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The Influence Of Product Quality And Word Of Mouth On Customer Loyalty (Survey of tofu factory customers MS Tasikmalaya) Salsabila, Salsa; Pauzy, Depy Muhamad; Asyiah, Ai Kusmiati
Journal of Law, Social Science, and Management Review Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i1.88

Abstract

The purpose of this research is to determine and analyze the influence of Product Quality and Word of Mouth variables on Customer Loyalty of MS Tasikmalaya Tofu Factory Customers. The research method used was a survey method of data obtained directly through questionnaires to 100 respondents taken from customers of the MS Tasikmalaya Tofu factory. The technique used is multiple linear regression. Based on the results of this research, it is known that there is a significant simultaneous influence between Product Quality and Word of Mouth on Customer Loyalty. Product Quality partially has a significant effect on Customer Loyalty and Word of Mouth Partially has a significant effect on Customer Loyalty of the MS Tasikmalaya Tofu factory.
The Influence Of Word Of Mouth And Customer Trust On Purchase Interest For Kopi Siloka Products Among Generation Z In Tasikmalaya: Kuraesin, Sara; Pauzy, Depy Muhamad; Yuniar, Evilia Sri
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.97

Abstract

This study aims to determine the effect of Word of Mouth and Customer Trust on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. The method used is quantitative with a research sample of 200 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 26. Based on the results of this study, it shows that Word of Mouth and Customer Trust simultaneously have a positive and significant effect on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. Word of Mouth partially has a significant effect on Purchase Interest. Customer Trust has a significant influence on Purchase Interest.
Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying: (Survei Pada Konsumen Alfamart di Kota Tasikmalaya) Fitria Lestari; H. Cece Rakhmat; Depy Muhamad Pauzy
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 5: Agustus 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i5.749

Abstract

This study aims to determine the simultaneous and partial effects between Price Discount and Bonus Packs on Impulse Buying on Alfamart Consumers in Tasikmalaya City. The research method used is a survey method with a quantitative approach. The sampling technique uses a non-probilin sampling method with a sample of 100 people. The data collection technique uses an online questionnaire. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 24 The results showed that simultaneously the price discount and the bonus pack had a significant effect on impulse buying. Partially, the price discount had a significant effect on impulse buying. Partially, the bonus pack had a significant effect on impulse buying.
Pengaruh Brand Liking dan Brand Competence Terhadap Brand Loyalty Pada Skincare Somethinc di Beautebox Tasikmalaya Yasinta Sabilla; Depy Muhamad Pauzy; Suci Putri Lestari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2209

Abstract

This study aims to determine and analyze the effect of brand liking and brand competence both simultaneously and partially on Brand Loyalty in Skincare Somethinc Beautebox Tasikmalaya products. The method used in this research is quantitative with a descriptive approach. With a research sample of 100 consumers as respondents. The data used is using primary data. The analytical tool used in this study is multiple linear regression using the SPSS version 25 support application. The test results show that partially the variables used in the study, namely brand liking and brand competence, have a significant effect on Brand Loyalty for Skincare Somethink Beautebox Tasikmalaya products. Simultaneously there is a positive and significant influence of brand liking and brand competence together on Brand Loyalty.
Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Showroom Mobil Surya Medal Group di Kabupaten Tasikmalaya Mohammad Dava Rifqi Hermawan; Ari Arisman; Depy Muhamad Pauzy
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3415

Abstract

This research aims to determine the influence of price and product quality on consumer satisfaction (Survey at the Surya Medal Group Car Showroom in Tasikmalaya Regency) simultaneously or partially. The method used in quantitative research is a consumer survey approach with 100 respondents and primary data collection in the form of a questionnaire. The analytical tool used in this research is multiple linear regression using SPSS Version 25. The research results show that price and product quality simultaneously have a significant effect on consumer satisfaction at the Surya Medal Group Car Showroom. Price partially has a significant effect on consumer satisfaction at the Surya Medal Group Car Showroom. Product quality partially has a significant effect on consumer satisfaction at the Surya Medal Group Car Showroom.
Pengaruh Inovasi Produk dan Promosi terhadap Keputusan Pembelian : Survei pada konsumen Samudra Resto & Cafe Kota Tasikmalaya Michelle Debora Saragih; Depy Muhamad Pauzy; Arga Sutrisna
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the simultaneous and partial influence of product innovation and promotion on purchasing decisions at Samudra Resto & Cafe. The research methods used in this research are quantitative with a survey approach. The population in this study was 100 respondents. The type of data used in this study is primary data obtained through questionnaires. The data analysis used is a classic assumption test and multiple regression analysis using SPSS software version 26. The results showed that product innovation and promotion simultaneously had a significant effect on purchasing decisions at Samudra Resto & Cafe. Product innovation, partially has no significant effect purchasing decisions at Samudra Resto & Cafe. Promotion, partially significant effect purchasing decisions at Samudra Resto & Cafe.
Pengaruh Persepsi Harga dan Promosi terhadap Keputusan Pembelian : Survei pada Konsumen Tjiawi Café And Eatery, Kecamatan Ciawi, Kabupaten Tasikmalaya Rini Amelia; Cece Rakhmat; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price perception and promotion on purchasing decisions at Tjiawi Café and Eatery. This type og research is a quantitative research with causality method and survey approach. The population in this study is not know with certainty and the sample taken is 100 respondents. The analytical tool used is multiple linear regression analysis, with hypotesis testing, namely the F test and t test. The results of the study based on the F test showed that the perception of price and promotion simultaneously had a significant effect on purchasing decisions. Based on the t test, it shows that the perception of price partially has a significant effect on purchasing decisions and promotion partially has a significant effect on purchasing decisions.
Pengaruh Promosi Media Social dan Physical Evidence terhadap Keputusan Menginap : Survei pada Pengujung Hotel Crown di Tasikmalaya Krisma Rama Nagara; Depy Muhamad Pauzy; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a quantitative research using survey method. The purpose of this research is to determine the effect of social media promotion and physical evidence to the decision to stay, either simultaneously or partially. The target population in this study are guests who stay at the Crown Hotel . Sampling technique using probability sampling with a simple random sampling approach . In this study, data collection was carried out using primary data and secondary data. The data collection technique used is by using a questionnaire. Based on the results of the study, classical assumption test, statistical analysis test, and hypothesis testing using SPSS 25, based on the results of the correlation analysis test, social media promotion has a very strong influence on the decision to stay, while physical evidence have a low influence on the decision to stay. The results of the F test show that social media promotion and physical evidence simultaneously have a significant effect on the decision to stay. Based on the T test, social media promotion and physical evidence partially have a significant effect on the decision to stay.
Analisis Pengendalian Persediaan Bahan Baku dengan Metode EOQ : Studi Kasus pada Bahan Baku Masakan Ikan Mas di Warung Nasi Ibu Nani Sri Ayu Agustini; Barin Barlian; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

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Abstract

This study was to determine the planning of raw material inventory, the maximum inventory of raw materials and the total cost of raw material inventory at Warung Nasi Ibu Nani. The raw material used at Warung Nasi Ibu Nani is carp, which is processed into pepes, pesmol, sweet areaca nut, grilled and fried. This study uses interview data collection techniques, observation, library research and recording, research. The method used in this research is comparative. The data analysis method used is Economic Order Quantity (EOQ), Safety Stock, Reorder Point, Maximum Inventory and Total Inventory Cost. Based on the result of the analysis, it was found that the supply of raw materials at Warung Nasi Ibu Nani using EOQ and without using EOQ there was a difference for period 1 89,74%, period 2 89,74%, period 3 89,74%, period 4 89,74%, period 5 89,74%, period 6 89,74%, period 7 89,74%, period 8 89,74%, period 9 89,74%, period 10 192,12%, period 11 131,17%, period 12 89,74%, period 13 89,74%, period 14 89,74% dan period 15 89,74%.
Analisis Pengendalian Persediaan Bahan Baku Dengan Metode EOQ : (Studi Kasus Pada Pabrik Mitra Mandiri Panawangan Ciamis Periode Tahun 2021) Rully Angie Alwani; Suci Putri Lestari; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the implementation of raw material inventory control that has been carried out at Mitra Mandiri factories, how to apply the Economic Order Quantity (EOQ) method in controlling raw material inventory at Mitra Mandiri factories. Data collection techniques in this study is to use interview techniques, library research and observation. The method used in this research is descriptive analysis method. The analytical tool used is the method of Economic Order Quantity (EOQ), Safety Stock, ReOrder Point, and Total Inventory Cost. Based on the results of the study, it is known that the calculation of the Economic Order Quantity (EOQ) method shows that the total cost of raw material inventory that must be issued by the company is greater than the total cost of inventory calculated according to the Economic Order Quantity (EOQ) method. Companies should follow the calculation of the Economic Order Quantity (EOQ) method so that they can save on raw material inventory costs, optimize inventory and streamline inventory costs.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina suci putri lestari Suci Putri Lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri