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All Journal Jurnal Manajemen Terapan dan Keuangan Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen The International Journal of Accounting and Business Society Jurnal Dimensi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen Jurnal Riset Inspirasi Manajemen dan Kewirausahaan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Humanities and Social Studies JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro Neraca: Jurnal Pendidikan Ekonomi MABIS: Manajemen dan Bisnis Jurnal Manajerial Jurnal Pengabdian Al-Ikhlas BENING Jurnal Inovasi Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Kedaymas Journal Competency of Business KOMUNIKATA57 Journal of Innovation Research and Knowledge Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) International Journal of Economics (IJEC) Journal Research of Social Science, Economics, and Management Jurnal Multidisiplin Sahombu Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Hut Publication Business and Management Journal Of Humanity Dedication BIMA Jurnal Bisnis dan Manajemen Sinergi : Jurnal Ilmiah Multidisiplin Jurnal Simki Economic
khuzaini, Khuzaini
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Resonance Marketing 5.0: The Voice Of Young Urban Consumers in the Integrated Marketing Communications Landscape Siti Fatimah; Syahrial Shaddiq; Khuzaini, Khuzaini; Rico, Rico
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Abstract

Marketing communication strategies applied to young urban consumers from Generation Z need to respond to emotional expectations and social values more meaningfully. Using a qualitative approach, constructivism paradigm, and phenomenology method, this study explores the experiences of five informants who actively interact with brands through digital media. The findings reveal that the resonance of marketing communication is greatly influenced by emotional involvement, participation in brand narratives, and consistency of values between brand messages and actions. Marketing 5.0, which combines technology and human empathy, has proven effective when applied authentically through integrated communication. The informants responded positively to personalization and collaboration-based strategies, but showed a critical attitude towards the mismatch between social messages and actual practices. IMC that is able to convey cohesive messages across channels, and encourage two-way interactions, has a greater chance of building consumer trust and loyalty. The results of this study show that the success of brand communication in the digital era is not only determined by the sophistication of technology, but by the authenticity, consistency, and collaborative values felt by the audience. The implications of these findings underline the importance of developing marketing strategies that are sensitive to the social and emotional dynamics of Generation Z.
The Influence of Perceived Ease of use and Perceived Usefulness on the Intention to Reuse the Pintar Pay Application of KSP Pintu Air In Maumere City, Mediated by Trust Botha, Yuslin Nursivin Dua; Khuzaini, Khuzaini; Lestariningsih, Marsudi
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 9 No 2 (2025): August
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v9i2.2908

Abstract

The development of digital technology encourages cooperatives to transform their services through application-based systems, enhancing efficiency and member satisfaction. KSP Pintu Air, one of the largest cooperatives in Indonesia, has developed the Pintar Pay application to facilitate digital financial transactions for its members. However, the number of users of this application is still not proportional to the total number of cooperative members. This research aims to analyse the influence of perceived ease of use and perceived usefulness on the intention to use the Pintar Pay application, as well as the mediating role of trust in this relationship. The research approach employs a quantitative method, utilising Partial Least Squares (PLS) analysis on primary data collected from 354 respondents who use applications in the city of Maumere. The results show that perceived ease of use and perceived usefulness have a significant positive effect on the intention to use. Trust is proven to mediate the relationship between perceived ease of use and perceived usefulness on the intention to use. These findings highlight the importance of enhancing user trust through robust data security and system reliability to foster the adoption of digital cooperative applications.
PENGEMBANGAN KEARIFAN LOKAL DAN BUDAYA TRADISIONAL DI KABUPATEN TANAH BUMBU: STUDI KASUS IMPLEMENTASI MODEL KOMUNIKASI PEMBANGUNAN PARTISIPATIF Hayat, Muzahid Akbar; Rico, Rico; Susanto, Didi; Effendi, Rusdi; Ayuni, Risa Dwi; Khuzaini, Khuzaini; Atika Sari, Ade Nur
KOMUNIKATA57 Vol. 5 No. 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1233

Abstract

Penelitian ini bertujuan untuk memahami bagaimana pengembangan budaya berbasis kearifan lokal dapat dilakukan di Tanah Bumbu, Kalimantan Selatan. Dengan semakin cepatnya perubahan zaman, banyak budaya lokal yang mulai terlupakan dan tidak dilestarikan. Oleh karena itu, penelitian ini dilakukan untuk mencari strategi yang tepat dalam mengembangkan dan mempertahankan kearifan lokal tersebut. Metode penelitian yang digunakan adalah metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Subjek penelitian ini mencakup masyarakat lokal, pemerintah daerah, dan ahli budaya. Hasil penelitian awal menunjukkan bahwa terdapat berbagai upaya yang telah dilakukan untuk melestarikan budaya lokal, namun masih banyak tantangan yang dihadapi. Budaya lokal di Tanah Bumbu memiliki potensi yang besar untuk dikembangkan, baik dari segi pariwisata maupun ekonomi kreatif. Namun, diperlukan strategi yang tepat dan partisipasi aktif dari semua pihak. Penelitian memberikan rekomendasi strategi dalam pelestarian dan pengembangan budaya lokal di Tanah Bumbu, serta menjadi referensi bagi daerah lain yang memiliki kekayaan budaya serupa. Dengan cara ini, kearifan lokal dapat dijaga dan berkembang di tengah perubahan zaman, sekaligus memanfaatkannya sebagai sumber daya ekonomi dan pariwisata.
Dampak Pelatihan dan Pengembangan Karier terhadap Produktivitas Karyawan melalui Motivasi Kerja sebagai Variabel Intervening pada PT. Cakra Kencana Lestari Firdaus, Firdaus; Lestari, Niti; Khuzaini, Khuzaini; Mardah, Siti
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 2 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/nd92av81

Abstract

Penelitian ini bertujuan untuk menganalisis dampak pelatihan dan pengembangan karier terhadap produktivitas karyawan dengan motivasi kerja sebagai variabel intervening pada PT. Cakra Kencana Lestari. Pelatihan dan pengembangan karier yang efektif diharapkan dapat meningkatkan keterampilan serta kompetensi karyawan, yang pada akhirnya berkontribusi terhadap peningkatan produktivitas. Namun, dalam prosesnya, motivasi kerja memainkan peran penting sebagai variabel yang memediasi hubungan antara pelatihan dan pengembangan karier dengan produktivitas karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada karyawan PT. Cakra Kencana Lestari dengan sampel sebanyak 95 responden menggunakan rumus penarikan sampel Slovin. Teknik analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan karier berpengaruh positif dan signifikan terhadap produktivitas karyawan, baik secara langsung maupun melalui motivasi kerja sebagai variabel intervening. Motivasi kerja terbukti memperkuat hubungan antara pelatihan dan pengembangan karier dengan produktivitas karyawan. Temuan ini mengindikasikan bahwa perusahaan perlu lebih memperhatikan program pelatihan dan pengembangan karier serta strategi peningkatan motivasi kerja guna mengoptimalkan produktivitas karyawan. Implikasi dari penelitian ini dapat menjadi bahan pertimbangan bagi manajemen dalam merancang kebijakan sumber daya manusia yang lebih efektif
Implementasi ISO 9001:2015 dalam Meningkatkan Efisiensi Pelayanan Publik : Analisis SEM-PLS Yuanito, Rachmad; Khuzaini, Khuzaini; Zamrudi, Zakky
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.262

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas audit internal, kompetensi sumber daya manusia, dan manajemen pengetahuan terhadap kepatuhan terhadap ISO 9001:2015 serta keberlanjutan sistem manajemen mutu pada sebuah unit teknis pelayanan publik di Indonesia. Pendekatan yang digunakan adalah kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), berdasarkan data dari survei terhadap seluruh pegawai unit tersebut. Hasil analisis menunjukkan bahwa efektivitas audit berpengaruh signifikan terhadap kepatuhan ISO dan keberlanjutan sistem mutu. Sebaliknya, kompetensi dan manajemen pengetahuan tidak menunjukkan pengaruh yang signifikan. Penelitian ini menyimpulkan bahwa audit internal menjadi faktor kunci dalam menjaga keberlanjutan sistem mutu ISO, terutama di lingkungan organisasi publik dengan keterbatasan sumber daya. Temuan ini memberikan kontribusi praktis bagi perumusan strategi peningkatan mutu berbasis ISO yang lebih kontekstual dan berkelanjutan. Simpulan akhir menegaskan bahwa efektivitas audit memiliki peran strategis yang lebih besar dibanding kepatuhan administratif atau kompetensi individual dalam mendorong keberlanjutan sistem mutu di sektor publik.
Talent Management in The Digital Era: Utilizing Technology for Recruitment and Retention at PT Benawa (Advertising and Printing) Banjarbaru Firdaus, Firdaus; Ambarwati, Riris; Mardah, Siti; Khuzaini, Khuzaini
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1225

Abstract

In the increasingly advanced digital era, companies in various sectors must adapt to technological changes to remain competitive. PT Benawa, an advertising and printing company in Banjarbaru, faces challenges in talent management amidst digital transformation. This study aims to explore how PT Benawa utilizes technology to improve the recruitment and retention process of talent. The use of information and communication technology, including AI-based recruitment software, HRIS, and data-based employee retention platforms, has increased the efficiency and effectiveness of the talent management process. This study uses the ADDIE model to ensure that the application of technology is carried out systematically and structured. The results of the study show that technology can improve employee experience, work flexibility, and company image, despite challenges in adapting to technology and changing organizational culture. With the right strategy, PT Benawa can achieve a competitive advantage in talent management in the digital era.
The Influence of Employee Commitment, Leadership and Individual Characteristics on Employee Work Motivation, Leadership and Individual Characteristics on Employee Work Motivation: The Influence of Employee Commitment, Leadership and Individual Characteristics on Employee Work Motivation Budiwati, Budiwati; Khuzaini, Khuzaini; Zainul, Zainul; M. Irpan, M. Irpan
Hut Publication Business and Management Vol. 5 No. 1 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

This research aims to analyze the influence of commitment, leadership and individual character on employee work motivation in the Provincial Women's Empowerment, Child Protection and Family Planning Service. South Kalimantan, this is indeed crucial and significant in achieving organizational goals, so as to improve the performance of employees in the SKPD environment in the South Kalimantan provincial government. This research method uses a qualitative method, using SPSS version 24, data and data sources obtained from independent variables, namely Commitment (X1), Leadership (X2) and individual characteristics (X3) and Work Motivation (Y). Data analysis techniques are carried out using Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing, both Persial t Statistical Tests, F Stimulant Statistical Tests, Determination Coefficients and Reliability Validity Tests. The research results show that the implications of the research results show that commitment, leadership and individual characteristics can influence the motivation of employees of the Provincial Women's Empowerment, Child Protection and Family Planning Service. South Kalimantan, can increase employee motivation through organizational leaders who continue to encourage their employees by providing guidance and direction consistently and continuously.
Strategic Integration of Information Technology in Human Resource Management: a Pathway to Industry 4.0 and Society 5.0 Synergy Maulana, Bobby Akbar; Yunus, Muhammad; Fakhriyah, Siti Elfa; Khuzaini, Khuzaini; Shaddiq, Syahrial
Hut Publication Business and Management Vol. 5 No. 1 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The strategic integration of Information Technology (IT) in Human Resource Management (HRM) is pivotal in navigating the transformative landscapes of Industry 4.0 and Society 5.0. This study explores the intricate connections between IT and HRM, emphasizing the synergistic pathway forged amidst the convergence of smart technologies and human-centric solutions. Insights from seminal works such as "Competing on Talent Analytics" and "The Digital Transformation of Innovation and Entrepreneurship" underscore the redefined role of HRM and the challenges associated with digital transformation. The research contributes valuable insights for academia, industry practitioners, and policymakers, offering a roadmap for organizations to effectively leverage IT integration. By fostering continuous skill development, addressing ethical considerations, and cultivating an agile organizational culture, organizations can position themselves for success in the dynamic interplay between technology and humanity.
Use of Technology in Human Resource Management in the Industrial Era 4.0 Ramadhan, Muhammad Umar; Rachman, Deddy; Ramadhan, Muhammad Novryan; Khuzaini, Khuzaini; Auliah, Nurul; Shaddiq, Syahrial
Hut Publication Business and Management Vol. 5 No. 1 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The Industrial Era 4.0 has brought disruptive technological innovation, crossing physical and digital boundaries completely, and changing the way people carry out daily life activities and at work. Technological breakthroughs create opportunities for economic, social and individual growth, but artificial intelligence (AI) will take over human jobs. Human resource development readiness is important to overcome every obstacle in the 4.0 era. The aim of this research is to describe human resource development strategies that face challenges in the industrial era 4.0. The type of research method is descriptive analysis. The results show that a successful HRD strategy involves more than education, coaching, training, institutions, opportunities and rewards. Human resource management must increase creativity, change a fixed mindset into a growth mindset, adapt to science and technology and make changes, create superior human resources and adapt to the influence of the new era entering the social era. 5.0.
PENGARUH SUPERVISI KEPALA SEKOLAH DAN BUDAYA KERJA TERHADAP PROFESIONALISME GURU SEKOLAH DASAR NEGERI DI KECAMATAN BARAMBAIKABUPATEN BARITO KUALA Herianto, Muhammad; Khuzaini, Khuzaini; Muhammad Yuliansyah
Journal of Innovation Research and Knowledge Vol. 3 No. 9: Februari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i9.7496

Abstract

This research is motivated by the fact that there are still state elementary school teachers in Barambai District who have less than ideal performance, from the aspects of learning planning, learning implementation to learning evaluation. This research aims to analyze: 1) the influence of school principal supervision on teacher professionalism, 2) Is there an influence of work culture on teacher professionalism, 3) the influence of academic supervision and work culture together on teacher professionalism. This research is acorrelational descriptive research with path analysis. The research population was state elementary school teachers in Barambai District with a population of 117 people with a sample population of 91. Data was collected through questionnaires and then analyzed descriptively and inferentially using SPSS 25. The results of the research show: 1) There is an influence of principal supervision on the professionalism of elementary school teachers in Barambai sub-district, Barito Kuala Regency, amounting to 10.2%. However, there is still a very low perception of Principal supervision, especially in terms of follow-up programs. Meanwhile, the teacher professionalism variable with the lowest score is indicator Y.9 related to the evaluation of learning outcomes carried out by teachers periodically. 2) There is an influence of work culture on the professionalism of elementary school teachers in Barambai District, Regency by 27%. However, there is still a very low perception of work culture, especially in terms of teachers' attitudes towards informing colleagues when they get new information. Meanwhile, the teacher professionalism variable with the lowest score is indicator Y.9 related to the evaluation of learning outcomes carried out by teachers periodically. 3) There is an influence of the Principal's academic supervision and work culture on the professionalism of elementary school teachers in the Barambai subdistrict, Barito Kuala Regency, amounting to 42.9%. However, there is still a very low perception of teacher professionalism, especially in terms of evaluation of learning outcomes carried out by teachers periodically.
Co-Authors Abdul Manan AGUS Agus Firdaus Agus Salim Ambarsari, Vivien Reny Ambarwati, Riris Ardillah, Dessy Nur Asokawati, Dewa Ayu Karina Atika Sari, Ade Nur Auliah, Nurul Ayuni, Risa Dwi Badjie, Gibriel BADRUL AINI Basuki , Botha, Yuslin Nursivin Dua Br Sigiro, Nia Debora Budi Setiadi Budiwati Budiwati Budiyanto Budiyanto Bure, Maria Rasdiana Cahyaningrum, Yuniana chrystanto, andri Didi Susanto, Didi Dini Anggraini, Dini Djawoto, Djawoto Dwi Sogi Sri Redjeki Edwin Agung Wibowo, Edwin Agung Fakhriyah, Siti Elfa Fanlia Prima Jaya Faridah, Ainun Fastha Aulia Pradhani Fatonah, Ulfi Firdaus Firdaus Hartanto, Heru Dwi Hasanah, Nurlaila Hashemi, Sayed Momin Hayat, Muzahid Akbar Herianto, Muhammad Hisyam, Magneta Ikhsan, Nor Iqbal Ramadhani Mukhlis IRPAN IRPAN, IRPAN Irpan, M Irpan, M. Kamsariaty, Kamsariaty Kariwardati, Kariwardati Khusairi, Ahmad Lestariningsih, Marsudi Lihu, Decky C. K. Lihu, Decky C. Kananto Lusiana, Herlina Lusiana, Herlina M. Irpan, M. Irpan Mardah, Siti Mardalia, Mardalia Mardiana Mardiana Masniah Masniah Maulana, Bobby Akbar Mohammad Mohammad Mohammad Zainul Muhammad Yuliansyah Muhammad Yunus Mursanto, Mursanto Musohihul Hasan Mu’minati, Ummul Niti Lestari Noor Rahman, Noor Nugroho, Wawan Cahyo Pehan, Delius Moan Prastyorini, Anik Prijati Prijati Purwaningrum, Ajeng Handayani Rachman, Deddy Rahmi Widyanti Raihania, Raihania Ramadhan, Denny Ammari Ramadhan, Muhammad Novryan Ramadhan, Muhammad Umar Ramli, Rimayang Anggun Laras Prastianty Rico, Rico Rizky, Yulfani Akhmad Ronianysah, Ronianysah Rusdi Effendi Rusdinor, Rusdinor Saddiq, Syahrial Santoso, Bambang Hadi Saputra, M Rizeki Yuda Saputri, Yulita Shadiq, Syahrial Sigiro, Nia Debora Sinambela, Lasmi Siti Fatimah SITI FATIMAH Sulastini, Sulastini Susila, Muktar Redy Suwitho, Suwitho Syahrial Shaddiq Teguh Wicaksono Tibrani Tibrani, Tibrani Tjahjono Tjahjono Yani, Prawita Yuanito, Rachmad Yudi Siyamto Zainul, Zainul Zakky Zamrudi