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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Agro Bali: Agricultural Journal Jurnal Manajemen dan Bisnis Jayakarta Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists Dini Lestari; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.629

Abstract

This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya.
The Influence of Social Media TikTok and E-wom Interested to Buy Soemethinc Brand and Impact on The Purchace Decision (Survey of TikTok Users in The Management Study Program of University Perjuangan Tasikmalaya) Rade Handayani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.863

Abstract

This study aims to determine the effect of TikTok and E-WOM social media on buying interest in the Somethinc brand and their impact on purchasing decisions (a survey of TikTok users, students of the Management Study Program, University Perjuangan Tasikmalaya). The method used is a quantitative approach with the survey method. The sampling technique used is non-probability sampling by purposive sampling. The sample used in this study were 100 respondents. The respondents in this study were required to be who were students of the Management Study Program at the Perjuangan Tasikmalaya university who were TikTok users, 18 – 23 years old and have seen promotions or content of Somethinc brand at least once .The results of this study indicate that social media TikTok has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. E-wom has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. Social media TikTok and e-wom influence purchasing decisions through buying interest..
The Influence of Location and Price Perception on Visiting Decisions Tour The Hot Springs of Citiis Galunggung in Tasikmalaya Regency Neng Gita Jannatun Nisa; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.864

Abstract

This study aims to determine the effect of location and price perception on visiting decisions tour the hot springs of Citiis Galunggung in Tasikmalaya Regency. The method used is a quantitative approach with the survey method. With a research sample of 100 visitors Citiis Galunggung hot spring tour in Tasikmalaya regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25.0. The results showed that the location by visitors of Citiis Galunggung. Location had good criteria. The price perception of Citiis Galunggung had good criteria. Visiting decisions on visitors of Citiis Galunggung have good criteria. Simultaneously location and price perception have a significant influence on purchasing visit. Partially location has a significant influence on purchasing visit.. Partially price perception has a significant effect on purchasing visit.
The Influence Of Price Perception And Service Quality On Purchasing Decisions At Tansoe Nature Coffee Tasikmalaya Rizky Maulana; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.903

Abstract

This study aims to determine the Influence of Price Perception and Service Quality on purchasing decisions at Tansoe Nature Coffee. The research method uses quantitative methods with a survey approach, the survey in this study to Tansoe Nature Coffee consumers with a sample of 100 consumers. The data used is primary and secondary data. The data analysis technique that is used is Multiple Linear Regression Analysis using SPSS Software v.25. The results of hypothesis testing research show that Price Perception and Service Quality have a Significant Effect on Purchasing Decisions at Tansoe Nature Coffee simultaneously Price Perception and Service Quality have a significant influence on Purchasing Decisions. Partially Price Perception has a significant influence on Purchasing Decisions. Partially, the Quality of Service has a significant effect on purchasing decisions.
The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya) Gilang Syefa Lugina; Depy Muhamad Pauzy; Kusuma Agdhi Rahwana
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.913

Abstract

This study aims to determine the effect of product quality and price discounts on purchasing decisions (Survey of consumers at Wendy's Transmart Tasikmalaya). This study uses a survey method. The type of data used is primary data and secondary data, with a research sample of 100 respondents from consumers and using the accidental sampling method. The analytical tool used in SPSS version 25. Data collection techniques used interviews, questionnaires and documentation studies. The results showed that product quality and price discounts simultaneously had a significant effect on purchasing decisions. Product quality partially has a significant effect on purchasing decisions. Discounts partially have a significant effect on Purchase Decisions.
The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University) Nuraeni Mutiara Putri; Cece Rakhmat; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.918

Abstract

This study aims to determine the partial and simultaneous effect of advertising attractiveness, price perception, and electronic word of mouth on Shopee users' buying interest in Management Study Program students Perjuangan University. The method used in this study is a quantitative method with a consumer survey approach with a sample of 100 respondents. The data collected is in the form of data which is carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that advertising attractiveness, price perception and electronic word of mouth simultaneously and partially affect buying interest.
The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda Arya Esa Kusmana; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.920

Abstract

This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.
The Effect Of Quality Of Service And Promotion On Purchase Decision (Consumer Survey at Sandy Make up Tasikmalaya) Neti Setianingsih; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.925

Abstract

This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Purchase Decision in Sandy Make up Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Purchase Decision. Quality of service partially significant effect Purchase Decision. promotion has a significant effect on Purchase Decision.
The Influence Of Price Perception, Taste, And Location On Customer Satisfaction (Survey On Customers Of Café Shelter Wisata Galunggung) Wulan Nursarah; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.926

Abstract

This study aims to determine the effect of perception of price, taste, and location of sales on customer satisfaction at Café Shelter Wisata Galunggung Tasikmalaya. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that price perception and taste simultaneously have a significant influence on customer satisfaction. Price perception partially has a significant influence on customer satisfaction. Taste partially has a significant influence on customer satisfaction. The sales location partially has no significant influence on customer satisfaction.
The Effect Of Product Quality And Packaging On Brand Image (Survey On Consumers Crispy Baby Fish Mr. O Tasikmalaya) Ajeng Kurniasari; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.927

Abstract

This study aims to determine the effect of product quality and packaging on brand image on crispy baby fish Mr.O Tasikmalaya'sThe method used in this research is a quantitative approach with a survey method. The population in this study is unknown and the sample is taken using Nonprobability Sampling. While determining the number of respondents (samples) using the Incidental Sampling method as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used.  The results showed that product quality and packaging simultaneously had a significant effect on brand image. Partially product quality has a significant influence on brand image. Partially, packaging has a significant effect on brand image.
Co-Authors Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Apriani, Della Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Mardhiyan Ari Risman arif Arif Arif Arif Arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan, Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahmi Sidik Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah Amri, Dini Fauziah, Reza Ayu febi alin purnama Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriani Somantri, Yeni Fitriyyah, Ulfah Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Iis Aisyah Sobariah Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mubarok , Rahadian Muhammad Dafa Mukarom, Muhammad Rifki Danil Muktiana, Idam Mustafa, Hana Hawda Sultoni Nadia Ikhwan, Diva Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurhayati, Astri Nurmayanti, Risma Nurna Yuni Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Paldiyasa, Rifky Purba, Jhon Hardy Purnomo, Ari Ade Putri Lestari, Suci Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reny Hidayati, Reny Reza Ayu Fauziah Rifky Paldiyasa Rina Erliyana Rini Amelia Risma Nurmayanti Ristina Siti Sundari Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rosiyana, Silva Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Setiawan, Rudy Azhar Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sonjaya, Dede Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Thereshia Aldelwils, Anna Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yosi Laelani, Ade Yuniar, Evilia Sri