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Penerapan Marketing MIX Dalam Meningkatkan Penjualan JAS Laboratorium Ida Ayu Triana; Dety Mulyanti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.152

Abstract

Business in the field of selling laboratory coats is intended to make it easy for analysts and student analysts to obtain laboratory coats, with good quality and affordable prices. Marketing mix is very important in the current situation where trade competition is getting tighter. With the marketing mix, we can find out the elements of the lab coat business in more detail. The method used in this research is literature study, namely by searching various written sources, both in the form of journals, archives, magazines, books, articles, and relevant documents so that the information obtained from the literature study is used as a reference. to strengthen existing arguments. Sales of laboratory coats must provide quality products at affordable prices. The application of mix marketing aims to maintain and optimize product quality, obtain competitive prices in the market, increase sales onset and increase the number of customers.
Manajemen Sumber Daya Manusia Dalam Lingkungan Bisnis Rumah Sakit : Systematic Literature Riview Sunari, Ari; Mulyanti, Dety
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.183

Abstract

Hospitals are service businesses that provide intangible products such as services and involve human resources (HR) to run them. HR management is important in driving the hospital business. This article aims to find out the importance of HR management in the hospital business and its related factors, thereby creating performance improvements related to the demands of effective and efficient organizational goals. The method used is to search for previous articles with a total of 17 articles and a span of 10 years (2013-2023). The results show that good human resource management influences the desire for organizational goals by increasing performance.    
Literature Review Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Ellya Dewi; Dety Mulyanti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.189

Abstract

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.
Co-Authors Abiyyu Purnanda Abubekar, Udin Aep Saepudin Ahmad Fachrurrozi Ahya Nurdin Aji Argo Putro Ali Muhsin, Ali Alma Marinda Alma Marinda Amelia Suci Pertiwi Amelia Suci Pertiwi Anang Sofyan Zulfikar Andi Tenri Mantikaisih Laras Andika Fajar Nugroho Anggraeni, Intanillah Annisa Rahmawati Antok Andriono Apriany Listarida Ari Sunari Arnita Niroha Halawa Arnita Niroha Halawa Arsenius Arsenius Arsenius, Arsenius Asnita Putri Syafrizal Asri Parantri Astria Apriliavini Priscila Palenewen Astria Apriliavini Priscila Palenewen Bambang Sulistyo Bella Salsabila Wiraputra Biantara, Irgi Budi Satrio Wibowo Budi Satrio Wibowo Budi Setyorini Budi Setyorini Bugie Zurisdianto Pamungkas Bugie Zurisdianto Pamungkas Candra Mizwar Carlof Carlof Celine Yinnie Cepi Hidayatuloh Chelsia Chelsia Cicik Khildar Rizqi Cicik Khildar Rizqi Dadah Jubaedah Daniansah, Daniansah David Kolibu David Kolibu Dendy Bagaskara Devi Delvita Dewi Tjandring, Yuni Cynthia Dewi Yulianti Pratama Diah Nofita Andhayany Diana Farid Diana Farid Didik Udayana Diki Tri Bagus Dermawan Dimas Ageng Prayogo Dimas Ageng Proyogo DINDA BESTARI Ellya Dewi Ellya Dewi Ermawati Ermawati Farida Yuliaty Farida Yuliaty Fasya, Rheza Fathur Rhoman Nurokhim Firdaus Firdaus Firdaus Yamani Firdaus Yamani Giska Dianvayani Giska Dianvayani Grace Angela Philips Hadiansyah Hadiansyah Hadiansyah Hadiansyah Hakim, Mohammad Ikhsanul Halawa, Arnita Niroha Hanifah Sukmana Harto Necsen Linelejan Harto Necsen Linelejan Haru, Emanuel Hendriana Hendriana Heppy Roosarina Rahayu Dewi Hilda Maulyda Utamie I Wayan Santika Ida Ayu Laksmi Arnita Utari Ida Ayu Triana Ida Ayu Triana Iffah Fathiah Imas Siti Masitoh Indradewa, Rhian Intan Permatasari Situmorang Intan Witarsa Pramata Guna Irnayanti Paillin Ismanto Yuwono Jacqueline, Jenneffree Jenne Mandu Jimmy Triputra Juandika Juandika Juandika Juandika Karlis Karlis Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Kristianty Retnawati Kukuh Yulianto Leo Pratama Agung Lien Nurliah Ligar Yayuk Dwi Nenda M Hasyrul Muchtar M Hasyrul Muchtar M Khoerudin Magdalena Boga Magdalena Boga Mahmud Hakim Marlina, Jenni Marlina, Tinna Mayasari Mayasari, Mayasari Moh arif Kusnadi Mohammad Ikhsanul Hakim Muhammad Husni Abdulah Pakarti Muhammad Rizki nanang nanang Nina Risnawaty Nindi Elis Nuraida, Irma Nurhayati Nurhayati Nurhayati NURHIDAYANI NURHIDAYANI, NURHIDAYANI Nursyahid, Muhamad Okta Anita Pouw Okta Anita Pouw Olivia Melissa Poluan Ongki Sanjaya Pratiwi, Hanameyra Prayogo, Dimas Ageng Rabiah Demlinur Putri Raja Iqbal Mulya Harahap Raja Iqbal Mulya Harahap RANI RUSDIANTI Refliza Yanti Refliza Yanti Regi Cahyadi Saputra Regi Cahyadi Saputra Reni Nuraeni, Reni Rheza Fasya Rheza Fasya Ria Hutami Putri Rilly Lesnussa Rima Huswatun Chasanah Ripka Margaretha Ponggele Risda Choirunisa riswanto riswanto Riyan Putri Kumorowani Riyan Putri Kumorowani Rocky Fransiskus Budiman Rocky Fransiskus Budiman Rofi Nuraziz Rusmiyandani Sandy Muhammad Kautzar Sedarmayanti Sedarmayanti Sedarmayanti, Sedarmayanti Setia Nesda, Ajeng Shelly Ayu Andesty Shelly Ayu Andesty Siti Maesaroh Siti Muntamah Siti Rohmah Siti Saadah Sity Rochanah Sophiana Enjellin Anathasia Sri Mulyeni Sri Mulyeni Sri Rochani Mulyani Sunari, Ari Suniah Syamsul Amry Syarifudin Syarifudin Theresia Widyanti Tjandring, Yuni Cynthia Dewi Tria Pamungkasari Tria Pamungkasari Uci Pramida Udin Abubekar Vip Paramarta Widyanti, Theresia Wijaya Johanes Chendra Wijaya Johanes Chendra Windy Oliviany Wo'i Megah Mayang Sari Paraisu Wo'i Megah Mayang Sari Paraisu Wulan Auliyani Wulan, Kika Nawang Wulur, Frando Christo Yayuk Dwi Nenda, Ligar Yeni Suminar Yohana Kifli Yunlia Vidiarti