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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Pythagoras: Jurnal Matematika dan Pendidikan Matematika Jurnal Pendidikan Indonesia Indonesian Journal of Educational Review (IJER) JURNAL EVALUASI PENDIDIKAN AKSIOMA: Jurnal Program Studi Pendidikan Matematika SEMIRATA 2015 Journal of Educational Science and Technology Jurnal Pengukuran Psikologi dan Pendidikan Indonesia (JP3I) JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Gantang Al-Jabar : Jurnal Pendidikan Matematika Journal of Development Research HISTOGRAM: Jurnal Pendidikan Matematika KALAMATIKA Jurnal Pendidikan Matematika JPPPF (Jurnal Penelitian dan Pengembangan Pendidikan Fisika) IJHCM (International Journal of Human Capital Management) JOHME: Journal of Holistic Mathematics Education Juring (Journal for Research in Mathematics Learning) Jurnal Ilmiah POTENSIA JMM (Jurnal Masyarakat Mandiri) Jurnal Teknologi Pendidikan Teorema: Teori dan Riset Matematika Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu Prima: Jurnal Pendidikan Matematika JUPE : Jurnal Pendidikan Mandala EDUKATIF : JURNAL ILMU PENDIDIKAN JISAE (Journal of Indonesian Student Assesment and Evaluation) ANARGYA: Jurnal Ilmiah Pendidikan Matematika International Journal for Educational and Vocational Studies de Fermat : Jurnal Pendidikan Matematika J-PiMat : Jurnal Pendidikan Matematika Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Abdi Masyarakat JP2M (Jurnal Pendidikan dan Pembelajaran Matematika) PAKAR Pendidikan Jurnal Riset Pembelajaran Matematika Sekolah Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Prima Abdika: Jurnal Pengabdian Masyarakat JagoMIPA: Jurnal Pendidikan Matematika dan IPA Kognitif: Jurnal Riset HOTS Pendidikan Matematika Sulawesi Tenggara Educational Journal International Journal of Science and Society (IJSOC) Jurnal Didactical Mathematics Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Riset Pendidikan Matematika Jakarta Jurnal Basicedu PERDULI: Jurnal Pengabdian kepada Masyarakat Penamas Journal Research of Social Science, Economics, and Management International Education Trend Issues Journal of Medives: Journal of Mathematics Education IKIP Veteran Semarang Information Technology Education Journal Jurnal Inovasi Pembelajaran Matematika Conference Proceedings International Conference on Education Innovation and Social Science Proceeding of International Conference on Humanity Education and Society Jurnal Jendela Matematika J-KOMA : Jurnal Ilmu Komputer dan Aplikasi SJME (Supremum Journal of Mathematics Education)
Wardani Rahayu
Universitas Negeri Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Information Technology Education Journal

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Integrating Graded and Nominal Response Models to Analyze User Preferences in AI-, AR-, and VR-Based Virtual Try-On for Personalized Beauty Experiences Nuridayanti, Nuridayanti; Josua, Dian Pertiwi; Rahayu, Wardani; Ridwan, Achmad
Information Technology Education Journal Vol. 4, No. 3, August (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i3.8696

Abstract

The increasing adoption of digital beauty technology through Virtual Try-On (VTO) platforms powered by artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) necessitates a precise understanding of user preferences. This study aims to model user responses to VTO features using Item Response Theory (IRT), specifically the Graded Response Model (GRM) for ordinal-scale items and the Nominal Response Model (NRM) for non-ordinal categorical items. A total of 15 items were analyzed using GRM to assess users’ perceptions of AI accuracy, feature convenience, and visual satisfaction. Additionally, five non-ordinal items were modeled using NRM to capture explicit preferences for specific VTO functionalities, such as digital interaction and visual simulation. The results show that the average user preference score was 3.02 out of 5 (SD = 1.03), while the total preference score averaged 60 out of 100 (SD = 10.7), with response distributions approximately normal (skewness = 0.12; kurtosis = -0.24). The item information curves from the GRM indicated that several items contributed high information (above 2.0), effectively differentiating users within the −1 to +1 ability range. In the NRM analysis, the “real-time color visualization feature” exhibited the highest utility parameter (c = 1.98), indicating a strong user preference for this feature. The integration of GRM and NRM enables a more nuanced and flexible mapping of user preferences. This study presents a novel psychometric approach by combining GRM and NRM within a single VTO context to simultaneously capture both ordinal and nominal dimensions of user experience, which has not been extensively explored in prior research. These findings provide meaningful insights for the development of adaptive, personalized, and intelligent AI-based VTO systems to enhance the quality of user experience in digital beauty applications.
Co-Authors Achmad Ridwan, Achmad Adi Rahman Adinda Cahyani Afriadi, Bambang Agustiani Putri Ahmad Zaeni Ahmad, Nurul Qomariyah Alifa Sabrina Amalia, Nazira Ambarwati, Lukita Amini, Ingriani Indah Anan Sutisna Anggela Soraya Anggraini, Tesi Ani Rusilowati Anny Sovia Arafiyah, Ria arnianti arnianti Arofah, Irvana Asep Sutisna Aurelia Hidajat, Flavia Awaluddin Tjalla Ayu Lestari Sardi Azima, Laely Astafiani Bahrul Hayat Besse Arnawisuda Ningsi Burhanuddin Tola Candra Irawan Corry Yohana Dadan Sumardani Dali S. Naga Dali S. Naga Dali Santun Naga Dali Santun Naga Darmastuti, Lintang Deni Iriyadi Deviana, Tina Dien Maya Alvionita Dion Aris Simanjuntak Dwi Rismi Ocy Dwi Rismi Ocy Eko Siswanto Eko Wahyudi Eko Widodo El Hakim, Lukman Elfrida Ratnawati Ellis Salsabila, Ellis Ema Noviah Erdawaty Kamaruddin Erry Utomo Erwin Sulaeman Firmansyah, Firmansyah Fitri Khairunnisa Flavia Aurelia Hidajat, Flavia Aurelia Gartika, Euis Hajizah, Mimi Nur Hakim, Lukman El Hidayat, Flavia Aurelia Hutagalung, Lastri I Made Putrawan Iasha, Vina Ibnu Salman, Ibnu Intan Isma Fauziyah Iva Sarifah Josua, Dian Pertiwi Kacep Muslim Kadir Kadir Kadir Kadir Kadir Kadir Kartono , Ketty Diana Tundoong Ketty Diana Tundoong, Ketty Diana Khairunesa Isa Khoirunnisa, Mustika Kismanto, Nugro Koeshella, Ajeng Komarudin Komarudin Leny Dhianti Haeruman Lesmanawati, Yunita Lidia Lidia, Lidia Lisa Dwi Ningtyas Lubis, Risa Nursamsih Lukman El Hakim Lusi Lusiyana Makmuri Makmuri Makmuri Makmuri Makmuri Maysun Meilani, Ajeng Meilanie, R Sri Martini Meiliasari Meiliasari Meiliasari Meiliasari Merrydian, Siska Mezika Wahyuni Miiftakhul Fitri Moch. Herlan Mochamad Herlan Mufti, Faiza Izzati Muhammad Dede Firman Muhammad Dwirifqi Kharisma Putra Muhammad Dwirifqi Kharisma Putra Ndoluanak, Yofran Hengki Nidia Rosita Ninik Anggraini Novaliyosi Novaliyosi Novelin Gracia Noviah, Ema Nur Sholihin Nurhasanah, Heni Nuridayanti, Nuridayanti Nurjannah Nurjannah Nurwijayanti Ocy Dwi Rismi Ocy, Dwi Rismi Oktavia Oktavia Oktaviani, Maya Permana, Agus Agung Piliyang, Yusriizal Pinta Deniyanti Sampoerno Puri, Valendra Granitha Shandika Putri, Zita Trisni Rahmawati Rahmadhani, Elfi Rahmi. S, Laila Rahmirini Datau Raihanati Raihanati Ramadan, Awalia Nor Ratna Widyati Rini Setiawati Rini, Indah Mustika Riyadi Riyadi Riyan Arthur Rofifah, Jihan Rosita Uli Sihombing Rosita Uli Sihombing Roudloh Muna Lia Samsun, Samsun . Sembiring, Rinawati Shofa, Gharitza Zahira Sidik, Jaelani Sihombing, Jesika Yanti Simanjuntak, Dion Aris Siti Nur Cholifah Siti Rohmah Rohimah Soesanto, Robert Harry Sugeng Priyanto, Sugeng Sukarman Sukarman Sukarman Sukarman Sulaeman, Erwin Supriyadi Supriyadi Supriyati, Yetti Suraji Suraji Suryadi, S Syarifah Ayu Tengku Riza Zarzani N Tesi Anggraini Tika, Neni Widias Tri Cahya Mulia tri wahyuni Umar, Jahja Valeria Yekti Kwasaning Gusti Vera Maya Santi Vina Iasha Wahyu Akbari Waryadi Waryadi Widiputera, Ferdi Winona Amanda Tiara Widodo Wiwi Isnaeni Yuli Rahmawati Yunida, Helvy Yunika Apriyani Yunita Lesmanawati