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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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Pengaruh Produk Green Marketing Dan Brand Image Terhadap Keputusan Pembelian (Survei pada Konsumen Starbucks HZ Tasikmalaya) Alda Nita Nur Agustin; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2873

Abstract

This study aims to analyze and determine the effect of Green Marketing and Brand Image on Purchasing Decisions at Starbucks HZ Tasikmalaya both simultaneously and partially. This study uses a quantitative research method with a survey approach. The sampling technique used is simple random sampling and the sample taken is 100 respondents. The analysis tool used in this study is multiple linear regression using SPSS version 26. The results of the study indicate that Green Marketing and Brand Image simultaneously have a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Green Marketing partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Brand Image partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya.
Strategi Penerapan Value Chain dalam Meningkatkan Competitive Advantage UMKM Kerajinan Arif, Arif; Wibawa, Gian Riksa; Pauzy, Depy Muhamad
Ecoplan Vol 8 No 1 (2025)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v8i1.1104

Abstract

The craft industry requires creativity, skills, and talent to transform products into goods with economic value. In Rajapolah, the craft industry is expected to become a major contributor to both local and national economies. However, the intense competition and declining consumer interest in craft products pose significant challenges. Therefore, craft-based MSMEs need to find effective solutions to enhance their competitive advantage. This study aims to analyze the competitive advantage of craft MSMEs through the value chain approach. It tries to identify effective strategies for developing and expanding the creative economy of MSMEs in Rajapolah. This research adopted a qualitative approach. Primary data were collected through semi-structured interviews involving 15 creative MSME actors in Rajapolah. The interviews were conducted directly with business actors who process raw materials into finished products for both domestic and international markets. The findings indicate that the application of technology presents a significant opportunity for MSMEs to increase their competitiveness and expand their market reach. Digital technology, particularly in online sales systems, emerges as a key factor that should be maximized. Although several MSME producers have started using online sales channels, they have not yet optimized this potential. Therefore, more focused and strategic use of digital platforms is expected to open up broader marketing opportunities for Rajapolah craft MSMEs, allowing them to reach beyond local consumers and compete in wider markets.
Pengaruh Gaya Hidup Dan Ekuitas Merek Terhadap Keputusan Pembelian Sepatu Merek Nike: Survei Pada Mahasiswa Universitas Perjuangan Tasikmalaya Nadia Nur Qalby; Ari Arisman; Depy Muhamad Pauzy
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.90

Abstract

This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that Lifestyle and Brand Equity simultaneously had a significant effect on Purchasing Decisions. Lifestyle partially has a significant effect on the Purchase Decision. Brand Equity partially has a significant effect on Purchasing Decisions.
Evaluating the Internal Marketing of Handicraft MSMEs' Development Based on the Hexahelix Model Pauzy, Depy Muhamad; Sundari, Ristina Siti; Özdemir, Mehmet Gökhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3569

Abstract

The handicraft sector in Rajapolah, Tasikmalaya, faced significant challenges during the coronavirus disease 2019 pandemic, impacting the economic resilience of micro, small, and medium enterprises. This study aims to evaluate how internal marketing practices, integrated with the Hexahelix model involving academia, business, community, government, media, and investors, enhance the development of these enterprises in a regional context. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, observations, and document analysis from nine handicraft enterprises in Rajapolah. The findings reveal that academia, business, community, government, and media significantly contribute to internal marketing by supporting employee training, digital promotion, and market access, whereas investor engagement remains limited due to perceived risks. Effective stakeholder collaboration, particularly through digitalization and local exhibitions, improves product quality and brand visibility. This study concludes that integrating internal marketing with the Hexahelix model fosters sustainable development for handicraft enterprises, though strategies to engage investors are needed to ensure scalability.
The Influence Of Korean Wave Brand Ambassadors, Brand Image And Brand Awareness On The Purchase Decision Of Somethinc Products (Survey on Somethinc Product Consumers in Tasikmalaya City) Afiani, Dini Nurrizky; Pauzy, Depy Muhamad; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.427

Abstract

Currently, competition among companies in the beauty industry is increasing rapidly. In the midst of intense competition, Somethinc tries to implement various appropriate marketing strategies to attract consumer buying interest, one of which is utilizing the Korean Wave phenomenon by appointing NCT Dream and Han So Hee as Brand Ambassadors. In addition to the Korean Wave Brand Ambassador variable, the Brand Image variable and the Brand Awareness variable will be measured in this study. The purpose of this study is to determine the effect of Korean Wave Brand Ambassadors, Brand Image and Brand Awareness on Purchase Decision of Somethinc Products in Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Somethinc Products. The types of data used are primary data and secondary data. The data analysis technique used is multiple linear regression analysis. The results of this test prove that the Korean Wave Brand Ambassador, Brand Image and Brand Awareness have a significant effect both simultaneously and partially on the Purchase Decision of Somethinc Products in Tasikmalaya City.  
The Influence Of Social Media Marketing And Electronic Word Of Mouth (E-Wom) On Purchase Intention (Survey on Netflix application consumers in Tasikmalaya City) Nurazizah, Tasha Shafa; Pauzy, Depy Muhamad; Arif
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.428

Abstract

This study aims to determine the effect of social media marketing and electronic word of mouth on consumer buying interest in Netflix Tasikmalaya City. The method used is a quantitative descriptive approach. A total of 100 respondents were taken as samples using non-probability sampling techniques from the population of all downloaders of the Netflix application in Tasikmalaya City. This study uses path analysis with SPSS version 26 as the test tool. The results obtained in this study that social media marketing has a significant effect on purchase intention, electronic word of mouth has a significant effect on purchase intention, social media marketing has a significant effect on purchase intention through electronic word of mouth.  
The Influence Of Brand Image, Brand Personality And Brand Trust On Brand Loyalty For Indomie Noodle Products (Survey of Management Study Program Students at University Perjuangan Tasikmalaya) Saputra, Gilang Eka; Pauzy, Depy Muhamad; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.431

Abstract

This research aims to determine the influence of Brand Image, Brand Personality and Brand Trust on Brand Loyalty of Indomie noodle products among consumers at Tasikmalaya University of Struggle students. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Image, Brand Personality and Brand Trust simultaneously have a positive and significant effect on Brand Loyalty. Brand Image partially has a significant effect on Brand Loyalty. Brand Personality partially has a significant effect on Brand Loyalty. Brand Trust partially has a significant effect on Brand Loyalty.  
Pengaruh Kepemimpinan Dan Konflik Kerja Terhadap Kinerja Karyawan: (Survei Pada Tenaga Keperawatan di RSUD dr. Soekardjo Kota Tasikmalaya) Fitri Nurul Romdona; Arga Sutrisna; Depy Muhamad Pauzy
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1836

Abstract

This study aims to determine simultaneously and partially leadership and work conflict on employee performance at RSUD dr. Soekardjo Tasikmalaya City. The method used in this research is quantitative with an employee survey approach with a sample of 75 respondents. The data collected were primary and secondary. Data analysis in this study used multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS software. The results of this study indicate that leadership and work conflict simultaneously have a significant effect on employee performance at Dr. Soekardjo Hospital, Tasikmalaya City. Leadership partially has a significant effect on employee performance at RSUD dr. Soekardjo Tasikmalaya City. Work conflict has no significant effect on employee performance at RSUD dr. Soekardjo Tasikmalaya City.
Pengaruh Fasilitas Dan Promosi Terhadap Minat Berkunjung : Survei Pada Pengunjung Kolam Renang ASB Rajapolah Kabupaten Tasikmalaya Adnan Robi Senjaya; Ari Arisman; Depy Muhamad Pauzy
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2023): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i4.338

Abstract

This study aims to determine the effect of facilities and promotions simultaneously on the interest in visiting the ASB Rajapolah Swimming Pool. Partial influence of facilities and promotions on interest in visiting the ASB Rajapolah Swimming Pool. The method used in this research is quantitative with a survey approach. With a research sample of 100 people as ASB Rajapolah Swimming Pool respondents based on 100 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. The test results show that facilities and promotions simultaneously have a significant effect on visiting. Partially, the facility variable has a significant effect on the intention to visit, as well as the promotion variable, which partially has a significant effect on the intention to visit.
Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Motor Bekas (Survei Pada Konsumen PT. Adira Kota Tasikmalaya) Yanto Herdianto; Suci Putri Lestari; Depy Muhamad Pauzy
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i3.2354

Abstract

This study aims to determine the effect of product quality and price perceptions on purchase decision motorcycle at PT. Adira. The method used is a case study, data obtainwed through questionnaires to the number of potential customers who are interested or not to buy a used motorcycle. Withdrawal of samples using purposive sampling technique and the method of analysis used is multiple linear regression analysis method, so the results of the regression equation are as follows: Y = 6.608 + 0.118X1 + 0.627 X2 From the research results show that product quality, price perceptions and purchasing decisions are included in the classification Very good. Simultaneously product quality and price perceptions have a significant effect on purchasing decisions for PT. Adira City of Tasikmalaya. Partially the product quality variable has a significant effect on the decision to buy a used motorbike from PT. Adira Tasikmalaya, as well as the price perception variable has a significant effect on the decision to buy a used motorbike from PT. Adira Tasikmalaya.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri