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PENGARUH HARGA, KUALITAS LAYANAN, KEPERCAYAAN, DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMAKAIAN JASA PENGIRIMAN DI PT. SILKARGO INDONESIA CABANG BATAM Ramli, Rimayang Anggun Laras Prastianty; Tibrani, Tibrani; Fatonah, Ulfi; Khuzaini, Khuzaini; Manan, Abdul
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.6581

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Harga,Kualitas Layanan, Kepercayaan dan Pengalaman terhadap Keputusan Pemakaian Pengiriman di PT. SILKargo Indonsia Cabang Batam. Dengan menggunakan studi populasi atau studi sensus sampel yang digunakan sebanyak 50 responden dengan pengambilan sampel menggunakan teknik sampel jenuh. Data yang di peroleh dalam penelitian ini menggunakan kuesioner yang telah di uji validitas dan reabilitasnya. Analisis yang digunakan menggunakan uji F simultan. Berdasarkan analisis data yang di lakukan dalam uji F silmutan. Berdasarkan analisis data yang dilakukan dalam uji F (Silmutan) menunjukan nilai F hitung sebesar (8,829) > F tabel (2.579) dan nilai signifikan sebesar (0,000) < 0,05 sehingga keputusan yang di ambil adalah Ho di tolak dan Ha di terima. Hasil ini menunjukan bahwa variabel harga, kualitas layanan,kepercaan dan pengalaman pelanggan terhadap keputusan pemakaian jasa pengiriman di PT. Silkargo Indonesia Cabang Batam.
PENGARUH KUALITAS PELAYANAN, PROMOSI, HARGA, DAN DISKON TERHADAP KEPUASAN KONSUMEN PADA JASA SEWA PAPAN BUNGA DI DONI FLORIST Ramadhan, Denny Ammari; Br Sigiro, Nia Debora; Khuzaini, Khuzaini; Purwaningrum, Ajeng Handayani; Hisyam, Magneta
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.6588

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, promosi, harga dan diskon terhadap kepuasan konsumen pada jasa sewa papan bunga di Doni Florist. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan menggunakan rumus Slovin sehingga didapat sampel berjumlah 87 responden dari populasi 656. Data diperoleh dengan menggunakan instrument wawancara dan instrument angket yang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan regeresi berganda dan uji hepotesis dengan menggunakaan alat uji SPSS versi 26. Hasil penelitian ini disimpulkan bahwa kualitas pelayanan sangat berpengaruh positif dan signifikan terhadap kepuasan konsumen di Doni Florist. Sedangkan pada variabel promosi terdapat pengaruh yang positif namun tidak signifikan terhadap kepuasan konsumen di Doni Florist. Lalu pada variabel harga dan diskon tidak terdapat pengaruh yang positif dan tidak signifikan terhadap kepuasan konsumen di Doni Florist. Dibuktikan dari hasil uji t bahwa variabel Kualitas Pelayanan dengan t hitung 2.937 > t tabel 1.663 dan signifikansi 0,004 < 0,05. Variabel Promosi dengan t hitung 1.939 > t tabel 1.663 dan signifikansi 0.056 > 0,05. Variabel Harga dengan t hitung 1.596 < t tabel 1.663 dan signifikansi 0.114 > 0,05. Variabel Diskon dengan t hitung 0.660 < t tabel 1.663 dan signifikansi 0.511 > 0,05. Serta hasil uji F yang menunjukkan nilai F hitung 77.631 > F tabel 2.117 dengan Sig. 0,000 < 0,05.
The Path of Environmental Tourism Branding in ASIA Mardiana, Mardiana; Lihu, Decky C. Kananto; Khuzaini, Khuzaini; Hashemi, Sayed Momin
At-Tadbir : jurnal ilmiah manajemen Vol 9, No 1 (2025): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v9i1.18021

Abstract

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Generative AI adoption among tech-savvy: examining moderated mediated model of knowledge sharing Zamrudi, Zakky; Wicaksono, Teguh; Mardiana, Mardiana; Khuzaini, Khuzaini; Lihu, Decky C. K.
Manajemen dan Bisnis Vol 24, No 1 (2025): March 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i1.862

Abstract

This study investigates factors influencing AI adoption in education, focusing on the roles of Digital Touchpoints, Tech Savvy, and knowledge-sharing practices among students and instructors. Using an explanatory quantitative design, data were collected from 213 business students through a digital survey. The model measures Digital Touchpoints, Tech Savvy, Gen. AI Adoption, Instructor KS, and Student KS, with a 7-point Likert scale used for responses. Data analysis involved descriptive statistics and PLS-SEM for model evaluation and hypothesis testing. The results show that Digital Touchpoints positively impact both Gen. AI Adoption and Tech Savvy, with Tech Savvy further enhancing AI adoption. Student KS significantly moderates the Digital Touchpoints-Tech Savvy relationship, whereas Instructor KS does not. Mediation analysis reveals that Tech Savvy mediates the effect of Digital Touchpoints on Gen. AI Adoption, though mediated moderation effects are not significant. These findings underscore the importance of digital engagement and peer interactions in promoting tech skills and AI adoption in educational settings.
Talent Management in The Digital Era: Utilizing Technology for Recruitment and Retention at PT Benawa (Advertising and Printing) Banjarbaru Firdaus, Firdaus; Ambarwati, Riris; Mardah, Siti; Khuzaini, Khuzaini
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1225

Abstract

In the increasingly advanced digital era, companies in various sectors must adapt to technological changes to remain competitive. PT Benawa, an advertising and printing company in Banjarbaru, faces challenges in talent management amidst digital transformation. This study aims to explore how PT Benawa utilizes technology to improve the recruitment and retention process of talent. The use of information and communication technology, including AI-based recruitment software, HRIS, and data-based employee retention platforms, has increased the efficiency and effectiveness of the talent management process. This study uses the ADDIE model to ensure that the application of technology is carried out systematically and structured. The results of the study show that technology can improve employee experience, work flexibility, and company image, despite challenges in adapting to technology and changing organizational culture. With the right strategy, PT Benawa can achieve a competitive advantage in talent management in the digital era.
ELECTRONICS HUMAN RESOURCE MANAGEMENT IN SOCIETY 5.0 Aini, Badrul; Kariwardati, Kariwardati; Mardalia, Mardalia; Khuzaini, Khuzaini; Shaddiq, Syahrial
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.1900

Abstract

This research aimed to analyze the implementation of Electronic Human Resource Management (EHRM) in Indonesia. The approach used in this research was descriptive qualitative research which aims to provide an overview of the focus of this research. The results of the first study were the implementation of EHRM in Indonesia and motivated by management's awareness of the era of technological development, where control was fully aware that utilizing Information and Communication Technology (ICT) developments in Indonesian territory. Then it can create a better organizational future, as well as improve the quality of work and service. Secondly, in preparing for the implementation of EHRM, the management of all regions in Indonesia took several steps, namely; survey and analysis of work needs in each existing field, carrying out planning in society 5.0.
THE INFLUENCE OF HUMAN RESOURCES MANAGEMENT TECHNOLOGY DEVELOPMENT: (Application of Electronic Human Resource Management in the Human Resource Development System of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency in the Era of the Industrial Revolution 4.0) Rahman, Noor; Hartanto, Heru Dwi; Khuzaini, Khuzaini; Shaddiq, Syahrial
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.1934

Abstract

Technological advances that continue to develop have had an impact on current management practices and are inseparable from human resource management practices. These practices in the Industrial 4.0 era. now it is inseparable from E-HRM. In running an E-HRM information system, of course, an organization must have adequate technology assets. In this case the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency follows developments in the current era in its application in terms of Human Resource Development. The Ministry of ATR/BPN pays adequate attention to the development of apparatus work competencies both in terms of quality and quantity both Knowledge, Expertise, Skills and Attitudes so that they can carry out their duties and positions in a professional manner.
SUPERVISION MODERATING INTERNATIONAL SAFETY MANAGEMENT CODE (ISM CODE) AND CULTURAL ORGANIZATION THE PERFORMANCE OF EMPLOYEES chrystanto, andri; Khuzaini, Khuzaini; Suwitho, Suwitho
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.14

Abstract

The safety of a cruise is a big responsibility and is the most important thing in all aspects. Shipping transportation safety is very close to the human resources that operate the ship. Thus, the performance of employees is very important in supporting the safety and quality of shipping in accordance with the regulations. The ISM Code is an international standard of safety management in the operation of ships as well as efforts to prevent or control environmental pollution. This study aims to analyze and examine the effect of the ISM Code, and organizational culture on employee performance with supervision as a moderating variable. The population in this study included long-distance crossing officers working at PT Dharma Lautan Utama. In this study, sampling was based on purposive sampling criteria, then a sample of 72 respondents was obtained. Data collection techniques in this study used a questionnaire. The type of data used in this study is primary data collected by sending questionnaires to respondents. The research method is quantitative, while the data analysis technique uses the Moderating Regression Analysis (MRA). The results of this study indicate that the ISM Code, and organizational culture have a positive influence, while supervision variables as moderating factors can strengthen the influence of the International Safety Management Code (ISM Code), and organizational culture on employee performance.
PENGARUH PEMBANGUNAN MANUSIA DAN GENDER TERHADAP TINGKAT KEMISKINAN DENGAN PERTUMBUHAN EKONOMI SEBAGAI VARIABEL INTERVENING Prastyorini, Anik; Khuzaini, Khuzaini; Suwitho, Suwitho
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.43861

Abstract

Abstrak Tingkat kemiskinan yang cukup tinggi di Kota Surabaya masih menjadi tantangan, dan memerlukan pemahaman terkait faktor-faktor yang memengaruhinya. Penelitian ini bertujuan untuk menganalisis pengaruh Indeks Pembangunan Manusia (IPM), Indeks Pembangunan Gender (IPG), dan Indeks Pemberdayaan Gender (IDG) terhadap tingkat kemiskinan dengan pertumbuhan ekonomi sebagai variabel intervening. Studi dilakukan di Kota Surabaya menggunakan data tahun 2011–2023. Metode analisis jalur digunakan untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa IPM, IPG, IDG memiliki pengaruh positif signifikan terhadap pertumbuhan ekonomi. Hasil analisis pengaruh langsung terhadap tingkat kemiskinan menunjukkan bahwa IPM, IPG, IDG dan pertumbuhan ekonomi memiliki pengaruh negatif signifikan. Analisis mediasi menunjukkan bahwa pertumbuhan ekonomi memediasi pengaruh IPM, IPG, dan IDG terhadap tingkat kemiskinan dengan pengaruh negatif signifikan. Temuan ini menegaskan bahwa pembangunan manusia dan kesetaraan gender, baik secara langsung maupun melalui pertumbuhan ekonomi, berperan penting dalam menurunkan tingkat kemiskinan di Kota Surabaya Kata kunci: ekonomi, gender, indeks, kemiskinan, dan manusia.
Resonance Marketing 5.0: The Voice Of Young Urban Consumers in the Integrated Marketing Communications Landscape Siti Fatimah; Syahrial Shaddiq; Khuzaini, Khuzaini; Rico, Rico
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication strategies applied to young urban consumers from Generation Z need to respond to emotional expectations and social values more meaningfully. Using a qualitative approach, constructivism paradigm, and phenomenology method, this study explores the experiences of five informants who actively interact with brands through digital media. The findings reveal that the resonance of marketing communication is greatly influenced by emotional involvement, participation in brand narratives, and consistency of values between brand messages and actions. Marketing 5.0, which combines technology and human empathy, has proven effective when applied authentically through integrated communication. The informants responded positively to personalization and collaboration-based strategies, but showed a critical attitude towards the mismatch between social messages and actual practices. IMC that is able to convey cohesive messages across channels, and encourage two-way interactions, has a greater chance of building consumer trust and loyalty. The results of this study show that the success of brand communication in the digital era is not only determined by the sophistication of technology, but by the authenticity, consistency, and collaborative values felt by the audience. The implications of these findings underline the importance of developing marketing strategies that are sensitive to the social and emotional dynamics of Generation Z.
Co-Authors Abdul Manan AGUS Agus Firdaus Agus Salim Ambarsari, Vivien Reny Ambarwati, Riris Asokawati, Dewa Ayu Karina Atika Sari, Ade Nur Auliah, Nurul Ayuni, Risa Dwi Badjie, Gibriel BADRUL AINI Basuki , Botha, Yuslin Nursivin Dua Br Sigiro, Nia Debora Budi Setiadi Budiwati Budiwati Budiyanto Budiyanto Bure, Maria Rasdiana Cahyaningrum, Yuniana chrystanto, andri Didi Susanto, Didi Dini Anggraini, Dini Djawoto, Djawoto Dwi Sogi Sri Redjeki Edwin Agung Wibowo, Edwin Agung Fakhriyah, Siti Elfa Fanlia Prima Jaya Faridah, Ainun Fastha Aulia Pradhani Fatonah, Ulfi Firdaus Firdaus Hartanto, Heru Dwi Hashemi, Sayed Momin Hayat, Muzahid Akbar Herianto, Muhammad Hisyam, Magneta Iqbal Ramadhani Mukhlis IRPAN IRPAN, IRPAN Irpan, M Irpan, M. Kamsariaty, Kamsariaty Kariwardati, Kariwardati Khusairi, Ahmad Lestariningsih, Marsudi Lihu, Decky C. K. Lihu, Decky C. Kananto Lusiana, Herlina Lusiana, Herlina M. Irpan, M. Irpan Mardah, Siti Mardalia, Mardalia Mardiana Mardiana Maulana, Bobby Akbar Mohammad Mohammad Muhammad Yuliansyah Muhammad Yunus Mursanto, Mursanto Musohihul Hasan Mu’minati, Ummul Noor Rahman, Noor Nugroho, Wawan Cahyo Prastyorini, Anik Prijati Prijati Purwaningrum, Ajeng Handayani Rachman, Deddy Rahmi Widyanti Raihania, Raihania Ramadhan, Denny Ammari Ramadhan, Muhammad Novryan Ramadhan, Muhammad Umar Ramli, Rimayang Anggun Laras Prastianty Rico, Rico Rizky, Yulfani Akhmad Ronianysah, Ronianysah Rusdi Effendi Saddiq, Syahrial Santoso, Bambang Hadi Saputra, M Rizeki Yuda Saputri, Yulita Shadiq, Syahrial Sigiro, Nia Debora Sinambela, Lasmi Siti Fatimah SITI FATIMAH Sulastini, Sulastini Susila, Muktar Redy Suwitho, Suwitho Syahrial Shaddiq Teguh Wicaksono Tibrani Tibrani, Tibrani Tjahjono Tjahjono Yani, Prawita Yuanito, Rachmad Zainul, Zainul Zakky Zamrudi