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Akmal
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Journal : International Journal of Management Progress

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The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City Mahfudz; Nurfadli, Aldiyansyah; Akmal
International Journal of Management Progress Vol. 5 No. 2 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i2.4417

Abstract

Experiential marketing is a marketing method that is driven by experience. Many studies have been conducted on this subject, but among the various studies on experiential marketing, there has been no research that specifically addresses experiential marketing on the decision to use products and services in banking. This study aims to see and test the effect of the Experiential Marketing Approach on Decisions to Use Products and Services at Indonesian Sharia Bank Customers at the Abdullah Silondae Branch Office 2. The type of data this study uses is a type of research with quantitative methods. Meanwhile, based on the type of data collection, this research uses a survey research type. Survey research is directed to find out and study data from samples taken from the population, so that relative events, distribution, and relationships between variables can be found. This research uses quantitative methods. Samples were obtained by 96 respondents by taking samples using purposive sampling technique. Meanwhile, the data collection technique was carried out using a questionnaire method and library research. Data is processed using Microsoft Excel and SmartPLS 4.0 software. From the results of data processing, it shows that the Experiential Marketing variable has a positive and significant effect on the Decision variable on the use of products and services at BSI.
Co-Authors A Hadi Arifin A. Umrah Abdaud, Faisal Abdul Rahim Adrianus I Wayan Ilia Yuda Sukmana Agung Eko Budiwaspada Ahmad, Akiruddin Aiyub Yahya Akhmad Saripudin Aldi Setiawan Amal Hayati Amalia vartika Andi Bahri Saputra Andi Ogo Darminto Andri Zahid Azzamzami Anggreni, Afrilia Anggriea Ilfa Nanda Sari Annisa Wardani Apik Indarty Moedjiono Ashar Ashar Asriadi Azis, Rahmawati Ba’ru, Periyent Billa Sadina Bunga Shafira Burok, Sohibul Deni Setiana Dewi Purnama, Atmarani Dian Rahmita Sari DIAN SAVITRI Djafar, Usman Eka Putra, Fauzan Prasetyo Elda Franzia Jasjfi Fadriati Fadriati Fata Akram, Annas Fatmilia Werangalu Fermadi, Lukman Fitriadi, Aidil Frengki Putra Ramansyah Fuady Graciella Eunike Manapa Gunawan Syahputra Harahap, Abdul Mukhikwal Harianja, Ester Haris Saputra Hasni Hasriyani Syarifuddin Hermawan, Edi Hilya Huzaiman I Kadek Suartama Ichsan Anwary, Ichsan Ine Ella Viana Isnaeni Jamaluddin Jompa Jufra, Arlita Aristianingsih Juliana, Novela Khairil Anwar Khairun Nisaa Khairunnisa Kurnia, R Dedi Iman Kurniadi, Affan Rifqy Kurniati Lilik Sriani LUBIS, TASNIM Lulu Isnaeni Mahfudz Maizar Karim Manovri Yeni MARIA BINTANG Maria Kuhuwael Mawardin Muhammad Said Muhammad Asmar Muhammad Egy Andara Muhammad Fajar Hidayat, Muhammad Fajar Muhammad Husin Ali Muhammad Ikbal Muhammad Rachmat murti, Sri Murti Mutmainna Mytra, Prima N. Nazaruddin Naima Haruna Nurfadli, Aldiyansyah Nurfaliza Nurfatia Nurhayani Nurhayati Nurhimmi Falahiyati, Akiruddin Ahmad Nurul Mawaddah Paramita Agus Paul Arjanto Purba, Cici Franika Puty Anggraini Rachmani, Muhammad Kaisar Prakarsa Rafiqah Rahmi Rambe, Akbar Alwi Resty Ryadinency Rifka Doembana Rizal Efendi Romaynoor Ismy, Romaynoor Sabaruddin Sabaruddin Saitul Fakhri Salingkat, Chitra Salma Salsabilatussa’dyah Santos, Maria Herlinda Dos Saparuddin Siregar Serlina Shifa Nafisa Siti Najemia Naim Siti Safura Sitti Aminah Sri Novianti Suhaimi Sulaeman, Nasrullah SULFIANA, SULFIANA Suparjo Suparjo Suparmadi Suryani, Heni Syamsudin Tajhi, Ahmad Irham Tasidjawa, Inggrid Tasliati Djafar Teja Kaswari Toalu, Apdiyani Umar Husein Abdullah Vivin Mahenrato Wahyudin Yani Prihatina Eka Furda Yulastri, Resti yulia Yulia Yulia Yundi Fitrah Zulkarnain Sirait