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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) JURNAL ECONOMINA Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Jurnal Ilmiah Multidisiplin Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Journal of Tourism, Hospitality and Travel Management (JTHTM) LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik Optimal: Jurnal Ekonomi dan Manajemen
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
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Analisis Pengaruh Program Flash Sale dan Discount Terhadap Impulsive Buying pada Generasi Milenial Pengguna Shopee Novianda Adisti; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3022

Abstract

The ease with which people can access the internet and the increasing affordability of smartphones to the lower and middle classes have enabled digital technology to capture a large market share. This is demonstrated by the increasing number of unicorn startups in Indonesia, such as Shopee. Shopee is very active in utilizing online marketing strategies, especially in carrying out promotions in the form of flash sales and discounts to attract the attention of Shopee users. This research aims to evaluate the effect of flash and discount programs on impulsive buying among the millennial generation of Shopee users. The research method uses SPSS 23 analysis with a population of residents in Bumi Mutiara Indah. A sample of 86 respondents was taken using the Slovin formula (10% error rate). The research results show that flash sale and discount programs significantly influence impulse purchases.
Analisis Pengembangan Strategi Bersaing Limasan Cafe Karawang Nurjanah; Puji isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4026

Abstract

Limasan Karawang Coffee Shop, as one of the micro, small and medium enterprise (MSME) units in Karawang, has become a popular destination for young people and teenagers to enjoy the cafe atmosphere and the various coffee products on offer. This research aims to identify and analyze the competitive strategies that have been implemented by the Limasan Karawang Coffee Shop. This research uses qualitative descriptive analysis. Business Model Canvas (BMC) analysis is used to do this. Primary and secondary data were used in this research. Primary data was obtained from observations and in-depth interviews related to creating competitive strategies for the Limasan Karawang Coffee Shop which was the subject of the research. The results of research conducted by researchers in a study entitled "Analysis of the Competitive Strategy Development of Limasan Cafe" using the Business Model Canvas Approach confirm that the Business Model Canvas is an effective method as a foundation for generating strategic alternatives and establishing new strategies for the company. To help define, analyze, Designing a business model, the Business Model Canvas (BMC), consists of nine elements that represent all aspects of the business. This concept can serve as an effective tool for describing business models and developing new strategies
Analisis Strategi Pemasaran Untuk Meningkatkan Kunjungan di Ahmad Dental Clinic Erna Diana Yanti; Puji Isyanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1799

Abstract

 Abstrak Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh Ahmad Dental Clinic di Karawang untuk meningkatkan kunjungan pasien. Penelitian ini menggunakan pendekatan kualitatif, melibatkan wawancara mendalam, observasi partisipatif, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan mencakup penggunaan media sosial, program diskon, dan loyalitas pasien, serta pentingnya pelayanan ramah dan profesional. Penggunaan media sosial efektif dalam meningkatkan visibilitas klinik, sementara program diskon dan loyalitas berhasil menarik lebih banyak pasien. Namun, terdapat tantangan seperti waktu tunggu yang lama dan biaya promosi yang tinggi. Analisis SWOT menunjukkan bahwa kualitas layanan, lokasi strategis, dan pelayanan staf yang baik merupakan kekuatan utama, sedangkan kelemahan utama adalah waktu tunggu dan persepsi harga yang tinggi. Promosi offline dan program referral yang lebih agresif diidentifikasi sebagai peluang untuk meningkatkan jumlah kunjungan pasien. Keterbatasan penelitian ini terletak pada sampel yang terbatas dan penelitian dalam satu periode waktu. Hasil penelitian diharapkan dapat memberikan kontribusi pada pengembangan strategi pemasaran yang lebih efektif bagi klinik gigi di Indonesia.
PENGARUH DUKUNGAN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PT DNP INDONESIA Supriyadi Supriyadi; Puji Isyanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1801

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh dukungan organisasi terhadap kepuasan kerja karyawan PT DNP Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, dengan sampel sebanyak 50 orang karyawan yang dipilih secara acak dari berbagai divisi di perusahaan. Instrumen penelitian yang digunakan adalah kuesioner yang terdiri dari dua bagian utama: dukungan organisasi dan kepuasan kerja. Data yang terkumpul dianalisis menggunakan metode statistik deskriptif dan inferensial, termasuk regresi linear untuk menguji hubungan antara variabel-variabel tersebut. Uji validitas dan reliabilitas dilakukan untuk memastikan akurasi dan konsistensi instrumen penelitian. Hasil penelitian menunjukkan bahwa dukungan organisasi berpengaruh positif signifikan terhadap kepuasan kerja karyawan. Hal ini dibuktikan dengan nilai signifikan (sig) sebesar 0,000 yang lebih kecil dari α (0,05) dan nilai thitung sebesar 12.048 yang lebih besar dari ttabel sebesar 0.679. Berdasarkan hasil pengujian secara parsial, dapat disimpulkan bahwa dukungan organisasi memiliki pengaruh yang signifikan terhadap kepuasan kerja karyawan PT DNP Indonesia. Penelitian ini memberikan bukti empiris mengenai pentingnya dukungan organisasi dalam meningkatkan kepuasan kerja karyawan, serta memberikan rekomendasi bagi perusahaan untuk terus memperkuat aspek dukungan organisasi guna meningkatkan kesejahteraan dan produktivitas karyawan.
Pengaruh Pemanfaatan Teknologi Digital Terhadap Produktivitas Belajar Mahasiswa di Universitas Buana Perjuangan Karawang Salsabila, Metha Aghshaina; Isyanto, Puji
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 1 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i1.169

Abstract

The development of digital technology has brought major changes in various aspects of life, especially in the student learning process. This study aims to examine how much influence the use of digital technology has on the learning productivity of Buana Perjuangan University Karawang students. The method used is a quantitative approach with an associative research type. Data were collected through an online questionnaire distributed to 50 active students, then analyzed using validity, reliability, classical assumption tests, and simple linear regression. The results showed that all instruments used were declared valid and reliable. Based on the regression test results, which means there is a positive and significant influence between the utilization of digital technology on student learning productivity. This finding shows that the more optimal the utilization of digital technology in the learning process, the higher the student learning productivity, especially in terms of time effectiveness, task completion, and academic achievement.
Enhancing Market Reach: Assessing the Impact of Instagram's Online Promotion Strategy on DOTS Greentea MSMEs in Karawang, Indonesia Dini Nur Hayati; Puji Isyanto; Neni Sumarni
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dots Greentea has experienced fluctuations in revenue due to the COVID-19 virus, intensified competition, and shortcomings in promotional efforts and product innovation. The objective of this research is to assess the effectiveness of online promotion through Instagram in promoting Dots Greentea MSMEs in the city of Karawang. This study adopts a qualitative research approach utilizing observational data, in-depth interviews, and documentation as primary data sources. The primary data, obtained from observations and interviews with relevant stakeholders, encompass questions concerning the activities and events related to Dots Greentea promotion in Karawang. The findings indicate that online promotion significantly influences the increase in Dots Greentea sales. When this business promotes through Instagram, the revenue or income of Dots Greentea increases from 20% to 40%.
Pengaruh Kualitas Pelayanan terhadap Volume Penjualan pada UMKM Mie Cihuy karawang Muharam, Said; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i2.663

Abstract

"Mie Cihuy" which is located in Karawang is one of the SMEs engaged in the restaurant sector. "Mie Cihuy" has lasted more than 20 years and is believed to have good service quality, according to the results of this study which show that buyers perceive the service as good. This study aims to determine how much influence service quality has on the sales volume of "Mie Cihuy" UMKM. This study uses validity and reliability tests to determine how valid and reliable the respondents are in assessing the variables in this study. As well as a service quality scale that aims to determine service quality with indicators of tangibles, reliability, responsiveness, assurance and empathy dimensions using quantitative methods. The data analysis technique used was simple regression analysis using SPSS version 26 software with a total of 46 respondents. Based on the results of the service quality scale, it shows that respondents agree about service quality and sales volume at Mie Cihuy UMKM. Simple regression analysis shows that service quality has a significant effect on the sales volume of Mie Cihuy UMKM. Adjust R Square results show a value of 0.653, this means that 65.3% of sales volume is influenced by service quality and as much as 34.7% is influenced by variables that are not present in this regression model. Keywords: Service Quality, Sales Volume, SMEs
Pengaruh Service Quality dan After Sales Service terhadap Customer Loyalty pada OPS Garage Ardiansyah, Muhammad Farhan; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.949

Abstract

The purpose of this study is to ascertain and elucidate the relationship between after-sale support and service quality and customer happiness at OPS Garage. Multiple linear regression was used for data analysis and questionnaires were used for data collecting in this quantitative study. According to the study's findings, OPS Garage customers are positively and significantly impacted by both loyal customers and high-quality services. Customer happiness is positively and significantly impacted by service quality. The two factors under investigation customer loyalty and service quality have a favorable and substantial impact on satisfaction levels at the same time. Keywords: After sales service, Service Quality, Consumer Loyalty.
Analisis Penerapan Akuntansi Berdasarkan Sak EMKM pada UMKM: Warung Seblak Teh Windy Putri Damayanti; Puji Isyanto; Trias Arimurti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4210

Abstract

MSMEs have a significant contribution, including: increasing employment opportunities and obtaining labor, forming Gross Domestic Product (GDP), and also becoming an option for people with low incomes to carry out productive economic activities. The object of this research is the UMKM Seblak Teh Windy which is located in Karawang Regency. This research aims to obtain information on how Seblak Teh Windy presents financial reports, analyze the accuracy of Seblak Teh Windy's financial accounting process using SAK EMKM, and reconstruct Seblak Teh Windy's financial records based on SAK EMKM. Qualitative methods were used in this research, data collection was carried out through interviews and documentation. The final results stated that Seblak Teh Windy UMKM did not keep financial records in accordance with SAK EMKM, where they only compiled daily expenses and receipts. Therefore, this research produces an analysis of Seblak Teh Windy's financial records in accordance with SAK EMKM, consisting of a financial position report, notes to financial reports and profit and loss reportss.
Analisis Pengaruh desain Produk dan Kualitas Produk terhadap Keputusan Pembelian Motor Honda Beat di Kabupaten Karawang Firmansah, Syarif; Isyanto, Puji; Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4492

Abstract

This study aims to analyze the influence of product design and product quality on purchasing decisions for Honda Beat motorcycles in Karawang Regency. Using a quantitative research design, this study involved 100 respondents from prospective consumers of Honda Beat motorcycles. Data were collected through questionnaires and analyzed using SPSS 26 software. The results showed that product design had a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.322. Product quality was also shown to have a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.348. Multiple linear regression tests revealed that product design and product quality simultaneously influenced purchasing decisions, with a determination coefficient value (R²) of 71.9%, indicating that 71.9% of the variation in purchasing decisions could be explained by these two variables. This study contributes to the understanding of how motorcycle product design and quality can influence consumer purchasing decisions in the Indonesian automotive market. These findings are expected to provide guidance for motorcycle manufacturers, especially Astra Honda Motor, in designing better products to meet consumer expectations and win the competition in the market.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Carolyn Lukita Cesa Putri Septiningtyas Cherilya Alfara Natasya Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Devi Astriani Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Firna Is Tsaniyah Fitri Nuraini Fitri Nuraini Fitri.H, Ayu Futri Amirotud Dzakiah Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Marceilla Suryana Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meliana Puspitasari Meria Christina Noviolita Mia Anggreini Br Ginting Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pamela Octavia Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspita Wulandari Harahap Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Riska Dwi Pratiwi Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Rohma Septiawati Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari suhendi suhendi Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Teti Novianti Tiara Maulia Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Wulan Julliyanti Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah