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All Journal JURNAL MANAJEMEN Jurnal Abdi Ilmu Jurnal Mantik EKONOMI BISNIS Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) ProBisnis : Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi JURNAL REGIONOMIC Journal of Applied Sciences in Travel and Hospitality Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis International Journal of Economics, Business and Innovation Research Society J-CEKI Journal of Business Integration Competitive Journal of Finance Integration and Business Independence Jurnal Mahkota Bisnis
Debora Tambunan
Universitas Mahkota Tricom Unggul
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Journal : Journal of Business Integration Competitive

 1 
Service Quality and Customer Satisfaction in Ethnic Cuisine: Insights from a Nasi Kebuli Restaurant in Indonesia Puspita Dewi; Ratih Amelia; Devia Febrina; Jimmy Kelana; Debora Tambunan
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.16

Abstract

This study explores the influence of service quality on customer satisfaction at Rumah Makan Nasi Kebuli in Pangkalan Brandan, Indonesia. Utilizing a quantitative research approach, data were gathered through observations, questionnaires, and interviews with a selected portion of the restaurant’s customer base. The analysis employed simple linear regression using statistical software. The results indicate a significant and positive relationship between service quality and customer satisfaction. Service quality was found to be a dominant factor influencing satisfaction levels, with most of the variation in customer satisfaction explained by this variable. The findings highlight the crucial role of service quality in shaping the overall dining experience. It is recommended that the restaurant management continue to prioritize service quality improvements as a strategic effort to enhance customer loyalty and attract more visitors.
Co-Authors Ade Pratama Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Ali Syah Putra Ali Syahbana Amin Hou Aminatu Zahra Anita Anita Arsyaf Tampubolon Asriyana Asriyana Asriyana Kaseng Asriyana S. Kaseng Bayu Pranata Bhastary, Manda Chaniago, Sabaruddin Darwan Tanady Deby Siska Oktavia Pasaribu Della Amanda Denni Denni Devia Febrina Dewi Rafiah Pakpahan Dona Pasaribu Dwi Pertiwi Anggraini Elisabeth Nainggolan Emma Novirsar Erina Alimin Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Fauzia Mei Salsabillah Fichri Alfisyahri Fiqrida Amalia Frans Gideon Sinuhaji Ginting, Rika Adelina Br. Glen Bagasta Simanjuntak Grestin Ekalina Turnip Hamjah Arahman Hariati, Hariati Harman Syahfendi Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendry Hendry Husni, Calysta Thedrica Ika Puspa Satriany Inda Arfa Syera Indra Budiman Iventura Fitra Uli Tamba Jefri Pranata Jen Peng Huang Jennifer Chandra Jimmy Kelana Jonson Rajagukguk Juliansyah, Roni Juliansyah, Roni Kevin Kevin Khairun Nisa Lili Maulidza Loren Simbolon Maduma Sari Sagala Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Mega Sanjaya Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Fathoni Muhammad Fathoni, Muhammad Nabhilla Fraynceni Nasib Nasution, Muhammad Ilham Nidya Banuari Novirsari, Emma Nur Ikhsan Umam Nurmaidah Ginting Olivia Winda Ony Panjaitan Pakpahan, Victor Maruli Puspita Dewi Ratih Amelia Ratih Amelia, Ratih Rayhan Ananda Rina Asriani Levianti Rita Agusniat Larosa Rivai, Ahmad Robin Roni Juliansyah Roni Juliansyah Royanti Lusiana Lumbangaol Salqaura, Siti Alhamra Salsabillah, Fauziah Mei Sihombing, Natalia E. Sinurat, Elperida Juniarni Sitorus, Dompak SRI RAHAYU Steven Gea Sulistiyowati, Lisa Harry Susan G.V. Nainggolan Susan Grace Veranita Nainggolan Syahlina, Maya Tiara Dwi Mauliddyna Tony Tony Blayer Simangunsong Tony Honkley Varissa Vikro Gabriel V. Saing Vina Maria Ompusunggu Wasiman, Wasiman Widy Hastuty HS Wijaya, Elyzabeth Windy Cang Yesika Yanuarisa ZAKIA FADILA Zulia Rifda Daulay