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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Dhana Jurnal Pengembangan dan Pengabdian Masyarakat
Siregar, Ade Perdana
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Effect of Price, Brand Image, and Product Quality on Customer Loyalty Ade Perdana Siregar; Pandu Adi Cakranegara; Ovita Charolina; Gusti Noorlitaria Achmad; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7230

Abstract

In the current era of globalization, many industries have developed rapidly and become industries that are able to provide consumer goods. However, with the development of the times, consumer needs are also increasing and varied. There are also many new companies that have been established and can also fulfill human needs. The human population is also increasing every day, so the need will also be endless. The purpose of this study is to analyze effect of price, brand image, and product quality on customer loyalty. The type of research used in this research is quantitative research. The population in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. The samples taken in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. Data analysis in the study of multiple linear regression analysis. The results show that price has a positive and insignificant effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty. Brand image has a positive and significant effect on product quality.
Effect of Social Media on Local Coffee Shops Chevy Herli Sumerli A.; I Nyoman Tri Sutaguna; Eka Kurnia Saputra; Dewi Kurniati; Ade Perdana Siregar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6230

Abstract

This article aims to discuss about effect of social media on Local Coffee Shops. This type of research is associative research. The population in this study is Local Coffee Shops at Medan City. The sampling technique in this research is using purposive sampling technique. Based on these considerations, the number of research samples is 100 Local Coffee Shops at Medan City. Data analysis in this study using simple regression analysis. The results show that social media has significant effect on Local Coffee Shops at Medan City.
Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Agus Solikhin Aira, Dian mala Fithriani Aminatus Zakhra Aminatus Zakhra Antoni Antoni Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul Lucky Enggrani Fitri Malinda SB, Istiqomah Maulidia Imastary Tan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nur Hasanah Ovita Charolina RATNAWATI Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Saputra, Eka Kurnia Setiawan, Wahyu Juari Sigit Indrawijaya Sri Rahayu Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zulfanetti Zulfanetti Zulfanetti, Zulfanetti