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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) MATAPPA: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Informatika Ekonomi Bisnis Journal of Economic, Public, and Accounting (JEPA) BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Nobel Management Review Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi JICS : Journal Of International Community Service The Journal of Business and Management Research Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Community Services Research JER Celebes Journal of Community Services
Latief, Fitriani
Institut Teknologi Dan Bisnis Nobel Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Advances in Community Services Research

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Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Latief, Fitriani; Firman, Ahmad; Askar, Hardianty; Azis, Indrawan; Hidayat, Andi Ircham; Bahasoan, Shandra; Nianty, Dara Ayu; Asniwati, Asniwati; Dirwan, Dirwan; Hadiningtyas, Eka Aussie; Handaling , Mutiasari Mubyl; Anita, Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
Co-Authors - Indrawan Azis, - A. M. Reski Febriatma Hidayat Abdul Malik Adnan, Arfandi Agunawan, Agunawan Agus Purnomo Sidi Ahmad Firman Akram, Yafi Nur Ali Murdhani Ngandoh Alias, Alias Amin, Asbi Amir Mahmud Andi Ircham Hidayat Andi Ummul Khaer Andi Widiawati Andi Widiawati Anita Anita Annur SB, Ince Adzzahra Aqila , Nurul Arifuddin Rahman Arnisa, Andi Arsinta Zalzabila Asniwati Asniwati, A. Asri asri Asriadi Aswin Aswin Baharuddin, Ida Bahrul Ulum Ilham Bahrul Ulum Ilham, Bahrul Ulum Bater, Lidia Dara Ayu Nianty Dirwan Dirwan Dirwan Dirwan Dirwan Dirwan Djabbar, Nurdiana Fajri , Muh Fathorrahman Fauzia F Alamri Febrianti, Resty Ayu Fika Yulianti M Fitriany Fitriany, Fitriany Ghazwan, Muhammad Faathir Giri Dwinanda Hadiningtyas, Eka Aussie Handaling , Mutiasari Mubyl Hardianty Askar Haris Harry Phinwa Sentosa Hasnah Hasnah Hasyudi, Muhammad Alif Heriyanti, Mufti Hilwa Hilwa Ida Baharuddin Ifani, Auliyah Zakilah IL , Fifi Elfahira Ilyas, Maharani Indar, Sofyan Hamid Iradat Rayhan Sofyan Irwan B Irwan Irwan Irwan Usman Januar Kulsaputro Kartika Kartika Kusuma Nur, Fika Laode Muh Syawal M.Ilham Mahendra, Yusri Mariah Mariah Mariah, Mariah Mariah, Mariah Mario Mario Masnyur Mansyur Maulana, Andi Arif Miswa Adelia Moch. Ridho Ghazalih R. Mokhtar, Susiana Mubyl, Mutiarini Muh. Syilfa Nooviar Muhammad Alif Qadafi Muhammad Hidayat Muhammad Idris Muhammad Idris Multhazam, Nur Afifah Thohirah Murti, Rahel Sri Muslimin, Istyqamah Naim, Mardjani Aliyah Abdul Nirwana Ayustira Nuggraha, I Made Widi Nur Hidayah Nur Rahma Nurani Nurani Nurhaeda Nurhaeda Nurkhalik Wahdanial Asbara Nurul Hanifah Maulidyah Nurul Istiqamah Orfyanny S.Themba Quin, Malika Rachmawati Rahman, Karlina Ghazalah Ramlawati Ridwan Ridwan Ridwan Rusli Ramli, Rusli said, muh Selvia Deviv Sinaga, Debora Oktaviani Sofyan, Iradat Rayhan Sri Fausiah Rahmayanti Sri Rahmi Rahayu Surianto Surianto Surianto, S. Suriyanti Suriyanti Suriyanti, Suriyanti Syarif, Sulfiani Themba, Orfyanny S Tin Agustina Karnawati TM, Ridwan Vanes Viviana Vica Nadila Narvantinova Waru, Ridwan L Wulandari, Tenri Yafi Nur Akram Yuswari Nur