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All Journal Paradigma : Journal of Science, Religion and Culture Studies Laa Maisyir Jurnal Ekonomi Islam HIMMAH Risâlah, Jurnal Pendidikan dan Studi Islam Syntax Literate: Jurnal Ilmiah Indonesia Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Al-Jinayah: Jurnal Hukum Pidana Islam JURNAL YURIDIS UNAJA Al-Bukhari: Jurnal Ilmu Hadis Jurnal Ilmiah Satyagraha Tematik : Jurnal Teknologi Informasi Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Journal Transformation of Mandalika Jurnal Informatika Progres Jurnal Lektur Keagamaan Jurnal Pengabdian Pada Masyarakat International Journal of Management, Economic, Business and Accounting Najwa Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora International Journal of Educational and Life Sciences (IJELS) Al-Shamela : Journal of Quranic and Hadith Studies Taqrib : Journal of Islamic Studies and Education RESLAJ: Religion Education Social Laa Roiba Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Ma'had Aly Journal Of Islamic Studies LANCAH Jurnal Inovasi dan Tren Jurnal Wicara Desa JEMIL Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Global Journal of Management, Accounting, and Financial Studies Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Muhajirin
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Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store Di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.20

Abstract

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision
Co-Authors A Rahman Azhari Abdul Arif Abdul Salam Almuhtasib Abdul Wakilul Akbar ABDULLAH, MUH. RUSLAN Abdussalam Adha, Dia’ul Agus Budiman Ahmad Bani Adam Ahmad Hujaifah Akbar Al Akbar Aliah Pratiwi Amirul Mukminin Andi Yulia Muniar, Andi Yulia ANGRIAWAN, RANDY Annah April Setiawan Arfan Adib Abdul Hakim Aris Munandar Aris Munandar Asfar, Akbar Asshidiqi , Achmad Hasbi Busrah Cahyani, Mega Choliliyah Thoha Darmawan, Imam Didan Dharmawan Elmi Jannah Fachry Abda El Rahman Faijan Fahrula Fajriatin, Putri Fapin Fatmah Fathurrahman, Hamdan Fauzan Akbar Febianah , Mita Firmansyah Ismail Fitri, Rafika Garil Adiyat Maulana Gunawan Sakti Hadi Santoso Hamidah, Nur Khusnul Hari Nur Evendi Hariyadi, Rizki Hariyadi Hasbi Abdul Al-Wahhab KH Hedhri Nadhiran Herdifa Pratama Hidayanti, Mawar Hilmy Baihaqy Yussof I Dewa Nyoman Usadha Idrus Alkaf Imamul Arifin Imron Taslim Intana Lestari Intisari Haryanti Irma Mardian Ismunandar Ita Purnama Jaenab Jiehad Akbar Putra Julaiha Juwani Kamaluddin Kartin Aprianti Kemas Imron Rosadi Khairul Atfal Kusumayadi, Firmansyah M Irham Jaelani M. Fitrah Hidayatullah Maisah Mardian, Irma Mei Karlina Melinda Eka Kartika Mugiono Muhamad Dhani Inzaghi Muhammad Ahlun Najhir Muhammad Alwi Muhammad Djul Fathona Muhammad Farhan Muhammad Nur, Sulaiman Muhammad Shiddiq Muhammad Yusuf MUHAMMAD YUSUF Mujahidin, Muhammad Ilham Muliyadin Mulyadin Munandar, Is Musyfiq Amrullah Nafisah, Alyah Ninawati Novita Safitri Nugroho, Muhammad Syarif Nur Khusnul Hamidah Nuraini Nurchalidin Nurfadilah Nurfaujia, Eka Nurlia Rahma Arman Nurul Huda Pathur Rahman Poetmayona, Pranestya Diva Pratiwi, Aliah Puji Muniarty Putri Amalia Putri Azka Syofarina Putri, Adelia Rahim, Abdullah Rahman Nasir, Khaidir Rahmatiah, Nafisah Nurul Rahmawati Rakien, M. Aryabin Adzqia Rangga Kautsar Triananda Rani, Rahmat Restu amandani Ridlo, Muhammad Rasyid Rismayadi, Budi Roslaili, Yuni Rusdhiansyah sari, Intisari Setiawan, Rendra Noer Siskawati Siti Yuhanah, Siti Solikhah, Farkhatus Sugeng Widakdo Sulaiman Mohammad Nur Sulfanwandi Supiati Suryadi Syamsu, Suryadi Suryana, Anisa Maulita Syahraini Nabila Syamsuddin Tadzkiraturaturrahmah Tri Wahyuni Alifah Tyas, Shelly Janu Setyaning Ummah , Muhammad Fikrul Utami, Pertiwi Nurul Wan Sulastri Wan Sulastri Emin Wike Pertiwi Wulandari Agustina Yahya Riva’i Yufitasari, Pipin Yulita, Sulistia Ilma Yusrah Taqiyah Yuwidasari