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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Indonesian Community Journal E-JRM Jurnal bintang manajemen IIJSE
Khalikussabir, Khalikussabir
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Digital Marketing Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Ms Glow Men Ananda, Nickola Wahyu; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of digital marketing and electronic word of mouth on purchasing decisions for Ms Glow Men products. This research uses quantitative methods with the type of explanatory research. The sample taken was 90 Ms Glow Men consumer respondents at the Islamic University of Malang who were determined using the Malhotra formula. Data analysis using SPSS includes validity test, reliability test, normality test, classical assumption test, hypothesis test, and coefficient of determination test (R2). The results of the research show that digital marketing and electronic word of mouth simultaneously influence the decision to purchase Ms Glow Men products. . Meanwhile, partially digital marketing and electronic word of mouth have a significant influence on purchasing decisions for Ms Glow Men products.  Keywords: Digital Marketing, Electronic Word Of Mouth, Purchasing Decisions 
Analisis Swot Dalam Rangka Meningkatkan Penjualan Pada Studio Isoarchives Kecamatan Dampit Kabupaten Malang Nugroho, Rendra Cahyo; Widarko, Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
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Abstract This research aims to analyze SWOT in order to increase sales at Studio Isoarchives. The location of this research was carried out on employees of Studio Isoarchives located in Dampit District, Malang Regency. This research is a qualitative research. This research is research carried out by obtaining data sourced from the research location relating to the research title. This research uses descriptive qualitative analysis because the research carried out requires information using observation data, documentation studies, and interviews as well as distributing questionnaires which then aims to obtain data on the company's external and internal factors which then become the basis for research. Objects are informants or sources who are the source of research data. The subjects are the owners and employees of Studio Isoarchive. The data was analyzed using the data analysis technique used in this research is SWOT analysis. Based on the results of data analysis, the research results show that SWOT strategy analysis can increase sales at Studio Isoarchives. SWOT strategy analysis helps companies to find out the company's strengths, weaknesses, opportunities and threats. This is used to develop the right strategy in an effort to increase sales volume. To optimize the implementation of SWOT strategy analysis properly and based on the results of researchers, there is a need to increase the application of SWOT strategy analysis so that sales volume can be increased optimally, especially in analyzing existing opportunities, promotion needs to be encouraged again by advertising products and strengthening business networks, and there needs to be increased market expansion and companies need to innovate on Isoarchives studio services. Keywords: Increased Sales, and SWOT Analysis.
Pengaruh Brand Ambassador Dan Testimoni Terhadap Minat Beli Online Shop Tokopedia Di Kota Malang Andhinilarasati, Andhinilarasati; Hidayati, Nur; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to (1) To analyze the simultaneous influence of Brand Ambassador and Testimonials on Interest in Buying the Tokopedia Online Shop in Malang City, (2) To analyze the partial influence of Brand Ambassador on Interest in Buying the Tokopedia Online Shop in Malang City, (3) To analyze the partial influence Testimonial about interest in buying the Tokopedia online shop in Malang City. The population in this study were FEB students class 2022 - 2023. The number of samples or respondents taken based on the Hair et all formula was 55 students. Data collection in this research was carried out by distributing questionnaires via Google Form to each respondent. The results of this research show that there is an influence between the independent variables, namely Brand Ambassador and Testimonials, on the dependent variable, namely buying interest.  Keywords: Brand Ambassador, Testimonials, Purchase Interest.
Pengaruh Merchandise, Promosi Dan Atmosphere Terhadap Keputusan Pembelian Miniso Kota Malang (Studi kasus Mahasiswa Universitas Islam Malang) Samuriah, Samuriah; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to find out how the influence of Merchandise, Promotion, and Atmosphere on the purchase decision of Malang City Miniso. The data collection method uses purposive sampling, which is sampling from the population based on certain criteria. The data analysis technique used to measure the question indicators on the questionnaire is the Likert scale. In this study, the data source used is primary data using analysis tools and statistics of the IMB SPSS25 program. This study uses a data collection method with questionnaires and samples used in this study as many as 115 respondents. The data analysis method includes quantitative analysis using the multiple linear regression technique method as well as hypothesis tests simultaneously (F test) and passively (t test). The results of this study show that simultaneously Atmosphere, Promotion, and Atmosphere have a simultaneous influence on the purchase decision of Miniso products in Malang city at a significant level of 0.000<0.05. Then in parsian or individually, the variables of Merchandise, Promotion, and Atmosphere have a positive effect simultaneously on product purchase decisions at Miniso Malang City. Keywords: Merchandise, Promotion, and Atmosphere, Purchase Decision
Pengaruh Product Quality, Price Dan Promotion Terhadap Keputusan Pembelian Brand Local Ortu Seight ( Studi Kasus Mahasiswa FEB Angkatan 2019-2020 Unisma ) Andreansyah, Onky; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In today's present day period, the world of sports has gigantic request and guarantees a modern trade opportunity for companies in Indonesia. Sutoro (2018) said that the expanding intrigued and mindfulness of working out in society is right now went with by the advancement of different sorts of businesses within the field of sports such as sports gear stores and sports field centers. the reason of this ponder was to decide the impact of item quality, cost, and advancement on acquiring choices. the test in this consider summed to 94 partisipants. The comes about of this consider show that the item quality and advancement factors have a critical positive impact, whereas the cost variable has an inconsequential positive impact  Keywords: Buying Decision, Product Quality, Price And Promotion
Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian (Studi Pada Konsumen UD Setia Makmur Malang) Listi, Ike Ratna; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and determine the influence of price perceptions, service quality and location on purchasing decisions (Study on consumers of UD Setia Makmur Malang). This research is a type of quantitative research. The sampling technique used the formula from Lemeshow with the calculation results of 96 samples. The data used in this research is primary data by distributing questionnaires to visitors to the UD Setia Makmur Malang shop. To solve the problems in this research using SPSS assistance with instrument tests, namely validity and reliability tests, normality tests, analysis of classical assumption tests, namely multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests, namely F tests, t tests and coefficient tests. determination. The results of this research state that price perception has a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions and location has a significant positive effect on purchasing decisions. Keywords: Price Perception, Service Quality, Location, Purchase Decision.
Pengaruh Kualitas Layanan, Harga, Lokasi Dan Motivasi Terhadap Kepuasan Konsumen Fitness (Studi Pada Tiara Fitness Center Sunan Drajat Lamongan) Fauzi, Ahmad Nailul; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Most people think that fitness is only done by young people who want to gain weight. A fitness lifestyle is basically a way of life that involves doing things that make people healthier and fitter. At the Tiara Fitness center Sunan Drajat Lamongan, the average customer is high school and college students, quite a few are adults aged 30 years and over, because in adulthood many of them really care about health and fitness to maintain their body's immunity. The object of this research is the Tiara Fitness center Sunan Drajat Lamongan. The population in this study was 40 (members) fitness consumers. The sampling technique used in this research is a saturated sampling technique so that the sample in this research is 40 (members) fitness consumers. The data analysis method is through multiple linear regression analysis. The research results show that service quality, price, location and motivation simultaneously influence consumer satisfaction at Tiara Fitness Center. Partially, service quality and location have an effect on consumer satisfaction, while price and motivation have no effect on consumer satisfaction. Keyword : Consumer Satisfaction, Service Quality, Price, Location, Motivation. 
Pengaruh Lokasi, Harga Dan Promosi Terhadap Keputusan Pembelian Kavling Puri Amartya Pandaan Rizqi, Moch Ilham Khoirur; Rizal, Mohammad; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of location, price, and promotion on the decision to purchase plots in Puri Amartya Pandaan. The population in this study is all customers of Puri Amartya Pandaan plots. The sample in this study was a saturated sample with a sample of 66 respondents. The research method in this study uses quantitative research. Based on testing using simultaneous Test F analysis, the results showed a significant influence between variable X (Location, Price, and Promotion) simultaneously on variable Y (Purchase Decision) on customers of Puri Amartya Pandaan plot. Partial Test Analysis shows that location, price, and promotion variables each have a positive and significant effect on the decision to purchase plots in Puri Amartya Pandaan. Keywords: Location, Price, Promotion, Purchase Decision
Pengaruh Advertising Attractiviness, Influencer Marketing, Dan Online Customer Review Terhadap Keputusan Pembelian Somethinc (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2020) Taqiyyah, Farah Maulidah; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the impact of Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews on the Purchase Decision of Somethinc products. The research employs a quantitative method with a population of students from the Faculty of Economics and Business, Universitas Islam Malang, class of 2020, who have previously purchased Somethinc products. Purposive sampling was used to determine the sample, with a total of 87 respondents calculated using the Slovin formula. Primary data was collected through questionnaires distributed to the respondents.The results indicate that, simultaneously, Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews have a significant impact on the Purchase Decision of Somethinc products. Partially, Advertising Attractiveness has an impact but is not significant in influencing the Purchase Decision of Somethinc, whereas Influencer Marketing and Online Customer Reviews significantly affect the Purchase Decision of Somethinc. The coefficient of determination (R2) shows that 60% of the variation in Purchase Decisions can be explained by Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews, while the remaining 40% is explained by factors outside this model. Keywords: Advertising Attractiveness, Influencer Marketing, Online Customer Reviews and  Purchase Decision.
Pengaruh Persepsi Resiko, Kualitas Layanan, Kemudahan Penggunaan, Dan Kepercayaan Terhadap Keputusan Pembelian Pada E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Zayyana Wardah, Zalfaa Bilqis Nurfaihaa; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of perceived risk, service quality, ease of use and trust on Tokopedia e-commerce purchasing decisions. This research method uses a quantitative method using a proportional random sampling technique, namely a random sampling technique and the data source used is primary data with data collection using a Likert scale questionnaire for consumers who have made purchases on Tokopedia e-commerce. The sample calculation in this study used the Slovin formula which produced 87 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis and hypothesis testing using SPSS 25 for Windows. The results of this research show that risk perception, service quality, trust in use and trust simultaneously and partially influence purchasing decisions in Tokopedia e-commerce. Keywords : Risk Perception, Service Quality, Ease of Use, Trust and Purchasing Decision
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Hermawan Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Anik Yuliani Antyanadea Maharani Arafat, Yasir Ardana, Erico Janu Ardiana, Miranda Venska ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Assyahidah, Putri Mauza Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Hakim, Tegar Imannur Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khalishah, Salsabila Rohadatul Aisy Khatami Khatami Khoiriyah Trianti Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Cholid Mawardi M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Masyhuri, Mohammad Nur Faizi Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufidah, Wulandari Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur MUHAMMAD MANSUR Muhammad Mansur Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noka, Isara Abda Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Oktriza Melfazen Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Puji Handayati Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri Refiansyah, Soni regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robbany, Akhmad Sa`ad Ainur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syarif Hidayatullah Syifa’, Ahmad Mujahidin Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah