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Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Buket Belikadoyuk Karawang
Karin, Karina Ristiyana;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i11.2652
The aim of this research is to determine the influence of product innovation and service quality on purchasing decisions at Buket Belikadoyuk Karawang. The method used in this research is a quantitative method. The research was conducted on Bouquet Belikadoyuk Karawang, with a sample size of 96 respondents with a population of Buket Belikadoyuk consumers who specifically live in Karawang Regency. Sampling in this research used a purposive sumpling technique. The research results show that the product innovation variable and the service quality variable at Buket Belikadoyuk Karawang have a positive effect on the purchasing decision variable. So, the more frequently you innovate appropriate products, the more purchasing decisions will be followed. Service quality also has a direct impact on purchasing decisions. This indicates that maintaining good service quality at Buket Belikadoyuk Karawang is very important to improve consumer purchasing decisions. Thus, the better the product innovation and service quality provided by Buket Belikadoyuk Karawang, the consumer purchasing decisions will increase. These findings underline the importance of carrying out product innovation and providing quality services as strategic steps for consumer purchasing decisions.
Pengaruh Strategi Pemasaran dan Inovasi Produk Terhadap Keputusan Pembelian pada Furniture Hj Vera di Kota Karawang
Regita Kusuma Dewi;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i11.2718
This is a The research aims to determine marketing strategies and product innovation on purchasing decisions for Hj Vera Furniture in Karawang City. The method used in this research is a quantitative method, this research was conducted on Hj Vera Furniture in Karawang City with a total research sample of 96 people with the criteria of consumers who had previously purchased Hj Vera Furniture in Karawang City, using a purpisive sampling method. The multiple linear regression analysis model used in this research uses the f test and t test with a significance threshold of 5%. The findings show that there is a partial contribution between marketing strategies and purchasing decisions at Hj Vera Furniture in Karawang City. The research results obtained are the influence of marketing strategy and product innovation on purchasing decisions at HJ Vera Furniture in Karawang City, there is an influence from all variables.
Analisis Pengaruh Flash Sale dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian pada Shopee
Untari, Shabrina;
Isyanto, Puji;
Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i9.2738
This research aims to analyze the influence of flash sales and the tagline "free shipping" on purchasing decisions on Shopee. In this research the author uses quantitative research with an associative approach. The results of this research are that the flash sale variable and the tagline "free shipping" partially influence purchasing decisions in Karawang City and the flash sale variable and the tagline "free shipping" simultaneously influence purchasing decisions in Karawang City. Because of the strong encouragement from the flash sale offered by Shopee and the tagline "free shipping" on Shopee, it can lead to purchasing decisions among consumers who see it. This shows that the more Shopee flash sale programs and free shipping available on Shopee, the more purchasing decisions will increase.
Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Mie Niraja“
Wina Afrilia Zahra;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i9.2782
The purpose of this research is to determine the influence of Marketing Communication and Service Quality on purchasing decisions at Mie NiRaja . The research population consisted of one hundred people selected from those who participated in the Mie NiRaja consumer survey. The research sample is defined as individuals who purchase Mie NiRaja MSMEs. The Lemeshow technique is used in the sample receipt process as preparation for testing. The study in question uses a quantitative methodology. For data collection purposes, this technique uses a questionnaire as a strategy. The methods used in the data analysis process are known as multiple regression and descriptive analysis. Research findings show that the discussion of Marketing Communications and the Quality of Service provided has a significant influence on the decision-making process that occurs throughout the purchasing process. In addition, the decision-making process does not consider these aspects important for meeting the requirements. It is important to note that the output of the coefficient of determination of communication and service quality has a major influence on the decision-making process. It is important to note that this impact is visible. Based on the magnitude of the F test results, this research shows that the quality of communication and service can influence purchasing decisions. Therefore, it is acceptable to believe that X1 and X2 have an equal influence on the final decision taken by consumers. Based on the research results, it can be concluded that Mie NiRaja purchasing decisions are significantly influenced by marketing communications, both partially and simultaneously. This impact is strong and statistically significant. As a consequence of the findings of the Communication Management Study, purchasing choices may be significantly impacted. Because MSME Mie NiRaja provides an appropriate level of customer service quality, it is guaranteed that customers will return again for further transactions in the future. The next step for MSME Mie NiRaja is to carry out an advertising campaign to measure the level of consumer interest in buying its products
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Toko Kamila Grosir Karawang
Soraya Widitasari;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i10.2920
The research was conducted with the aim of identifying the impact of service quality and facilities on the level of customer satisfaction at the Kamila Grosir Karawang store. The research method used was quantitative using a purposive sampling technique, and involved a sample size of 98 respondents who were customers who had visited or shopped at the shop. The analysis was carried out using multiple linear regression using the f test and t test, and a relevant level of 5%. The research results show that service quality is influenced and relevant to customer satisfaction, as well as facilities that have a relevant influence on customer satisfaction at the Kamila Grosir Karawang store. Apart from that, the quality of service and facilities simultaneously influences and is relevant to customer satisfaction at the Kamila Grosir Karawang store. It can be concluded from this research that the quality of service and facilities are mutually influenced by customer satisfaction at the Kamila Grosir Karawang store. There is an implication that maintaining consistency in service quality and providing services that meet customer needs can contribute to forming loyalty. Customers who feel valued and comfortable during the shopping process are more likely to remain loyal to the business.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Resto Kita Karawang
Dini Oktaviani;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i10.2921
The aim of the research was to obtain an in-depth understanding of the influence of service quality and product quality on the level of customer satisfaction at Resto Kita Karawang. This research uses quantitative methods in its research methodology. Using a questionnaire to collect and analyze data from customers who meet the criteria of having made at least two purchases from Resto Kita Karawang. And involving 96 respondents as research samples selected through a purposive sampling method. The analysis was carried out using multiple linear regression analysis. The results of the research show that customer satisfaction is influenced by service quality and product quality at Resto Kita Karawang. These results can be understood from the calculations that have been carried out which show that the variables of service quality and product quality have great value in customer satisfaction. Resto Kita Karawang needs to focus on improving its quality and maintaining this quality to strengthen customer satisfaction. There are implications that by always being consistent in maintaining customer satisfaction and always maintaining quality, it can create a high sense of loyalty.
Analisis Pengaruh Program Flash Sale dan Discount Terhadap Impulsive Buying pada Generasi Milenial Pengguna Shopee
Novianda Adisti;
Puji Isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i10.3022
The ease with which people can access the internet and the increasing affordability of smartphones to the lower and middle classes have enabled digital technology to capture a large market share. This is demonstrated by the increasing number of unicorn startups in Indonesia, such as Shopee. Shopee is very active in utilizing online marketing strategies, especially in carrying out promotions in the form of flash sales and discounts to attract the attention of Shopee users. This research aims to evaluate the effect of flash and discount programs on impulsive buying among the millennial generation of Shopee users. The research method uses SPSS 23 analysis with a population of residents in Bumi Mutiara Indah. A sample of 86 respondents was taken using the Slovin formula (10% error rate). The research results show that flash sale and discount programs significantly influence impulse purchases.
Analisis Pengembangan Strategi Bersaing Limasan Cafe Karawang
Nurjanah;
Puji isyanto;
Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/alkharaj.v6i11.4026
Limasan Karawang Coffee Shop, as one of the micro, small and medium enterprise (MSME) units in Karawang, has become a popular destination for young people and teenagers to enjoy the cafe atmosphere and the various coffee products on offer. This research aims to identify and analyze the competitive strategies that have been implemented by the Limasan Karawang Coffee Shop. This research uses qualitative descriptive analysis. Business Model Canvas (BMC) analysis is used to do this. Primary and secondary data were used in this research. Primary data was obtained from observations and in-depth interviews related to creating competitive strategies for the Limasan Karawang Coffee Shop which was the subject of the research. The results of research conducted by researchers in a study entitled "Analysis of the Competitive Strategy Development of Limasan Cafe" using the Business Model Canvas Approach confirm that the Business Model Canvas is an effective method as a foundation for generating strategic alternatives and establishing new strategies for the company. To help define, analyze, Designing a business model, the Business Model Canvas (BMC), consists of nine elements that represent all aspects of the business. This concept can serve as an effective tool for describing business models and developing new strategies
Analisis Strategi Pemasaran Untuk Meningkatkan Kunjungan di Ahmad Dental Clinic
Erna Diana Yanti;
Puji Isyanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia
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DOI: 10.62017/jemb.v1i6.1799
Abstrak Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh Ahmad Dental Clinic di Karawang untuk meningkatkan kunjungan pasien. Penelitian ini menggunakan pendekatan kualitatif, melibatkan wawancara mendalam, observasi partisipatif, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan mencakup penggunaan media sosial, program diskon, dan loyalitas pasien, serta pentingnya pelayanan ramah dan profesional. Penggunaan media sosial efektif dalam meningkatkan visibilitas klinik, sementara program diskon dan loyalitas berhasil menarik lebih banyak pasien. Namun, terdapat tantangan seperti waktu tunggu yang lama dan biaya promosi yang tinggi. Analisis SWOT menunjukkan bahwa kualitas layanan, lokasi strategis, dan pelayanan staf yang baik merupakan kekuatan utama, sedangkan kelemahan utama adalah waktu tunggu dan persepsi harga yang tinggi. Promosi offline dan program referral yang lebih agresif diidentifikasi sebagai peluang untuk meningkatkan jumlah kunjungan pasien. Keterbatasan penelitian ini terletak pada sampel yang terbatas dan penelitian dalam satu periode waktu. Hasil penelitian diharapkan dapat memberikan kontribusi pada pengembangan strategi pemasaran yang lebih efektif bagi klinik gigi di Indonesia.
PENGARUH DUKUNGAN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PT DNP INDONESIA
Supriyadi Supriyadi;
Puji Isyanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia
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DOI: 10.62017/jemb.v1i6.1801
Penelitian ini bertujuan untuk mengkaji pengaruh dukungan organisasi terhadap kepuasan kerja karyawan PT DNP Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, dengan sampel sebanyak 50 orang karyawan yang dipilih secara acak dari berbagai divisi di perusahaan. Instrumen penelitian yang digunakan adalah kuesioner yang terdiri dari dua bagian utama: dukungan organisasi dan kepuasan kerja. Data yang terkumpul dianalisis menggunakan metode statistik deskriptif dan inferensial, termasuk regresi linear untuk menguji hubungan antara variabel-variabel tersebut. Uji validitas dan reliabilitas dilakukan untuk memastikan akurasi dan konsistensi instrumen penelitian. Hasil penelitian menunjukkan bahwa dukungan organisasi berpengaruh positif signifikan terhadap kepuasan kerja karyawan. Hal ini dibuktikan dengan nilai signifikan (sig) sebesar 0,000 yang lebih kecil dari α (0,05) dan nilai thitung sebesar 12.048 yang lebih besar dari ttabel sebesar 0.679. Berdasarkan hasil pengujian secara parsial, dapat disimpulkan bahwa dukungan organisasi memiliki pengaruh yang signifikan terhadap kepuasan kerja karyawan PT DNP Indonesia. Penelitian ini memberikan bukti empiris mengenai pentingnya dukungan organisasi dalam meningkatkan kepuasan kerja karyawan, serta memberikan rekomendasi bagi perusahaan untuk terus memperkuat aspek dukungan organisasi guna meningkatkan kesejahteraan dan produktivitas karyawan.