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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Agro Bali: Agricultural Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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Pengaruh Kualitas Produk, Word of Mouth dan Kepercayaan terhadap Keputusan Pembelian : Survei pada Konsumen Wardah Cosmetic di Muara Cosmetic & Parfume Feby Febriandini; Depy Muhamad Pauzy; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.897

Abstract

This research was conducted with the aim of knowing the effect of Product Quality, Word Of Mouth, and Trust on the Purchase Decision of Wardah Cosmetics products. The method used in this study is a survey method using data obtained directly through questionnaires distributed to 100 respondents who are consumers of Wardah Cosmetics. The technique used in this research is multiple linear regression analysis. Based on the results of the study, it can be seen that product quality, word of mouth, and trust simultaneously have a significant effect on purchasing decisions, product quality partially has a significant effect on purchasing decisions, word of mouth partially has a significant effect on purchasing decisions, and trust partially has an effect significant to the Purchase Decision of Wardah Cosmetics products.
Pengaruh Promosi dan Inovasi Produk terhadap Keputusan Pembelian : Survei pada Konsumen Konveksi ANsport di Wilayah Tasikmalaya Riza Reziana Ruhimat; Depy Muhamad Pauzy; Ari Arisman
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.974

Abstract

This study aims to determine the effect simultaneously and partially of promotion, product inovation on purchase decision ANSport in Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the promotion and product inovation simultaneously have a significant effect on purchase decision. promotion partially significant effect on purchase decision. product inovation has a significant effect on purchase decision.
Pengaruh NCT Dream Sebagai Brand Ambassador Mie Lemonilo dan Daya Tarik Iklan Terhadap Keputusan Pembelian: (Survei pada konsumen Mie Lemonilo Tasikmalaya) Dhiyaa Durrotunnashah; Ari Risman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2171

Abstract

This study aims to determine the effect of NCT dream as a brand ambassador for lemonilo noodles simultaneously on purchase satisfaction. The influence of NCT dream as a brand ambassador for lemonilo noodles and partial appeal to purchasing decisions. The method used in this study is a quantitative method. With a research sample of 100 people as respondents. Sampling uses non-probability precisely using purposive sampling. And the analytical method used is multiple linear regression analysis, the results of the regression equation Y = 12969.790 + -0.194X1 + 1.168X2. Based on the results of the study, it shows that brand ambassadors are in the Good classification, attractiveness is included in the very good classification and purchasing decisions are included in the good classification. The test results show that brand ambassador and attractiveness simultaneously have a significant effect on purchasing decisions. Partially, brand ambassadors do not have a significant effect on purchasing decisions, then attractiveness has a significant effect on purchasing decisions.
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
The Effect Of Compensation And Leadership Style On Employee Performance At CV. Giri Putra In The City Of Tasikmalaya Aeni, Rani Nur; Karmila, Mila; Pauzy, Depy Muhamad
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.147

Abstract

The purpose of this study is to determine the effect of compensation and leadership style on employee performance at CV. Giri Putra in Tasikmalaya City. The research method used is a quantitative method with a census approach to 45 respondents who are employees of CV. Giri Putra. The analytical method used is multiple linear regression analysis. The result of hypothesis testing found that Compensation and Leadership Style simultaneously have a significant effect on Employee Performance at CV. Giri Putra in Tasikmalaya City. Partial Compensation has no significants effect on Employee Performance at CV. Giri Putra in Tasikmalaya City and Leadership Style partially have a significant effect on Employee Performance at CV. Giri Putra in Tasikmalaya City.
The Effect Of Selebgram Endorsement And Brand Trust On Purchase Decisions (Survey on Feystyle.id Shop Consumers in Tasikmalaya City) Sriyulianti, Dina; Askolani, Askolani; Pauzy, Depy Muhamad
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.150

Abstract

The purpose of this study was to determine the effect of celebrity endorsement and brand trust on purchasing decisions in Feystyle, Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are Feystyle consumers. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that celebrity endorsements and brand trust have a significant effect both partially and simultaneously on purchasing decisions of Feystyle consumers in Tasikmalaya City.
The Influence Of Price Perceptions and Promotional Strategies In Social Media On The Decision To Use Asa Photography Ser vices In The City Of Tasikmalaya (Survey On Consumers Of Asa Photography Photo Services In The City Of Tasikmalaya) Putri, Amelia; Pauzy, Depy Muhamad; Karmila, Mila
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.157

Abstract

The purpose of this study is to determine the effect of price perception and promotional strategies on social media on the decision to use ASA photography services in Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of ASA Photography. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that price perceptions and promotion strategies on social media have a significant effect both partially and simultaneously on the consumer's decision to use ASA photography in the city of Tasikmalaya.
The Influence Of Trust And Social Media Regarding The Decision To Purchase The Al-Kinan Collection Shop (Survey Of Al-Kinan Collection Shop Consumers Via Online Media) Jamilah, Dedeh; Pauzy, Depy Muhamad; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.376

Abstract

This research aims to determine the influence of trust and social media simultaneously on purchasing decisions at the Al-Kinan Collection store. The partial influence of trust and social media on purchasing decisions at the Al-Kinan Collection store. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Al-Kinan Collection shop consumers. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of trust and social media have a significant effect on purchasing decisions. Partially, the trust variable has a significant effect on purchasing decisions, as well as the social media variable partially has a significant effect on purchasing decisions.  
Pengaruh Produk Green Marketing Dan Brand Image Terhadap Keputusan Pembelian (Survei pada Konsumen Starbucks HZ Tasikmalaya) Alda Nita Nur Agustin; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2873

Abstract

This study aims to analyze and determine the effect of Green Marketing and Brand Image on Purchasing Decisions at Starbucks HZ Tasikmalaya both simultaneously and partially. This study uses a quantitative research method with a survey approach. The sampling technique used is simple random sampling and the sample taken is 100 respondents. The analysis tool used in this study is multiple linear regression using SPSS version 26. The results of the study indicate that Green Marketing and Brand Image simultaneously have a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Green Marketing partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Brand Image partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya.
Strategi Penerapan Value Chain dalam Meningkatkan Competitive Advantage UMKM Kerajinan Arif, Arif; Wibawa, Gian Riksa; Pauzy, Depy Muhamad
Ecoplan Vol 8 No 1 (2025)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v8i1.1104

Abstract

The craft industry requires creativity, skills, and talent to transform products into goods with economic value. In Rajapolah, the craft industry is expected to become a major contributor to both local and national economies. However, the intense competition and declining consumer interest in craft products pose significant challenges. Therefore, craft-based MSMEs need to find effective solutions to enhance their competitive advantage. This study aims to analyze the competitive advantage of craft MSMEs through the value chain approach. It tries to identify effective strategies for developing and expanding the creative economy of MSMEs in Rajapolah. This research adopted a qualitative approach. Primary data were collected through semi-structured interviews involving 15 creative MSME actors in Rajapolah. The interviews were conducted directly with business actors who process raw materials into finished products for both domestic and international markets. The findings indicate that the application of technology presents a significant opportunity for MSMEs to increase their competitiveness and expand their market reach. Digital technology, particularly in online sales systems, emerges as a key factor that should be maximized. Although several MSME producers have started using online sales channels, they have not yet optimized this potential. Therefore, more focused and strategic use of digital platforms is expected to open up broader marketing opportunities for Rajapolah craft MSMEs, allowing them to reach beyond local consumers and compete in wider markets.
Co-Authors Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Apriani, Della Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Mardhiyan Ari Risman arif Arif Arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan, Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahmi Sidik Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Paldiyasa, Rifky Purba, Jhon Hardy Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Setiawan, Rudy Azhar Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri