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PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, LINGKUNGAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Badan Penanggulangan Bencana Daerah Kota Batu) Enita yuliasari; Nur Hidayati; a agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 21 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACKThis study was conducted to analyze the impact of leadership style, motivation, work environment, and discipline on employee performance at BPBD Kota Batu. The sample for this study was 50 employees of the Batu City BPBD. The method used in this study was multiple linear regression with key data analyzed using the SPSS For Windows application. Based on the results of the research and discussion in the previous chapter, the conclusions of the simultaneous tests show that different leadership styles, motivations, work environments, and work disciplines affect employee performance. I am. Partial test results show that leadership style, motivation, work environment, and discipline variables influence employee performance. Keywords: Leadership style variables, motivation, work environment, discipline and work performance of employees
Pengaruh Keamanan, Kemudahan, Kepercayaan dan Pengalaman Berbelanja terhadap Minat Beli Online pada Situs Jual Beli Shopee Ratna Furi; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 02 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractInternet technology development has brought real impacts which enable people to do daily life in more convenient way, for instance, a convenience of doing  shopping. Many people are more attracted to do  shopping due to safety guarantee, convenient transaction, reliability on  shopping site and contented shopping experiences which are offered by  shopping site. This research aims at identifying effect of safety, convenience, reliability and shopping experience on interest of  shop at shopping site called Shopee.  Population in is this research is the students of Universitas Islam Malang who make purchase on  shopping site Shopee in which samples are taken from 96 respondents who are selected by applying purposive sampling technique. Hypothesis in this research is investigated by applying double linear regression analysis. Result of this research suggested that safety, convenience, reliability and shopping experience has simultaneously affected shopping interest. Variable of safety, convenience, reliability and shopping experience has positive and significant effect of shopping interest. Keyword: Safety, Convenience, Reliability, Shopping Experience and Shopping Interest
Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Generasi Milenial Di Pasar Tradisional Dinoyo Malang (Studi Pada Mahasiswa S1 Unisma Angkatan 2017-2018) Mu’izzatul Maghfiroh; Nur Hidayati; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of price, product quality and location on the purchase interest of the millennial generation in the Dinoyo traditional market. This research is an explanatory research type, with a quantitative approach. The research method used is multiple regression analysis. The sample used in this study used the Maholtra formula with purposive sampling technique, namely the technique of determining the sample based on certain considerations which are considered suitable with the characteristics of the specified sample to be sampled and obtained 80 respondents.The results of this study indicate that partially there is a significant influence between price on purchase intention, product quality has a significant effect on purchase intention, and location has a significant effect on the purchase interest of millennial generation in the Dinoyo traditional market. Meanwhile, the simultaneous test results show that price, product quality and location have an effect on the buying interest of the millennial generation in the Dinoyo Malang traditional market. Keywords: Price, Product Quality, and Location and Purchase Interest.
Pengaruh Ukuran Perusahaan, Kepemilikan Institusional, Dan Profitabilitas Terhadap Manajemen Laba Pada Perusahaan Manufaktur Yang Terdaftar Di BEI Tahun 2016-2019 Neny Winarti; Nur Hidayati; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 07 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study is to analyze how the influence of firm size, institutional ownership, and profitability on earnings management using a quantitative approach method. The population used is the manufacturing sector companies listed on the Indonesia Stock Exchange in 2016-2019 with a total of 182 companies. The sample used in this study used a purposive sampling technique so that based on predetermined criteria, 10 companies were selected as research samples. The data collection method used is by documenting data originating from the company's annual report which is downloaded on the IDX and company websites. The analytical technique used in this research is multiple linear regression analysis. Through this study, it can be said that firm size and profitability have a positive effect on earnings management, but institutional ownership has no effect on earnings management. Keywords: Firm Size, Institutional Ownership, Profitability and Earnings Management
Pengaruh Brand Ambassador Soong Jong Ki dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Scarlett (Studi Kasus pada Mahasiswa Manajemen Unisma Angkatan 2019) Faradina Rochmawati Ningrum; Nur Hidayati; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of brand ambassadors and product quality on purchasing decisions. The sample used in this study were 86 respondents who were Unisma Management Students Batch 2019 users of Scarlet skincare. Data collection techniques using a questionnaire. The analytical method used is multiple linear regression analysis using SPSS 16.0 computer software for data processing. The results of this study indicate that brand ambassadors, product quality has a significant positive affects purchasing decisions.  Keywords: Brand Ambassador, Product Quality and Purchase Decision.
Pelaksanaan Strategi Marketing Mix Yang Efektif Dalam Usaha Meningkatkan Kinerja Pemasaran Masa Pandemi Covid-19 Pada Cv. Sarjana Tembakau Malang Jaelani Chafidz Nur Shihab; Nur Hidayati; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the implementation of an effective marketing mix strategy to improve marketing performance that focuses on sales growth. Research locations at the company CV. Sarjana Tembakau Malang. This research is a qualitative descriptive study. Data collection techniques using interviews, observation, and documentation study. The data analysis technique of this research uses two analytical approaches, namely quantitative descriptive analysis and qualitative descriptive analysis. Based on the results of data analysis, the marketing mix strategy is a combination of the marketing mix consisting of products, prices, distribution channels, and promotions. The strategy was carried out by CV. Sarjana Tembakau Malang looks at marketing effectiveness points to provide the accuracy of marketing strategies implemented by the company. Thus, it is important to improve marketing performance, namely the company's sales growth targetKeywords: Marketing Mix Strategy, Marketing Effectiveness, Marketing Performance
Pengaruh Brand Trust Dan Celebrity Endorser Terhadap Keputusan Pembelian Smartphone Samsung Pada Konsumen Di Surya Phone Lamongan Dian Eka Permata Sari; Nur Hidayati; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how the influence of brand trust and celebrity endorser on purchasing decisions. This research was conducted on Samsung smartphone consumers in Surya Phone Lamongan with a sample of 45 respondents. The research method used is non-probability sampling with accidental sampling technique. The data used from the results of distributing questionnaires to samples at the time of the study will be collected and processed using one of the software, namely SPSS 25. Based on the results of the analysis that has been carried out, it shows that brand trust and celebrity endorsers have a simultaneous effect on purchasing decisions. Brand trust has an effect on purchasing decisions. Celebrity endorser has an effect on purchasing decisions. The better the brand trust and celebrity endorser, the better it is for consumers to make a purchase decision. Keywords : Brand Trust, Celebrity Endorser, Purchase Decision
Pengaruh Harga, Reputasi Vendor Dan Ulasan Produk Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Muhammad Abdulah Zamzamy; Nur Hidayati; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study was conducted to determine how much influence the variables Price, Supplier reputation and Product ratings have on purchasing decisions. Case study on FEB UNISMA students. A sample of 88 people was taken in this study. The sampling method is from people who bought products on Tokopedia. To find out the data that will be investigated later, this study uses a questionnaire to better understand each person's opinion by completing the statements attached to the questionnaire.In addition, this research uses the SPSS measurement instrument to test data in the form of instrument tests, multiple linear regression analysis, classical assumption tests and hypothesis tests. From this research, it can be concluded that the variable price, supplier reputation and product reviews simultaneously or jointly influence purchasing decisions on Tokopedia. Meanwhile, in part or separately from each independent variable, that the price and reputation of the supplier do not influence purchasing decisions, while product ratings influence purchasing decisions.Keywords: price, supplier reputation, purchasing decision
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Kasus pada pengguna E-commerce Shopee Mahasiswa Universitas Islam Malang) Nur Islamiyah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT            E-commerce provides great business opportunities such as product sales and online service provision and revenue growth for companies such as retailers primarily because of their easy and interactive nature, lower costs. This study aims to examine the extent of the influence of service quality, promotion, trust in Shopee users' repurchase interest. The population used in this study is S1 Students of Islamic University of Malang who are still active. After collecting data, the questionnaire will be tested for validity and reliability of the questionnaire first, then the quantitative descriptive data analysis is performed. From the results of this study the following results were obtained: (1) simultaneously service quality, promotion, and trust had a positive and significant effect on repurchase interest. (2) partially, service quality influences repurchase intention. (3) partially promotion influences repurchase intention (4) partially trust influences repurchase intention. Among the three variables that affect the repurchase interest of Shopee users of Malang Islamic University students, namely service quality, promotion and trust, there is the most dominant variable influencing repurchase interest, namely the promotion variable.Keywords: Service Quality, Promotion and Trust
Brand Awareness, Brand Association, Perceived Quality, Dan Pengaruhnya Terhadap Loyalitas Pelanggan Susu Ultra Milk (Studi Kasus di Indogrosir Kota Malang) Desti Ikromah; Nur Hidayati; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine Brand Awareness, Brand Association, Perceived Quality and Influence on Customer Loyalty of Ultra Milk (Case Study in Indogrosir Malang City). This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study were customers of ultramilk milk in Indogrosir Malang City. From this population a sample will be determined using the formula method from Malhotra so that a sample of 85 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test and f test, there is a simultaneous influence between brand awareness, brand association, and perceived quality variables on the customer loyalty variable for ultramilk milk (Case study in Indogrosir Malang City). Adjusted R Square of 62.1% to the dependent variable, namely customer loyalty can be explained by the variable brand awareness (X1), brand association (X2), perceived quality (X3) while 37.9% is explained by other variables outside the research model. Keyword: costumer Loyalty, Brand Awareness, Brand Association, Perceived Quality
Co-Authors a agus Priyono Abd. Hakam Abdul Halik Abraham Nurcahyo ABS, M Khoirul Achmad Agus Priyono Adibatul Khumaira’Mirza Lutfallah Afdalul Aulad Afi Rahmat Slamet Agam Rizkiyan Ahmad Dani Dzakiyuddin Ahmad Fajri Aleria Irma Hatneny Alisa Mutia Sara Allysa Rochmadina Tjahyaningrum Andi Normala Anik Malikah Anisa Cahyani Aprilia Anisa Dwi Wandani Anisa Ur Rahmah Anniez Rachmawati APRILIANA APRILIANA Ardani Fadilah Ahmad Argoto Mahayana Arif Agung Saputro Arini Fitria Mustapita Avisya Lailatul Fadhilah Ayu Kharisma Putri Ayu Mayshella Putri Ayu Mir’atus Sholihah Bahri, Matahari Adihapsari Saiful Basalamah, Muhammad Ridwan Bayu Antiko Bella Saputri Beny Mahyudi Saputra Buchory Ms Budi Setio Zadi Cahyani Nurlaela Chusnul Chotimah Cindra Suryaputri Anggraeni Dania Ulva Deddy Rahman Saputra Denis Apriliyanto Denny Geovandi Putra Desti Ikromah Dewi Sulistyawati Diah Ayu Dian Eka Permata Sari Dian Kresnadipayana Diana Ambarwati Didi Dwi Anggoro Dwi Indarti Putri Dwiyani Sudaryanti Dyah Putri Anggraini Eggy Juan Prasetyo Eka Farida Elfrida B. Prihandini Elisa Putri Nastiti Ella Agustin ENI SETYOWATI Enita yuliasari Eris Dianawati Esti Widya Astuti Etty Saraswati Evi Rahayu Fadli Kemal Wusurwut Fahruddin Angga Pradana Fahrurrozi Rahman Faniati Dian Bakar Faqih Adam Faradina Rochmawati Ningrum Fariska Ayu Zulfiana fauzan Fauzan Fita Rusdian Ikawati Gigih As’ary Gregorius Prima Indra Budianto Halimatus Sya’diyah Hanifah Qoriroh Syalzabilah Hardianti Hardianti Hasna Nur Isnaini Heni Anggraini Hernik Farisia Herry Purnama Hunainah Hunainah Ichwan Haryadi Ifa Kurnia Sari Ifandari Ifandari Iis Nabila Ika Erniawati Ika Rahma Maulida Imroatus Sholikah IMRO’ATUS SHOLIHAH Indra Viki Hartoko Inggit Dwi Priliya Intan Dewi Sa’adah Ismy Dahlia Safitri Isnadiah Endang Mastuti Ita Athia J.M.V. Mulyadi Jaelani Chafidz Nur Shihab Jhanua Rizal Idfiano Joni Iskandar Junaidi Junaidi Junaidi Junaidi Karina Widyaswari Iin Kusumawati Keith Scott Khalikussabir, Khalikussabir Khoirulliati K Khozinatul Abror Kiky Candrawati Krisna Tiknanda Arman Kusmiyati Kusmiyati Laela Purnamasari Laila Maulatul Haq Lathifah Lathifah Latifatul Rochmah Lilis Murtuti Liria Rhosa Effendi Luqman Buchori Lutfi Zainul Hasan M. Cholid Mawardi Magvira Nurul Khoyima Malik Musthofa Mardiyono Mardiyono Maria Fransiska Utami Bugis Mawaddah Mawaddah Moch. Lucky Fahmi Moh. Amin Mohammad Amin Mohammad Rizal Muhamad Rizal Fatoni Muhammad Abdulah Zamzamy Muhammad Mujiburahman Muhammad Mujiburohman Muhammad Mujiburohman Muhammad Syahrul Wafa Muhammad Zulfikar Mu’izzatul Maghfiroh Najmudin A. Mumtaz Narimo Narimo Naufal Rifqi Syafruddin Neny Winarti Nida Nabila Nisrina Hasna Wardani Novanda Asalia Novi Panca Wardani Nukman Nador Nur Choliqfatus Azizah Nur Eka Yanti Nur Islamiyah Nur Septa Aminudin Nurhidayah Nurhidayah Nuri Aslami Nurul Patmawati Pardiman Pardiman Pramita Cindy Imannurya Prima Octaria Pramesti Putri Ekawati Putri Rahayu Putri Yudiastantri Qisthi Hanifa Maisarah Ragas Fitria Sina Murti Rahmah Puspita Sari Rahmatdatulah Rahmatdatulah Rahmawati Rahmawati Rania Nur Rachma Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Redi Hardianto Resa Widiamawarta Restu Millaningtyas Restu Zulaekha Riska Dwi Fitriana Riska Widia Rantasari Risma Khoyrunnisa Risna Nur Anggraini Riwahtini Riwahtini Riza Adi Kurniawan Rizal David Rizca Aulyana Rohmat Rohmat Rosyid Ash Shidiq Ruqayyah Ruqayyah Salma Silvia Nazihah Salsabila Alfi Ayu Shahara Salsabila, Unik Hanifah Salsalbila Junita Sari Santi Fitri Harianti Saraswati, Ety Sargio Sargio Sarina Hi Djafar Shofyah Shofyah Siti Asiyah Siti Fatimah Siti Mabruroh Siti masruroh Soebiyanto Soebiyanto Sri Sukenti Subur Widiyanto Subyati Furi Handayani Sulton Afkhar Nawafil Sumardiyono Sumardiyono Sunardi Sunardi Sunaryo, Hadi Supriyanto Supriyanto Suwardi, Suwardi Syuria Darma Putra TB Lukmanul Hakim Tiara Niken Pramesti Tica Aditya Avita Titik Pujiati TRI WULANDARI Tsamrotul Masrifatil Abadiah Twenty Vivi Kartika Ulfa Dwi Yanti H. Abubakar Ulfa Uswatul Hasanah Ulis Sa’adah Ulmansyah Yassir Umu Azizah Venni Dwi Silfiani Vira Violita Vivi Wijaya Lestari Wahib Khoiruddin Wahyu Annisa Mega Brilianti Wahyu Devi Satna Pambudi Wahyu Prawesthi Waluyo Budi Atmoko Yasa Yasmita Yayang Giana Putri Yayuk Astuti Yayuk Mundriyastutik Yohanes Indra Riskajaya Yongki Dwi Ardiansyah Yuanita Syaiful Yulia Dwi Tirtaasari Yunita Dwi Puspita Yunita Raj Alfan Putri Zahratul Trixie Harinda Zakiah Zakiah Zulfika Nur’aini