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Journal : J-CEKI

Language Strategies in Tourism: Analysing Code-Switching Among Sasak Tour Guides on Social Media Putri Nila Sudewi Ni Ketut; Rukmana Fachrul Islam; Titik Ceriyani Miswaty; Suparlan Suparlan; Abdurrahman Shaleh Reliubun
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6295

Abstract

Social media have transcended their role as mere communication tools, evolving into dynamic spaces where intricate sociolinguistic behaviors are reflected. Lenhart (2020) identified platforms such as Instagram, TikTok, and X becoming integral to daily communication and identity expression. It has facilitated cultural exchange and created opportunities for multilingual communication. This study examines the language strategies employed by Indonesian tour guides on social media, focusing on the phenomenon of code-switching and its functions proposed by Hoffman's (1991). The findings found there were three types of code switching used, such as intra-sentential, inter-sentential, and tag switching. The most type of code switching uttered by the guide is intra-sentential switching. The function is to incorporating local terms and switching languages, they add cultural nuance, emphasize key points, engage the audience, and vividly convey specific behaviors.
Co-Authors Abdul Muhid Abdul Muhid, Abdul Abiyyu Alghozy Pramanaputra Agus Syahid Ahmadi, Yusril Ahmat Adil Alfilail, Nur Andaru, Bidari Anthony Anggrawan Arsinabila, Oyi Ashar Banyu Lazuardi Bagas Anggara Baiq Andriani Ulfa Bidari Andaru Bidari Andaru Widhi Bidari Andaru Widhi christofer satria Dede Sri Rahayu Dewi, Baiq Kartika Purnama Dheo Rimbano Dyah Susilowati Elhia, Memy Wardhani Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Erwin Suhendra Fahry Faizah, Erna Nur Gozin Najah Rusyada Hakim, Adi Lukman Helna Wardhana Irhas Irhas Islam, Rukmana Fachrul Jayawarsa, A.A. Ketut Juliana Palit Khasnur Hidjah Kudus Pranasa, Risyaf Lalu Taufik Hasby Ash Shiddiq Lalu Yayan Ardiansyah Lalu Yayan Ardiansyah Lativa Nur Lilik Widyawati Lisa Rahmawati Marlina Marlina Memy Wardani Elthia Muhammad Iqbal MUHAMMAD TAUFIK Muhammad Zaki Pahrul Hadi Muharis Muharis Muharis Muhlisin Muti'ah, Muti'ah Ni Ketut Putri Nila Sudewi Nuralfilail, Nuralfilail Nurhafni Nurhafni Pahrul Hadi, Muhammad Zaki Panji Tanashur Pramanaputra, Abiyyu Alghozy Pranasa, Risyaf Kudus Priyudahari, Bhujangga Ayu Putu Purnama, Baiq Kartika Rahmawati, Lela Ramdhani, Suciaty Ramli, Ratu Bulkis Reliubun, Abdurrahman Shaleh Resta Putri, Tiara Ridha Nurul Hayati Rosidah Alawiyah Rukmana Fachrul Islam Sri Astuti Iriyani Suciaty Ramdhani Sugianti, Linda Sumadewi, Ni Ketut Putri Nila Suparlan Suparlan Sutarman Sutarman Sutarman Syaiful, Rizal Fahmi Syamsurijjal Syamsurijjal Syamsurijjal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal, Syamsurrijal Taufik Suadiyatno Taufik Suadiyatno Triwijoyo, Bambang Krismono Wahyu Kamil Syarifaturrahman Widhi, Bidari Andaru Wirajaya Kusuma Yorman Yuliana, Ika Zainudin Abdussamad Zulfikri, Muhammad