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All Journal Jurnal Konseling dan Pendidikan Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran International Journal of Artificial Intelligence Research Jurnal Office Jurnal Ilmiah Al-Syir'ah JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ekonomi Efektif Ekonomi dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Manajemen Jurnal Ad'ministrare Jurnal Ekonomi Utama (Juria) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pengabdian Tri Bhakti Marketica: Jurnal Ilmiah Pemasaran Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Erlangga, Heri
Universitas Pasundan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Personal Selling Dan Harga Terhadap Keputusan Pembelian Yang Berdampak Pada Loyalitas Pelanggan Pada PT. Lautan Surga di Jakarta Nurjaya Nurjaya; Nur Imam Dutawaskita; Heri Erlangga; H. Hastono; Denok Sunarsi
Jurnal Tadbir Peradaban Vol. 2 No. 1 (2022): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.363 KB) | DOI: 10.55182/jtp.v2i1.107

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh personal selling dan harga terhadap keputusan pembelian yang berdampak pada loyalitas pelanggan pada PT. Lautan Surga di Jakarta. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 100 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Personal selling berpengaruh signifikan terhadap keputusan pembelian sebesar 39,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Harga berpengaruh signifikan terhadap keputusan pembelian sebesar 37,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Personal selling dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sebesar 49,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Keputusan pembelian berpengaruh signifikan terhadap loyalitas pelanggan sebesar 39,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.
Pengaruh Promosi dan Store Atmosphere Terhadap Kepuasan Konsumen pada Pigeonhole Coffee di Bintaro Tangerang Selatan Nurjaya Nurjaya; Heri Erlangga; Ahmad Syarif Iskandar; Denok Sunarsi; Rofiq Noorman Haryadi
Jurnal Tadbir Peradaban Vol. 2 No. 2 (2022): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v2i2.171

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan store atmosphere terhadap kepuasan konsumen pada Pigeonhole Coffee di Bintaro Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini promosi berpengaruh signifikan terhadap kepuasan konsumen sebesar 42,0%, uji hipotesis diperoleh t hitung > t tabel atau (8,247 > 1,986). Store atmosphere berpengaruh signifikan terhadap kepuasan konsumen sebesar 36,7%, uji hipotesis diperoleh t hitung > t tabel atau (7,390 > 1,986). Promosi dan store atmosphere secara simultan berpengaruh signifikan terhadap kepuasan konsumen dengan persamaan regresi Y = 12,134 + 0,377X1 + 0,327X2 dan kontribusi pengaruh sebesar 48,8%, uji hipotesis diperoleh F hitung > F tabel atau (44,290 > 2,700).
Pemberdayaan Pengelolaan Keuangan Dalam Meningkatkan Kemampuan Manajerial Bagi Pelaku Usaha Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Nurhayati Nurhayati; Yayan Mulyana; Heri Erlangga
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i2.2067

Abstract

Di  Desa Warnasari terdapat 3 dusun yang mana masing-masing dusun mempunyai unggulan masing-masing . Dusun 1 mempunyai pengelolaan sampah, Taman Bacaan dan kopi, Dusun 2 unggulannya adalah makanan ringan dan peternakan sedangkan dusun 3 yaitu petani, wisata, peternakan dan anyaman. Di setiap dusun pelaku usahanya tidak banyak hanya beberapa saja yang sudah start up yaitu usaha pengolahan susu dan kerupuk kentang karena  sudah ada koperasi yang menampung hasil produksinya, sedangkan wisatanya berupa arung jeram situ Cileunca yang dikelola oleh Karang Taruna setempat.Metodologi pelaksanaan dalam pengabdian pada masyarakat ini dibagi menjadi 3 (tiga) tahap yaitu tahap awal yaitu Observasi dan wawancara langsung dengan mitra. Tahap pelaksanaan berupa: Pelatihan pembukuan keuangan sederhana yang dapat diaplikasikan oleh pelaku usaha.  Tahap yang terakhir adalah tahap monitoring. Dengan melakukan metode coaching, dimana pemilik UMKM menunjukkan hasil pencatatan keuangannya dengan menceritakan hambatan dan kesulitan yang dihadapi dalam melakukan proses pencatatan.Kegiatan pengabdian kepada masyarakat pada pelaku usaha Di Desa Warnasari mendapat respon yang positif. Pelaku usaha mendapatkan wawasan baru, mengetahui dan termotivasi dalam menjalankan usahanya baik melalui pembukuan / pencatatan keuangan sederhana yang mudah diaplikasikan serta memupuk motivasi kewirausahaan.Pembelajaran yang dapat diambil adalah dalam pengelolaan perusahaan, membutuhkan sistem yang terintegrasi yang saling terkait satu dengan yang lainnya.Artinya, dalam menjalankan usaha dibutuhkan komitmen yang tinggi dari pemilik usaha agar perusahaan untuk menjalankan sistem tersebut.Pembukuan keuangan sederhana tidak akan berjalan secara optimal tanpa adanya komitmen dari pelaku usaha untuk menjalankan sistem keuangan tersebut.Saran nya adalah sebaiknya pelaku usaha meningkatkan kreativitas dan inovasi dengan memperluas jaringan usaha agar semakin meningkatkan penjualan dan pendapatan
The Influence of Pricing and Location on Purchase Decisions at Carrefour Transmart Triyadi Triyadi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400034

Abstract

This study was conducted with the aim to determine the effect of price fixing on purchasing decisions at Transmart Carrefour Tangerang Center, to determine the effect of location on purchasing decisions at Transmart Carrefour Tangerang Center, and to determine the effect of pricing and location on purchasing decisions at Transmart Carrefour Tangerang Center. This study uses quantitative research methods with a descriptive approach. Quantitative Research is a research method based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing established hypotheses. Based on the results of the study, the t-value of 4.069 > 1.96 means that the organizational climate has a positive and significant effect on employee performance. This means that if the organizational climate has increased, the performance of employees will also increase. The path coefficient is 0.232, which means that the contribution of the influence of organizational climate to employee performance is 23.2% and the remaining 76.8% are other factors not investigated
The Effect of Brand Ambassador and Tagline on Brand Awareness on Sr12 Skin Care Products Supriyadi Supriyadi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400043

Abstract

This study aims to: To determine the effect of Brand Ambassador on Brand Awareness on Sr12 Skin Care products, a study in the Purwakarta Village Community, Purwakarta District, Cilegon City. To determine the effect of the Tagline on Brand Awareness on Sr12 Skin Care products, a study was conducted in the Purwakarta Village Community, Purwakarta District, Cilegon City. To determine the effect of Brand Ambassador and Tagline simultaneously on Brand Awareness on Sr12 Skin Care products, a study was conducted in the Purwakarta Village Community, Purwakarta District, Cilegon City. The research method used in this study used a survey method, while the target in this study were Sr12 skincare consumers in Indonesia Purwakarta Village, Purwakarta District, Cilegon City.with an unlimited population. The number of samples determined by this research amounted to 88 people according to Maholtra's opinion. Based on the results of the research "The Effect of Brand Ambassadors and Taglines on Brand Awareness in Sr12 Skin Care Products (study on the Purwakarta Village Community, Purwakarta District, Cilegon City)" can be seen as follows: T test results (partial) for Brand Ambassador tcount result 2.012 > 1.988 t table answers the first hypothesis, namely Brand Ambassador has a significant effect onBrand Awareness sr12 skincare Purwakarta Village, Purwakarta District, Cilegon City. For the Tagline variable hypothesis tcount 4.993 > ttable 1.988, this answers the second hypothesis, namely Tagline has a significant effect on Brand Awareness sr12 skincare Purwakarta Village, Purwakarta District, Cilegon City. Based on the distribution table F table F table = F (k; nk) (2; 88-2) at level a 5% and F table 3.09 so F 22.044 > 3.09 that it is concluded that Ho is rejected Ha is accepted which means Brand Ambassador and Tagline have a positive and significant influence simultaneously on Brand Awareness.
The Effect of Financial Literature and Behavior on Individual Investment Decision Behavior Mohamad Duddy Dinantara; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400054

Abstract

The purpose of this study was to determine the effect of financial literacy and financial behavior on the behavior of individual investment decisions in Perumnas Project Employees either partially or simultaneously. The method used is a quantitative method with a descriptive approach. The results of this study are financial literacy has a significant effect on individual investment decision behavior with the regression equation Y = 7.129 + 0.342X1. The correlation value of 0.633 means that the two variables have a strong relationship level. The value of determination or contribution of influence is 40.0%. Hypothesis test obtained t count > t table or (3,269 > 1,987). Thus H0 is rejected and H1 is accepted. This means that there is a significant influence between financial literacy on the behavior of individual investment decisions. Financial behavior has a significant effect on individual investment decision behavior with the regression equation Y = 9607 + 0.225X2. The correlation value of 0.383 means that the two variables have a strong relationship level. The value of determination or contribution of influence is 38.3%. Hypothesis test obtained t count > t table or (2,815 > 1,987). Thus H0 is rejected and H2 is accepted. This means that there is a significant influence between financial behavior on individual investment decision behavior. Financial literacy and financial behavior have a significant effect on individual investment decision behavior with the regression equation Y = 5.876 + 0.209X1 + 0.121X2. The correlation value is 0.671. This means that the independent variable with the dependent variable has a strong relationship level with a coefficient of determination of 45.0%. While the remaining 55% is influenced by other factors. Hypothesis test obtained value of F count > F table or (35,646 > 2,710). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant influence between financial literacy and financial behavior on individual investment decision behavior (Study of Perumnas Project Employees).
The Effect of Work Discipline and Work Environment on Employee Performance at PT. Pancaran Karya Citra Jakarta Widhi Wicaksono; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400056

Abstract

The purpose of this study was to determine the effect of partially or simultaneously between Work Discipline and Work Environment on Employee Performance at PT. Pancaran Karya Citra Jakarta. This research method is associative research with a quantitative approach. The results showed that, Work Discipline (X1) Affects Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a tcount value of 8.806 > ttable 1.988 or a Sig value of 0.000 < 0.05, then Ho1 is rejected and Ha1 is accepted. Work Discipline (X1) is Strongly Related to Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta. The ability of the Work Discipline variable (X1) in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta is 47.1% and the remaining 52.9% is influenced by other factors. Work Environment (X2) Affects Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a tcount value of 13,564 > ttable 1,988 or a Sig value of 0.000 < 0.05, then Ho2 is rejected and Ha2 is accepted. Work Environment (X2) has a very strong relationship with employee performance (Y) at PT. Pancaran Karya Citra Jakarta. The ability of the Work Environment variable (X2) in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta amounted to 67.9% and the remaining 32.1% was influenced by other factors. Work Discipline (X1) and Work Environment (X2) Simultaneously Affect Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a value of Fcount 91.559 > Ftable 3.103 or a Sig value of 0.000 <0.05, then Ho3 is rejected and Ha3 is accepted. The regression equation Y = 22.592 + 0.062x1 + 0.450x2. This regression equation can be concluded that, Work Discipline (X1) and Work Environment (X2) Have a Positive Influence Direction on Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta. Work Discipline (X1) and Work Environment (X2) are very strongly related to employee performance (Y) at PT. Pancaran Karya Citra Jakarta. The ability of the Work Discipline (X1) and Work Environment (X2) variables in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta amounted to 68% and the remaining 32% was influenced by other factors.
The Effect of Quality of Service And Price on Consumer Purchase Interest in Two Cipete Coffee In The City of Jakarta Selatan Gojali Supiandi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400062

Abstract

The purpose of this study was to determine the effect of service quality and price on consumer buying interest at Dua Coffee Cipete in South Jakarta City. The method used is quantitative associative. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. From the results of research, service quality has a significant effect on consumer buying interest with the regression equation Y = -0.351 + 0.768X1, the correlation value of 0.762 means that the two variables have a strong level of relationship. The value of the coefficient of determination is 58.0%. Hypothesis test obtained t count > t table or (2,567 > 1,984). Thus, H0 is rejected and H1 is accepted, meaning that there is a significant effect of service quality on consumer buying interest. Price has a significant effect on consumer buying interest with the regression equation Y=1.814 + 1.209X2, the correlation value of 0.805 means that the two variables have a strong relationship level. The value of the coefficient of determination is 64.7%. Hypothesis test obtained t count > t table or (5,138 > 1,984). Thus, H0 is rejected and H2 is accepted, meaning that there is a significant effect of price on consumer buying interest. Service quality and price simultaneously have a significant effect on consumer buying interest with the regression equation Y = - 1.157 + 0.285X1 + 0.849X2. The correlation value of 0.818 means that the independent variable and the dependent variable have a very strong relationship level. The value of the coefficient of determination is 67.0%. Testing the hypothesis obtained the value of F arithmetic > F table or (98.366 > 2.700). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant effect of service quality and price on consumer buying interest.
The Effect of Leadership Style and Compensation on Employee Performance at Seameo Seamolec in Tangerang Selatan Suyatin Suyatin; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400066

Abstract

This study aims to determine the effect of leadership style and compensation on the work performance of SEAMEO SEAMOLEC employees partially and simultaneously. This research is a descriptive quantitative analysis with an approach to employees. The population in this study were 64 SEAMEO SEAMOLEC employees. The sample used in this research is using nonprobability sampling technique or saturated sampling method. The data collection procedure in this study was using a questionnaire using a Likert scale and SPSS 24 programming. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests and coefficients of determination test. The research results that can be presented are: (1) there is an influence of leadership style on performance (tcount 8.116 > ttable 1.999), (2) there is an effect of compensation on performance (tcount 7.174 > ttable 1.999), and (3) the influence of leadership style and compensation on performance. Employee work performance (Fcount 40.339 > Ftable 3.148). So that it shows that leadership style and compensation at SEAMEO SEAMOLEC partially and simultaneously have a positive and significant effect on work performance
The Effect of Promotion and Quality of Service on Consumer Purchase Decisions of Carpet Products in PT. Belindo International Carpet in Cikupa Tangerang Jasmani Jasmani; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6401977

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions at PT. Belindo International Carpet in Cikupa Tangerang. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that promotion has a significant effect on purchasing decisions by 44.8%, hypothesis testing is obtained t count > t table or (8,914 > 1,984). Service quality has a significant effect on purchasing decisions by 36.9%, hypothesis testing is obtained t count > t table or (7.571 > 1.984). Promotion and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.849 + 0.422X1 + 0.316X2 and the contribution of the influence is 52.5%, hypothesis testing is obtained F count > F table or (53.644 > 2,700).
Co-Authors -, Wahyudi - Abdurohim, Dindin Abdurrahman Firdaus Achmad Rozi Ade Irawan Ade Yusuf Afandi, Azhar Ahmad Nurhadi Ahmad Syarif Iskandar Aidil Amin Effendy Akbar, Irfan Rizka Akhmad Sobarna Al Farisi, Muhammad Salman Alfiah, Sri Ana Wijandari Andry Mochamad Ramdan Anjani, Azzahra Silvi Dwi Apriansyah, Muger Asep Muhammad Lutfi Azhar Affandi Azhar Affandi Bambang Heru Purwanto Basuki Rahmat Masdi Siduppa Burhan Rifuddin Bustomi, Thomas Cahya, M. Camelia, Mela Damayanti, Elok Dede Abdurohman Denny Aditya Dwiwarman Denok Sunarsi Denok Sunarsi Denok Sunarsi Destiana Kumala Dewinta, Rima Dian Rostikawati Dika Priliana Dini Amanah Tayusani Dinihayati, Erti Eddy Yusup SP Elfrida Ratnawati Erik Eti Ariyanti Farid Riadi Farid Riadi Farida Agustin, Farida Fikdawati, Ria Ganar, Yulian Bayu Gojali Supiandi H. Hastono Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Hindarsa, Ida Hindarsah, Ida Hindriari, Reni Ikrawan, Yusep Irfan Rizka Akbar Iyus Rustandi Jahrani, Deya Jasmani Jasmani Jasmani Jasmani Jasmani Jasmani Khalid, Nour Khoirunnisa, Dina Kiki Dwi Wijayanti Kosasih Laila Irawati Lim Zhen Hong MADUNINGTIAS, LUCIA Mahadewi, Erlina Puspitaloka Mahnun Mas’adi Marissa Grace Haque Moh. Sidik Priadana Mohamad Duddy Dinantara Molbi Febrio Harsanto Mujahidin Mujahidin N Lilis Suryani Nani Nani Neng Syifa Nur Imam Dutawaskita Nurhayati Nurhayati Nurjaya Nurjaya Putri, Novista Amelia Rahmat Taufiq Dwi Jatmika Rahmi Hermawati Raihan Ayu Teddy Putri Ratnawati, Aryanti Riadi, Farid Riani, Dini Riri Oktarini Rofiq Noorman Haryadi Sariningsih, Yuce Sarwani Sarwani Setiawati, Tita Sudarso, Aden Prawiro Sugeng, Santoso Sunarsi, Denok Supriyadi Supriyadi Suryadi, Soleh Suwanto Suwanto Suyatin Suyatin Syarifa, Putri Inaya Triyadi Triyadi Umi Nariawati Umi Narimawati Wahid, Hariyaty Ab Wahyitno Wahyitno Widhi Wicaksono Yanti Purwanti Yaya Mulyana A Azis Yayan Mulyana Yohana, Syifa Putri Yusuf Arifin Yusuf Arifin Yuyun Yuniarti Yuyun Yuniarti, Yuyun