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Agung Edi Rustanto
Universitas Esa Unggul
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Quality of Service in Improving Customer Satisfaction at MSMEs in Purbalingga Aspizain Caniago; Agung Edi Rustanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5527

Abstract

In the business world, fulfilling the needs and desires of consumers is one of the tasks that must be fulfilled by business people. Increasingly tighter competition makes business people prioritize customer satisfaction. The purpose of this research activity is to determine the effect of service quality on customer satisfaction at the Central Motor Workshop. The population of this study is unlimited and the sample of 96 respondents is known by using the lameshow formula. This type of research uses a quantitative approach, with data collection techniques using questionnaires. In this study the research tests used were validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and the coefficient of determination. In this study using a simple regression correlation coefficient. The effect of service quality (X) on customer satisfaction (Y), based on the results of the T-test in this study, the test results show that the independent variable, namely service quality, has a positive and significant effect on smooth production. Significant at the 0.000 level, because 0.000 <0.05, it is concluded that Ho is rejected and Ha is accepted. Thus it can be stated that the service quality hypothesis has a significant effect on customer satisfaction. From the t value indicates that service quality has a positive and significant effect on customer satisfaction. The results of this study indicate that service quality has a significant effect on customer satisfaction
Co-Authors Ahmad Fadli Ahmad Hidayat Sutawijaya Amrullah, Dicky Andri Irawan Anthonius Whisnu Perdana Widiputra Aris Hendrawan Aspizain Caniago Aspizain Caniago Audi Ul Hakim Aulia, Nur Nabila Badriyah Badriyah Bratakusuma, Deddy Supriadi Budi Rahardjo Cahyani Desi Puriana Cholifihani, Muhamad Cholifihani, Muhammad Chronika S, Jeni Helen D Purnomo Deddy S. Bratakusumah Deddy Supriady Deddy Supriady Bratakusumah Deddy Supriady Bratakusumah, Deddy Supriady Diah Kartika Sari Donny Oktavian Syah Donny Oktavian Syah Endarsiwi, Sugeng Fajar Wengga, Nefan Satria Featy Octaviany Harsanti, Diah Retno Herawati Tardan Hidayat, Yahya Rachmana Iis Kartini Imran Imran Jaenudin Akhmad Kartini, Iis Khina Januar Rahmawati Kurniawan, Sunny Agung Liyushiana, Liyushiana M. Havidz Aima Magfira, Magfira Marbun, Junita Rebeka Maria Ulfah Mazzei, Micaela Meisyanti Mohamad Nurpahdi Moiso, Valentina Nasril Nasril Nasril, Nasril Nina Nurrahmah Nur Haris Efendi Pindiharti, Dewi Putra Lodong, Agung Panglima Rini Mardikawanty Risma Ayu Lestari Rizky Agustian Mubarok Ryan Aldiansyah Akbar Santi Meilan Setiabudi, Arifin Setiawan Setiawan Setiawan Setiawan Shufi Muhammad SITI MARIAM Siti Mariam Sudirman Supriyadi, Dedi Surryanto Djoko Waluyo Sutawidjaya, Ahmad Hidayat Sutawijaya, Hidayat syamsurizal syamsurizal TEDDY SETIADY Teddy Setiady Teguh Sandjaya Teguh Sandjaya Tikno Suhendro Waluyo, Suryanto Djoko Wengga, Nefan Satria Fajar Wicaksana, Harits Hijrah Winarti, Euis Woro Harkandi Kencana Wuwuh Andayani Yahya Rachman Hidayat Yahya Rachmana Hidayat