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Pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan (quality control epson 2) di PT Indonesia Epson Industry Alviyandi; Isyanto, Puji
Management Journal and Economic Review Vol. 3 No. 2: December 2024 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v3i2.19

Abstract

This research aims to analyze the influence of leadership and work motivation on employee performance at PT Indonesia Epson Industry. By using transformational and transactional leadership theories as well as motivation theories such as Maslow's Hierarchy of Needs, McGregor's Theory X and Y, and McClelland's Theory of Needs, this research examines the interaction of these factors on employee performance. The research method uses multiple regression analysis with the T test and F test. The research population consists of 30 employees with a saturated sampling technique. Data was collected through a questionnaire that had been tested for validity and reliability. The research results show that leadership and work motivation have a significant effect on employee performance. An effective leadership style and appropriate work motivation improve employee performance. The T test shows a significant influence of individual variables, while the F test shows significant differences in performance based on variations in leadership style and work motivation. This research provides an understanding of the importance of the role of leadership and motivation in improving employee performance and its implications for the development of management strategies at PT Indonesia Epson Industry.
Analisis faktor-faktor yang mempengaruhi motivasi kerja pada generasi milenial di Cipta Grafika Widiastuti, Imelda Amelia; Isyanto, Puji
Management Journal and Economic Review Vol. 3 No. 2: December 2024 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v3i2.20

Abstract

The millennial generation plays an important role in changing the dynamics of the current labor market, especially in the creative and information technology sectors such as those faced by Cipta Grafika. This study aims to identify the main factors that influence the work motivation of the millennial generation at Cipta Grafika. The research method used is qualitative analysis with a descriptive approach, involving data collection through in-depth interviews and focused observation of millennial generation employees in various company departments and Cipta Grafika. The research results show that factors such as work flexibility, recognition of contributions, opportunities for career development, and a supportive work environment significantly influence the level of work motivation of the millennial generation at Cipta Grafika.
Digital Marketing Strategy in Efforts to Increase ROBAKA Sales Turnover in Karawang MSMEs in the Digitalization Era Yani, Dini; Isyanto, Puji; Rosmawati, Ery; Apriani, Zenita; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Toast is a food that is quite popular at all age levels. Consumers can choose a flavor variant that suits their taste. This type of food can be found in several places, including on Jl. HS Ronggo Waluyo No. 72 Sukaharja, East Telukjambe, Karawang. This research uses a qualitative descriptive method with data collection methods using interviews, observation, and decision techniques. The digital marketing carried out by Roti Bakar ROBAKA includes marketing efforts that use electronic devices or the internet. Search Engine Marketing (SEM) Search Engine Marketing, Content Marketing, content automation, social media marketing, and display advertising. The owner of Roti Bakar ROBAKA utilized the existing social media business TikTok and then started making posts with applications and layouts that attracted attention. Posts can be tailored to interesting promotional themes, for example, related to Buy 2 get 1 free, 30-50% discount with applicable conditions or other important dates and days.
PENGARUH MODAL KERJA TERHADAP ROA dan ROE DI PT PERTAMINA (PERSERO) TBK 2020–2024 Zahira Syifa Nurpatimah; Puji Isyanto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5811

Abstract

This research investigates how significantly working capital contributes to the financial performance of a company, with a focus on PT Pertamina (Persero) Tbk during the 2020–2024 period. The company’s profitability is evaluated using two primary metrics: Return on Assets (ROA) and Return on Equity (ROE). Employing a descriptive quantitative method, the study relies on secondary data obtained from the firm's annual financial statements published on the Indonesia Stock Exchange. Data analysis was conducted using multiple linear regression via SPSS version 16.0The findings show that working capital significantly affects both ROA and ROE. The determination coefficient (R²) demonstrates that variations in ROA and ROE can be explained by working capital at 83.2% and 85%, respectively. Results from the F-test indicate that working capital jointly impacts profitability in a statistically meaningful way. However, the T-test results show a negative influence, implying that poor or excessive utilization of working capital may reduce profitability levels.In conclusion, companies must effectively and wisely manage their working capital to ensure continued improvement and stability in their financial outcomes.
The Influence of Viral Marketing And Electronic Word of Mouth (E-Wom) on Purchase Decisions For Cimory Yogurt Bites Products in Tiktok Shop Rangga Rangga; Puji Isyanto; Neni Sumarni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.5801

Abstract

This study aims to analyze the impact of viral marketing and electronic word of mouth (e-WOM) on purchasing decisions for Cimory Yogurt Bites products through TikTok Shop. By applying a quantitative descriptive verification approach and the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, data was collected from 105 respondents who are active TikTok Shop users. The results revealed that viral marketing contributes significantly to purchasing decisions through the rapid and engaging dissemination of information on social media. Similarly, e-WOM provides a significant positive impact through consumer reviews that increase trust in the product. Together, these two variables explain 83.3% of the variability in purchase decisions. The findings confirm the importance of social media-based marketing strategies in attracting the attention of consumers, especially the younger generation. This research provides strategic insights for businesses to optimize the use of social media to increase product appeal and sales.
Analisis Pemanfaatan Media Sosial Youtube dalam Pembentukan Karakter dan Kreativitas Siswa di Sekolah Dasar Muhammad Emir Muhaimin; Puji Isyanto; Ayu Fitri; Aang Solahudin Anwar
Jurnal Ilmiah dan Kajian Akademik Vol 1 No 02 (2023): Desember 2023
Publisher : Badan Perencanaan Pembangunan Daerah

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial youtube dalam pembentukan karaker dan kreativitas siswa kelas VI Sekolah Dasar. Penelitian ini merupakan jenis penelitian kualitatif deskriptif. Subjek yang digunakan dalam penelitian ini adalah siswa kelas VI dan seorang guru kelas VI di Sekolah Dasar. Teknik Pengumpulan data yang dilakukan dalam penelitian ini dengan menggunakan metode observasi, wawancara dan dokumentasi. Dalam metode wawancara, dilakukan oleh dua responden yaitu 1 siswa kelas VI dan seorang guru kelas VI di Sekolah Dasar. Pemanfaatan media social youtube dalam proses pembelajaran akan menggeser pembelajaran yang membosankan menjadi pembelajaran yang menyenangkan Berdasarkan hasil penelitian dapat diketahui bahwa respon siswa yang sangat antusias saat belajar dengan memanfaatkan media social youtube sebagai sumber belajar siswa. Hal ini dapat dilihat dari hasil wawancara bersama guru dan siswa, maka dapat disimpulkan banyaknya siswa yang menyukai pembelajaran dengan menggunakan media social youtube dibandingkan belajar dengan metode ceramah yang cenderung membuat siswa mudah merasa jenuh pada saat pembelajaran dan juga guru pun merasa lebih mudah menjelaskan materi kepada siswa.
ANALISIS PENERAPAN PROGRAM K3 SEBAGAI UPAYA PENCAPAIAN ZERO ACCIDENT DI PT X (DEPARTEMEN PRODUKSI) Nanda Agung Hermawan; Puji Isyanto; Neni Sumarni
Journal Publicuho Vol. 8 No. 2 (2025): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i2.727

Abstract

The purpose of this study was to determine the extent of the implementation of occupational safety and health (K3) and to determine the programs for implementing occupational safety and health (K3) in PT. X. This study uses a qualitative method, where data collection is carried out through interviews, so that it can dig deeper into the implementation of occupational safety and health (K3) in optimising employee performance. Participants in this study were employees as the main informants, K3 officers and production managers as key informants and an HR expert. The results of this study indicate that PT. X production department has so far had an Occupational Health and Safety program that has been implemented consistently and continuously, through training, simulation of dangerous conditions, safety campaigns, safety talks, K3 socialisation, and provision of PPE. The conclusion of this study, PT. X production department has implemented the K3 program optimally with zero work accidents, even though there are individual obstacles; some employees are negligent in accepting the K3 program in the work area, which is an obstacle in implementing efforts to achieve zero accidents.
A Strategic Framework for Business Model Pivot and Value Co-Creation: Evidence from Traditional Travel Agencies in Indonesia Isyanto, Puji; Yosepha, Sri Yanthy; Arina, Ida
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.479

Abstract

This study examines the strategic mechanisms that drive traditional travel agencies to pivot their business models in response to relentless digital disintermediation. By integrating Service-Dominant (S-D) Logic and Dynamic Capabilities theory, the research evaluates how internal orientations and collaborative processes enable traditional intermediaries to reclaim market relevance as Experience Architects. Using a quantitative research design, data were collected from 200 owners, directors, and senior managers of traditional travel agencies across Indonesia's primary tourism hubs. To ensure statistical rigor, the sample size was validated using G*Power 3.1, confirming its adequacy for detecting medium effect sizes within the complex structural model. The proposed structural model was assessed using Partial Least Squares Structural Equation Modeling (SEM-PLS), supplemented by an Importance-Performance Map Analysis (IPMA) to identify critical strategic priorities. The results demonstrate that while Digital Capability serves as a necessary operational foundation, it is not the primary driver of a strategic transformation. Instead, Value Co-Creation and Strategic Flexibility are found to be the dominant catalysts for a successful Business Model Pivot. Specifically, Value Co-Creation exerts a substantial influence, reinforcing the argument that a successful pivot is a relational achievement rooted in human-tech synergy rather than a purely technological one. Furthermore, the results confirm that a structured Business Model Pivot leads to a significant and sustained Competitive Advantage. This research contributes to the tourism management literature by providing a novel framework that bridges entrepreneurial intent with co-creative execution. It offers a practical roadmap for traditional travel agencies to transition from legacy ticketing brokers to specialized experience architects within a smarter tourism ecosystem.
Integrating Food Involvement and Destination Experiential Performance into the Gastronomic Place Attachment Framework Isyanto, Puji; Yosepha, Sri Yanthy; Yani, Dini
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.480

Abstract

Gastronomic tourism has evolved from a supplementary activity into a primary driver of destination satisfaction and tourist behavior. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this research examines the mechanical transition from internal psychological traits to sustained destination loyalty. Specifically, the study investigates the structural relationships between Food Involvement (FI), Perceived Authenticity (PA), Gastronomic Sensory Appeal (GSA), Destination Experiential Performance (DEP), Gastronomic Place Attachment (GPA), and Revisit Intention (RI). Utilizing a quantitative, cross-sectional design, data were collected from 300 tourists in Bandung, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all seven hypothesized relationships are statistically supported. Food involvement serves as a potent internal stimulus that dictates the intensity of both cognitive authenticity and sensory appraisals. These organismic states collectively determine the experiential performance of the destination, which functions as the primary bridge to forming emotional place attachment and revisit intentions. Notably, the findings reveal that while sensory appeal provides physiological gratification, the cognitive validation of authenticity remains the dominant driver of experiential performance for highly involved tourists, functioning as an application of their gastronomic literacy. These insights provide a strategic framework for Destination Management Organizations (DMOs) to leverage culinary heritage as a tool for building destination brand equity and long-term tourist loyalty.
The Effect of Accounting Perception, Business Scale and Business Duration on the Preparation of MSME Financial Statements Tiara Maulia; Puji Isyanto; Devi Astriani
Jurnal Akuntansi Vol 14 No 03 (2026): AKUNESA (May 2026)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/akunesa.v14n03.p285-300

Abstract

This study aims to examine the effect of accounting perception, business scale, and business duration on the preparation of financial statements among MSMEs in Karawang Regency. A quantitative approach was employed through a survey of 100 MSME actors selected using random sampling. Data were collected via questionnaires and analyzed with SmartPLS 4. The results indicate that accounting perception, business scale, and business duration each have a positive and significant effect on MSME financial statement preparation. Business scale emerges as the most dominant predictor. These findings imply that the quality of financial reporting is shaped by business actors' awareness of accounting importance, operational complexity, and financial management experience. This study reinforces the application of the Theory of Planned Behavior in explaining MSME financial reporting behavior.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Carolyn Lukita Cesa Putri Septiningtyas Cherilya Alfara Natasya Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Devi Astriani Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Firna Is Tsaniyah Fitri Nuraini Fitri Nuraini Fitri.H, Ayu Futri Amirotud Dzakiah Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Marceilla Suryana Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meliana Puspitasari Meria Christina Noviolita Mia Anggreini Br Ginting Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pamela Octavia Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspita Wulandari Harahap Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Riska Dwi Pratiwi Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Rohma Septiawati Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari suhendi suhendi Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Teti Novianti Tiara Maulia Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Wulan Julliyanti Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah