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The Effects of Organizational Culture on Employee Performance: A Study of the Edge Newspaper Sundararajan, Thanushrii P.K.; Kee, Daisy Mui Hung; Albert, Paul Jason; Subramaniam, Maniratnam; Thirupathi, Harichandran; Angarita, Laura Sofia Cuellar; Restrepo, Camilo Pérez; Lopez, Carolina Ardila; Vashney, Kushal; Kumar, Kalyani Prem; Pandey, Rudresh
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.857

Abstract

This research aims to examine the effect of organizational culture on employee performance. The research was conducted by interviewing the Edge Newspaper Sdn Bhd Company’s top management and their employees. Apart from that, data collection will be based on observations from surveys and journals. These collected data were used to test our hypothesis that is ‘A good employee behaviour will increase business productivity, lower absenteeism, and achieve turnover”. It is proven that a positive relationship exists between organizational culture and employee behaviour. These findings provide new insights for the management of the effects of organizational culture on its employee performances. In addition, this research enhances the understanding of employee behaviour, possibly utilized by top management to encourage and manage their employees.
The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success A/L Antony Das, Pusparajan; Kee, Daisy Mui Hung; A/P Sathiyananthan, Geethanapriya; Amirah, Nur; A/P Muniandy, Linarani; Alrashidi, Anfal; Quttainah, Majdi Anwar; Alosaimi, Asla; Verma, Deepali; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.843

Abstract

Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan.
How does Job Satisfaction Affect the Job Performance of Employees? Lam, Kah Yee; Kee, Daisy Mui Hung; Kumar C, Akshay; Jain, Ashi; Pandey, Rudresh; Singh, Ashvinderjit; Chua, Chuan Rou; Chia, Jian Wei; Arenas, Venus Toro; Lopez, Carolina Ardila; Restrepo, Camilo Alberto Perez
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.844

Abstract

The paper seeks to evaluate OYO Homes & Hotels, an Indian Hotel chain that holds the position of the third-largest hospitality chain in the world. The purpose of this paper is to evaluate how job satisfaction affects the performance of employees in OYO as a service provider company. The research will be based on secondary information gathered from databases, Internet and relevant information provided on OYO's official website. To fulfill the objective, the project aims to analyze the employees' main causes of job satisfaction, strategies in dealing with job dissatisfaction, and changes in performance. Finally, with the analysis, the project will establish recommendations for OYO to maximize employee performance in relation to job satisfaction.
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
How does Organizational Culture Affect Proton’s Employee Performance? Zahra, Puteri Fatimah; Kee, Daisy Mui Hung; Aqilah, Nur; Ng, Xin Yun; Lin, Jia Yee; Vashishth, Kajal; Pandey, Rudresh; Alfadhly, Hamad; Quttainah, Majdi Anwar
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.846

Abstract

Organizational culture is very important especially for a group of people who work together since we believe that this is one of the main factors that contribute to the organization’s success. Therefore, the purpose of this paper is to determine how does organizational culture affects PROTON’s employee performance in this automotive industry. As we know, applying an effective organizational culture represents a special challenge but it can help PROTON in making better products over the long-term. Data were gathered by using an online survey with a sample of 210 employees. As an international corporation (PROTON), we found out that the organizational culture always gives a big impact on the business process and employee performance due to cross-cultural differences.
The Impact of Global Trends on Organization and Customer Satisfaction Chin, Ming Hooi; Kee, Daisy Mui Hung; Kong, Rui Yang; Lee, Jia Ying; Yee, Jia Hui; Bhardwaj, Shelly; Chaudhary, Pratima; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.851

Abstract

The study aims to examine the impact of global trends on "MakeMyTrip" company as well as its customer satisfaction. The study has been done with the help of information provided on the company's websites, people's personal experiences, various hypotheses, and some statistical data. Surveys are also done to collect data from customers about their hospitality experiences and satisfaction. The findings and results which are based on the facts provided by customers and organization website suggested that the global trend does give a significant impact on organization and customer satisfaction. The study is aimed to provide ideas and solutions for organizations based on the impacts shown.
The Impact of TikTok Advertising on Purchase Intention in the F&B Industry: The Mediating Role of Brand Awareness Ibrahim, Haslindar; Pandey, Rudresh; Riduan, Rusydina Amirah Mohd; Hui, Saw Jia; Fadzil, Sarah Qamarina Meor Ahmad; Yi, Sally Poh Jia; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4380

Abstract

This study investigates the impact of TikTok advertising on brand awareness and purchase intention within the Food and Beverage (FB) industry. With the rapid growth of short-form video content, TikTok has become an excellent platform where businesses can engage with their consumers and effectively promote their brands. Nonetheless, there is limited academic evidence on how TikTok advertising influences consumer behaviour in the FB context. This research adopted a quantitative research design in which data were gathered via an online survey from a sample of 150 active TikTok users who had been exposed to advertisements in the FB industry. Using multiple regression analysis, the data were analysed to test the relationships between TikTok advertising, brand awareness and purchase intention. The findings reveal that TikTok advertising has significantly enhanced both brand awareness and purchase intention, with brand awareness partially mediating this relationship. This study shows the potentiality of TikTok as a digital marketing tool in improving brand presence and driving consumer purchasing behaviour. Thus, the results have important implications for marketers in developing engaging and creative TikTok content strategies to increase consumer engagement and sales in the FB sector.
From Local Flavor to Global Engagement: Strategic Localization Approaches for Marrybrown Malaysia Jian, Oh Zi; Pandey, Rudresh; Mazzuan, Nur Alya Maisarah; Sahu, Aditya Kumar; Yusra, Nur Amalina Hadirah; Halim, Nur Aqilah Abdul; Amir Hamzah, Nur Ardina; Tomar, Sania; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4375

Abstract

This study examines strategic approaches for enhancing Marrybrown Malaysia’s global competitiveness through menu localization, customer engagement, and brand loyalty. Drawing on localization and engagement theories, the study investigates how customer engagement and brand loyalty influence acceptance of localized menu strategies in international markets. A quantitative research design was adopted, and data were collected from 151 Malaysian consumers using a structured questionnaire. Multiple regression analysis revealed that customer engagement has a significant positive effect on menu localization, while brand loyalty also demonstrates a positive but comparatively weaker influence. The findings suggest that active customer interaction and emotional attachment to the brand enhance consumer acceptance of culturally adapted menu offerings. This study contributes to the limited literature on Malaysian fast-food brands by providing empirical evidence on localization strategies that support global expansion. The findings offer managerial insights for Marrybrown to strengthen digital engagement and leverage loyal customers when implementing international localization strategies.
Mobile Banking Applications and Customer Satisfaction: Evidence from MAE Users Ibrahim, Haslindar; Pandey, Rudresh; Kamarudin, Riduwan Shah; Radzi, Rayhani Syahlah M; Nuo, Qiu; Ting, Quek Xin; Chauhan, Shradda; Swami, Sudiksha; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4377

Abstract

Mobile Banking a part of financial technologies commonly known as Fintech are getting prominent and capturing their market share rapidly in Malaysia. Fintech services which range from Mobile Banking, Internet Banking, e-Wallet Accounts, ATMs, Debit Credit Cards, Robo Advisers etc are a key concern for financial sector and almost all players of financial sector including Banks are either acquiring fintech application or trying to develop their own. Mobile Banking App MAE is a part of Internet Banking developed by Malayan Banking Berhad (Maybank) to support and acquire Fintech. This study investigates the impact of mobile banking app MAE towards customer satisfaction, focusing on the roles of perceived usefulness, perceived ease of use, and perceived security trust, A quantitative research design was employed, utilizing an online survey distributed to active MAE users, especially USM students. Data were collected from 150 respondents and were analyzed using descriptive statistics and regression analysis in SPSS to test the proposed hypotheses. Our findings reveal that, usefulness and ease of use are the main drivers of user satisfaction with the MAE mobile banking app.
Co-Authors A. Prakash, Preethi A.A. Gde Satia Utama, A.A. Gde Satia A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ahmad, Khadija Mohammad Aida, Syazreen Aishan, Norfathu Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albert, Paul Jason Albesis, Ghezlan Alfadhly, Hamad Alfahad, Fay Fahad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Alosaimi, Asla Alotaibi, Aisha Bader Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amir Hamzah, Nur Ardina Amirah, Nur Amirah, Nur Wadhihah Angarita, Laura Sofia Cuellar Anjali, Anjali Aqilah, Nur Arenas, Venus Toro Ariyani, Dwi Nita Artha, Diwa Aun, Teoh Bak Basak, Sourav Bella, Arti Bhardwaj, Shelly Bhavishya, Bhavishya Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Mohd Ghazali, Muhammad Khairul Amali Binti Azmi, Nur Ain Syamira Binti Md Zamri, Nur Afeza Azila Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin Binti Mohamed, Nur Azwanie binti Mohd Daud, Sofea Zafiera Binti Mohd Fauzi, Fahada Nur Binti Mohd Hamdan, Noor Najihah Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Binti Zamara, Faizah Binti Zamri, Siti Khadijah BV, Suhasini Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Pratima Chaudhary, Utkarsh Chauhan, Shradda Chaurasiya, Rupali Chawla, Pooja Chen, Lim Sin Chia, Jian Wei Chin, Ming Hooi Ching, Choong Shu Chong, Angela Yi Wen Chong, En Chua, Chuan Rou Chua, Jia Feng Chua, Wan Jun D, Dilip D, Dillip Das, Akash Diaz, John Francis Edeh, Blessing Friday Edeh, Friday Ogbu En, Lim Xiao Er, Cha Ching Er, Lew Ke Fadzil, Sarah Qamarina Meor Ahmad Fatihah, Nur Alissa Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goel, Pragya Goyal, Priyanshi Goyal, Shradha Gupta, Ankit Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Halim, Nur Aqilah Abdul Hanif, Maulana Hanif, Mohd Azri Harsha, Yalla Satya Sai Venkata Sri Hon, Hui Shan Hong, Aileen Chun Yueng Hongekar, Sairaj Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Gan Kia Hui, Saw Jia Hui, Yip Jia Hung, Daisy Kee Mui Hung, Yip Wei Husna, Nor Ibrahim, Haslindar Ilyana, Normaizatul Ing, Tammy Wong Shao Ing, Teoh Siew Irdina, Irdina Iyer, Ganesh Izzati, Zafirah Jain, Ashi Jamnik, Sonali Jayant, Jigyasa Jian, Oh Zi Jimmy, Adrianie Jinietia Jin, Chai Yeong Jin, Liow Yue Junaina, Intan Kadam, Prachi Kamarudin, Riduwan Shah KARAMCHANDANI, DEVANSHU Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khushboo, Kumari Kong, Rui Yang Kulkarni, Swati Kumar C, Akshay Kumar, Kalyani Prem Kumari, Madhumita Kurniawan, Obaja Elka Lam, Kah Yee Lee, Jia Ying Lee, Men Je Lee, Zhi Wei Leng, Law Sin Liang Xuan Lim, Chun Han Lim, Jia Yee Lin, Jia Yee Ling, Chong Chiew Ling, Irene Saw Ai Ling, Lee Kuong Lopez, Carolina Ardila Low, Chia Miin Maisarah, Nabilah Malhotra, Kunal Massand, Ajay Mazzuan, Nur Alya Maisarah Mei, Tan Cai Mein, Hee Hui Min, Fong Jia Min, Tan Hui Muhammad Adam, Muhammad Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Mulya, Victor Teja Mundu, Muhamad Mustafa Nabawanuka, Hamidah Nadirah, Nour Aliaa Nair, Rajesh Kumar Nandana, R Devi Narayanan, Yashwiny Narendath, P. Naresh, Prudhvi Naresh, Vadlamudi Prudhvi Ng, Xin Yun Nidhi, Nidhi Nikhil, Nikhil Nuo, Qiu Nur Fadhilah Obinwa, Etoo Emmanuel Ong, Rui Suen P, Nuthan Jeevraj P.V, Ranjith Pal, Monika Panda, Kunal Pandey, Divya Pandey, Madhu Ashok Pandey, Mayank Kumar Pandey, Shweta Pathak, Smita Pawar, Purvika Perez, Manuela Granda Peter, Okwu Puran, Puran Putra, Theofilus Welyna PV, Ranjith Qhi, Looi Yong Qi, Er Jia Qi, Liang Mei Qi, Tin Jin Qi, Wong Yun Qing, Koh Jhee Qu, Gao Quttainah, Majdi Anwar Radzi, Rayhani Syahlah M Rai, Akansha Raj, Nidhi Ramadhan, Hafizh Sasining Ramadhany, Diwa Artha Rana, Virat Rao, K.S. Rao, K.S. Srinivasa Rattanapoond, Rattanapoond Reddy, L. Sudershan Reddy, Vasunthra Restrepo, Camilo Alberto Perez Restrepo, Camilo Pérez Riduan, Rusydina Amirah Mohd Ristiansyah, Sabillah Alfarisi Safitri, Adinda Dessy Indriana Sahu, Aditya Kumar Sara, Hani Sariya, Sariya Saxena, Muskan Sejal, Shivani Sentosa, Reinaldo Gerald Shamiliy, Thiagarajan A/P Sharma, Lavi Sharma, Shivam Sharma, Shobha Shukla, Sonia Sien, Lim Hooi Sin, Liem Gai Singh, Abhishek Singh, Abishek Singh, Ashvinderjit Singh, Padmalini Sinha, Rupesh Siw, Ming Yuen Sonawane, Harsh Soon, Joel Chen Tai Sri, Kamini Srishti, Srishti Srivastava, Aditi Stephani, Stephani Subramaniam, Maniratnam Sundararajan, Thanushrii P.K. Suvanmanee, Wanneyda Swami, Sudiksha Syakirah, Nurul Syarina, Wan Syazwanie Syazreeza, Rusyda Tan, Chong Yi Tayal, Sakshi Thevan, Parvina A/P Sangelee Thirupathi, Harichandran Tianen, Wang Tien, Tan Jia Tiffany, Natasha Ting, Quek Xin Toh, Yong Rong Tomar, Sania Upadhayay, Nishant Usamah, Ahmad Uwais, Nurul Vashishth, Kajal Vashney, Kushal Verma, Ashutosh Verma, Deepali Verma, Priyanka Verma, Sahil Wei, Liew Pei Wei, Ooi Yu Wen, Chin Pei Wen, Ewe Cai Wen, Shelly Foo Hui Wen, Yap Sing Whiryawan, Jhonathan Widyawati, Venny Tezaryning XiaoLin, Huang Xin, Roselin Yong Kai Xuan, Chian Lee Xuan, Tan Yi Xuan, Wang Ying Yan, Ng Pui Yan, Yap Wen Yee, Jia Hui Yeong, Pei Hung Aw Yi, Sally Poh Jia Yi, Tan Chi Yin, Chong Li Yu, Tan Pei Yue, Wong Sin Yunn, Sek Yuen Yusra, Nur Amalina Hadirah Yuwono, Sienly Zahra, Puteri Fatimah Zakwan, Muhamad Amir Zen, Lee Jen Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad