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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Multidisiplin Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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LITERASI MAHASISWA TERHADAP KONSEP GREEN ACCOUNTING DAN DAMPAKNYA PADA KUALITAS LULUSAN MAHASISWA AKUNTANSI DI UNIVERSITAS BUANA PERJUANGAN KARAWANG Sari, Diana Ikmah; Isyanto, Puji; Lukita, Carolyn
Jurnal Riset Akuntansi Politala Vol 7 No 2 (2024): Jurnal Riset Akuntansi Politala
Publisher : Pusat Penelitian dan Pengabdian bagi Masyarakat Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jra.v7i2.424

Abstract

Green accounting plays a role in company decision-making when identifying and managing the industry's impact on the environment. The research aims to provide a complete picture of the phenomenon of accounting students' literacy levels, to find out the factors that influence accounting students' literacy levels, and to reveal the level of concept implementation. green accounting, and see the impact on the quality of accounting student graduates. This research applies a approach phenomenological. The primary data source is the result of interviews with informants. Data analysis technique using source triangulation. Data analysis tools from FGD activities and deep interviews. The research results concluded that accounting students' literacy regarding the qualitative characteristics of information is quite high, principles of green accounting are still low, and report components of green accounting and the importance of green accounting are still very low. This is due to a lack of student interest, some classes have not provided complete material, and there is still a lack of student research on the theme of green accounting. The results of literacy have a significant positive impact on the quality of accounting student graduates. This research implies that the Accounting Study Program is carrying out curriculum evolution to improve it. Inclusive interpretation is very important for higher education including lecturer literacy, while this research only focuses on student literacy.
The Influence of Budget Planning on Optimizing the Use of Funds for Sport Day Activities in a Manufacturing Company in Karawang Nurjaman, Raihani Salsabila Hasna; Isyanto, Puji
Journal of Finance and Business Digital Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i2.10098

Abstract

Every company, whether service, trade or manufacturing, always strives to maximize profits by planning thoroughly and allocating budgets taking into account future conditions. Research conducted at a manufacturing company in Karawang aims to identify the influence of good budget planning on optimal use of funds. The method used is a quantitative approach, the data used in this research comes from primary data and secondary data. Data analysis using simple linear regression using SPSS software. The research results indicate that there is a positive influence between good budget planning and optimal use of funds. Therefore, realizing the budget well is important so that funds can be used optimally and avoid significant budget discrepancies.
The Influence of Teamwork and Work Discipline on Employee Performance at the Ms Butik Karawang Store Effendi, Dicky Wahyu; Isyanto, Puji; Yani, Dini
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.10237

Abstract

The influence of cooperation and work discipline on the productivity of MS Butik Karawang employees is the subject of this research. Finding out how successful staff performance is is the reason for conducting this research. The descriptive methodology of this research focuses on the influence of cooperation and work discipline on productivity in the workplace. Information collected from MS Butik Karawang staff members was used. Questionnaires were given to staff and interviews were conducted with MS Boutique shop owners to collect data. Using SPSS 22, researchers carried out validity and reliability tests, as well as t tests and f tests on the data used in the research. Research findings reveal that the operational performance of MS Butik Karawang store personnel is significantly influenced by work discipline and cooperation.
Differential Accounting Analysis in Decision Making or Buying Internet Vouchers on Haikal Tronik Harahap, Puspita Wulandari; Isyanto, Puji; Septiawati, Rohma
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 6 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i6.38

Abstract

Business development in this digital era has encouraged many companies to innovate in order to maximize profits. This has driven management to make precise final decisions, one of which is using differential accounting analysis as a tool to analyze options between produce or purchase internet vouchers from Haikal Tronik. The purpose of this research is to examine the cost-effectiveness of Haikal Tronik's expenses using differential accounting analysis, particularly in decision-making between producing or purchasing products from an internet voucher supplier. The research method employed is quantitative descriptive. The data obtained include interview results, the company's general profile, direct documentation, and data related to costs incurred in relation to internet vouchers during Haikal Tronik's operations. These data were processed by classification and comparison between the alternatives of producing and purchasing. The research results from the differential accounting perspective show that if Haikal Tronik chooses to buy from the supplier, it will gain a profit of Rp 97,015,524. On the other hand, if it chooses to produce in-house, the resulting profit will be Rp 33,157,220. Therefore, purchasing is a more profitable option than producing internet vouchers.
The Influence of Product Attributes and Consumer Prefer-ences on Single Origin Coffee Purchasing Decisions at Sala-pan Djati Coffee Vetto Agung Prabowo; Puji Isyanto; Neni Sumarni
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.383

Abstract

This study aims to analyze the influence of product attributes and consumer preferences on the purchasing decision of single origin coffee at Salapan Djati Coffee. Single origin coffee, as one of Indonesia’s leading commodities, holds great potential in the coffee industry, both for the domestic and export markets. The method used in this research is a quantitative verification design with a purposive sampling technique, involving consumers who have purchased and consumed V60 single origin coffee. Data analysis was conducted using SmartPLS version 4.0. The research results show that product attributes—such as quality, price, and brand—have a significant influence on purchasing decisions by 14.79%, and consumer preferences also show a positive influence on purchasing decisions by 18.08%. Simultaneously, these factors have a significant combined influence of 32.48%. These findings provide strategic insights for producers and marketers to align products with consumer needs, enhance preferences, and strengthen marketing strategies to compete in the coffee market..
Strategi Pemasaran Dalam Meningkatkan Brand Image Pada Janji Jiwa X La Teraaza Hendrik, Dodi; Isyanto, Puji; Khalida, Laras Ratu
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10521738

Abstract

This study aims to find out how effective and how influential the communication marketing strategy is through customer service expertise carried out by qualified employees at the Janji Jiwa X La Teraaza store to increase the brand image of this, this analysis technique uses qualitative methods in which researchers use techniques in-depth interviews and field observations as the main materials for research in order to obtain valid data by direct oral and written interviews and via telephone. The results of this study indicate that marketing communications carried out by human resources in implementing expertise in customer service is very influential in increasing the brand image of Janji Jiwa X la teraaza Summarecon Bekasi. Improving employee performance is influenced by the individual character of employee competence, the individual character of work enthusiasm has a significant effect on employee performance. Companies must have a competitive advantage that is very difficult to imitate, which will only be obtained from employees who are productive, innovative, creative, passionate and loyal. Marketing communication skills need to be honed and carried out consistently by employees on duty at the store, namely through continuous learning and development.
Pemanfaatan Media Sosial Sebagai Sarana Promosi Pada UMKM Unstore Karawang Yohanida, Yohanida; Isyanto, Puji; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 10 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12579013

Abstract

Penelitian ini mengkaji dampak promosi online melalui media sosial terhadap promosi Unstore, sebuah usaha mikro, kecil, dan menengah (UMKM) di Kota Karawang, Indonesia. Unstore saat ini kurang hadir di platform media sosial dan menghadapi tantangan dalam menghasilkan pendapatan, persaingan yang ketat, dan kesulitan promosi, yang menyebabkan kurangnya kesadaran masyarakat. Penelitian ini bertujuan untuk mengevaluasi efektivitas promosi media sosial dalam mendukung upaya pemasaran Unstore. Dengan menggunakan pendekatan kualitatif, pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Temuan mengungkapkan peran penting media sosial dalam meningkatkan kinerja penjualan Unstore, dengan peningkatan pendapatan dari 20% menjadi 80% melalui promosi media sosial.
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Boikot Produk Aqua Atikah, Atikah; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2456

Abstract

This research aims to analyze the influence of the marketing mix, which consists of price, location, product and promotion, on boycott decisions. Researchers used primary and secondary data collected through questionnaires and journal reference literature studies. A descriptive verification approach was used for data collection. To test the validity of 30 respondents from the total Gen Z population in the Karawang area, totaling 662,460 people, a sampling technique of 100 respondents was used using the Slovin method. This research uses multiple linear regression analysis, which was carried out with the SPSS 25 program. The results obtained were that the boycott decision was not influenced by product variables, the boycott decision was not influenced by price variables, the boycott decision was not influenced by place variables and the boycott decision was influenced by promotion variables. From the results of the simultaneous test analysis, the marketing mix (place, promotion, product, price) influences the boycott decision by 4.5%.
Promosi Bisnis Thrifting dalam Meningkatkan Minat Beli Konsumen di Media Sosial Instagram (Bekasansaja) Amelia, Lola; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2471

Abstract

Amidst the current period of globalization, the fashion industry is undergoing substantial expansion, particularly in Karawang Regency. Bekasansaja, situated in Jalitri Karawang, is a thriving fashion thrift store that has gained popularity among youngsters in the area. Bekasansaja stands out by offering material that captivates consumer attention. The objective of this study is to assess the presentation of tripping advertisements on Instagram, analyze sales promotion strategies for preloved products, identify obstacles in promoting preloved products and propose solutions to overcome them. Additionally, the study aims to investigate the reasons behind selecting the Instagram Feeds and Insta Story features as the primary focus. This research aims to enhance the comprehension of other researchers regarding the promotion of preloved products using Instagram, and to enhance the advancement of promotion techniques for Bekasansaja products.The research methodology employed is qualitative, utilizing a content analysis technique. This involved doing observations, interviews, document analysis, and studying relevant literature.This research focuses on the proprietors and customers of Bekasansaja.The research findings indicate that the @Bekasansaja account utilizes Instagram's Feeds and Insta Story functionalities to promote their sales promotions, employing discounts as a primary strategy. Nevertheless, the primary impediment frequently encountered is a modification in the Instagram algorithm. In order to address this issue, Bekasansaja frequently leverages the personal accounts of their friends who operate shops to enhance the visibility of their brand.
Pengaruh Motivasi Hedonis dan Gaya Hidup Terhadap Perilaku Belanja Online di Marketplace pada Generasi Z di Kabupaten Karawang Nurazizah, Runi; Isyanto, Puji; Sumarni, Neni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2604

Abstract

The continuous growth of internet users has triggered major changes in online shopping behavior, where people are switching from conventional shopping to online shopping. Online shopping behavior is the process of purchasing products or services via the internet. The growth of e-commerce in Indonesia, especially through online marketplaces. This research aims to determine the relationship between hedonic motivation and lifestyle on Generation Z's online shopping behavior. By applying the Hair et al formula in the analysis. The sample selected was 90 respondents. The data obtained from the questionnaire was then analyzed using validity and reliability tests, classical assumption tests and hypothesis tests using SPSS software. The results of this study show that hedonic motivation has a significant negative effect on online shopping behavior, and lifestyle has a significant positive effect on online shopping behavior in the market.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Cesa Putri Septiningtyas Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Fitri Nuraini Fitri Nuraini, Fitri Fitri.H, Ayu Futri Amirotud Dzakiah Ginting, Mia Anggreini Br Harahap, Puspita Wulandari Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Lukita, Carolyn Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meria Christina Noviolita Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Pratiwi, Riska Dwi Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspitasari , Meliana Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Rini Marlita Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Septiawati, Rohma Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Suryana, Marceilla Trias Arimurti Tsaniyah, Firna Is Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah