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Program Pelatihan Ibu PKK Desa Kenderan Tegalalang Gianyar Bali Semara, I Made Trisna
Jurnal Abdi Masyarakat Vol. 3 No. 1 (2023): Februari
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i1.37

Abstract

Pandemi COVID – 19 telah mengubah segala aspek kehidupan manusia, bahkan Bali yang selama ini sangat tergantung akan perkembangan pariwisata, mengalami dampak yang signifikan terhadap ekonomi masyarakatnya. Membangkitkan pariwisata dari Desa Wisata harus berpijak pada keberpihakan alam, lingkungan, sosial, ekonomi, budaya dan kearifan lokal masyarakat setempat. Pembangunan Desa Wisata harus berbasis pada masyarakat. Tujuan kegiatan pengabdian kepada masyarakat adalah meningkatkan kualitas dan kuantitas masyarakat dalam mengelola desa wisata untuk mendukung wisata kuliner. Pengabdian kepada masyarakat yang dilakukan merupakan kegiatan pelatihan pengolahan makanan dan minuman serta memberikan sembako dan vitamin. Jumlah peserta pelatihan sebanyak 30 orang yang merupakan ibu PKK Desa Kenderan. Metode pelatihan yang digunakan adalah metode workshop. Hasil program pelatihan menunjukan antusiasme masyarakat terhadap kegiatan pengabdian kepada masyarakat. Masyarakat tidak takut lagi untuk beraktifitas pada masa pandemi COVID – 19. Masyarakat juga termotivasi untuk hidup sehat terutama mau mengkonsumsi makanan dan minuman sehat. Dengan meningkatnya kesadaran masyarakat berdampak positif terhadap pengembangan desa wisata Kenderan.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening Kartika, Ni Luh Dewi; Semara, I Made Trisna; Sudarmawan, I Wayan Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 9 (2024): Jurnal Ilmiah Pariwisata dan Bisnis September 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i9.881

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening di Pubas Coffee by Goldmine. Populasi dalam penelitian ini adalah konsumen yang datang ke Pubas Coffee by Goldmine. Pengambilan sampel dalam penelitian ini adalah 100 orang. Metode yang digunakan dalam pengumpulan data ini adalah kuesioner dan wawancara. Metode yang digunakan dalam menganlisi penelitian ini adalah menggunakan uji. Berdasarkan hasil penelitian ini menujukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen, Kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap loyalitas konsumen, Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen, Kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen, Kualitas pelayanan berpengaruh postif dan signifikan terhadap loyalitas melalui Kepuasan konsumen dan kepuasan konsumen mampu memediasi kualitas pelayanan terhadap loyalitas konsumen, Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen melalui kepuasan konsumen dan kepuasan konsumen mampu memediasi kualitas produk terhadap loyalitas konsumen. This study aims to determine the effect of service quality and product quality on consumer loyalty with customer satisfaction as an intervening variable at Pubas Coffee by Goldmine. The population in this study are consumers who come to Pubas Coffee by Goldmine. Sampling in this study were 100 people. The methods used in this data collection are questionnaires and interviews. The method used in analyzing this research is using the SmartPls test (Outer Model Test, Inner Model Test, and Path Analysis Path). , Service quality has no positive and significant effect on consumer loyalty, Product quality has a positive and significant effect on consumer loyalty, Consumer satisfaction has a positive and significant effect on consumer loyalty, Service quality has a positive and significant effect on loyalty through consumer satisfaction and customer satisfaction is able to mediate service quality on consumer loyalty, product quality has a positive and significant effect on consumer loyalty through consumer satisfaction and consumer satisfaction is able to mediate product quality on consumer loyalty.
Pengaruh Kualitas Produk dan Pelayanan Terhadap Kepuasan Pelanggan dalam Membentuk Loyalitas Pelanggan Santi, Ni Made Ria Utami; Semara, I Made Trisna; Parwati, Komang Shanty Muni
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 9 (2024): Jurnal Ilmiah Pariwisata dan Bisnis September 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i9.884

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) apakah kualitas produk berpengaruh terhadap kepuasan pelanggan, 2) apakah kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, 3) apakah kualitas produk berpengaruh terhadap loyalitas pelanggan, 4) apakah kualitas pelayanan berpengaruh terhadap loyalitas pelanggan, dan 5) apakah kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan di Masi Coffee. Metode Penelitian yang digunakan pada penelitian ini adalah metode deskritif kuantitatif. Teknik pengumpulan data yang digunakan yaitu angket dan observasi. Teknik analisis data yang digunakan pada penelitian ini yaitu analisis jalur dengan menggunakan bantuan aplikasi Smart PLS 3.0. Populasi dari penelitian ini adalah seluruh konsumen yang membeli produk di Masi Coffee Denpasar sejak bulan Maret 2022-Juni2022. Teknik pengambilan sampel pada penelitian ini yaitu random sampling, dengan jumlah sampel 109 orang. Hasil penelitian menunjukkan bahwa sebagai berikut: 1) kualitas produk berpengaruh terhadap kepuasan pelanggan, 2) kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, 3) kualitas produk berpengaruh terhadap loyalitas pelanggan, 4 kualitas pelayanan berpengaruh terhadap loyalitas pelanggan, dan 5) kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan mampu memediasi pengaruh kualitas produk terhadap loyalitas pelanggan secara sebagian, dan kepuasan pelanggan juga mampu memediasi pengaruh kualitas pelayanan terhadap loyalitas pelanggan secara sebagian. This reserch was conducted to find out: 1) whether product quality affects both customer satisfaction and loyalty, 2) whether service quality affects customer satisfaction and loyalty, and 3) whether customer satisfaction affects and lead the customer loyalty at Masi Coffee. The research applies a quantitative descriptive method where questionnaires and observations techniques were applied in collecting the data. The population of this study were taken from all consumers who bought products at Masi Coffee Denpasar from March 2022-June 2022 who chosen through random sampling, with a total sample of 109 people. The data analy ed through the help of the Smart PLS 3.0 application. The results showed that as follows: 1) product quality affects both customer satisfaction and loyalty, 2) service quality affects both customer satisfaction and loyalty, 3) customer satisfaction significantly affects customer loyalty. In addition, Customer satisfaction is partly able to mediate the influence of product quality on customer loyalty, and customer satisfaction is partly also able to mediate the influence of service quality on customer loyalty.
PELATIHAN IMPLEMENTASI SCIENCE AND TECHNOLOGY INDEX (SINTA) UNTUK DOSEN DALAM UPAYA PENINGKATAN KINERJA PERGURUAN TINGGI Semara, I Made Trisna; Wirawan, Putu Eka; Chandra, I Made Krisna Adi
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4228

Abstract

Performance of science and technology institutions in Indonesia is managed and measured by Sinta. Outreach is needed for lecturers and university verifiers due to its functions. The objectives are 1) to equalize perceptions regarding Sinta's features and facilitation; 2) provide guidance, technical instructions and problem solving in the data verification process for lecturers and institutions at each university; 3) Guide verifiers in universities therefore the quality of the data in Sinta is well maintained. The training methods used are lectures, discussions and group and/or individual tutorials. The results of the activity will be useful for evaluating the performance of lecturers and universities effectively and efficiently in order to increase the number and quality of lecturers' performance as a main purpose of the implementation of the Tri Dharma of Higher Education.
EDUKASI PEMASARAN DIGITAL DAN PELATIHAN BAHASA INGGRIS BAGI SISWA SD NEGERI 2 SERANGAN Nirmalasari, intan; I Made Trisna Semara; Putu Eka Wirawan; Ni Luh Putu Eka wahyuni; Ni Made Yulistia Dewi
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4242

Abstract

The Sanur Tourism Area, particularly Serangan Village, has significant tourism potential with its spiritual, marine, and culinary attractions. To support the development of Serangan Village it is essential to enhance the skills of the local community, especially in English language proficiency and the use of digital technology. At SD Negeri 2 Serangan, there are challenges related to the limited number of English language teachers and the students' low understanding of digital marketing. This activity aims to provide English language training and digital marketing education to students to enhance their competitiveness in the global era. The methods used include needs analysis, interviews, observations, as well as lectures and practical exercises in creating digital content. The results of this program show that digital marketing education helped students understand how to use social media to promote Serangan Village, while interactive English language training improved their language skills. Through this initiative, it is expected that the youth of Serangan Village will actively contribute to local tourism development and be better prepared for global challenges.
Pelatihan Pelayanan Kepada Kelompok Usaha Pondok Wisata di Desa Ubud Kabupaten Gianyar Darsana, I Made; Semara, I Made Trisna; Wijaya, Nyoman Surya
International Journal of Community Service Learning Vol. 6 No. 4 (2022): November 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i4.54047

Abstract

Wisatawan dalam memilih tempat tinggal, cenderung menginginkan pengalam lokal dengan tinggal bersama tuan rumah di destinasi. Oleh karena itulah, pondok wisata menjadi pilihan menarik bagi wisatawan khusus Eropa repeater yang menghabiskan waktu liburannya di Ubud. Namun disisi lain Ubud yang merupakan destinasi pariwisata yang memiliki keaslian, keunikan, kekhasan serta kekhususan di dunia pariwisata internasional harus tetap dijaga dan dilestarikan walau pandemi COVID-19 telah meluluhlantakan pariwisata Ubud. Tujuan pengabdian ini adalah melakukan upaya recovery terhadap pariwisata Ubud. Kegiatan ini dilaksanakan dengan bentuk kegiatannya menggunakan metode penyuluhan diikuti dengan diskusi dan praktek. Kegiatan ini menyasar pemilik pondok wisata serta karyawannya, pemuda desa dan masyarakat lain yang tertarik untuk meningkatkan pengetahuannya terkait pengelolaan pondok wisata di Desa Wisata Ubud, Kabupaten Gianyar. Kegiatan ini menghasilkan luaran berupa terbentuknya komunikasi yang lebih baik antara pengelola wisata sebagai tuan rumah dan wisatawan sebagai tamu yang berimplikasi pada kunjungan ulang dari wisatawan untuk menjadi wisatawan repeater untuk kesejahteraan masyarakat terutama masyarakat di Desa Wisata Ubud, Kabupaten Gianyar.
Tourist's Bizarre Behaviors in Bali: Deconstruction of Irritation Index Theory from Gen Z Perspective Prabawa, I Wayan Sukma Winarya; Suwintari, I Gusti Ayu Eka; Semara, I Made Trisna; Effendie, Mahardhika Wijaya; Pertiwi, Putu Ratih
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.464

Abstract

The urgency of this research arises from the diminishing reputation of Bali tourism, attributed to the viral dissemination of peculiar tourist behaviors via social media and other platforms. If this persists, it may adversely affect Bali's tourism circumstances. The research aims were: 1) to detect and analyze alterations in individuals' attitudes resulting from exposure to negative tourism information, and 2) to develop a model linking negative tourism information exposure to changes in the attitudes of the Balinese people, with the fatigue component serving as a mediating variable. This study employed a quantitative methodology, utilizing data analysis approaches that included quantitative descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The study's findings indicate that 1) the populace remains in the "euphoria" phase, characterized by a continued acceptance of tourists, and 2) the variable of fatigue effectively mediates the impact of negative tourism information on public attitudes, exhibiting partial mediation
ANALISIS KOMPONEN PARIWISATA DAN ZONASI KAWASAN PARIWISATA MELALUI TEORI TRIPARTITE DI KAWASAN WISATA PANTAI KEDONGANAN Angelina Hartono; Gde Made Nugraha Regita; Nyoman Wibawa Saputra; Ni Wayan Mita Damayanti; I Made Trisna Semara; Ayu Arun Suwi Arianty; Gusti Ayu Eka Suwintari
Journal of Innovation Research and Knowledge Vol. 4 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the tourism components of Kedonganan Village based on the 4A model (Attraction, Amenities, Ancillary, Accessibility) and Community Involvement and evaluate the suitability of tourism area zoning using the Tripartite concept (Core Zone, Buffer Zone, and Service Zone). This research uses qualitative methods with purposive techniques in determining informants, and data is collected through interviews, observation, and documentation. The result showed that Kedonganan Village has the potential for natural and culinary tourism with the active role of the local community, but the application of zoning is not fully in accordance with the guidelines of the Tripartite concept. This research provides recommendations for zoning improvements to be more sustainable and adaptive to environmental changes
PUSAT WISATA KULINER BERBASIS KEARIFAN LOKAL DI PESISIR PANTAI SERANGAN Ni Wayan Mega Sari Apri Yani; Ida Ayu Etsa Pracintya; I Made Trisna Semara; Ni Luh Helen Susani
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Serangan Village has been designated as a tourism village, yet the community lacks awareness of the importance of tourism and has not optimized its tourism potential. Additionally, its development remains conventional. Therefore, improvements are necessary by reorganizing the area to establish a new tourism center. A culinary tourism center is deemed highly suitable for Serangan Village as it promotes local culinary specialties as tourism products while preserving local cultural values. This study aims to design a culinary tourism center model using SWOT analysis and two-dimensional design visualization. The research employed a qualitative approach
THE EFFECT OF TOURISM MOTIVATION ON MILLENIALS TOURIST LOYALTY IN BALI Putu Ratih Pertiwi; I Wayan Sukma Winarya Prabawa; I Made Trisna Semara
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The relationship of motivation, satisfaction, and post-purchase behavior can play an important role in understanding the level of satisfaction and loyalty of tourists. This study intends to understanding the causal relationship among push and pull motivations, satisfaction and tourist loyalty on millennials tourist in Bali. Structural equation modeling is used to investigate the relationship. Data analysis techniques use computer programs SPSS version 21 and AMOS version 21. This study suggest the tourism authority needs to maintain and to maximize the satisfaction level of millennial tourist so make them to revisit, to extend their stay, to purchase more and to share their satisfaction testimony to others.
Co-Authors A. A. Gede Wijaya A.A. Ayu Arun Suwi Arianty A.A.Ayu Suwi Arianty AA. Ayu Arun Suwi Arianty Aling, Florenza Angeli Nazaretha Amir, Firlie Lanovia Andari, Made Ayu Widya Angelina Hartono Angelina Hartono Antara, I Gusti Bagus Guapo Padma Aprinica , Ni Putu Isha Arianty, A.A.Ayu Suwi Ariastini, Ni Nengah Ayu Arun Suwi Arianty Ayu Suwita Yanti Bayu, I Kadek Krisna Candrawati, Ni Luh Putu Asti Chandra, I Made Krisna Adi Christiawan , Ericko Mahendra Denok Lestari Dewi, Kadek Ayu Chintya Effendie, Mahardhika Wijaya Elhanisi, Victoria Febianti , Febianti Firman Sinaga Gde Made Nugraha Regita Gusti Ayu Eka Suwintari Hariadi , Lisa Monica I Gusti Ayu Eka Suwintari I Gusti Ketut Purnaya, I Gusti Ketut I Kadek Artha Prismawan I Ketut Suada I Made Darsana I Made Krisna Adi Chandra I Made Sudjana I Nengah Laba I Nyoman Sudiarta I Nyoman Sunarta I Nyoman Sunarta I Nyoman Sunarta I Putu David Adi Saputra I Wayan Eka Mahendra I Wayan Sukma Winarya Prabawa Ida Ayu Etsa Pracintya IDA BAGUS GDE PRANATAYANA INTAN NIRMALASARI Jessica Aprilia Kartika, Ni Luh Dewi Komang Ratih Tujungsari Komang Trisna Pratiwi Arcana Kusuma, I Ketut Bayu Jaya Ladista , I Made Oldi Luh Eka Susanti Made Suri Meiani, Ni Made Sri Puspa Moh Agus Sutiarso Mulia, I Made Prabudi Muliadiasa , I Ketut Ni Luh Helen Susani Ni Luh Putu Asti Candrawati Ni Luh Putu Eka wahyuni Ni Luh Putu Intan Nirmalasari Ni Luh Sri Mandari Ni Luh Supartini Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Yulistia Dewi Ni Nengah Ariastini Ni Nengah Ariastini Ni Nyoman Nadya Pradnyandari Ni Putu Ayu Saskarawati Ni Putu Feby Devira Permanita Ni Putu Isha Aprinica Ni Wayan Mega Sari Apri Yani, Ni Wayan Mega Ni Wayan Mita Damayanti Nyoman Wibawa Saputra Pantiyasa , I Wayan Pantiyasa, I Wayan Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Permanita, Ni Putu Feby Devira Prabhaswara , I Ketut Gde Cahdrika Pramudia , Gusti Ngurah Bayu Pratama , I Komang Boy Purba, George Michael Carona Purnaya , I Gusti Ketut Purwanto, Deni Putra, I Ketut Gde Nata Adi Putra, I Wayan Rian Prasatya Putu Eka Wirawan Putu Ratih Pertiwi Rahayu, Ni Nyoman Septiana Retno Juwita Sari Santi, Ni Made Ria Utami Saputra , I Putu David Adi Saputra, I Putu David Adi Sari , Retno Juwita Sasmita, Ayu Widiya Setiawan, I Kadek Doni Solly Aryza Sudarmawan, I Wayan Eka Sudjana, I Made Sugiwiyadmeika, Alit Putra Supartini , Ni Luh Suprapto, Nyoman Arto Suri, Made Surya Wijaya, Nyoman Suwintari , I Gusti Ayu Eka Suwintari, I Gusti Ayu Eka Tujungsari, Komang Ratih Tunjungsari, Komang Ratih Vionita, Henny Wardana, Miko Andi Widhyandanta, I Gede Dirga Surya Arya Wijaya, Bryan Masga Wiyasha , Ida Bagus Made Yoga , Made Ray Darma