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All Journal Al-Ulum Asuhan Kesehatan Jurnal Ilmiah Ilmu Kebidanan dan Keperawatan Auladuna Jurnal Pendidikan Usia Dini JOURNAL SPORT AREA Jurnal SEGAR Aqidah-Ta: Jurnal Ilmu Aqidah AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bantenese Jurnal Pengabdian Masyarakat Jurnal Kejaora (Kesehatan Jasmani dan Olahraga) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Al asma : Journal of Islamic Education Alauddin Journal of Mathematics Education (AJME) Teaching and Learning Journal of Mandalika (Teacher) JMI Azzahra : Jurnal Pendidikan Anak Usia Dini Dwija Inspira: Jurnal Pendidikan Multi Perspektif Jurnal Buana Farma Jurnal Bingkai Ekonomi (JBE) JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam Business Perspective Journal Jurnal Akuntansi Keuangan dan Bisnis Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Madani Institutte : Jurnal Politik, Hukum, Ekonomi, Pendidikan, sosial dan Budaya Edu Research : Jurnal Penelitian Pendidikan Limas Pendidikan Guru Madrasah Ibtidaiyah Journal of Scientific Research, Education, and Technology JS (Jurnal Sekolah) KHIDMAH: Jurnal Pengabdian kepada Masyarakat Ezra Science Bulletin Jurnal RAK (Riset Akuntansi Keuangan) Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo NALAR: Journal Of Law and Sharia PEDAMAS (Pengabdian Kepada Masyarakat) Equivalent : Journal of Economic, Accounting and Management Strategi : Jurnal Manajemen Kreativasi: Journal of Community Empowerment EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Cakrawala Listra : Jurnal Kajian Sastra, Bahasa, dan Budaya Indonesia IECON: International Economics and Business Conference Bravo's: Journal of Physical Education and Sport Science
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Journal : Jurnal Bingkai Ekonomi (JBE)

 1 
PERANAN KUALITAS PELAYANAN, HARGA DAN KELENGKAPAN PRODUK dalam meningkatkan LOYALITAS KONSUMEN DI UNIMUS MART SEMARANG Astono, Ari Dwi; Suharti; Dwi Atmini , Ninik
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 2 (2024): Agustus 2024: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i2.448

Abstract

Indonesia's economic development is increasing and entrepreneurs compete with each other in business. Unimus mart is a business unit of the Muhammadiyah University of Semarang whose business activities have received interesting attention. The aim of this research is to test Service Quality (X1), Price (X2) and Product Completeness (X3) and Consumer Loyalty (Y) at Unimus mart Semarang. The research population is Unimus mart consumers who have made at least 2 purchases, the number of which is unknown, while the sample was calculated using the Lemeshow formula of 100 respondents. The sampling technique was accidental sampling technique. Data analysis uses multiple linear regression. The results of this research show that price has a positive and significant influence on consumer loyalty. Product completeness has no effect on consumer loyalty. Service quality has a positive and significant effect on consumer loyalty. And simultaneously price, product completeness and service quality have a positive and significant effect on consumer loyalty.
Peran Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Melalui Lifestyle Sebagai Variabel Intervening Pada Konsumen Kerudung Rabbani Astono, Ari Dwi; Firdaus; Nurhayati; Suharti; Bagus Abdillah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.536

Abstract

This study aims to determine, explain, and analyze the Role of Marketing Mix on Purchasing Decisions Through Lifestyle as an Intervening Variable in Consumers of Rabbani Brand Veils. This study uses a purposive sampling technique. The sample in the population of this study is a sample of 96 respondents as consumers who have purchased Rabbani brand veils in the Semarang City area using the purposive sampling method because the number of respondents is unknown. The data collection method uses a questionnaire. Data analysis is descriptive quantitative using the path analysis formula processed using SmartPLS 4. The results of the study indicate that there is a significant influence between Product, Price, Place, Promotion, People, Process, Physical Evidence on Purchasing Decisions, there is a significant influence between Lifestyle on Purchasing Decisions, there is a significant influence between the Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) on Purchasing Decisions through Lifestyle (On Rabbani Consumers in the Semarang City area).
PERANAN KUALITAS PELAYANAN, HARGA DAN KELENGKAPAN PRODUK dalam meningkatkan LOYALITAS KONSUMEN DI UNIMUS MART SEMARANG Astono, Ari Dwi; Suharti; Dwi Atmini , Ninik
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 2 (2024): Agustus 2024: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i2.448

Abstract

Indonesia's economic development is increasing and entrepreneurs compete with each other in business. Unimus mart is a business unit of the Muhammadiyah University of Semarang whose business activities have received interesting attention. The aim of this research is to test Service Quality (X1), Price (X2) and Product Completeness (X3) and Consumer Loyalty (Y) at Unimus mart Semarang. The research population is Unimus mart consumers who have made at least 2 purchases, the number of which is unknown, while the sample was calculated using the Lemeshow formula of 100 respondents. The sampling technique was accidental sampling technique. Data analysis uses multiple linear regression. The results of this research show that price has a positive and significant influence on consumer loyalty. Product completeness has no effect on consumer loyalty. Service quality has a positive and significant effect on consumer loyalty. And simultaneously price, product completeness and service quality have a positive and significant effect on consumer loyalty.
Peran Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Melalui Lifestyle Sebagai Variabel Intervening Pada Konsumen Kerudung Rabbani Astono, Ari Dwi; Firdaus; Nurhayati; Suharti; Bagus Abdillah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.536

Abstract

This study aims to determine, explain, and analyze the Role of Marketing Mix on Purchasing Decisions Through Lifestyle as an Intervening Variable in Consumers of Rabbani Brand Veils. This study uses a purposive sampling technique. The sample in the population of this study is a sample of 96 respondents as consumers who have purchased Rabbani brand veils in the Semarang City area using the purposive sampling method because the number of respondents is unknown. The data collection method uses a questionnaire. Data analysis is descriptive quantitative using the path analysis formula processed using SmartPLS 4. The results of the study indicate that there is a significant influence between Product, Price, Place, Promotion, People, Process, Physical Evidence on Purchasing Decisions, there is a significant influence between Lifestyle on Purchasing Decisions, there is a significant influence between the Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) on Purchasing Decisions through Lifestyle (On Rabbani Consumers in the Semarang City area).
Co-Authors A. Sriyanti A. Sriyanti, A. Adrian Tawai Afifah, Natasya Gita Agung Nusantara Alvionita, Mieke Andarwulan, Setiana Andi Ika Prasasti Abrar, Andi Ika Prasasti Ardian Kahfi Arfan Nusi Ariyanto, Ahmad Arsita Sari, Suci Asmaul Husna Atiqoh Atisa Aprilia Avrilia Ayunina AZIZAH AMAL Badaruddin Bagus Abdillah Baharuddin Cholid, Abd Diah Amelia Azzahra DIDIK PURWANTO Dwi Atmini , Ninik Edi Setiawan Edwita Eli Hendrik Sanjaya Emzia Fajri Endrizal Endrizal, Endrizal Erwin Jusuf Thaib evelyn wijaya Fadila, Sindy Fajri, Annisa Firdaus Firdaus Firdaus Firdaus Firdaus Firmantomo, Arnol Fitri, Anisa Fitriani Nur Friska, Della H., Ardia R. Hadi Hasibuan, Sofyan Harwanto Hasbi Hayati Hendri Mulyadi Herman Efrizal Hidayat, Taufik Septiyan Hilmirrahma Husnul Idris, Alya Cahyani Ima Andriyani Kardila Kartika Wijayanti Khairunnisa, Indah Kurnia, Anita Wanodiya Lalu Abdurrachman Wahid, Lalu Abdurrachman Lalu Moh Yuda Isnaini Layla Hafni Lestari, Sovi Ayu Liqanatul Putri Sholikah Lisnasari Andi Mattoliang M. Rully Sjahirul Alim M. Torero Rigel Centeury Malik, Elmy Selfiana MARDIANA Maria Ulpa Martha Ng Mayana Millenia Larasati Mimelientesa Irman Moh. Ifkhal Sianto Muhammad Muhyi, Muhammad Muhammad Rusmin, Muhammad Muhammad Rusydi H. Muhammad Yaumi Munir Munirah Mutia Kahanna Naharullah, Ahmad Sazky Nashrudin Latif Nicholas Renaldo Nur Kholis Nur Miftahul Jannah Nurhayati Nurhikmah Nursalam Pajriyanti, Vivi Paramitha Maylina Afifah Pashela, Perdana PUJI LESTARI Purwanto, Dedik Putra, Martinus Ludira Imok Putri, Amaliya Putri, Meisa Putri, Risma Aliviani Rayhana RENATO, ADRIAN Rizky Metro Siallagan Rizky, Rizky Novian Hariyadi Rosdiana Rusmawati, Retno Danu Sabariah Sasmita, Anggun Satuti, Luxmita Anna Singgih Prastawa Sinta Siti Sulaeha Sitti Nurhidayah IIyas Sosa, Sosa Hijria Audia St. Aswiah Suharti, et.al Sukirman Sumardi Surjani, Sri Heksi Indah SUYONO Teddy Chandra Tesia, Tesia Anggraini Melcan Tetty Rihardini Thamrin Tayeb Ujang Rohman, Ujang Veronica WAQIDIL HIDAYAH, WAQIDIL Wati, Yenny Wawan Gunawan Wawan Gunawan WIWIK MUHIDAYATI, WIWIK Yetty Oktayanty Yohanes Selvianus Tola Yoso Wiyarno Yufiarti Yulia Tiska Yuliana Irnawati, Prita Yulinda, Meli Yuneta Dwi Yunisari Yurisman Zarkasih, Khamim Zuli Oktavia, Eva