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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Keuangan dan Perbankan Journal of Educational, Health and Community Psychology El Dinar JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Infestasi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Ilmiah Universitas Batanghari Jambi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pengabdian Masyarakat Madani Humantech : Jurnal Ilmiah Multidisiplin Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Utsaha: Journal of Entrepreneurship Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Manajemen Kreatif Jurnal Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Greenation International Journal of Economics and Accounting AICOS
Tona Aurora Lubis
Universitas Jambi
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Pengaruh Literasi Keuangan dan Persepsi Kemudahan Penggunaan Terhadap Financial Technology (Studi kasus Usaha Mikro, Kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo) Luthfi Anan , Fatih; Setiawati, Rike; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.37256

Abstract

Micro and Small Enterprises sector has a big influence on the economy of the people of Tebo district, especially Rimbo Bujang. However, in practice, the community structure and Micro and Small Enterprises actors in Rimbo Bujang still rarely use financial technology. According to the Indonesian Financial Services Authority (OJK), financial technology is an innovation in the financial services industry that utilizes advances in technology whose products are systems built to carry out specific transaction mechanisms. Users of financial technology continue to grow in Indonesia, but in general cash payments still dominate, including in the Tebo district, Rimbo Bujang, because some people do not recognize and master financial literacy, ease of use, and the usefulness of the technology provided. Based on this background, researchers are interested in carrying out research entitled The Influence of Financial Literacy and Perception of Ease of Use of Financial Technology with a case study of Micro and Small Enterprises in Rimbo Bujang District, Tebo Regency. The research approach used is descriptive and quantitative with the aim of analyzing the phenomenon of the influence of financial literacy and perceived ease of use on the use of financial technology in Micro and Small Enterprises. The results of this research are that there is no influence between financial literacy and the use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is proven by the results obtained which show that the path coefficient has a negative sign 0,168, dan P-Vallues 0,161 > 0,05 daln nilai T-Statistic 0,991< 1,96 so it can be concluded that financial literacy has no effect on financial technology. So it can be stated that the hypothesis can be accepted and is rejected because the T-Statistic value is smaller than 1.96 (T-Table) and the P-Values are more than 0.05. This means that increasing awareness, knowledge, skills, attitudes and behavior of respondents regarding financial literacy without being accompanied by socialization in the use of financial technology will not affect the use of financial technology. However, there is a significant influence between the perception of ease of use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is evidenced by the T-Statistic value of T-statistic 8,194> 1,96 (T-Table) daln nilali P-Vallue 0.000 < 0,05, which can be interpreted that the more a person's perception of ease of use is good enough, the more that person will improve their performance. use of existing financial technology. Likewise, low understanding of perceived ease of use will make someone hesitate to use something.
Competitiveness Factors and MSME Performance: Insights from Jambi Province Tona Aurora Lubis; Firmansyah, Firmansyah; Mukhzarudfa, Mukhzarudfa; Utama, Ahmad Nur Budi; Sari, Novita; Ningsih, Maryati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyze the impact of competitiveness factors on MSME performance in Jambi Province. The research focuses on four key competitiveness factors: financial capabilities, entrepreneurial skills, government policies, and technological advancements. Utilizing a quantitative approach, data were collected from 100 MSMEs through structured questionnaires. The analysis was conducted using Partial Least Squares (PLS) through Smart PLS 3 software. The findings indicate that entrepreneurial skills are the most significant factor influencing MSME performance, with profit growth identified as a key performance indicator. These results suggest that enhancing entrepreneurial capabilities and leveraging regional strengths can improve MSME competitiveness and sustainability in both local and global markets.
PENGARUH LITERASI DIGITAL DAN STRATEGI BISNIS ONLINE TO OFFLINE (O2O) TERHADAP BUSINESS SUSTAINABILITY DI ERA DIGITAL DENGAN EMPLOYEE CREATIVITY SEBAGAI VARIABEL MEDIASI (STUDI PADA UMKM MITRA MARKETPLACE PARTO.ID) Jihan, Salsandra; Fitriaty, Fitriaty; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37735

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Literasi Digital, Strategi Bisnis Online to Offline (O2O), dan Employee creativity terhadap Business sustainability pada UMKM yang bermitra dengan Marketplace Parto.id di Kota Jambi, dengan Employee creativity sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan teknik purposive sampling pada 88 responden. Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui Smart PLS 4.0 untuk menguji validitas outer model dan hubungan antar variabel pada inner model. Hasil penelitian menunjukkan bahwa Literasi Digital tidak berpengaruh langsung terhadap Business sustainability, namun memiliki pengaruh signifikan melalui mediasi Employee creativity. Sementara itu, Strategi Bisnis O2O berpengaruh positif dan signifikan baik secara langsung maupun melalui mediasi Employee creativity. Temuan ini menekankan pentingnya peningkatan literasi digital dan kreativitas karyawan sebagai kunci keberhasilan strategi O2O untuk meningkatkan keberlanjutan bisnis UMKM di era digital.
Handicrafts and Traditional Arts: Driving Sustainable Growth in Village Tourism Lubis, Tona Aurora; Firmansyah, Firmansyah; Masriani, Ida; Sari, Novita; Ningsih, Maryati
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1671

Abstract

Traditional arts and crafts play a vital role in enhancing village tourism by attracting visitors, creating immersive cultural experiences, and contributing to economic sustainability. This study examines the impact of traditional performances and high-quality handcrafted products on tourist satisfaction and overall tourism success. Using a structured research approach, data were collected and analyzed to evaluate how arts and crafts influence tourism appeal, visitor engagement, and local economic benefits. The findings indicate that traditional arts significantly enhance visitor experiences through cultural performances, while traditional crafts reinforce destination identity by offering unique, high-quality souvenirs. Moreover, tourist satisfaction emerges as a key determinant of village tourism success, emphasizing the importance of well-managed arts and crafts initiatives. However, challenges such as financial limitations, lack of innovation, and inadequate marketing strategies hinder the full potential of these tourism assets. The study highlights the need for collaborative efforts among tourism managers, policymakers, artisans, and local communities to sustain and further develop traditional arts and crafts as integral components of village tourism. Strengthening policies, enhancing promotional strategies, and improving market accessibility are essential to ensuring long-term sustainability and economic growth in rural tourism destinations.
Pengaruh Struktur Kepemilikan terhadap Kinerja Finansial dan Operasional, Keunggulan Daya Saing Berkelanjutan Berdasarkan Reputasi Ukuran Akuntansi, dan Kinerja Pasar (Studi pada BUMN Tbk) Lubis, Tona Aurora; Salim, Ubud; Djumahir, Djumahir; Sudarma, Made
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research analyzes and explains comprehensively the effects of ownership structure on financial and operational performance, on sustainable competitive advantage based on accountancy measurement reputation, and on market performance in Indonesia's privatized SOEs (BUMN Tbk). The samples of this study were selected using the purposive sampling method with the type judgment sampling. The criteria for sample selection were: privatized SOEs which are non-backing sector, privatized SOEs having state owned stock/share more than 51%, and privatized SOEs doing Initial Public Offering (IPO) before 2007. The samples of this research were 9 privatized SOEs. The data analysis was conducted using inferential statistic analysis. Inferential statistical analysis used Structural Equation Modeling (SEM) causality based on components or variance. SEM causality analysis, known as Partial Least Square (PLS), is performed using SmartPLS version 1.10 software. The research result shows that: (1) the increase of public ownership in ownership structure can improve financial and operational performance; (2) the increase of public ownership in ownership structure can improve sustainable competitive advantage based on accountancy measurement reputation; (3) the increase of public ownership in ownership structure is unable to improve market performance; (4) the improvement in financial and operational performance can improve market performance; (5) the improvement in financial and operational performance can sustainable competitive advantage based on accountancy measurement reputation; and (6) the improvement of sustainable competitive advantage based on accountancy measurement reputation is unable to improve market performance.
MODEL TATA KELOLA PEDAGANG KAKI LIMA (PKL) DI KOTA JAMBI Tona Aurora Lubis; Erwita .; Raja Sarah
Jurnal Dinamika Manajemen Vol. 2 No. 2 (2014): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v2i2.2134

Abstract

The purpose of this research is to reveal the  governance of street vendors, based on the street vendors’ profiles namely finance, marketing, human resource and operational management in Jambi City. Those indicators will later be formulated to be a comprehensif model of street vendors governance. This research used mixed method, firstly used sequential exploratory designthen qualitative and quantitative method. In qualitative method, this research uses Interpretive Phenomenology, and Partial Least Square (PLS) for the quantitative method. The result of this research shows that the finance, marketing and human resource management have effect on street vendors governance, however, operational management has no effect.Keywords:    street vendors, governance, finance, marketing, human resource, operational
ANALISIS PENGARUH RASIO KEUNGAN DAN PERTUMBUHAN ASET TERHADAP DIVIDEN PERSHARE INDUSTRI WHOLE SALE AND RETAIL TRADE Tona Aurora Lubis; Agus Syarif; Mulia Inda Purwati
Jurnal Dinamika Manajemen Vol. 2 No. 2 (2014): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v2i2.2137

Abstract

The purpose of this research is to examine the effect of Current ratio, Cash ratio, Debt to Total Equity (DER), Return on Investment (ROI), Earning per Share (EPS), Asset Growth  toward Dividend per Share (DPS) in industry Wholesale and Retail Trade that is listed in BEI at the periode of 2009-2012. Sampling technique used is purposive sampling that fulfied these criterion (1) the company that trade their stocks in Bursa Efek Indonesia (BEI); (2) the company that represents their financial report per December 2009-2012; and (3) the company that continually share their dividend per December 2009-2012. According to those criteria, it is found sample size as many as 15 companies from 22listed companies.Reserach results show that simulteneusly, all examined variable effect DPS significantly. Otherwhile, partially the variables that effect DPS significantly are EPS and Asset Growth, but CR, DER, ROI not significant. Furthermore cooefficent determintasion (R) is 68,9 percent that implies that 31,10 percent is not explained by the variable examined in this research.Keywords: Current ratio, Cash ratio, DER, ROI, EPS, Deviden Policy and Indonesian Capital Market
Pengaruh tingkat suku bunga dan kurs terhadap harga saham industri pertambangan batubara di Bursa Efek Indonesia periode 2014-2017 Ahfazhi Ahfazhi; Fitriaty Fitriaty; Tona Aurora Lubis
Jurnal Dinamika Manajemen Vol. 7 No. 2 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i2.16868

Abstract

This study aims to examine the effect of the interest rate of Bank Indonesia and the exchange rate on the stock prices of the coal industry listed on the Indonesian securities exchange for 2014-2017period empirically. Data used in this study are multiple linear analyses and hypotheses. The independent variable is the interest rate of Bank Indonesia. The dependent variable is exchange rates at the coal mining industry stock price for 2014-2017. Data used in this study are secondary data obtained from the Indonesian stock exchange (IDX). The testing of the hypothesis in this study was tested using SPSS 23. The results showed that the interest rate of Indonesian banks had an effect of 18.75% and an effective exchange rate of44.22%, with a significant negative impact on the share price of the coal mining industry listed on the Indonesian stock exchange in 2014- 2017.
Pengaruh pengumumuman penerapan fase New Normal terhadap reaksi pasar (studi pada perusahaan yang tercatat dalam indeks LQ-45 di Bursa Efek Indonesia 20 Mei 2020) Octarina Suma Putri; Tona Aurora Lubis; Agus Solikhin
Jurnal Dinamika Manajemen Vol. 9 No. 1 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i1.17144

Abstract

This study examines the effect of implementing the New Normal to improve the Indonesian economy during the Covid-19 Pandemic. In this study, the author uses purposive sampling which is incorporated in the LQ- 45 in the 2020 period. This study aims to determine the effect of abnormal returns and trading volume activity on the announcement of the implementation of the New Normal phase on LQ-45. The observation period is 11 days and the research period is H-5 before the announcement of the implementation of the New Normal phase, H-0 when the announcement of the implementation of the New Normal phase and H+5 after the announcement of the implementation of the New Normal phase. The method used in this research is the event study method. While the test equipment used is the one sample t-test and paired sample t-test. The results of this study indicate that there are abnormal returns during the event window. But there is no difference in abnormal return and trading volume activity.
PENDAMPINGAN BRANDING UMKM MELALUI SOSIAL MEDIA DAN DESAIN KEMASAN DALAM UPAYA PENINGKATAN KINERJA PEMASARAN PADA UMKM KERIPIK SINGKONG BU WATI Mardiana, Rina; Meilina, Dira; Octavia, Ade; Musnaini, Musnaini; Lubis, Tona Aurora; Solikhin, Agus
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2911

Abstract

This research aims to enhance the marketing performance of UMKM Keripik Singkong Bu Wati through assistance in branding using social media and packaging design. Keripik Singkong Bu Wati offers healthy cassava chips without preservatives in two flavors: original and sweet spicy. The main goal is to address branding and marketing challenges by focusing on product packaging development, assistance in business permit issuance, strategic market collaboration recommendations, and social media management. The methodology used includes needs analysis through interviews and direct observations, collaboration with a design team to create attractive packaging, and social media management training. The results of this study show significant improvements in product packaging quality, legal compliance, market access, and active presence on social media. These improvements have led to increased competitiveness and business growth for UMKM Keripik Singkong Bu Wati. In conclusion, the branding and marketing strategies implemented in this research have had a positive impact on the visibility and market reach of Keripik Singkong Bu Wati, strengthening relationships with consumers. This approach can be applied to other UMKMs to help them thrive in a competitive market.
Co-Authors . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Adinda Irma Syahputri Afkari, Nabilah Afrizal Afrizal Afrizal Afrizal Afrizal Agil Muharya Agus Sholikhin Agus Solikhin, Agus Agus Syarif Ahfazhi Ahfazhi Ahmad Nur Budi Utama Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Amri Amir Andang Fazri Andi Subandi Aprecia, Mitha Talitha Arief Prasetyo Ario Gusmansyah Asep Machpuddin Asep Machpudin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dahmiri Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Dios Nugraha Putra Djumahir Djumahir Dwi Noerjoedianto Efi Herawati Elliyana, Dessy Enggar Diah Puspa Arum Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitri, Mahdaliyah Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Gustina, Evi Haekal, Muhammad Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Ira Febrianti Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra Johannes Johannes Johannes Johannes Johannes Johannes Simatupang Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira MISMIWATI, MISMIWATI MISMIWATI Moeljadi Moeljadi Moh Ihsan Muhammad Haris Saputra Muhammad Luthfi Faisal Muhammad Putra Rasmi Muhammad Safri Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail Musnaini Musnaini musnaini musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Nurputri, Syafda Nopta Octarina Suma Putri Octora, Shinta Oktaviani, Singki Pratiwi, Anggie Putri, Dian Septiani Qisha Qisha Raja Penungkunen Surbakti Raja Sarah Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrajaya Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra syahmardi yacob Syahmardi Yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Vilano, M. Afif Vilano Fitrah Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zera Fitrizon Zuhratul Aulia Zulfina Adriani Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli