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All Journal JEJAK JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi & Studi Pembangunan An-Nisbah: Jurnal Ekonomi Syariah Asia-Pacific Management and Business Application SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Buletin Ilmiah Litbang Perdagangan Shirkah: Journal of Economics and Business Ihtifaz: Journal of Islamic Economics, Finance, and Banking Jurnal Ilmiah Mandala Education (JIME) Jurnal Equity Journal of Indonesian Tourism, Hospitality and Recreation STI Policy and Management Journal MABASAN Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Khazanah Hukum Journal of Environmental Science and Sustainable Development AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Journal of Economics Research and Social Sciences Econetica Asian Management and Business Review Journal of Marketing Innovation International Business and Accounting Research Journal Journal of Applied Sciences in Travel and Hospitality Jurnal Pariwisata Nusantara The South East Asian Journal of Management ASEAN Marketing Journal Journal Of Responsible Tourism Advances in Tourism Studies An-Nisbah: Jurnal Ekonomi Syariah Equity Advances in Tourism Studies
Azizurrohman, Muhammad
Sekolah Tinggi Pariwisata Mataram
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 
Ethics-Driven Competitiveness: The Role of Sharia Compliance in Enhancing Financial and Strategic Capabilities of Indonesian SMEs Suhirman, Gatot; Azizurrohman, Muhammad; Riqfi, Husni Muhammad; Abubakar, Herminawati
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Indonesia’s retail SMEs face growing pressure to maintain competitiveness amidst economic uncertainty and increasing demands for financial transparency. This study examines how internal strategic capabilities, specifically market orientation and strategic financial practices, shape competitive advantage, with a focus on the mediating roles of innovation, resource allocation, and financial reporting quality. It also explores how Shariah Compliance Orientation moderates the relationship between financial practices and reporting quality. A quantitative, cross-sectional survey was conducted with 500 SME owners and managers across Java, Sumatra, Bali, and Sulawesi. Structural Equation Modeling using SmartPLS 4 was applied to assess the hypothesized relationships. The findings confirm that both market orientation and strategic financial practices significantly enhance competitive advantage. Strategic financial practices are also found to improve financial reporting quality, positioning it as a vital intangible asset. Innovation and resource allocation further mediate the effects of internal capabilities on firm performance. Moreover, Shariah Compliance Orientation strengthens the influence of financial discipline on reporting outcomes. By integrating Islamic ethical principles into the Resource-Based View and Dynamic Capabilities Theory, this study provides a culturally grounded and practically relevant framework for enhancing SME competitiveness in emerging markets.
Covid-19 and the Decline in Investment in West Nusa Tenggara: Indonesia Dewayani, Eka Kadharpa Utama; Ginting, Yanti Mayasari; Azizurrohman, Muhammad; Pramuja, Risky Angga
EQUITY Vol 26 No 1 (2023): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v26i1.5939

Abstract

This research examines the effects of the COVID-19 pandemic on investment in West Nusa Tenggara (NTB), Indonesia. Using a combination of quantitative data from the Republic of Indonesia's Investment Coordinating Board and qualitative data from the Head of the Office of Investment and One Stop Integrated Services, the study investigates investment realization by district and city, sector, and investor's country of origin. The analysis reveals that even prior to the COVID-19 outbreak, investment levels in NTB were declining due to a series of natural disasters, including an earthquake in 2018. The pandemic further exacerbated the decline in investment, with many investors opting to delay their investments in the region. However, some sectors such as mining, tourism, and transportation showed improvements during the period. The findings highlight the challenges faced by West Nusa Tenggara in attracting investment and achieving regional development goals. The study emphasizes the importance of understanding a region's potential and creating favorable investment conditions to stimulate economic growth. Keywords: Covid-19, Investment, NTB
GREEN HUMAN RESOURCE MANAGEMENT, EMPLOYEE BEHAVIOR, AND ORGANIZATIONAL INNOVATION: A MULTI-THEORETIC PATHWAY TO SUSTAINABLE COMPETITIVENESS Perwira, Iwan; Hernita, Hernita; Suardi, Suardi; Sose, Andi Tenry; Azizurrohman, Muhammad
Journal of Environmental Science and Sustainable Development Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

As sustainability imperatives reshape global tourism, this study investigates how Green Human Resource Management (GHRM) practices can serve as strategic levers for driving sustainability performance and competitive advantage within Indonesia’s tourism sector. Amid rising environmental expectations and regulatory mandates, the research integrates Social Learning Theory, the Resource-Based View, and Institutional Theory to construct and test a model that links top management support, green organizational culture, and regulatory pressure to GHRM adoption. Using a cross-sectional survey of 510 employees and managers across eco-certified tourism firms in five Indonesian destinations, the study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships among constructs. Findings revealed that GHRM practices foster both employee green behavior and organizational green innovation, two distinct internal mechanisms that jointly mediate the impact of HR systems on sustainability outcomes. These dual mediation pathways clarify how people-centered strategies transform environmental values into operational performance and market competitiveness. This study offers theoretical novelty by modeling the combined behavioral and innovation effects of GHRM in a service-based, emerging economy context. From a practical perspective, the results -provide insights for tourism regulators and business leaders that are seeking to align human resource strategies with China Sustainable Enterprise (CHSE) standards standards, green certifications, and Indonesia’s national sustainability agenda.
Building Brand Awareness through Cultural Sensitivity: Factors Influencing Customer Loyalty in Indonesian Restaurants in Taiwan Syahruddin, Syahruddin; Mujahida, Sitti; Azizurrohman, Muhammad; Dewayani, Eka Kadharpa Utama
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: With cultural sensitivity acting as a moderating factor, this study investigates the effects of pricing strategy, cleanliness, meal quality, and service quality on customer loyalty and brand recognition of Indonesian restaurants in Taiwan. Design/Methodology/Approach: Four hundred overseas respondents participated in a structured survey; partial least squares (PLS) and structural equation modelling (SEM) were used to analyse the results. Research Findings: The findings indicated that while service quality and cleanliness had no discernible impact, food quality and pricing strategy greatly enhanced consumer loyalty. Cultural sensitivity bolstered the favourable correlation between loyalty and food quality. Theoretical Contribution/Originality: The study adds to the body of knowledge in marketing by emphasising how crucial cultural sensitivity is to building patronage in foreign ethnic eateries. Managerial Implication: The results highlight the importance of food quality and price strategies for Indonesian restaurant owners in Taiwan, together with the integration of cultural components to cultivate brand awareness and loyalty. Additionally, they must enhance both the hygiene of their eateries and their marketing campaigns. Research Limitation & Implications: The results' generalisability may be limited by the study's focus on international clients in Taiwan; therefore, ambiance and menu diversity should be taken into account in future studies. A more thorough understanding of customer satisfaction and loyalty would be possible by diversifying the client base and investigating new markets.
Co-Authors Abdul Haris Agusman Aini, Yulis Nurul Aliza Hari Tanthowy Aminy, Muhammad Muhajir Ander Sriwi, Ander Andi Tenry Sose Asrianto, Asrianto Baiq Elbadriati Bawazir, Fatmah Cholid Budi, Rosdinaman Calvin Faza Deasy Silvya Sari Denny Bernardus Dewi Mustikasari Immanuel Donny Juliandri Prihadi Dova Novita Eka Kadharpa Utama Dewayani Eka Kadharpa, Eka El-badriati, Baiq Eric Harianto Erri Supriyadi Faiza Husnayeni Nahar Faiza Husnayeni Nahar Faiza Husnayeni Nahar Fatmasari Fatmasari Faza, Calvin Gapari, Muhamad Zaril Gatot Suhirman Gatot Suhirman Ginting, Yanti Mayasari Gladys Greselda Gosal Gunawan Bata Ilyas Habibi, Putrawan Hariono Hariono Hasanuddin Remmang, Hasanuddin Hatidja, St. Herminawati Abubakar, Herminawati Hernita, Hernita Hulfa, Ihyana Husna Karimah I Wayan Bratayasa Ilmi, Sayyidah Hafidhatul Irwan, Andi Iwan Perwira Jamaliah Said Jamaluddin Jamaluddin Jamaluddin Jintan, Andam Rani Johari, Muhamad Junko Alessandro Effendy Kapriani Kapriani, Kapriani Khairul Hamim Lalu R. Ibnu Lia Rosida Lin, Yih-Ming Marniatun Marniatun Mas'ud, Riduan Mashar Mashun, Mashun Masud, Riduan Mas’ud, Riduan Menny, Alviano Herbert Mohamad Najmudin Mufti Alam Adha Muhamad Ali Muhamad Yusup Muhammad Iskandar Muhammad Johari Muhammad Syamsurrijal Mujahida, Sitti Ni Luh Sueni Ni Luh Sueni Widyanti Ni Putu Hendri Widiartini Novi Primita Sari Putra, Ida Nyoman Tri Darma Putrawan Habibi Riduan Masud Riduan Mas’ud Riqfi, Husni Muhammad Risky Angga Pramuja Rizal Pratama, Rizal Rizky Angga Pramuja Romi Bhakti Hartarto Sabar Sabar Septriani Septriani Sitti Mujahida Baharuddin Sri Ayu Lestari Sri Budi Cantika Yuli St. Hatidja suardi suardi Sudiyanti Sudiyanti Supiandi Supiandi Supiandi Supiandi, Supiandi Suroto, Alip Sutanto, Verrell Syafari, Muhammad Syahribulan Syahribulan, Syahribulan Syahruddin Syahruddin Tawakkal Baharuddin Teofilus Teofilus, Teofilus Thaha, Salmiyah Thomas Stefanus Kaihatu Tiong, Piter Toreh, Fabio Ricardo Ulfi, Izzani Umi Farida Uwi Martayadi Uwi Murtayadi Wahyu Khalik Wang, Tz-Li Wibisono, Leonard Junio Wiwik Handayani Yanti Mayasari Ginting Yoseva Maria Pujirahayu Sumaji Yulendra, Lalu Yulia Nur Hasanah Yusuf Setiawan Al-Qusyairi Zainal Arifin Zaitun, Cakra