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Taufik Akbar
Universitas Brawijaya
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Journal : distribusi

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THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON CONSUMER PURCHASING DECISIONS AT BMA PUTRA CARWASH Akbar, Taufik; Sanida, Nuris
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.652

Abstract

The fierce rivalry within the car wash service sector demands that businesses owners to understand the key factors influencing consumer purchase decisions to ensure business sustainability. The purpose of this study is to examine how pricing, promotions, and service quality affect customers' decisions to buy from BMA Putra Carwash.  A quantitative method of study was used.  Although the precise quantity remained unclear, the population was made up of all clients who have used BMA Putra Carwash services.  Purposive sampling was therefore used to choose the sample, and 100 respondents were obtained by applying the Lemeshow technique to establish the sample size with a 10% margin of error.  A Google Forms-distributed online survey was used to gather data.  Multiple linear regression was used in the data analysis to see how various independent factors affected the dependent variable.  Furthermore, statistical tests such as the coefficient of determination (R2), t-test, F-test, validity, and reliability were performed. Results show that the purchase decision at BMA Putra Carwash is significantly affected by service quality, price, and promotion, both individually and collectively. Consequently, it is advised that BMA Putra Carwash consistently uphold and enhance service quality, focusing particularly on speed, friendliness, and customer satisfaction. Maintaining competitive pricing and optimizing promotion strategies are also crucial. These measures are expected to sustainably boost purchase decisions and support business growth in the future.
Co-Authors -, Bintari Puspitasari -, Rampeng A.A. Ketut Agung Cahyawan W Abdul Syukur Abdullah Khoir Riqqoh Abdullah, Buyung Lukman Abidin, Finekri Agoestina Mappadang Agung Wahyu Handaru, Indra Pahala, Agustin, Andhika Permana Ahmad Bahrudin Ahmad, Ramli Ahwan Ahmadi Alfathani, Ahmad Soni Alfian, Faqih Alfikri Alimudin Alimudin, Alimudin Alvanny, Laura Vidya Alvita Sari Anin Ditto Anwar Allah Pitchay, Anwar Allah Ardhana Iswari, Wulan Arliano Satya Ongko, Jason Arnila Sandi Ayuanti, Rafikhein Novia Azi, Reza Satrio Azlia, Wifqi Basori, B Bin Rahmad, Khozaeni Darus, Febriansyah Deden Tarmidi Deviana Mayasari Dewi, Anita Sumelvia Dewi, Yeni Kartika Dhika Yuan Yurisma Diana Ambarwati Dinata, Irfan perastya Dira Herawati Eka Supriatna Eko Tama Putra Saratian Elfrida Ratnawati Endah Kurniawati, Endah Ermis Ismail, Iklima Esti Utami Pratiwi Fahm, AbdulGafar Olawale Faqih Alfian Farhan Fatoni, Ahmad Fathul Bari Gede Indrawan Gede Suweken Gertha Maria Gultom Geubirina, Thera Najwa Ajeng Java Hadi Pranoto Hadian Mandala Putra Hafid, Fauziah Sri Andria Harahap, Dewi Rahma Nurliana Harni, Harni Hasan Hasan Herbert Situmorang Herbert Situmorang Hidayat, Affan Huda, Mi’rojul Husnaini, Ica Fauziah Ilmi, Syaiful Intan Komala Dewi Patwari J Endjun, Judi Januardi Januardi, Januardi Kadek Yota Ernanda Aryanto Khaidir Khaidir, Khaidir kusuma dewi, ira Laila Isrona Lestari, Veronika Nugraheni Sri Listyani, Indah Luthviana, Dewi Nurika Sari M Ikhsan Machfudzhoh, Asih Maheri L, Sonny Subroto Maheri Laksono, Sonny Subroto Maheri, Sonny Subroto Mahira Sandria Rahmatiana Menkher Manjas Mi’rojul Huda Mubarok, Ujang Syahrul Murdiyanto, Edi Muslihatul Habbah, Siti Mauludah N, Ilfa Septiani Nada, Raicha Nabila Nopratiwi, Yana Nur Azizah, Risma Nurdina, Hana Nuris Sanida Nurmawati Nurmawati Nursafitri, Dian Nuzuluddin, M. Oktavian, Iqbal Pambudi, Firman Tulus Parwanto, Wendi Perdana, Yoean Octarhaiezky Permada, Agil Reczy Tegar Permata Sari, Qurnia Indah Permatasari, Geby Novita Prasasti, Karari Budi Prastawa, Wisnu Putra, Hepni Putri, Intan Komala Dewi Qurnia Indah Permata Sari R. Sapto Hendri Boedi Soesatyo Raden Mohamad Herdian Bhakti Rahmadinata, Melisa Fitri Ramadhani, Sylvi Chyntia Reraldi, Mohammad Novito Rima Semiarty Sabarudin Muslim Santana, Sanny Saparuddin Mukhtar Sarwo Sucitra Amin Satriadi, Ari Selamet Daroini Septiani, Ilfa Silfia Soni Agus Irwandi Sosilawati, Endang Sugiono, Sugiono Suparno Supriyatna, Yoga Sutariyono Sutariyono Syahrul R, Syahrul Syaiful Anwar Syarif Rahman Hasibuan Syifa Awalia,, A. Agung Feinnudin, Muhamad Erwin Kurniawan, Taqi, Muhammad UBAID, AHMAD HASAN Udi Yuliarto Ujang Syahrul Mubarrok Uli Pardede, Tiarma Utomo, Wahyudi Victor Simanjuntak Wanra, Fadhlan Agusma Widdiyanti, Widdiyanti Widyasanti, Nisrina Wimmy Haliim Wiwik Utami Wulandari, Linda Ayu yanti, Novia fitri Yennita Yongky Rangga Yuda Nugraha Yudhi Herliansyah Yulianti, Ana Yulimarni Yulimarni Yuniar Lestari Yusli Effendi Yusran Ibrahim Zaerofi, Afif Zulfia Rahmawati Zulirfan Zulirfan, Zulirfan