Article Per Year (5 Year)
p-Index From 2021 - 2026
8.969
P-Index
This Author published in this journals
All Journal Jurnal Nalar Pendidikan Al-Ulum Jurnal Kesehatan Jurnal Kebijakan dan Administrasi Publik Policy & Governance Review ARISTO Otoritas : Jurnal Ilmu Pemerintahan IJoLE: International Journal of Language Education ARKAVI [Arsip Kardivaskular Indonesia) Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Substantive Justice International Journal of Law Media Keperawatan Indonesia AkMen JURNAL ILMIAH Qalam: Jurnal Ilmu Kependidikan Journal of Humanities and Social Studies Jambura Nursing Journal SAP (Susunan Artikel Pendidikan) Jurnal Studi Guru dan Pembelajaran Educatif: Journal of Education Research Cendekiawan Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JURNAL PEMBANGUNAN HUKUM INDONESIA PRAJA: Jurnal Ilmiah Pemerintahan Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Budimas : Jurnal Pengabdian Masyarakat Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Journal of Applied Science, Engineering, Technology, and Education Community Development Journal: Jurnal Pengabdian Masyarakat Indian Journal of Forensic Medicine & Toxicology Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes International Journal of Humanities and Innovation (IJHI) UAD TEFL International Conference Jurnal Kesehatan Tambusai Jurnal Pengabdian Masyarakat Abdimas Madani MALLOMO: Journal of Community Service Jurnal Ilmiah Administrasi Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) EduLine: Journal of Education and Learning Innovation Alauddin Scientific Journal Of Nursing (ASJN) JSIP: Jurnal Studi Ilmu Pemerintahan Jurnal Dialogika Manajemen dan Administrasi Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Publicness: Journal of Public Administration Studies Primer Edukasi Journal Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Innovative: Journal Of Social Science Research Educatif: Journal of Education Research Journal of Public Health and Pharmacy Jurnal Inovasi Global Journal of Innovative and Creativity JKAP (Jurnal Kebijakan dan Administrasi Publik) Society Karakter: Jurnal Riset Ilmu Pendidikan Islam Public Health And Medicine Journal (PAMA) Cendekia: Jurnal Pengembangan Kurikulum dan Pendidikan Edumaspul: Jurnal Pendidikan
Jamaluddin Ahmad
Universitas Muhammadiyah Sidenreng Rappang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 77 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Al-Ulum

 1 
Educational Services Marketing Management Model in Improving the Brand Image of Islamic Boarding Schools Sain, Muhammad; Halik, Abdul; Yusuf, Syarifuddin; Ahmad, Jamaluddin; Hamid, Abdul
Al-Ulum Vol. 25 No. 2 (2025): Al-ULum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v25i2.7597

Abstract

This study analyzes the educational services marketing model in improving the brand image of the Al Ikhlash Lampoko Modern at Islamic Boarding School. This type of research is qualitative with a grounded theory approach. Data sources are the leadership of the foundation, the boarding school, teachers, staff, and students. Data analysis is carried out through five systematic stages, namely problem formulation, theoretical review, data collection, analysis, and conclusion drawing. The results of the study indicate that educational services marketing is carried out in an integrated manner, utilizing digital technology through social media and websites, as well as direct marketing support through social activities and interpersonal communication. This strategy effectively strengthens the brand image with targeted geographic, demographic, and psychographic market segmentation. Digital marketing has been proven to expand the reach of the Islamic boarding school, support external recognition, and increase public trust through an emphasis on character education and student skill development. Regular evaluation is essential to maintain the sustainability of service quality.
Co-Authors Abdillah Azzam Ramadhan Abdul Halik Abdul Hamid Abdul Jabbar Abdullah, Muh. Tang Achruh, Andi Adil Kasim Adnan, Andi Astina Adri , Khaeriyad Afandi, Idris Afrilia Cahyani Ahliy Muhammad, Nur Ahmad Hasyim Wibisono Ahsan Muzri S Ainun Nadiva Salsabila Akhyar Akhyar Alda Alda Alda, Alda Andi Astinah Andi Sadapotto Andi Uceng Andriani, Andi Pratiwi Andy Nilvana Angel Deswita Elia Ngasi Anhar Anhar Anugrah, Eka Arif Saputra, Arif arsyad, safnil Ashar, Maria Ulfah Asna Aneta Assidiq, Ilham Astinah Adnan, A. Aswadi Aswadi Ayu Nanda Lestari Ayuh Barisan Barisan Barisan Barisan, Barisan Budiman, Muhamad Arif Buhari Buhari Cahyani, Afrilia Chandra Malik Chandranegara, Agung Fabian D, Herman Darman, Muhammad Hikam Darmawan, Aman Dayadi, Dayadi Dema, Herman Devy Febrianti Dian Firdiani Ecca, Suleha Eka Putra Suwarto, Dian ELIHAMI, ELIHAMI Erfina Erfina Erfina, Erfina Fadia Fitriyanti Fathoni Abdulfalih Firmansya Firmansya Fitriani Fitriani Fitriyanti, Fadia Geminastiti Sakkir Haeruddin Syarifuddin Hamid, Hariyanti Handayani , Siti Dyah Hardianti Hardianti Hardianti Hardianti, Hardianti Hariyanti Hamid Herman Dema Hijaz, Muammar Husein, Faiza Ibrahim , Muhammad Akmal Ignasia Nila Siwi Irfan Lukman Jamal, Adrian Arya Nugraha Jermsittiparsert, Kittisak Jovita, Hazel K, Nuraini Kasim, Muhammad Adil Kasman, Nuraini Khaeriyah Adri Khaeriyyah Adri Khoirul Anwar Khotimah, Nurul Khusnul Kittisak Jermsittiparsert Korompot, Chairil Anwar Madaling Majid, Abdul Majid Zainuddin Manda, Ibrahim Mangkuanom, Arwin Saleh Mardhatillah Maria Ulfa Maria Ulfa Ashar Masnawati Mendong, Rahmawati mita yuliana Muammar Hijaz Muchtar, Adrikah Muh Awalil Resky S Muh Rais Rahmat Razak Muh. Anwar Hafid, Muh. Anwar Muhammad Agus Muljanto Muhammad Anwar Hafid Muhammad Hanafi Muhammad Hanafi Muhammad Ikbal Muhammad Nur Muhammad Rais Muhammad Rais Rahmat Muhammad Rais Rasak Muhammad Rohady Ramadhan Muhammad Rusdi Muhammad Yasykur Ibadurrahman Muliani S Mulyana Mulyana Mustanir, Ahmad Natsir, Rinas Rahmat Rifani Nilwana, Andi Nonci, Nurjannah Nuraini Kasman Nurhayati Nurhayati Nurjannah Nonci Nurlaelah Mahmud Nurul Fadhilah Suardi Nurul Qamaria Parembai, Musliani Putra, Muhammad Alif Adimulia Rahayu, Adelia Ika Ramlan, Pratiwi Rasyid, Rustam Efendy Ratna Resky Ayu Resky Resky S, Muh Awalil Risnah Risnah, Risnah S, Muliani Sahar Sahar Sain, Muhammad Sam Hermansyah Samiri, Muliani Sandi Lubis Sandi Prahara Sapri Sapri Saputra, La Ode Agustino Sari, Mutmainnah Sinrang, Andi Sitti Fatimah Suarda, Andi Ainun Dzatti Iffah Sukmawati Sukmawati Sunandar Said Sundari Sundari Syahrir L Syam Hermansyah Syarifuddin Dollah Syarifuddin Yusuf Tacong, Kamaluddin TAMRIN, MUH. Trisnawaty AR Umar Sulaiman Wahdaniah Wahyudi wahyuni wahyuni Wirna Wirna Yanti Aneta Yayuk Astuti Yunus Busa Yusmah Yusmah Zainuddin, Irvaniya Zulfirman Zulkarnain Sulaiman