Claim Missing Document
Check
Articles

Found 3 Documents
Search

Analysis of the Adaptability of Nurses during the Covid-19 Pandemic Ainul Mufarichah; Pardiman Pardiman; Siti Asiyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2442

Abstract

Health workers in Indonesia who carry out medical service duties at the forefront during the COVID-19 pandemic have twice the risk of experiencing burnout syndrome. Furthermore, doctors who treat COVID-19 patients, both general practitioners and specialists, are twice as likely to experience emotional exhaustion and loss of empathy as those who do not treat COVID-19 patients. This study aims to examine the effect of the pandemic situation on adaptive performance and burnout syndrome. Furthermore, to determine the moderating role of management support between the influence of the pandemic situation on adaptive performance and burnout syndrome on adaptive performance. The data was obtained by purposive sampling on nurses working in the COVID-19 pandemic situation at Prasetya Husada Hospital in Malang Regency as many as 84 people out of 104 total population. Hypothesis testing using Warpps 7.0 path analysis. The results showed that there was a positive and significant effect of the COVID-19 pandemic situation on burnout syndrome. There was a positive and significant effect of the COVID-19 pandemic situation on adaptive performance. There is a positive and significant effect of burnout syndrome on adaptive performance. There is a significant influence from the COVID-19 pandemic situation which is moderated by the perception of management support (moderation 1) on adaptive performance. There is a significant effect of burnout syndrome moderated by perceived management support (moderation 2) on adaptive performance. 
The Role of Brand Trust in Mediation of Brand Experience and Brand Image on Brand Loyalty (Case Study on XL Card Users in Malang City) Shafaratin Nurul Hasanah; Siti Asiyah; Dwiyani Sudaryanti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3929

Abstract

This study aims to analyze the role of brand trust in mediating brand experience and brand image on brand loyalty . The population of this research is XL card users in Malang City. In this study, the sampling technique used non-probability sampling so that 130 respondents were determined. The data analysis method is descriptive quantitative. Quantitative analysis was performed using SmartPLS. In this study, the results showed that brand experience and brand image had a significant effect on brand trust, brand trust had an effect on brand loyalty, brand experience had an effect on brand loyalty, while brand image had no effect on brand loyalty. Brand trust is able to mediate the effect of brand experience and brand image on brand loyalty
The Influence of Video Marketing, User Generated Content on Purchase Intention through Brand Awareness as Intervening Variables Nur Diana Khalidah; Siti Asiyah; M. Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7500

Abstract

This study aims to determine the development of Digital Marketing in Sumenep Regency, especially in the Jamjamyeon business, namely by analyzing the effect of Video Marketing and User Generated Content on Purchase Intention both directly and indirectly through Brand Awareness as an intervening variable. The sample in this study was determined by purposive sampling technique. The type of data in this study is primary data with a guttman scale. The data collection technique used a questionnaire and the data analysis method used in this study was the Partial Least Square (PLS) method. The results of the study show that Video Marketing has no effect on Purchase Intention, but Video Marketing has an effect on Brand Awareness. User Generated Content has no influence on Purchase Intention and Brand Awareness. And Brand Awareness has no effect on Purchase Intention. As for the indirect effect, Brand Awareness is unable to mediate the effect of Video Marketing and User Generated Content on Purchase Intention.
Co-Authors A. Rizky Akbar Maulana Zain Abdul Kodir Djaelani Adam Fahrudin Aditya Rudy Wicaksono Afi Rachmat Slamet Afi Rahmat Slamet AGUS SETIAWAN Ahmad Alvin Febryansyah Ahmad Rifqi Mubarok Ainul Mufarichah Akhmad , Tasyrifany Al Farizy, Salman Aldy Atillah Lubis Aleria Irma Hatneny Alfian Budi Primanto Alhamrouni, ahmed Aliya Febriyanti Alun Dwi Septiando Anak Agung Istri Sri Wiadnyani Anis Jauharotul Farida Anisah Lubis Arini Fitria Mustapita Astuti, Wuri Widi Aulia Ramadhani Ayu Indah Pambayu, Risma Basalamah, Muhammad Ridwan Beny Pradana Cahya Maulidya Cholifa Arika Wardani Darnawi Darnawi DEDI CANDRA Deni Puji Hartono Dessy Wardiah Desty Endrawati Subroto Devi Nabila Wahyu Dwi Wulandari Diah E. Anggraini Didit Hendrawan Dimas Bavi Romadhon Dimas Dwi Yoga Saputra Diyah Atiek Mustikawati Dwiyani Sudaryanti Eka Farida Eka Nova Melinda Eko Agus Srihanto Elisyafa Maulidyna Elizabeth D. Krismuniarti Elly L. Rustiati Enny Saswiyanti Erma Setiawati Eva Suryani Evi Rahayu Evita Alufir Rahmat Fahrurrozi Rahman Faisol Arifin Fandi Agub Harnady Farah Nauliana Farida Nur Kumala Faruz Balqis Anasthasya Fatchur Rohman Bayhaqy Fauzia Nasution Fiashriel Lundy Lundy Firda Sukanti Firdaus Ali Syabana Guhir , Asliat H Hadi Nasbey Hadi Sunaryo Helmiyatun Naimah Hendri Hermawan Adinugraha Heriyanto Heriyanto Hijrat, Kasim Imamiatur Rofiqoh Indah Maharany Innda Indarti Irmayani Jeni Susyanti Joel Rey Ugsang Acob Ka'arayeno, Arie Jefry Kerent Thania Dadhinastitie Khalikussabir, Khalikussabir Koekoeh Hardjito Laidia Himmatul Ulya Lailatul Nurul Khasanah lala asnawati Lala, Handy Lia Dwi Pramesthie Lia Koesmetikawati Liza Angeliya M Hufron M. Hufron Ma’ruf Ishak Ola Magvira Nurul Khoyima Mar’atus Sa’diyah Maulidatul Karomah Mauliza Nabila Mayla Faisa Rahman Ma’ruf Ishak Ola Metilda Mifta Hayatun Mila Nia Yupitasari Moch. Farid Afandi Moh Imron Moh. Imam Basori Mohamad Aldi Mohammad Agus Solikin Mohammad Lutfi Mohammad Rizal Muhammad Fatchur Rohman Muhammad Ilham Bachraesy Muhammad Luqman Khais Muhammad Risky Syahdillah Mukhamad Mansyur Mustofa, Linda Andri N Rachma N. Rachma Nanda Fitriani Nanda Rifky V. A Nanik Krismonika Niken Reti Indriastuti Nisa Aulia Ervani Ni’matul Magfiroh Novebri Novebri Novi Ana Lestari Novi Yuni Artika Nuning Nurcahyani Nur Diana Khalidah Nur Hajati Nur Hidayati Nur Hidayati Nur Rochman Nurhajati Nurhajati Nurul Mahyatatik Pardiman Pardiman Permata, Rena Aanisah Dhiyaa' Priyambodo Priyambodo Puspita Rahma Tristanti Qonita Amalia Radha Maudyna R Rahmad Irvan Abadi Rahmawati Rahmawati Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri reni septrisia Restu Millaningtyas Reva Paulina Djodi Riski Bagus Satria Rivaldi C Lengam Rizkita Oktavirana Rizma Rizkian Azzahra Rohmat Rohmat Rois Arifin Rosa Widyanti Djafar Salman Ainurridho Salsa Nadia Fortunada Rofiqoh Salsalbila Junita Sari Santi Patimah Santy Irene Putri Selfi Apriliya Seri Rezjeki Wardani Tamba Shafaratin Nurul Hasanah Shavira Zhulfa Eka Putri silviya, Linda Siti Kania Ramadhany Siti Muntomimah Siti Nabila Rahmah Siti Nadhiroh Siti Nur Khofifah Siti Salwa Sonia Ismi Khaq Sulistijowati Sulistijowati Sumy Dwi Antono Sunaryo, Hadi Susmita Kuning Wangi Syarifah Syarifah Syarifatul Aini Syarwani Ahmad Tasya nabila sari Theophylia Melisa Manumara Tiara Pebriyanti Ulis Sa’adah Umami Nuraisyah Villy Nursayidah Vita Oktavian Wahab, Farida wahyu setiaji wandi wandi - Wayan Sukanta Widarko, Agus Widyan Violita Yanti, Siti Ida Yekti Maryani Yustanta, Brivian Florentis Zaky Adib Fajari