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PENGARUH DESAIN PRODUK DAN ADVERTISING CREATIVITY TERHADAP KEUNGGULAN BERSAING PADA BISNIS BORDIR ONLINE DI TASIKMALAYA: Survei pada konsumen DMK Bordir Tasikmalaya Raden Anisa Indriani Savitri; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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Article History: Received: Revised: Accepted: Abstract: This study aims to determine the Simultaneous and Partial Effects between Product Design and Advertising Creativity on Competitive Advantage at the Tasikmalaya Embroidery DMK Company. The research method used is a survey method with a quantitative approach. The sampling technique used non-probability sampling method with a total sample of 100 people. Data collection techniques using online questionnaires. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 24. The results of the study show that Product Design and Advertising Creativity have a significant effect on Competitive Advantage. Partially Product Design has a significant effect on Competitive Advantage. Partially Advertising Creativity has a significant effect on Competitive Advantage.
Analisis Pengendalian Persediaan Bahan Baku dengan Metode Economic Order Quantity (EOQ) : Studi Kasus pada Konveksi Rizar Collection Periode Tahun 2021 Erik Ridwan; Suci Putri Lestari; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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The pupose of this study is to find out how the implementation of material inventory control that has been carried out at Rizar Collection convection, how to apply the Economic Order Quantity (EOQ) method in controlling raw material inventory at Rizar Collection convection. Data collection techniques in this study is to use interview techniques, library research and observation. The method used in this study is a analytical descriptive method. The analytical tool used is the Economic Order Quantity (EOQ), Safety Stock, ReOrder Point, and Total Inventory Cost method. Based on the results of the study, it is known that the calculation of the Economic Order Quantity (EOQ) method shows that the total cost of raw material inventory that must be issued by the company is greater than the total inventory cost calculated using the Economic Order Quantity (EOQ) method. Companies should follow the calculation of the Economic Order Quantity (EOQ) method so that they can save on raw material inventory costs, optimize inventory and streamline inventory costs.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pasien UPTD Puskesmas Cipedes Tasikmalaya : Survei pada Pasien UPTD Puskesmas Cipedes Kota Tasikmalaya Destia Nur Wiardi; Ari Arisman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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This study aims to determine the effect of service quality and facilities on satisfaction (Survey of Patient UPTD Puskesmas Cipedes in Tasikmalaya City) The method used is quantitative with causality method and survey approach. With a research sample of 100 consumers of UPTD Puskesmas Cipedes in Tasikmalaya City. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25. The result showed that simultaneously the quality of service and facilities had a significant effect on patient satisfaction. Partially, service quality has a significant effect on patient satisfaction, while facilities have no significant effect on patient satisfaction.
Pengaruh Inovasi Produk dan Persepsi Harga terhadap Keputusan Pembelian : Survei pada Konsumen UMKM Habib Collection Kabupaten Tasikmalaya Leli Nispi Fauzi; Ari Arisman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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Abstract

This study aims to determine the effect of procduct innovation and price perception on purchasing decisions on Habib Collection UMKM consumers in Tasikmalaya Regency. The method used is quantitative research with survey method and causality approach. With a research sample of 97 Consumers of UMKM Habib Collection in Tasikmalaya Regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25.0. The results showed that simultaneously product innovation and price perception had a significant effect on purchasing decisions for Habib Collection products, Tasikmalaya Regency. Partially, product innovation has no significant effect on purchasing decisions for Habib Collection Regency products.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian: (Survei pada konsumen Lawang Coffee di Kecamatan Leuwisari Kabupaten Tasikmalaya) Gilang Permana; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.886

Abstract

This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions (a survey of Lawang Coffee consumers in Leuwisari, Tasikmalaya), both partially and simultaneously. The method used in this research is descriptive analysis method with a causal quantitative survey approach. The population studied were 100 respondents. The data collected in the form of secondary and primary data. Data analysis in this study using Multiple Regression Analysis using SPSS software version 25. The results of this study indicate that product quality and promotion simultaneously affect purchasing decisions at Lawang Coffee in Leuwisari District. Product quality partially influences purchasing decisions at Lawang Coffee in Leuwisari District. Promotion partially affects purchasing decisions at Lawang Coffee in Leuwisari District.
Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Konsumen : Survei pada Konsumen Kedai Kopi 104 Singaparna Kukuh Indra Liswana; Kusuma Agdhi Rahwana; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.887

Abstract

This study aims to determine the effect of simultaneous and partial brand image and price perception on purchasing decisions at Kedai Kopi 104 Singaparna. The research method used in this study is a quantitative approach with survey methods. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that brand image and price perception simultaneously have a significant effect on purchasing decisions at Coffee Shop 104 Singaparna. Brand image partially has a significant effect on purchasing decisions at Kedai Kopi 104 Sinagparna. Price perception partially has a significant effect on purchasing decisions at Kedai Kopi 104 Singaparna.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan: (Survei Pada Pelanggan Restoran Pringsewu Pangandaran) Irna Melinda; Ari Arisman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.889

Abstract

This study aims to determine the effect of brand image and product quality on customer satisfaction and customer loyalty (Survey of Pringsewu Pangandaran restaurant customers). The method used is a quantitative approach with the survey method. With a research sample of 100 customers of Pringsewu Pangandaran Restaurant. The data used is primary data. The analytical tool used in this research is path analysis using SPSS 26.0. The results showed that the brand image perceived by the customers of Pringsewu Pangandaran Restaurant had very good criteria. The product quality at Pringsewu Pangandaran Restaurant has very good assessment criteria. Customer Satisfaction Pringsewu Pangandaran Restaurant has very good assessment criteria. Customer Loyalty to Pringsewu Pangandaran Restaurant Customers has quite good criteria. Brand Image has a significant effect on Customer Satisfaction. Product quality has a significant effect on customer satisfaction. Brand Image on Customer Loyalty through Customer Satisfaction is significant, meaning that Customer Satisfaction is able to mediate the effect of Product Quality on Customer Loyalty. Product Quality on Customer Loyalty through Customer Satisfaction is significant, meaning that Customer Satisfaction is able to mediate the effect of Product Quality on Customer Loyalty to Pringsewu Pangandaran Restaurant Customers.
Analisis Keputusan Pembelian Ditinjau Dari Citra Toko dan Variasi Produk : (Survei pada Konsumen Kareem Hjiab di Kab.Tasikmalaya) Fahrul Riza Fauzi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.893

Abstract

This study aims to determine the effect simultaneously and partially of store image and product variations on purchase decision Kareem Hjiab in Kab, Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the store image and product variations simultaneously have a significant effect on purchase decision. Store image partially significant effect on purchase decision. product variations has a significant effect on purchase decision Kareem Hjiab.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Konsumen : Survei pada konsumen di Mini Market Cicadas Kota Tasikmalaya Edwin Bahrudin; Rita Tri Yusnita; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.894

Abstract

This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Consumer Purchase Interest in Cicadas Mini market Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Consumer Purchase Interest. Quality of service partially significant effect on Consumer Purchase Interest. promotion has a significant effect on Consumer Purchase Interest.
Kepuasan Konsumen Berdasar Kepada Citra Merek dan Kualitas Produk : Survei pada Konsumen Pecel Madiun Mbak Upik di Tasikmalaya Clarisha Rindiani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.895

Abstract

This study aims to determine the influence of brand image and quality product towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. The type of this study is quantitive method with a survey approach. The population on this study is unknown. Samples on this study 100 people. Data analysis on this study is multiple regression analysis using SPSS ver. 25 software. The result of this study shows that brand image and quality product simultaneously have influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Brand image partially has influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Quality product partially has influence towards consumer consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari suci putri lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri