Neni Sumarni; Puji Isyanto
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri otomotif Indonesia menghadapi tantangan signifikan dengan penurunan penjualan13,9% di 2024-2025 dan persaingan ketat dari merek China. Dalam konteks ini, Honda KumalaKarawang menghadapi masalah tingkat turnover karyawan berkisar 10-28,5% per tahun—jauhmelampaui standar normal 5-10%—yang berdampak pada biaya rekrutmen dan penurunanproduktivitas. Penelitian ini bertujuan menguji pengaruh Sistem Rencana Rekrutmen (X1) danSistem Pelatihan (X2) terhadap Kinerja Karyawan (Y) pada Honda Kumala Karawang. Metodologimenggunakan pendekatan kuantitatif verifikatif dengan sampling jenuh (200 karyawan) dan analisisSEM-PLS. Hasil penelitian menunjukkan: (1) Sistem Rencana Rekrutmen berpengaruh positifsignifikan terhadap Kinerja Karyawan (β=0,1279; t=2,145; p=0,032); (2) Sistem Pelatihanberpengaruh positif sangat signifikan (β=0,6288; t=8,512; p<0,001) sebagai determinan utama; (3)Secara simultan kedua sistem berpengaruh sangat signifikan (β=0,7567; t=11,340; p<0,001) denganR²=0,509, menjelaskan 50,9% varians kinerja. Temuan mengkonfirmasi model MSDM terintegrasiyang kuat. Rekomendasi utama: prioritaskan pelatihan dengan alokasi 60% budget MSDM untukprogram relevan berbasis kebutuhan, kombinasikan dengan rekrutmen berkompeten, integrasikanteknologi digital (AI, LMS), serta evaluasi sistematis untuk mengoptimalkan kinerja karyawan danmengurangi turnover di industri otomotif yang kompetitif.
Differential Accounting Analysis in Decision Making or Buying Internet Vouchers on Haikal Tronik Puspita Wulandari Harahap; Puji Isyanto; Rohma Septiawati
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 6 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i6.38

Abstract

Business development in this digital era has encouraged many companies to innovate in order to maximize profits. This has driven management to make precise final decisions, one of which is using differential accounting analysis as a tool to analyze options between produce or purchase internet vouchers from Haikal Tronik. The purpose of this research is to examine the cost-effectiveness of Haikal Tronik's expenses using differential accounting analysis, particularly in decision-making between producing or purchasing products from an internet voucher supplier. The research method employed is quantitative descriptive. The data obtained include interview results, the company's general profile, direct documentation, and data related to costs incurred in relation to internet vouchers during Haikal Tronik's operations. These data were processed by classification and comparison between the alternatives of producing and purchasing. The research results from the differential accounting perspective show that if Haikal Tronik chooses to buy from the supplier, it will gain a profit of Rp 97,015,524. On the other hand, if it chooses to produce in-house, the resulting profit will be Rp 33,157,220. Therefore, purchasing is a more profitable option than producing internet vouchers.
Perencanaan Penggunaan Metode Analytical Hierarchy Process (AHP) Pada Pemilihan Supplier Di PT FKI Febry Rizki Putra Henry Wirama; Puji Isyanto; Dini Yani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1785

Abstract

This report aims to plan the use of the Analytical Hierarchy Process (AHP) method in selecting suppliers at PT FKI through observation as well as initial data collection. In practice, the practitioner carries out practical work in the purchasing department with the main tasks, namely: the process of purchasing requests, the process of finding and selecting suppliers, and the purchase order process, so that the practitioner is responsible for and involved in the purchasing department and studies the supplier selection process, including the criteria used to assess and choose a supplier. The results of observations at PT FKI show that when supplier selection does not use a method, this can lead to some negative consequences, so the practitioner advises PT FKI to use a structured method such as the Analytical Hierarchy Process (AHP) method because this method can assign weights to each criterion and compare suppliers objectively.
Promosi Marketing Pada Butik Cheryl Collection Cherilya Alfara Natasya; Puji Isyanto; Dini Yani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1809

Abstract

Fashion is an important need for all people. Marketing strategy is a fundamental tool that is designed or planned to achieve the goals of a company by developing a sustainable competitive advantage through the market entered and the program used to serve its target market. The current fashion trend is very interesting to follow and develop according to current needs to attract consumer interest and purchasing power.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Carolyn Lukita Cesa Putri Septiningtyas Cherilya Alfara Natasya Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Devi Astriani Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Firna Is Tsaniyah Fitri Nuraini Fitri Nuraini Fitri.H, Ayu Futri Amirotud Dzakiah Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Marceilla Suryana Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meliana Puspitasari Meria Christina Noviolita Mia Anggreini Br Ginting Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pamela Octavia Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspita Wulandari Harahap Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Riska Dwi Pratiwi Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Rohma Septiawati Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari suhendi suhendi Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Teti Novianti Tiara Maulia Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Wulan Julliyanti Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah