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Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
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Promosi Bisnis Thrifting dalam Meningkatkan Minat Beli Konsumen di Media Sosial Instagram (Bekasansaja) Amelia, Lola; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2471

Abstract

Amidst the current period of globalization, the fashion industry is undergoing substantial expansion, particularly in Karawang Regency. Bekasansaja, situated in Jalitri Karawang, is a thriving fashion thrift store that has gained popularity among youngsters in the area. Bekasansaja stands out by offering material that captivates consumer attention. The objective of this study is to assess the presentation of tripping advertisements on Instagram, analyze sales promotion strategies for preloved products, identify obstacles in promoting preloved products and propose solutions to overcome them. Additionally, the study aims to investigate the reasons behind selecting the Instagram Feeds and Insta Story features as the primary focus. This research aims to enhance the comprehension of other researchers regarding the promotion of preloved products using Instagram, and to enhance the advancement of promotion techniques for Bekasansaja products.The research methodology employed is qualitative, utilizing a content analysis technique. This involved doing observations, interviews, document analysis, and studying relevant literature.This research focuses on the proprietors and customers of Bekasansaja.The research findings indicate that the @Bekasansaja account utilizes Instagram's Feeds and Insta Story functionalities to promote their sales promotions, employing discounts as a primary strategy. Nevertheless, the primary impediment frequently encountered is a modification in the Instagram algorithm. In order to address this issue, Bekasansaja frequently leverages the personal accounts of their friends who operate shops to enhance the visibility of their brand.
Pengaruh Motivasi Hedonis dan Gaya Hidup Terhadap Perilaku Belanja Online di Marketplace pada Generasi Z di Kabupaten Karawang Nurazizah, Runi; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2604

Abstract

The continuous growth of internet users has triggered major changes in online shopping behavior, where people are switching from conventional shopping to online shopping. Online shopping behavior is the process of purchasing products or services via the internet. The growth of e-commerce in Indonesia, especially through online marketplaces. This research aims to determine the relationship between hedonic motivation and lifestyle on Generation Z's online shopping behavior. By applying the Hair et al formula in the analysis. The sample selected was 90 respondents. The data obtained from the questionnaire was then analyzed using validity and reliability tests, classical assumption tests and hypothesis tests using SPSS software. The results of this study show that hedonic motivation has a significant negative effect on online shopping behavior, and lifestyle has a significant positive effect on online shopping behavior in the market.
Analisis Pengaruh Sistem Pelayanan Self Service dan Store Atmosphere Terhadap Kepuasan Pelanggan pada Dali Coffee Shop Karawang Sofyan Iswanto; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2608

Abstract

Coffee shops, as retail establishments that specialize in offering various types of coffee and related beverages, play an important role in meeting consumers' growing needs for a unique and quality coffee experience. This study aims to analyze the effect of self-service service system and store atmosphere on customer satisfaction at Dali Coffee Shop in Karawang. This research uses quantitative methods by distributing questionnaires to customers who visit the store. This study uses a sampling technique that uses non-probability sampling techniques with a purposive sampling approach, namely purposive sampling by determining the number of respondents as many as 100 respondents. The results of this study indicate that the self service system and store atmosphere have a positive and significant effect on customer satisfaction. The conclusion in this study is that the variables of self service system and store atmosphere have a good influence simultaneously on customer satisfaction at Dali Coffee Shop.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Produk Velg HSR di Alpha Racing Toko Velg Ban dan Sporing Mobil Kab. Karawang Imam Pranoto, Hajid; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2610

Abstract

The aim of this research is to find out how consumer satisfaction is influenced by product quality and service quality of HSR wheel products at the Alpha Racing Tire and Car Spring Wheel Shop, Karawang Regency. Data was collected through a survey using a questionnaire to consumers who had used HSR wheel products at the shop. Linear regression analysis is used to test the relationship between the independent variables (service quality and product quality) and the dependent variable (consumer satisfaction). Consumer satisfaction with HSR wheel items is significantly influenced by the quality of the product and the quality of the service provided, according to research findings. The research results show that the coefficient of determination (R Square) test results are zero point five two four, which shows that around fifty-two point four percent of the variability in consumer satisfaction can be explained by service quality and product quality. These findings highlight the importance of high quality services and products in meeting consumer expectations and satisfaction in the auto wheel industry. There is also a discussion of management consequences and recommendations for further research.
Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Buket Belikadoyuk Karawang Karin, Karina Ristiyana; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.2652

Abstract

The aim of this research is to determine the influence of product innovation and service quality on purchasing decisions at Buket Belikadoyuk Karawang. The method used in this research is a quantitative method. The research was conducted on Bouquet Belikadoyuk Karawang, with a sample size of 96 respondents with a population of Buket Belikadoyuk consumers who specifically live in Karawang Regency. Sampling in this research used a purposive sumpling technique. The research results show that the product innovation variable and the service quality variable at Buket Belikadoyuk Karawang have a positive effect on the purchasing decision variable. So, the more frequently you innovate appropriate products, the more purchasing decisions will be followed. Service quality also has a direct impact on purchasing decisions. This indicates that maintaining good service quality at Buket Belikadoyuk Karawang is very important to improve consumer purchasing decisions. Thus, the better the product innovation and service quality provided by Buket Belikadoyuk Karawang, the consumer purchasing decisions will increase. These findings underline the importance of carrying out product innovation and providing quality services as strategic steps for consumer purchasing decisions.
Pengaruh Strategi Pemasaran dan Inovasi Produk Terhadap Keputusan Pembelian pada Furniture Hj Vera di Kota Karawang Regita Kusuma Dewi; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.2718

Abstract

This is a The research aims to determine marketing strategies and product innovation on purchasing decisions for Hj Vera Furniture in Karawang City. The method used in this research is a quantitative method, this research was conducted on Hj Vera Furniture in Karawang City with a total research sample of 96 people with the criteria of consumers who had previously purchased Hj Vera Furniture in Karawang City, using a purpisive sampling method. The multiple linear regression analysis model used in this research uses the f test and t test with a significance threshold of 5%. The findings show that there is a partial contribution between marketing strategies and purchasing decisions at Hj Vera Furniture in Karawang City. The research results obtained are the influence of marketing strategy and product innovation on purchasing decisions at HJ Vera Furniture in Karawang City, there is an influence from all variables.
Analisis Pengaruh Flash Sale dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian pada Shopee Untari, Shabrina; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2738

Abstract

This research aims to analyze the influence of flash sales and the tagline "free shipping" on purchasing decisions on Shopee. In this research the author uses quantitative research with an associative approach. The results of this research are that the flash sale variable and the tagline "free shipping" partially influence purchasing decisions in Karawang City and the flash sale variable and the tagline "free shipping" simultaneously influence purchasing decisions in Karawang City. Because of the strong encouragement from the flash sale offered by Shopee and the tagline "free shipping" on Shopee, it can lead to purchasing decisions among consumers who see it. This shows that the more Shopee flash sale programs and free shipping available on Shopee, the more purchasing decisions will increase.
Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Mie Niraja“ Wina Afrilia Zahra; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2782

Abstract

The purpose of this research is to determine the influence of Marketing Communication and Service Quality on purchasing decisions at Mie NiRaja . The research population consisted of one hundred people selected from those who participated in the Mie NiRaja consumer survey. The research sample is defined as individuals who purchase Mie NiRaja MSMEs. The Lemeshow technique is used in the sample receipt process as preparation for testing. The study in question uses a quantitative methodology. For data collection purposes, this technique uses a questionnaire as a strategy. The methods used in the data analysis process are known as multiple regression and descriptive analysis. Research findings show that the discussion of Marketing Communications and the Quality of Service provided has a significant influence on the decision-making process that occurs throughout the purchasing process. In addition, the decision-making process does not consider these aspects important for meeting the requirements. It is important to note that the output of the coefficient of determination of communication and service quality has a major influence on the decision-making process. It is important to note that this impact is visible. Based on the magnitude of the F test results, this research shows that the quality of communication and service can influence purchasing decisions. Therefore, it is acceptable to believe that X1 and X2 have an equal influence on the final decision taken by consumers. Based on the research results, it can be concluded that Mie NiRaja purchasing decisions are significantly influenced by marketing communications, both partially and simultaneously. This impact is strong and statistically significant. As a consequence of the findings of the Communication Management Study, purchasing choices may be significantly impacted. Because MSME Mie NiRaja provides an appropriate level of customer service quality, it is guaranteed that customers will return again for further transactions in the future. The next step for MSME Mie NiRaja is to carry out an advertising campaign to measure the level of consumer interest in buying its products
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Toko Kamila Grosir Karawang Soraya Widitasari; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2920

Abstract

The research was conducted with the aim of identifying the impact of service quality and facilities on the level of customer satisfaction at the Kamila Grosir Karawang store. The research method used was quantitative using a purposive sampling technique, and involved a sample size of 98 respondents who were customers who had visited or shopped at the shop. The analysis was carried out using multiple linear regression using the f test and t test, and a relevant level of 5%. The research results show that service quality is influenced and relevant to customer satisfaction, as well as facilities that have a relevant influence on customer satisfaction at the Kamila Grosir Karawang store. Apart from that, the quality of service and facilities simultaneously influences and is relevant to customer satisfaction at the Kamila Grosir Karawang store. It can be concluded from this research that the quality of service and facilities are mutually influenced by customer satisfaction at the Kamila Grosir Karawang store. There is an implication that maintaining consistency in service quality and providing services that meet customer needs can contribute to forming loyalty. Customers who feel valued and comfortable during the shopping process are more likely to remain loyal to the business.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Resto Kita Karawang Dini Oktaviani; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2921

Abstract

The aim of the research was to obtain an in-depth understanding of the influence of service quality and product quality on the level of customer satisfaction at Resto Kita Karawang. This research uses quantitative methods in its research methodology. Using a questionnaire to collect and analyze data from customers who meet the criteria of having made at least two purchases from Resto Kita Karawang. And involving 96 respondents as research samples selected through a purposive sampling method. The analysis was carried out using multiple linear regression analysis. The results of the research show that customer satisfaction is influenced by service quality and product quality at Resto Kita Karawang. These results can be understood from the calculations that have been carried out which show that the variables of service quality and product quality have great value in customer satisfaction. Resto Kita Karawang needs to focus on improving its quality and maintaining this quality to strengthen customer satisfaction. There are implications that by always being consistent in maintaining customer satisfaction and always maintaining quality, it can create a high sense of loyalty.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Carolyn Lukita Cesa Putri Septiningtyas Cherilya Alfara Natasya Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Devi Astriani Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Firna Is Tsaniyah Fitri Nuraini Fitri Nuraini Fitri.H, Ayu Futri Amirotud Dzakiah Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Marceilla Suryana Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meliana Puspitasari Meria Christina Noviolita Mia Anggreini Br Ginting Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pamela Octavia Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspita Wulandari Harahap Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Riska Dwi Pratiwi Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Rohma Septiawati Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari suhendi suhendi Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Teti Novianti Tiara Maulia Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Wulan Julliyanti Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah