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Journal : JURNAL MANAJEMEN BISNIS

Strategy Analysis Using the Business Model Canvas Method: Case Study: Hendy's Bakery in Tembung Siregar, Nurul Haliza; Ramadhani, Sri; Harahap, Muhammad Ikhsan
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.767

Abstract

This research aims to analyze the Business Model Canvas of Hendys Bakery, which comprises nine elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research adopts a qualitative descriptive research method, employing semi-structured interviews for data collection. The analysis reveals that Hendys Bakery's customer segments encompass individuals of all ages, including tourists visiting attractions in Deli Serdang Regency and Medan City. Value propositions consist of quality products with delicious and fresh taste (bread and cakes), attractive packaging, affordable prices, and a variety of more than eight product types. Customer relationships are fostered through effective communication, easy ordering processes, bulk purchase discounts, and secure packaging for online transactions. Channels for distribution include online promotions and sales via social media, direct sales, collaborations with large supermarkets, and participation in events or bazaars. The primary revenue streams for Hendys Bakery originate from direct sales and sales through gift shops, minimarkets, or supermarkets in Tembung. Key resources comprise production facilities, equipment, high-quality cake ingredients, and appealing packaging. Key activities involve diverse product manufacturing processes and direct sales. Key partnerships for Hendys Bakery include raw material suppliers (flour, butter, sugar producers), local government, financial institutions, supermarkets/minimarkets, and gift shops. To enhance its business model, Hendys Bakery needs to focus on improving customer relationships, channels, revenue streams, key resources, key activities, key partnerships, and cost structure. However, customer segment and value proposition elements require maintenance rather than improvement.
Co-Authors Abidin, Saenal Afnimelda Ahmad Syakir Ahmadi, Nurfahdah Ali, Moch Rival Rafi Amalia, Rizka Do’a Amri Amin Andi Nilawati Usman Andri Soemitra Andriani, Atika Annisa, Moza Aprinilova Barus, Vivi Apriyani, Gresia Arian, Rahmat Ariyani, Amra Arsyad, Muhammad Aryadi Atika Atika Azqia, Alfu Bahtiar, Yuyun Barus, Erishta Khofifah Bi Rahmani, Nur Ahmadi Cut Meurah Rosnelly Danis, Amir Dayantri, Dayantri Dewita, Tiara Ajeng Dharma, Budi Dirgantara, Andi Baso Djuned, Fauzi Muhammad Dwi Ningsih, Siska Eliana Eliana Elvaswer Elvaswer Emelia, Tengku Winona Erisa Aulia Sihotang, Sabrina Fitrah, Mutia Salsanu Fitri Fatimah, Fitri Gafar , Sierly Anita Ganteng, Hasriani Giawa, Oktavianus Gunawan, Danish Irsyad H Anwar, St Hadijah Hajari, Vani Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harnita, Rizki Hasbi, Hartas Hasibuan, Arridho Hasibuan, Saima Putri Hasni Hasni Hediyati, Wirda Helmi, Halimah Husna, Isnaini Ikhsan Harahap, Muhammad Ilhamy, Muhammad Lathief Ilmi, Uswatul Imsar Indradewa, Rhian Insani, Arrafi Irham, Mawaddah Irvan Muliyadi Isnaini, Nurul Asiah Iswanti, Putri Izar, Sri Listiana Khaerunnisa Khaerunnisa, Khaerunnisa Kinanti, Gracia Putri Laia, Mesradine Leli, Nur Lesmana, Angga Lintangdwiyana, Lintangdwiyana Lubis, Anita Pramadani Lubis, Listiya Andana Ma'arif, Iin Baroroh Magfirah Maidalena Maidalena, Maidalena Malau, Yohanna Syntia Mandasari, Shyella Putri Mardame Simamora, Saut Maulana, Andra Maulida, Syakya Melyani Sari Sitepu, Melyani Sari Mendrofa, Rista Mei Hartati Misnawati Misnawati Mora, Indo Muhammad Aldi, Muhammad Muhammad Miftah Al-Qahtani muhammad Syahbudi, muhammad Mustikawati, Yunitari Nahira, Nahira Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Siska Amelia Ningsih, Siska Dwi Nirwana, Devi Novarina, Lia Novi Purnama Sari Nufikha, iyundzira Nufikha, Liyundzira Nur Cahyani Nur Syam Nur, Luluk Choirun Nisak Nurdin, Syalsa Nabila Nurfadillah, Ika Nursiti, Dwi Nurul Inayah Nurul Jannah Nurwani Nurwani, Nurwani Pahsa, Puja Aulia Tri Perangin Angin, Silvia Amelia Pratama, Aswan Pufa, Rere Putri Yanti Pulungan, Dwi Putri, Selvi Untari Putri, Trisna Eka Rahmad Risan Rahmadhani Siregar, Siti Rahmadhani Siregar Ramadhani, Hasrinda Ratna Sari Dewi Revita Yuni, Revita Risnawati Risnawati Riu, Deviana Soraya Rizky, Dina Zairina Rustiana, Devara Sahdila, Rizki Said, Murdia Salsabila, Fazira Sari , Inggrit Puspita Sari, Inggrit Puspita Sari, Sinta Affrilliana Satril, Satril Saud, Syukur Sebayang, Ayu Nuriana Siagian, Linda Syafitri Siagian, Salsabilla Amanda Putri Sinarsi Meliala Siregar, Dewani Oktaviani Siregar, Indo Mora Siregar, Nurul Haliza Sitepu*, Melyani Sari Siti Maryam Nasution, Siti Maryam Sri Aprilia Stang Stang SUGITO Sulastri Sulastri Suryadijaya, Dharyana Syahputra, Jodi Syakir, Ahmad Tahir, Arsil Tambunan, Khairina Tarihoran, Mia Solistika Taufiqurrahman Taufiqurrahman Tobing, Laksana Touku Umar Umi Al Mas, Khairunnisa Umi Fathanah Usman, Lukman Wahyu Syarvina Wardana, Ilham Tri Waruwu, Anas Julianto Wulandari, Fira Yanti, Ira Yunita, Vira Yusuf, Raidah Intizar Zebua, Panca Indah Kusmira