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All Journal Equator Journal of Management and Entrepreneurship Basastra: Jurnal Kajian Bahasa dan Sastra Indonesia Jurnal Mahasiswa Fakultas Hukum Jurnal Mirai Management Ekspektra: Jurnal Bisnis & Manajemen Promotif: Jurnal Kesehatan Masyarakat Seminar Nasional Pendidikan IPA al-Afkar, Journal For Islamic Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Geografi Sketsa Bisnis JURTEKSI Journal Multicultural of Islamic Education Nizham Journal of Islamic Studies VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan INTI Nusa Mandiri Tabyin; Jurnal Pendidikan Islam Buana Ilmu Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Agriovet Jurnal Riset Pendidikan Fisika Jurnal Teknik Elektro (JTE) TASAMUH: Jurnal Studi Islam JES (Jurnal Ekonomi STIEP) Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Kolaboratif Sains Journal of Trends Economics and Accounting Research Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Keperawatan Duta Medika Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Jurnal Manajemen Riset Inovasi OKTAL : Jurnal Ilmu Komputer dan Sains MULTIPLE: Journal of Global and Multidisciplinary Mount Hope Global Economic Journal Nusantara Journal of Multidisciplinary Science Journal of Public Health and Pharmacy Manajia: Journal of Education and Management Medic Nutricia : Jurnal Ilmu Kesehatan International Journal of Economic Research and Financial Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Computer Science Contributions (Jucosco) MERDEKA: Jurnal Ilmiah Multidisiplin Prosiding Seminar Nasional Unimus Jurnal Ilmiah Multidisiplin Ilmu Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Riset Multidisiplin Edukasi Ulil Albab Menulis: Jurnal Penelitian Nusantara Jurnal Dinamika Manajemen Jurnal Hukum, Administrasi Publik dan Negara Indonesia Economic Journal Research Journal on Teacher Professional Development Gudang Jurnal Ilmu Kesehatan Journal Basic Education Skills
Nur Afifah
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Journal : Journal of Trends Economics and Accounting Research

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Pengaruh Literasi Keuangan dan Dukungan Pemerintah Terhadap Keberlanjutan UMKM: Analisis Mediasi Orientasi Pemasaran Kristiawati, Endang; Mustaruddin; Nur Afifah
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1242

Abstract

The contribution of MSMEs to economic development and job creation in Indonesia cannot be underestimated. As the times accelerate, progress in the economic field is getting higher, and competition is getting tighter, the business world today needs to take strategic steps to continue to grow and compete. This study aims to examine the mediating effect of marketing orientation variables on the influence of financial literacy and government support on the sustainability of MSMEs. The method used in this research is descriptive quantitative. The data collection techniques used were observation, documentation and questionnaires. The data analysis and processing technique is Median Regression with the help of the SPSS test tool and the Sobel test. The population and samples in this study were MSMEs in West Kalimantan. The results of this study indicate that marketing orientation is able to mediate the effect of financial literacy on the sustainability of MSMEs. Furthermore, marketing orientation is not able to mediate the effect of government support on the sustainability of MSMEs.
Co-Authors Abd. Rahim Razaq Abd. Rahim Razaq Ahmad Ryan Cahyono Aisyah Putri Hasanah Al Muktadir, Muh Iqran Alfika Safitri Alia Rezki Amalia Amqam, Hasnawati Angga Nugraha Anisa Hakim Anisa Nur Rismawati Annisa Ramadhani Annisa Yulianti Anwar Azazi Ardiansyah Arielsandy, Elvien Audisty Prana Hardayu Ayu Diah Rositawati Ayu Fitri Barkah Berlian Lanny Dellasyah Bintoro Bagus Purmono Budiman Budiman Camelia Febryanti Caroline Julyana Magdalena S. Catrin Rumondang Chintasi Angreani Daffa Varyno Kurnia Denis Dwi Pramesti 5 Deo Pratama Putra Devana , Alika Tasya Dewi Ismu Purwaningsih Dian Handayani Didik Himmawan Dini Julia Sari Donny Usman Dwipa Handayani Elkharis Eirene Lamtiar Sirait Endah Mayasari Endah Suharlin Tanjung Endang Kristiawati, Endang Erika Dewi Nooratri Erna Listiana Erni Arniah Faisal Fachrurrozi Fandi Nugroho Fauzan, Rizky Fera Patrisya Ferryati Masitoh Fhagel Iriansyah Fransisco Leo Sinema Gea Ginting, Wiro Oktavius Giriati Grace Marchlivia Hamidah . Haque , Aina Fatkhil Harry Setiawan Hasanudin Heriyadi Heriyanto Heriyanto Hernawaty Hernawaty Hilda Arfiyani Putri Ika Kurniawati Ika Yuni Aulia Restanti Ilmi Farisi Khumaini Ilzar Daud Ilzar Daud Indah Rakhmatika Indry Lestya Irfan Syahyudi Isyanty Khairunnisa itania Amanda Putri Jourash Arsy Athallah Syahputra Juni Tabah Lestari Juniwati Karsim Khalimatus’sadiyah Kussigit Santosa M. Davy Handiawan Mahfuzat Maria Christiana Iman Kalis Maria Olga Bapage Maritsa Rahmah Maulina Hendrik Meldi Amijaya Mentari Rachmaniaz Rizki Merry Miftahul Huda MIFTAHUL JANNAH Miswan Miswan Mochamad Afroni Mohamad Syaiful Islam Muh. Ridwan Muhammad Hasan Basri Muhammad Ibrahim Munir Munir Musdalifa Mansur Musfirah Mustaruddin Musyarofah MUTHIA Nabila Fitriana Putri Nadia Fransiska Nela Yulianti Neng Sri Wardhani Nikmah Sari Hasibuan Nita Kuswardhani Nizarrahmadi Nur Laila Magvira Nur Oktaviani Pradikto, Sugeng Prakoso, Firza Agung Prayogi, Arditya Puput Ajeng Karlina Puput Wanarti Rusimamto Rahelliana Tinambunan Rahma Vadilla Rahman Sanjay Ova Rani Annarawati Rina Puspita Sari Rini Lestari Riqqah Nur’Aisyah Zuhra Rizani Ramadhan Rosalina Evelin Rozak, Fakih Abdul Ryan Mawendy Safitri Laily Mufida Salma Selfiyana Salsabila Ivanka Santi Noviyanti Saprin Setiarini Pujiningtyas Sholehuddin Sulaiman Sifa Afiq Nurrahman Sila Insan Tikayani Silalahi, Denada Simson Ginting Siska Fitria Ningsih Sita Desi Fitri Siti Karimah Siti Sarah Rodhiah Mariza Sofia Sri Wahyuni Sulur Syarifah Haninah Tatang Suhery Titah Indit Pakarti Tri Purwani Uswatul Musarrofah Utami Pradana Verdi Ganda Manalu Wenny Pebrianti Windi Elizha Putri Windi Pratiwi Yusdar Yasri Yoseph Erbito YUNUS Yusriani, Zhinta Fitri Yustika Amanda Zhanaz Tasya Zulvan Yusuf Fadilah