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All Journal Jurnal Konseling dan Pendidikan Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran International Journal of Artificial Intelligence Research Jurnal Office Jurnal Ilmiah Al-Syir'ah JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ekonomi Efektif Ekonomi dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Manajemen Jurnal Ad'ministrare Jurnal Ekonomi Utama (Juria) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pengabdian Tri Bhakti Marketica: Jurnal Ilmiah Pemasaran Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Erlangga, Heri
Universitas Pasundan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Office

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Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices Erlangga, Heri; Riani, Dini; Hindarsah, Ida; Setiawati, Tita; Riadi, Farid
Jurnal Office Volume 9, Number 2, July-December 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i2.63457

Abstract

This research explores trends and innovations in digital marketing in Indonesia through a qualitative approach. Along with the rapid development of technology and increasing use of the internet, the marketing landscape in Indonesia has experienced significant changes. This study aims to identify emerging new practices and understand how companies in Indonesia are adopting the latest digital marketing strategies. Through in-depth interviews with digital marketing experts and practitioners, this research reveals various innovative approaches used to increase customer engagement and optimize business performance. The findings show that the use of social media, interactive content, and data analytics are key in today's digital marketing strategies. In addition, personalization and enhanced customer experience are the main focus to win market competition. This study also highlights the challenges companies face in implementing digital strategies, such as limited resources and the need for rapid adaptation to technological changes. By understanding these trends and innovations, companies can develop more effective strategies to achieve competitive advantage in the Indonesian digital market.
Co-Authors -, Wahyudi - Abdurohim, Dindin Abdurrahman Firdaus Achmad Rozi Ade Irawan Ade Yusuf Afandi, Azhar Ahmad Nurhadi Ahmad Syarif Iskandar Aidil Amin Effendy Akbar, Irfan Rizka Akhmad Sobarna Al Farisi, Muhammad Salman Alfiah, Sri Ana Wijandari Andry Mochamad Ramdan Anjani, Azzahra Silvi Dwi Apriansyah, Muger Asep Muhammad Lutfi Azhar Affandi Azhar Affandi Bambang Heru Purwanto Basuki Rahmat Masdi Siduppa Burhan Rifuddin Bustomi, Thomas Cahya, M. Camelia, Mela Damayanti, Elok Dede Abdurohman Denny Aditya Dwiwarman Denok Sunarsi Denok Sunarsi Denok Sunarsi Destiana Kumala Dewinta, Rima Dian Rostikawati Dika Priliana Dini Amanah Tayusani Dinihayati, Erti Eddy Yusup SP Elfrida Ratnawati Erik Eti Ariyanti Farid Riadi Farida Agustin, Farida Fikdawati, Ria Ganar, Yulian Bayu Gojali Supiandi H. Hastono Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Hindarsa, Ida Hindarsah, Ida Hindriari, Reni Ikrawan, Yusep Irfan Rizka Akbar Iyus Rustandi Jahrani, Deya Jasmani Jasmani Jasmani Jasmani Jasmani Jasmani Khalid, Nour Khoirunnisa, Dina Kiki Dwi Wijayanti Kosasih Laila Irawati Lim Zhen Hong MADUNINGTIAS, LUCIA Mahadewi, Erlina Puspitaloka Mahnun Mas’adi Marissa Grace Haque Moh. Sidik Priadana Mohamad Duddy Dinantara Molbi Febrio Harsanto Mujahidin Mujahidin N Lilis Suryani Nani Nani Neng Syifa Nur Imam Dutawaskita Nurhayati Nurhayati Nurjaya Nurjaya Putri, Novista Amelia Rahmat Taufiq Dwi Jatmika Rahmi Hermawati Raihan Ayu Teddy Putri Ratnawati, Aryanti Riadi, Farid Riani, Dini Riri Oktarini Rofiq Noorman Haryadi Sariningsih, Yuce Sarwani Sarwani Setiawati, Tita Sudarso, Aden Prawiro Sugeng Santoso Sunarsi, Denok Supriyadi Supriyadi Suryadi, Soleh Suwanto Suwanto Suyatin Suyatin Syarifa, Putri Inaya Triyadi Triyadi Umi Nariawati Umi Narimawati Wahid, Hariyaty Ab Wahyitno Wahyitno Widhi Wicaksono Yanti Purwanti Yaya Mulyana A Azis Yayan Mulyana Yohana, Syifa Putri Yusuf Arifin Yusuf Arifin Yuyun Yuniarti Yuyun Yuniarti, Yuyun