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All Journal JURNAL KIMIA SAINS DAN APLIKASI Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JIKI CHEMICA Jurnal Teknik Kimia Jurnal Mahasiswa Fakultas Hukum Jurnal Kesehatan Hesti Wira Sakti Eksergi: Chemical Engineering Journal Seminar Nasional Teknik Kimia Kejuangan WARTA AGASTYA: JURNAL SEJARAH DAN PEMBELAJARANNYA TARBAWI: Jurnal Pendidikan Agama Islam TRIHAYU: Jurnal Pendidikan Ke-SD-an Jurnal Teknologi Bahan Alam Indonesia Journal of Halal Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Journals of Ners Community YUME : Journal of Management Jurnal Teknologi Jurnal Biomedika Kajian Bisnis STIE Widya Wiwaha Social, Humanities, and Educational Studies (SHEs): Conference Series Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) Media Manajemen Pendidikan Jurnal Inovasi Teknik Kimia ADIL : Jurnal Hukum Review of Islamic Economics and Finance Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Equilibrium Journal of Chemical Engineering Qathrun Jurnal Keilmuan dan Pendidikan Islam Merpati Automotive Experiences Kajian Moral dan Kewarganegaraan Jurnal Manajemen dan Bisnis Prosiding University Research Colloquium JRAP (Jurnal Riset Akuntansi dan Perpajakan) Politeknosain e_Jurnal Ilmiah Riset Akuntansi E-JRM Science of Management and Students Research Journal (SMS) Jurnal Ilmiah Citra Ilmu : Kajian Kebudayaan dan Keislaman Bulletin of Chemical Reaction Engineering & Catalysis IJF (Indonesia Jurnal Farmasi)
Nur Hidayati
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Brand Ambassador Soong Jong Ki dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Scarlett (Studi Kasus pada Mahasiswa Manajemen Unisma Angkatan 2019) Faradina Rochmawati Ningrum; Nur Hidayati; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of brand ambassadors and product quality on purchasing decisions. The sample used in this study were 86 respondents who were Unisma Management Students Batch 2019 users of Scarlet skincare. Data collection techniques using a questionnaire. The analytical method used is multiple linear regression analysis using SPSS 16.0 computer software for data processing. The results of this study indicate that brand ambassadors, product quality has a significant positive affects purchasing decisions.  Keywords: Brand Ambassador, Product Quality and Purchase Decision.
Pelaksanaan Strategi Marketing Mix Yang Efektif Dalam Usaha Meningkatkan Kinerja Pemasaran Masa Pandemi Covid-19 Pada Cv. Sarjana Tembakau Malang Jaelani Chafidz Nur Shihab; Nur Hidayati; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the implementation of an effective marketing mix strategy to improve marketing performance that focuses on sales growth. Research locations at the company CV. Sarjana Tembakau Malang. This research is a qualitative descriptive study. Data collection techniques using interviews, observation, and documentation study. The data analysis technique of this research uses two analytical approaches, namely quantitative descriptive analysis and qualitative descriptive analysis. Based on the results of data analysis, the marketing mix strategy is a combination of the marketing mix consisting of products, prices, distribution channels, and promotions. The strategy was carried out by CV. Sarjana Tembakau Malang looks at marketing effectiveness points to provide the accuracy of marketing strategies implemented by the company. Thus, it is important to improve marketing performance, namely the company's sales growth targetKeywords: Marketing Mix Strategy, Marketing Effectiveness, Marketing Performance
Pengaruh Brand Trust Dan Celebrity Endorser Terhadap Keputusan Pembelian Smartphone Samsung Pada Konsumen Di Surya Phone Lamongan Dian Eka Permata Sari; Nur Hidayati; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how the influence of brand trust and celebrity endorser on purchasing decisions. This research was conducted on Samsung smartphone consumers in Surya Phone Lamongan with a sample of 45 respondents. The research method used is non-probability sampling with accidental sampling technique. The data used from the results of distributing questionnaires to samples at the time of the study will be collected and processed using one of the software, namely SPSS 25. Based on the results of the analysis that has been carried out, it shows that brand trust and celebrity endorsers have a simultaneous effect on purchasing decisions. Brand trust has an effect on purchasing decisions. Celebrity endorser has an effect on purchasing decisions. The better the brand trust and celebrity endorser, the better it is for consumers to make a purchase decision. Keywords : Brand Trust, Celebrity Endorser, Purchase Decision
Pengaruh Harga, Reputasi Vendor Dan Ulasan Produk Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Muhammad Abdulah Zamzamy; Nur Hidayati; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study was conducted to determine how much influence the variables Price, Supplier reputation and Product ratings have on purchasing decisions. Case study on FEB UNISMA students. A sample of 88 people was taken in this study. The sampling method is from people who bought products on Tokopedia. To find out the data that will be investigated later, this study uses a questionnaire to better understand each person's opinion by completing the statements attached to the questionnaire.In addition, this research uses the SPSS measurement instrument to test data in the form of instrument tests, multiple linear regression analysis, classical assumption tests and hypothesis tests. From this research, it can be concluded that the variable price, supplier reputation and product reviews simultaneously or jointly influence purchasing decisions on Tokopedia. Meanwhile, in part or separately from each independent variable, that the price and reputation of the supplier do not influence purchasing decisions, while product ratings influence purchasing decisions.Keywords: price, supplier reputation, purchasing decision
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Kasus pada pengguna E-commerce Shopee Mahasiswa Universitas Islam Malang) Nur Islamiyah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT            E-commerce provides great business opportunities such as product sales and online service provision and revenue growth for companies such as retailers primarily because of their easy and interactive nature, lower costs. This study aims to examine the extent of the influence of service quality, promotion, trust in Shopee users' repurchase interest. The population used in this study is S1 Students of Islamic University of Malang who are still active. After collecting data, the questionnaire will be tested for validity and reliability of the questionnaire first, then the quantitative descriptive data analysis is performed. From the results of this study the following results were obtained: (1) simultaneously service quality, promotion, and trust had a positive and significant effect on repurchase interest. (2) partially, service quality influences repurchase intention. (3) partially promotion influences repurchase intention (4) partially trust influences repurchase intention. Among the three variables that affect the repurchase interest of Shopee users of Malang Islamic University students, namely service quality, promotion and trust, there is the most dominant variable influencing repurchase interest, namely the promotion variable.Keywords: Service Quality, Promotion and Trust
Brand Awareness, Brand Association, Perceived Quality, Dan Pengaruhnya Terhadap Loyalitas Pelanggan Susu Ultra Milk (Studi Kasus di Indogrosir Kota Malang) Desti Ikromah; Nur Hidayati; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine Brand Awareness, Brand Association, Perceived Quality and Influence on Customer Loyalty of Ultra Milk (Case Study in Indogrosir Malang City). This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study were customers of ultramilk milk in Indogrosir Malang City. From this population a sample will be determined using the formula method from Malhotra so that a sample of 85 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test and f test, there is a simultaneous influence between brand awareness, brand association, and perceived quality variables on the customer loyalty variable for ultramilk milk (Case study in Indogrosir Malang City). Adjusted R Square of 62.1% to the dependent variable, namely customer loyalty can be explained by the variable brand awareness (X1), brand association (X2), perceived quality (X3) while 37.9% is explained by other variables outside the research model. Keyword: costumer Loyalty, Brand Awareness, Brand Association, Perceived Quality
Pengaruh Customer Relationship Management, Image, Dan Kepercayaan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Alka Kitchen Kota Pasuruan, Jawa Timur) Karina Widyaswari Iin Kusumawati; Nur Hidayati; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted to determine the effect of Customer Relationship Management, Image, and Trust on Customer Satisfaction (Case Study at Alka Kitchen Restaurant, Pasuruan City, East Java). This research uses explanatory research and a quantitative approach. Sugiyono theory, the method used to find the number of samples in this study is to use the Slovin formula and it is known that the number of samples is 109 respondents. The results of this study are that there is a simultaneous influence between Customer Relationship Management (CRM), Image and Trust on Customer Satisfaction at Alka Kitchen Restaurant, Pasuruan City, East Java, Variable Customer Relationship Management (CRM). ), has an effect on consumer satisfaction at Alka Kitchen Restaurant in Pasuruan City, East Java, variable image affects customer satisfaction at Alka Kitchen restaurant in Pasuruan city, East Java, and trust variable affects customer satisfaction at Alka Kitchen restaurant in Pasuruan city, East Java. Keywords: Customer Satisfaction, Customer Relationship Management, Image, Trust.
Pengaruh User Experience, Discount dan Kemudahan Akses terhadap Keputusan Pembelian pada Pengguna Grabfood (Studi pada Mahasiswa Manajemen UNISMA Angkatan 2018) Putri Ekawati; Nur Hidayati; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to describe user experience, discount, ease of access and purchasing decision and to know the influence of user experience, discount and ease of access to purchasing decision on Grabfood user. The method in this research is using quantitative method. The sample of this research is student of Faculty of Economic and Business Department of Management 2018  Islamic University of Malang by using non probability sampling that is purposive sampling, that is counted 86 respondents. Methods in using data using questionnaires. The analysis process used in this research is the multiple regression analysis. The result of this research indicate user experience, discount and ease of access has positive and significant effect to purchasing decision on Grabfood user.  Keywords : User Experience, Discount, Ease of Access, Purchasing Decision 
Pengaruh Penggunaan Aplikasi Tiktok Dan Brand Awareness Terhadap Minat Beli Produk Kecantikan Implora Di Malang Risma Khoyrunnisa; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of the use of Tiktok Applications and Brand Awareness on Interest in Buying Implora Beauty Products in Malang. The type of research used is explanatory research with the method of distributing questionnaires. The sample in this study were 72 people and data processing using the SPSS program. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The variables used in this study are the dependent variable, buying interest, and the independent variable, namely the use of the Tiktok application and brand awareness. The results of the study concluded that the variables of the use of Tiktok Applications and Brand Awareness had a positive effect on the Buying Interest of Implora Beauty Products in Malang. Keywords: Purchase intention, Tiktok Application Usage and Brand Awareness
PARTISIPASI MASYARAKAT DALAM MEMBANGUN CIVIC VIRTUE DI DESA BALUN KECAMATAN TURI KABUPATEN LAMONGAN NUR HIDAYATI
Kajian Moral dan Kewarganegaraan Vol 5 No 01 (2017): Kajian Moral dan Kewarganegaraan
Publisher : Universitas Negeri Surabaya (Unesa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/kmkn.v5n01.p%p

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk mendeskripsikan tentang civic virtue yang berkembang di desa Balun dan keterlibatan masyarakat dalam pengembangan civic virtue di desa Balun kecamatan Turi kabupaten Lamongan. Teori yang digunakan dalam penelitian ini adalah teori NeoRepublikan. Metode penelitian yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan observasi, wawancara mendalam dan dokumentasi. Lokasi penelitian ini di desa Balun Kecamatan Turi Kabupaten Lamongan. Hasil dari penelitian ini menunjukkan bahwa civic virtue yang berkembang di desa Balun antara lain kepedulian terhadap masyarakat yang tinggi karena faktor kekeluargaan yang dimiliki oleh masyarakat, toleransi terhadap keberagaman sangat dijunjung tinggi, warga yang beragama minoritas memiliki hak yang sama dalam mengambil keputusan dan partisipasi politik masyarakat sangat tinggi dilihat dari tingkat kehadiran masyarakat desa Balun ketika melaksanakan pemilu. Civic virtue di desa Balun berkembang dengan baik karena keterlibatan masyarakat yang terjun langsung dalam berbagai macam kegiatan seperti kegiatan keagamaan Kata Kunci: Partisipasi Masyarakat, Komposisi Kewarganegaraan, Civic Virtue Abstract The purpose of this study is to describe about civic virtue that develops in the Balun village, Turi, Lamongan and community involvement in the development of civic virtue in the Balun village, Turi, Lamongan. The theory used in this research is NeoRepublikan. Research method used is descriptive qualitative. The data collection techniques are observation, in depth interview, and documentation. The location of this research in the Balun village, Turi, Lamongan. The results of this study indicate that the civic virtue that develops in the Balun village include people who have high care of society because of the kinship that is owned by the community, tolerance of diversity is highly valued, citizens who are minorities have equal rights in decision-making and political participation of society seen from the very high attendance levels balun village when the conduct of elections. Civic virtue in the Balun village develop properly because of the involvement of people directly involved in various activities such as religious activities. Keywords: Society Participation, Composition Citizenship, Civic Virtue
Co-Authors a agus Priyono Abd. Hakam Abdul Halik Abraham Nurcahyo ABS, M Khoirul Achmad Agus Priyono Adibatul Khumaira’Mirza Lutfallah Afdalul Aulad Afi Rahmat Slamet Agam Rizkiyan Ahmad Dani Dzakiyuddin Ahmad Fajri Aleria Irma Hatneny Alisa Mutia Sara Allysa Rochmadina Tjahyaningrum Andi Normala Anik Malikah Anisa Cahyani Aprilia Anisa Dwi Wandani Anisa Ur Rahmah Anniez Rachmawati APRILIANA APRILIANA Ardani Fadilah Ahmad Argoto Mahayana Arif Agung Saputro Arini Fitria Mustapita Avisya Lailatul Fadhilah Ayu Kharisma Putri Ayu Mayshella Putri Ayu Mir’atus Sholihah Bahri, Matahari Adihapsari Saiful Basalamah, Muhammad Ridwan Bayu Antiko Bella Saputri Beny Mahyudi Saputra Buchory Ms Budi Setio Zadi Cahyani Nurlaela Chusnul Chotimah Cindra Suryaputri Anggraeni Dania Ulva Deddy Rahman Saputra Denis Apriliyanto Denny Geovandi Putra Desti Ikromah Dewi Sulistyawati Diah Ayu Dian Eka Permata Sari Dian Kresnadipayana Diana Ambarwati Didi Dwi Anggoro Dwi Indarti Putri Dwiyani Sudaryanti Dyah Putri Anggraini Eggy Juan Prasetyo Eka Farida Elfrida B. Prihandini Elisa Putri Nastiti Ella Agustin ENI SETYOWATI Enita yuliasari Eris Dianawati Esti Widya Astuti Etty Saraswati Evi Rahayu Fadli Kemal Wusurwut Fahruddin Angga Pradana Fahrurrozi Rahman Faniati Dian Bakar Faqih Adam Faradina Rochmawati Ningrum Fariska Ayu Zulfiana fauzan Fauzan Fita Rusdian Ikawati Gigih As’ary Gregorius Prima Indra Budianto Halimatus Sya’diyah Hanifah Qoriroh Syalzabilah Hardianti Hardianti Hasna Nur Isnaini Heni Anggraini Hernik Farisia Herry Purnama Hunainah Hunainah Ichwan Haryadi Ifa Kurnia Sari Ifandari Ifandari Iis Nabila Ika Erniawati Ika Rahma Maulida Imroatus Sholikah IMRO’ATUS SHOLIHAH Indra Viki Hartoko Indradewa, Rhian Inggit Dwi Priliya Intan Dewi Sa’adah Ismy Dahlia Safitri Isnadiah Endang Mastuti Ita Athia J.M.V. Mulyadi Jaelani Chafidz Nur Shihab Jhanua Rizal Idfiano Joni Iskandar Junaidi Junaidi Junaidi Junaidi Karina Widyaswari Iin Kusumawati Keith Scott Khalikussabir, Khalikussabir Khoirulliati K Khozinatul Abror Kiky Candrawati Krisna Tiknanda Arman Kusmiyati Kusmiyati Laela Purnamasari Laila Maulatul Haq Lathifah Lathifah Latifatul Rochmah Lilis Murtuti Liria Rhosa Effendi Luqman Buchori Lutfi Zainul Hasan M. Cholid Mawardi Magvira Nurul Khoyima Malik Musthofa Mardiyono Mardiyono Maria Fransiska Utami Bugis Mawaddah Mawaddah Moch. Lucky Fahmi Moh. Amin Mohammad Amin Mohammad Rizal Muhamad Rizal Fatoni Muhammad Abdulah Zamzamy Muhammad Mujiburahman Muhammad Mujiburohman Muhammad Mujiburohman Muhammad Syahrul Wafa Muhammad Zulfikar Mu’izzatul Maghfiroh Najmudin A. Mumtaz Narimo Narimo Naufal Rifqi Syafruddin Neny Winarti Nida Nabila Nisrina Hasna Wardani Novanda Asalia Novi Panca Wardani Nukman Nador Nur Choliqfatus Azizah Nur Eka Yanti Nur Islamiyah Nur Septa Aminudin Nurhidayah Nurhidayah Nurul Patmawati Pardiman Pardiman Pramita Cindy Imannurya Prima Octaria Pramesti Putri Ekawati Putri Rahayu Putri Yudiastantri Qisthi Hanifa Maisarah Ragas Fitria Sina Murti Rahmah Puspita Sari Rahmatdatulah Rahmatdatulah Rahmawati Rahmawati Rania Nur Rachma Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Redi Hardianto Resa Widiamawarta Restu Millaningtyas Restu Zulaekha Riska Dwi Fitriana Riska Widia Rantasari Risma Khoyrunnisa Risna Nur Anggraini Riwahtini Riwahtini Riza Adi Kurniawan Rizal David Rizca Aulyana Rohmat Rohmat Rosyid Ash Shidiq Ruqayyah Ruqayyah Salma Silvia Nazihah Salsabila Alfi Ayu Shahara Salsabila, Unik Hanifah Salsalbila Junita Sari Santi Fitri Harianti Saraswati, Ety Sargio Sargio Sarina Hi Djafar Shofyah Shofyah Siti Asiyah Siti Fatimah Siti Mabruroh Siti masruroh Soebiyanto Soebiyanto Sri Sukenti Subur Widiyanto Subyati Furi Handayani Sulton Afkhar Nawafil Sumardiyono Sumardiyono Sunardi Sunardi Sunaryo, Hadi Supriyanto Supriyanto Suwardi, Suwardi Syuria Darma Putra TB Lukmanul Hakim Tiara Niken Pramesti Tica Aditya Avita Titik Pujiati TRI WULANDARI Tsamrotul Masrifatil Abadiah Twenty Vivi Kartika Ulfa Dwi Yanti H. Abubakar Ulfa Uswatul Hasanah Ulis Sa’adah Ulmansyah Yassir Umu Azizah Venni Dwi Silfiani Vira Violita Vivi Wijaya Lestari Wahib Khoiruddin Wahyu Annisa Mega Brilianti Wahyu Devi Satna Pambudi Wahyu Prawesthi Waluyo Budi Atmoko Yasa Yasmita Yayang Giana Putri Yayuk Astuti Yayuk Mundriyastutik Yohanes Indra Riskajaya Yongki Dwi Ardiansyah Yuanita Syaiful Yulia Dwi Tirtaasari Yunita Dwi Puspita Yunita Raj Alfan Putri Zahratul Trixie Harinda Zakiah Zakiah Zulfika Nur’aini