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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Manajemen Pendidikan Al Ishlah Jurnal Pendidikan Jurnal SOLMA Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Jurnal PAJAR (Pendidikan dan Pengajaran) Pendas : Jurnah Ilmiah Pendidikan Dasar JMM (Jurnal Masyarakat Mandiri) Etika Demokrasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Fundadikdas (Fundamental Pendidikan Dasar) Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Pendidikan dan Konseling Jurnal Paedagogy MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Unri Conference Series: Community Engagement Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kewarganegaraan Jurnal Ilmiah Wahana Pendidikan PUCUK REBUNG: Jurnal Pengabdian kepada Masyarakat Journal of Rural and Urban Community Empowerment Journal of Education Research Journal of Community Engagement Research for Sustainability CONSEN: Indonesian Journal of Community Services and Engagement Journal of Education Technology Information Social Sciences and Health Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability Journal of Business Inflation Management and Accounting
Filma Alia Sari
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Unri Conference Series: Community Engagement

 1 
Menggagas Pemasaran Kreatif: Peran Co-creation antara Akademisi, Pemerintah, dan UMKM Sari, Filma Alia; Mujiono, Mujiono; Indrawati, Henny; Makhdalena, Makhdalena; Hakim, Muhd. Fikri; Putri, Sella Anggelia
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.655-659

Abstract

Rural areas play an important role in regional economic development through the utilization of abundant natural resources. However, limited labor and capital often hinder the progress of the rural economy. Advanced MSMEs can be a solution to overcome this gap. This article discussed the challenges faced by rural MSMEs, such as limited facilities, access to resources, and lack of human capital. One proposed solution is to build networks between academics, businesses, and government to exploit new business strategies in rural areas. Partnerships in community service activities with MSME Silaturohim in Sidomukti Village demonstrated the importance of effective product packaging and marketing strategies to achieve sustainable business growth. A co-creation approach was used to identify and address problems faced by partners.
Co-Authors Abdullah Hasibuan, Hamdi Afdal Afdal Afdal, Afdal Afni, Nisa Rahtu Ahmad Eddison Ahmad Fauzan Al Rafni Alfanisya Dasma Tri Ananda Alfiyanti Alfiyanti Ambiyar, Ambiyar Andhi, Rahmat Rizal Anif Istianah Ardian, Sayyida Nabila Arief, Muhammad Sultan Arif, Moh. Fatchur Aulia Apriani Aziz, Aufarrifqi Muthahhari Bhayu Utama Putra Candra, Oriza Caska - Caska Caska Caska, Caska Charlina, Charlina Christian Manurung Chubita, Mutiara Yana Dani, Riska Rahma Desmafitri, Elni Despra Melly Dini Handayani, Dini Dly, Devina Adelia Putri Edi Susilo Eltsania, Naina Khalwa Fadillah, Fanny Miftah Fahmi Rizal Fatina, Amiratul Firani, Nydia Putri Fransiska Mulyani Sucipto Gimin Gimin , Gimin Gimin Gimin Gultom, Yossy Juliana Juliana Gurning, Ririn Gohanna Gusnardi Gusnardi Gusnardi, Gusnardi Hakim, Muhd. Fikri Hambali Hambali Handayani , Dini Handayani, Revi Hariani, Lafiza Suci HARIYANTI Hariyanti , Hariyanti Hariyanti Hariyanti Hariyanti Hariyanti Hasibuan, Wardah Kholilah Hasnah Faizah AR Henny Indrawati Henny Indrawati Hesti Diah Pratiwi Simamora Ilham Ramadhan Irayanti, Irma Istianah , Anif Istianah, Anif Jasrial Jasrial, Jasrial Jumili Arianto M. Yogi Riyantama Isjoni Makhdalena Makhdalena Makhdalena, Makhdalena Mangatur Sinaga Mangatur Sinaga Sinaga, Mangatur Sinaga Matondang, Rizky Noviana Mifta Rizka Mifta Rizka Mifta Rizka Rizka Mujiono Mujiono Nanda, Dian Yoza Neviyarni, Neviyarni Nurazizah, Siti Patria, agung Permady, Gigieh Cahya Pratiwi, Ditha Ramanda Putri Mustika, Tria Putri, Elga Arsila Putri, Sella Anggelia Rachman, Nikyta Yulia Radini, Radini Rahmiati, Friska Ramaberto, Nicoli Rismawati, Wheny Rizdajayanti, Aisara Rizka, Mifta Rr Sri Kartikowati Ryantama Isjoni, M. Yogi Saefudin Kartasasmita Saepudin Karta Sasmita Safitri, Dewi Nur Safitri, Ellin Sahara Sapitri, Yulyana Eka Sari, Rizqi Amalia Sasmita, Saepudin Karta Sefrinal Sefrinal, Sefrinal Septi Anggraini Siahaan, Nicholas Saputra Silvia Permatasari Suarman Suarman Sumarno Sumarno Supentri Suryanef Suryanef Tria Putri Mustika, Tria Putri Tymoti, Ibnu Vajeli, Aijar Yasfa, M. Farhan Yelviani, Sri Yola Yolanda Yudnovon, Welsa Alfiona Putri Yusrah, Yusrah Zen, Zelhendri Zulhafizh