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Effects of Promotion and Price on the Purchasing Decisions of Herbs Product Nani Nani; Umi Narimawati; Azhar Affandi; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6410634

Abstract

This study aims to determine the effect of promotion on purchasing decisions, determine the effect of price on purchasing decisions and the effect of promotion and price on purchasing decisions of herbal medicines at CV. Omar Smart Brain. The type of research used in this research is quantitative. The population in this study were consumers who shopped for herbal medicines at CV. Omar Smart Brain with a sample size of 100 customers using the slovin method. In collecting data using interview techniques and distributing questionnaires. The data analysis method used is multiple linear regression analysis, coefficient of determination, and coefficient significance test (t test and f test). The results showed that, partially the promotion variable has a significant effect on purchasing decisions by showing the results of the t-test = 4.657 while t-table = 1.98472 (tcount > ttable) with a significance level of 0.000. partially the price variable has a significant effect on purchasing decisions by showing the results of tcount = 3.632 while ttable = 1.98472 (tcount> ttable) with a significance level of 0.000. Simultaneously, promotion and price variables have a significant effect on purchasing decisions by showing Fcount = 60,461 which is greater than Ftable = 3,09 with a significance of 0,000. it can be said that promotion and price simultaneously have a significant effect on purchasing decisions. the coefficient of determination is obtained at 0.555, it can be concluded that promotion (X1) and price (X2) affect purchasing decisions (Y) by 55.50% while the remaining 44.50% is influenced by other factors not tested in this study. In this study, the results of the multiple linear regression coefficient of Y = 12,292 + 0,445X1 + 0,351X2+ e.
The Effect of Employees’ Commitment and Training to Work Performance in The University of Budi Luhur, Jakarta Eti Ariyanti; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6418015

Abstract

The aim of this research is to determind the effect of employees’ commintment and training to employees’ work performance in University of Budi Luhur, Jakarta either partial or simulatanious. Methodology applied to this research is quantitative with associative approach. Simple random sampling used to gather 70 respondents. Data analysis technique using validity test, reliability test, normality test, multicolineratiry test, linier regration test, multiple linier test, cooficient correlation test, determination coeficien test, tvalue and Fvalue. The research partially showed work commintment has a significant result to the employees’ productivity. This can be seen in a regetion formula Y = 17,894 + 0,551 X1. This hypothesis is supported by calculation of tvalue > ttable (3,855 > 1,995) and this is shown in ρ value < Sig.0,05 or significant value < 0,05 (0,000 < 0,05). The result of this research showed a significant effect to employees’ work performance in University of Budi Luhur, Jakarta in value of < 0,05 (0,000 < 0,05). Coeficient determination from comminetment variable and training show the result of 49,1% in University of Budi Luhur, Jakarta. So that H0 is rejected and H3 is accepted this means that the variables simultantly have significant result amongst work commitment (X1), training (X2), and work performance (Y).
The Influence of Leadership Style and Motivation on Employee Performance at PTSL Bogor Achmad Rozi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6423432

Abstract

This study aims to determine the effect of leadership style and motivation together on employee performance at PTSL Bogor. This research method uses quantitative methods with a causal research design (cause and effect). The population of this study were all employees of PTSL Bogor as many as 130 employees and the determination of the number of samples using saturated samples so that the number of samples was 99 respondents. The results of the t test, the value of t count is greater than t table (-1.043 > 1.985). so that Ho is accepted and Ha is rejected, that there can be no significant effect between leadership style on employee performance at PTSL Bogor. The results of the t test, the value of t arithmetic is greater than t table (9.105 > 1.985). So it can be concluded that H0 is rejected and Ha is accepted that there is a significant influence between work motivation on employee performance at PTSL Bogor. F test results of leadership style and motivation on Employee performance obtained F count > F table (61,846 > 3,091) and sig value F < (0.000 < 0.05).So it can be concluded that there is an effect of Leadership Style and Motivation together on Employee Performance. Leadership Style (X1) and Motivation (X2) affect employee performance simultaneously.
The Effect of Work Motivation and Discipline on Employee Work Productivity at PT. Tbk Star Insurance in Jakarta Wahyitno Wahyitno; Umi Nariawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6427103

Abstract

This study aims to determine the effect of motivation and work discipline on the work productivity of employees at PT. Asuransi Bintang Tbk in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that motivation has a significant effect on employee productivity by 4.31%, hypothesis testing is obtained t count > t table or (6.628 > 2.002). Work Discipline has a significant effect on employee productivity by 40.7%, hypothesis testing is obtained t count > t table or (6.311 > 2.002). Motivation and work discipline simultaneously have a significant effect on employee productivity with the regression equation Y = 9.939 + 0.395X1 + 0.360X2 and the contribution of the effect is 53.0%, hypothesis testing is obtained F count > F table or (32.194 > 2.770.
The Influence of Corporate Image and Service Quality on Consumer Decisions to Use Delivery Services at J&T Express Bintaro Branch Ahmad Nurhadi; Umi Nariawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6427109

Abstract

This study aims to determine the effect of corporate image and service quality on consumer decisions to use delivery services at J&T Express Bintaro Branch. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that corporate image has a significant effect on purchasing decisions by 40.8%, hypothesis testing is obtained t count > t table or (8,183 > 1,985). Service quality has a significant effect on purchasing decisions by 41.7%, hypothesis testing is obtained t count > t table or (8,331 > 1,985). Corporate Image and Service Quality simultaneously have a significant effect on Purchase Decisions with the regression equation Y = 9,720 + 0.380X1 + 0.375X2 and the contribution of the influence is 51.8%, hypothesis testing is obtained F count > F table or (51,601 > 2,700.
The Influence of Work Motivation and Work Discipline on the Performance of Non-Medical & Medical Support Employees at Medika Hospital BSD Laila Irawati; Umi Nariawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6427117

Abstract

The purpose of this study was to determine the effect of work motivation and work discipline on the performance of Non-Medical and Medical Support employees at Medika Hospital BSD Tangerang Selatan, either partially or simultaneously. This research is a type of quantitative research. The sampling technique used a saturated sample and the sample obtained in this study amounted to 112 respondents who were the entire population, namely all non-medical employees and medical support at Medika Hospital, BSD Tangerang, South Tangerang. Data analysis used validity test, reliability test, classical assumption test, multiple regression analysis and hypothesis testing using SPSS Statistics 25 application. The result of this study is that work discipline has a significant effect on employee performance by testing the hypothesis obtained tcount > ttable or (5.103 > 1.982) . Thus, Ho1 is rejected and Ha1 is accepted, meaning that there is a significant influence between work discipline on employee performance. Work discipline has a significant effect on employee performance by testing the hypothesis obtained tcount > ttable or (11,561 > 1,982). Thus, Ho2 is rejected and Ha2 is accepted, meaning that there is a significant influence between work discipline on employee performance. Work motivation and work discipline have a significant effect on employee performance with the multiple linear regression equation Y = 8.828 + 0.148 X1 + 0.701 X2 + means the independent variable and the variable bound have a strong degree of relationship. The value of the coefficient of determination is 56.2% while the remaining 43.8% is influenced by other factors. Hypothesis testing obtained fcount > ftable or (70.054 > 3.08). Thus Ho3 is rejected and Ha3 is accepted. This means that there is a simultaneous significant influence between work motivation and work discipline on employee performance.
Entrepreneurial Spirit of Domestic Business Actor Digital Marketing for MSMEs in Bandung City Heri Erlangga; Yanti Purwanti; Yayan Mulyana
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Volume 8, Issue 2, July-December 2021
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.698 KB) | DOI: 10.26858/ja.v8i2.30406

Abstract

In the process of its development, MSMEs face various obstacles both in terms of human resources, finance, and markets. However, although MSMEs have many obstacles in developing them, the spirit of business actors is one of the keys to success in trying to make MSMEs continue to advance and be able to compete with other similar businesses. The method used in this research is qualitative. This method is based on a holistic and complete appreciation of human behavior. In this regard, entrepreneurship is a behavioral symptom. All activities that take place are researched as they are (natural setting) and explored through a deep appreciation method (verstehen) and look for what values are inherent in the entrepreneurial spirit armed with the experience and knowledge possessed. The targeted outputs are international journals indexed by Scopus, Sinta, International Proceedings and Monograph Books from research results. TKT (Technology Readiness Level) is already in stage 3, namely the proof-of-concept of functions and characteristics already analytically and experimentally, namely the Research Design and Methodology has been prepared, the design methodology used to answer research questions has also been prepared, the design determination sampling, and data collection needs as well as data collection techniques have been prepared, the adequacy and completeness of the data has been determined. The technical evaluation and prediction of results have been carried out, scenarios and alternatives for completeness of data have been prepared and R&D designs have been made.
Peningkatan Kapasitas Usaha Mikro Moikafood Melalui Digital Marketing Dan Aplikasi Akuntansi Untuk Meningkatkan Penjualan Di Kota Cimahi Heri Erlangga; Nurhayati Nurhayati; Neng Syifa; Raihan Ayu Teddy Putri
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23446

Abstract

Pandemi Covid-19 yang menyambangi Indonesia sejak tahun lalu memberikan dampak besar bagi perekonomian. Salah satunya bagi pelaku usaha mikro, kecil dan menengah atau UMKM di Kota Cimahi, banyak yang gulung tikar karena tak mampu bertahan. Berdiri sejak 2017, Moikafood adalah usaha rumahan asal Kota Cimahi, Jawa Barat, yang menawarkan makanan beku (frozen food) berbahan dasar aci seperti baso aci, cireng (aci goreng), basreng, dan menu-menu lainnya. Dalam menjalankan usahanya tentu tidak terlepas juga dari permasalahan yang dihadapi oleh MoikaFood diantaranya adalah :1. Pencatatan dilakukan masih manual walaupun sudah menggunakan Komputer , belum menggunakan aplikasi keuangan seperti MYOB atau Accurate karena keterbatasan pengetahuan admin dalam melakukan aplikasi tersebut. 2. Perlunya pelatihan digital marketing karena diperlukannya promosi yang efektif dengan mengikuti trend yang terjadi pada saat ini di dunia digital. Tujuan dan maksud dilaksanakannya Pengabdian Kepada masyarakat ini adalah dapat meningkatkan pendapatan mitra sehingga dapat mengembangkan usahanya, serta dengan diberikannya pelatihan digital marketing dapat menambah pengetahuan membuat konten yang menarik, promosi bisa dilakukan dengan cepat dan jangkauan yang luas. Pelatihan aplikasi akuntansi program accurate dapat memberikan keakuratan perhitungan kuantitas barang, dapat mengelompokan laporan keuangan dan laporan rugi laba serta fitur-fitur yang dapat mempermudah membuat laporan keuangan. Metode yang digunakan dalam kegiatan ini adalah Pada tahap awal dilaksanakan observasi, dan wawancara, Pelatihan. Pada tahapan ini meliputi pelatihan digital marketing dan pelatihan program aplikasi Akuntansi (Accurate). Pendampingan. Metode ini bertujuan untuk mentransfer IPTEK kepada mitra agar mitra mampu mempraktekkan hasil dari Bimbingan Teknis dan hasil pelatihan yang diberikan oleh Tim. Luaran yang dihasilkan akan dipublikasikan di jurnal nasional dan media massa (Pikiran Rakyat).
Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus Ida Hindarsah; Yuce Sariningsih; Yusep Ikrawan; Heri Erlangga; Erik; Andry Mochamad Ramdan
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.24 KB) | DOI: 10.35877/454RI.qems1369

Abstract

The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.
ENTREPRENEURSHIP SPIRIT IN THE DIGITAL ERA : HOW THE ROLE OF ATTITUDES, EDUCATION AND ENVIRONMENT Heri Erlangga; Iyus Rustandi; yusuf arifin; Farid Riadi; Ida Hindarsah
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.1162

Abstract

This research was conducted with the aim of knowing the effect of attitude on interest in entrepreneurship, influence of education on interest in entrepreneurship, influence of environment on interest in entrepreneurship. The population of this research is students of a private university in Banten. Data were collected by simple random sampling of 230 students, data obtained by distributing online questionnaires, data analysis using Structural Equation Modeling SmartPLS 3.0 analysis. Stages of testing the quality of data from the use of research instruments are evaluated using validity and reliability tests and hypothesis testing. Interest in entrepreneurship has a positive value, meaning that the educational variable has a positive influence on interest in entrepreneurship. Based on the conclusions above, some suggestions that can be given are: It is necessary to conduct entrepreneurship training in order to increase the growth of the entrepreneurial spirit. There is a need for special guidance for people who already have a business or who are just about to set up a business, both from the relevant agencies and universities.
Co-Authors -, Wahyudi - Abdurohim, Dindin Abdurrahman Firdaus Achmad Rozi Ade Irawan Ade Yusuf Afandi, Azhar Ahmad Nurhadi Ahmad Syarif Iskandar Aidil Amin Effendy Akbar, Irfan Rizka Akhmad Sobarna Al Farisi, Muhammad Salman Alfiah, Sri Ana Wijandari Andry Mochamad Ramdan Anjani, Azzahra Silvi Dwi Apriansyah, Muger Asep Muhammad Lutfi Azhar Affandi Azhar Affandi Bambang Heru Purwanto Basuki Rahmat Masdi Siduppa Burhan Rifuddin Bustomi, Thomas Cahya, M. Camelia, Mela Damayanti, Elok Dede Abdurohman Denny Aditya Dwiwarman Denok Sunarsi Denok Sunarsi Denok Sunarsi Destiana Kumala Dewinta, Rima Dian Rostikawati Dika Priliana Dini Amanah Tayusani Dinihayati, Erti Eddy Yusup SP Elfrida Ratnawati Erik Eti Ariyanti Farid Riadi Farid Riadi Farida Agustin, Farida Fikdawati, Ria Ganar, Yulian Bayu Gojali Supiandi H. Hastono Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Hindarsa, Ida Hindarsah, Ida Hindriari, Reni Ikrawan, Yusep Irfan Rizka Akbar Iyus Rustandi Jahrani, Deya Jasmani Jasmani Jasmani Jasmani Jasmani Jasmani Khalid, Nour Khoirunnisa, Dina Kiki Dwi Wijayanti Kosasih Laila Irawati Lim Zhen Hong MADUNINGTIAS, LUCIA Mahadewi, Erlina Puspitaloka Mahnun Mas’adi Marissa Grace Haque Moh. Sidik Priadana Mohamad Duddy Dinantara Molbi Febrio Harsanto Mujahidin Mujahidin N Lilis Suryani Nani Nani Neng Syifa Nur Imam Dutawaskita Nurhayati Nurhayati Nurjaya Nurjaya Putri, Novista Amelia Rahmat Taufiq Dwi Jatmika Rahmi Hermawati Raihan Ayu Teddy Putri Ratnawati, Aryanti Riadi, Farid Riani, Dini Riri Oktarini Rofiq Noorman Haryadi Sariningsih, Yuce Sarwani Sarwani Setiawati, Tita Sudarso, Aden Prawiro Sugeng, Santoso Sunarsi, Denok Supriyadi Supriyadi Suryadi, Soleh Suwanto Suwanto Suyatin Suyatin Syarifa, Putri Inaya Triyadi Triyadi Umi Nariawati Umi Narimawati Wahid, Hariyaty Ab Wahyitno Wahyitno Widhi Wicaksono Yanti Purwanti Yaya Mulyana A Azis Yayan Mulyana Yohana, Syifa Putri Yusuf Arifin Yusuf Arifin Yuyun Yuniarti Yuyun Yuniarti, Yuyun