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Agung Edi Rustanto
Universitas Esa Unggul
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Quality of Service in Improving Customer Satisfaction at MSMEs in Purbalingga Aspizain Caniago; Agung Edi Rustanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5527

Abstract

In the business world, fulfilling the needs and desires of consumers is one of the tasks that must be fulfilled by business people. Increasingly tighter competition makes business people prioritize customer satisfaction. The purpose of this research activity is to determine the effect of service quality on customer satisfaction at the Central Motor Workshop. The population of this study is unlimited and the sample of 96 respondents is known by using the lameshow formula. This type of research uses a quantitative approach, with data collection techniques using questionnaires. In this study the research tests used were validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and the coefficient of determination. In this study using a simple regression correlation coefficient. The effect of service quality (X) on customer satisfaction (Y), based on the results of the T-test in this study, the test results show that the independent variable, namely service quality, has a positive and significant effect on smooth production. Significant at the 0.000 level, because 0.000 <0.05, it is concluded that Ho is rejected and Ha is accepted. Thus it can be stated that the service quality hypothesis has a significant effect on customer satisfaction. From the t value indicates that service quality has a positive and significant effect on customer satisfaction. The results of this study indicate that service quality has a significant effect on customer satisfaction
Co-Authors Ahmad Fadli Ahmad Hidayat Sutawijaya Aima, Muhammad Havidz Andri Irawan Anthonius Whisnu Perdana Widiputra Anthonius Whisnu Perdana Widiputra Aris Hendrawan Aspizain Caniago Aspizain Caniago Aspizain, Caniago Audi Ul Hakim Aulia, Nur Nabila Badriyah Badriyah Badriyah Budi Rahardjo Cahyani Desi Puriana Cholifihani, Muhamad Cholifihani, Muhammad D Purnomo Dani Lukman Hakim Deddy S. Bratakusumah Deddy S. Bratakusumah Deddy Supriadi Bratakusuma Deddy Supriady Deddy Supriady Deddy Supriady Bratakusumah, Deddy Supriady Diah Kartika Sari Diah Kartika Sari Donny Oktavian Syah Donny Oktavian Syah Elizabeth Pisciliaruntu Endarsiwi, Sugeng Fajar Wengga, Nefan Satria Featy Octaviany Goh Khang Wen Harsanti, Diah Retno Hendrawan, Aris Herawati Tardan Iis Kartini Imran Imran Jaenudin Akhmad Jeni Helen Chronika S Kartini, Iis Khabibjonovna , Kushieva Nodira Khina Januar Rahmawati Kurniawan, Sunny Agung Liyushiana, Liyushiana Magfira, Magfira Marbun, Junita Rebeka Maria Ulfah Masria Masria Meisyanti Mesina, James Ronald Mohamad Nurpahdi Nasril Nasril Nasril, Nasril Nefan Satria Fajar Wengga Nina Nurrahmah Nur Haris Efendi Nur ‘Azah Onn, Choo Wou Pindiharti, Dewi Putra Lodong, Agung Panglima Rangga Bima Setiawan Rini Mardikawanty Risma Ayu Lestari Rizky Agustian Mubarok Rizky Agustian Mubarok Ryan Aldiansyah Akbar Santi Meilan Setiabudi, Arifin Setiawan Setiawan Setiawan Setiawan Shufi Muhammad SITI MARIAM Siti Mariam Sudirman Sufian, Muhammad Sugeng Endarsiwi Supriyadi, Dedi Surryanto Djoko Waluyo Suryanto Djoko Waluyo Sutawidjaya, Ahmad Hidayat Syamsurizal - - syamsurizal syamsurizal Teddy Setiady TEDDY SETIADY Teguh Sandjaya Teguh Sandjaya Tikno Suhendro Waluyo, Suryanto Djoko Wengga, Nefan Satria Fajar Wicaksana, Harits Hijrah Winanti, Yunea Kusuma Winarti, Euis Woro Harkandi Kencana Wuwuh Andayani Yahya Rachman Hidayat Yahya Rachmana Hidayat Yahya Rachmana Hidayat