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Journal : Journal of Student Development Informatics Management (JoSDIM)

Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pasca Covid-19 Studi Kasus Pada Dealer Mobil Honda Arista Thamrin Medan) Lubis, Listiya Andana; Ramadhani, Sri; Syarvina, Wahyu
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5054

Abstract

This research was conducted with the aim of finding out how the car marketing strategy at the Honda Arista Thamrin Medan car dealer increases sales and to find out the obstacles in implementing marketing strategies at the Honda Arista Thamrin Medan car dealer in increasing sales. The results of the research show that the marketing strategy (Marketing Mix) in increasing the number of post-Covid-19 car sales at the Honda Arista Thamrin Car Dealer has experienced an increase and decrease in sales for 5 years, namely in 2018 the number of products sold was 338 units, in 2019 there was a decrease in sales products sold were 184 units, in 2020 there was a decrease in sales of products sold by 150 units, in 2021 there was an increase in product sales of 177 units, in 2022 there was also an increase in sales of products sold by 266 units. Obstacles in implementing marketing strategies (Marketing Mix) The impact of post-covid-19 is one of the impacts that is very influential in increasing product sales where after post-covid-19 sales experience ups and downs in product sales and where competition with other automotive brands is also an obstacle in implementing strategies marketing.
Co-Authors Abidin, Saenal Afnimelda Ahmad Syakir Ahmadi, Nurfahdah Ali, Moch Rival Rafi Amalia, Rizka Do’a Amri Amin Andi Nilawati Usman Andri Soemitra Andriani, Atika Annisa, Moza Aprinilova Barus, Vivi Apriyani, Gresia Arian, Rahmat Ariyani, Amra Arsyad, Muhammad Aryadi Atika Atika Azqia, Alfu Bahtiar, Yuyun Barus, Erishta Khofifah Bi Rahmani, Nur Ahmadi Cut Meurah Rosnelly Danis, Amir Dayantri, Dayantri Dewita, Tiara Ajeng Dharma, Budi Dirgantara, Andi Baso Djuned, Fauzi Muhammad Dwi Ningsih, Siska Eliana Eliana Elvaswer Elvaswer Emelia, Tengku Winona Erisa Aulia Sihotang, Sabrina Fitrah, Mutia Salsanu Fitri Fatimah, Fitri Gafar , Sierly Anita Ganteng, Hasriani Giawa, Oktavianus Gunawan, Danish Irsyad H Anwar, St Hadijah Hajari, Vani Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harnita, Rizki Hasbi, Hartas Hasibuan, Arridho Hasibuan, Saima Putri Hasni Hasni Hediyati, Wirda Helmi, Halimah Husna, Isnaini Ikhsan Harahap, Muhammad Ilhamy, Muhammad Lathief Ilmi, Uswatul Imsar Indradewa, Rhian Insani, Arrafi Irham, Mawaddah Irvan Muliyadi Isnaini, Nurul Asiah Iswanti, Putri Izar, Sri Listiana Khaerunnisa Khaerunnisa, Khaerunnisa Kinanti, Gracia Putri Laia, Mesradine Leli, Nur Lesmana, Angga Lintangdwiyana, Lintangdwiyana Lubis, Anita Pramadani Lubis, Listiya Andana Ma'arif, Iin Baroroh Magfirah Maidalena Maidalena, Maidalena Malau, Yohanna Syntia Mandasari, Shyella Putri Mardame Simamora, Saut Maulana, Andra Maulida, Syakya Meliala, Sinarsi Melyani Sari Sitepu, Melyani Sari Mendrofa, Rista Mei Hartati Misnawati Misnawati Mora, Indo Muhammad Aldi, Muhammad Muhammad Miftah Al-Qahtani muhammad Syahbudi, muhammad Mustikawati, Yunitari Nahira, Nahira Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Siska Amelia Ningsih, Siska Dwi Nirwana, Devi Novarina, Lia Novi Purnama Sari Nufikha, iyundzira Nufikha, Liyundzira Nur Cahyani Nur Syam Nur, Luluk Choirun Nisak Nurdin, Syalsa Nabila Nurfadillah, Ika Nursiti, Dwi Nurul Inayah Nurul Jannah Nurwani Nurwani, Nurwani Pahsa, Puja Aulia Tri Perangin Angin, Silvia Amelia Pratama, Aswan Pufa, Rere Putri Yanti Pulungan, Dwi Putri, Selvi Untari Putri, Trisna Eka Rahmad Risan Rahmadhani Siregar, Siti Rahmadhani Siregar Ramadhani, Hasrinda Ratna Sari Dewi Revita Yuni, Revita Risnawati Risnawati Riu, Deviana Soraya Rizky, Dina Zairina Rustiana, Devara Sahdila, Rizki Said, Murdia Salsabila, Fazira Sari , Inggrit Puspita Sari, Inggrit Puspita Sari, Sinta Affrilliana Satril, Satril Saud, Syukur Sebayang, Ayu Nuriana Siagian, Linda Syafitri Siagian, Salsabilla Amanda Putri Sinarsi Siregar, Dewani Oktaviani Siregar, Indo Mora Siregar, Nurul Haliza Sitepu*, Melyani Sari Siti Maryam Nasution, Siti Maryam Sri Aprilia Stang Stang SUGITO Sulastri Sulastri Suryadijaya, Dharyana Syahputra, Jodi Syakir, Ahmad Tahir, Arsil Tambunan, Khairina Tarihoran, Mia Solistika Taufiqurrahman Taufiqurrahman Tobing, Laksana Touku Umar Umi Al Mas, Khairunnisa Umi Fathanah Usman, Lukman Wahyu Syarvina Wardana, Ilham Tri Waruwu, Anas Julianto Wulandari, Fira Yanti, Ira Yunita, Vira Yusuf, Raidah Intizar Zebua, Panca Indah Kusmira