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Universitas Negeri Malang
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Journal : Jurnal Gramatika

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WHAT ARE PERSUASIVE LANGUAGES AND STRATEGIES FOR ADVERTORIAL ADVERTISING IN INDONESIA? CRITICAL DISCOURSE ANALYSIS (APA BAHASA DAN STRATEGI PERSUASIF UNTUK PERIKLANAN ADVERTORIAL DI INDONESIA? ANALISIS WACANA KRITIS) Martutik Martutik; Abdul Rani Abdul Rani; Bambang Prastio; Sainee Thampu; Muhtadin Muhtadin
Jurnal Gramatika Vol 9, No 1 (2023)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2023.v9i1.5918

Abstract

To make people aware not to be influenced by discursive practices carried out by capitalists, this study seeks to explore the forms and persuasive strategies of advertorial advertisements found in the newspapers of Jawa Pos, Kompas, and Republika. Through this research, it is expected that people can use the goods and services offered according to their needs, not because they are influenced by persuasive language that is deliberately used by advertising producers. To examine these efforts in discourse can be dismantled through the theory of Critical Discourse Analysis (CDA). This qualitative research shows that persuasive diction in advertorial advertisements uses superlative construction, comparative construction, nominalization, transitive verbs, and adjectives as symbols. In terms of strategy, persuasive diction in advertorials is conveyed by the strategy of providing scholarly images, images of using high technology, images of product effectiveness, images of modern life, prestigious and luxurious images, and images of enjoyment and satisfaction.Advertorials generally have meanings that can represent the experience and knowledge of the community. In short, the findings show that persuasive language aims to build a positive image to potential consumers, through which they can get as much profit as possible. Without realizing what is done by advertising producers through persuasive forms and the strategies they use is a form of hegemony.
Co-Authors Abdul Rani Abdul Rani Abdul Syukur Ibrahim Aburizal Sadam Habibi Adisti Putri Pramesti Adlina, Adlina Ahmad Abdul Karim, Ahmad Abdul Alifian, Muhammad Afnani Amalia Nurma Dewi Amiruddin, Nurlina Anang Santoso Anang Sntoso Angla Florensy Sauhenda Annuriza, Wilda Suci Anwar, Amriyadi Ardelia, Salsabila Magistra Azizatuz Zahro Bahruddin Bello, Idris Muhammad Bidi, Venansius Sandro Cicik Tri Jayanti Dawud Didin Widyartono Dita, Anastasia Encil Puspitoningrum, Encil Endah Tri Priyatni Endah Tri Priyatni Fachry Abda El Rahman Faisal Faisal Fajar, Fajar Yogaatmaja Fajriani, Siti Novilia Fajriani, Siti Novilia Farghani, Rizki Farizi Firdausy Rohmah Gatut Susanto Hanum Lintang Siwi Suwignyo Hariyadi, Rofik HASNA, NATASYA Helmi Muzaki Heni Dwi Arista Hidayatul Ulum Hidayatul Ulum Hikma, Nurul Hilmi Wahyuni Ifit Novita Sari Ilmia Turrofiah Ilmia Turrofiah Imam Agus Basuki Imam Suyitno Inawati Inawati, Inawati Indah Sri Wilujeng Irfan Irwiadi Iriana, Oktavia Era Isnaeni, Afiyahtun Istiqomah Nurzafira Kusubakti Andajani Kusumawardani, Aulia Rachma Lasubu, Kalsum Lutfiah Aini Lutfiah Aini M. Taufikurahman Akbar Maryaeni Maryaeni Mega wati, Mega Moh. Safii Muh. Asrandy Maharmawan Muhammad Fahmi Amrullah, Muhammad Fahmi Muhtadin Muhtadin Musyarrafah S Musyarrafah S Noorhana Noorhana Novi Eka Susilowati Nudiyalista Khusna Nudiyalista Khusna Nugroho, Faizal Hadi Nur Azizah Nur Hadi Nurchasanah Nurhadi Nurprihardianti, Viga Eka Putri Nursila Dwi Nugraha Nuryasin, Mohammad Pandu Meidian Pratama Petronela Mau Pradiani, Yulia Ika Putri Prastio, Bambang Puspitaningtyas, Dinar Amelia Rachman, Rani Auliawati Raden Mohamad Herdian Bhakti Rahmah, Hanifa Raka Noor Adiatmaja Restining Anditasari Rizqi, Aminah Roekhan Roekhan Roekhan Rosiana Diah Rahmawati Sainee Thampu Sajidah Nur Salsabila, Amalita Sofia Santaso, Anang Sari, Citra Kartika Setiawan Setiawan SITI NAILA FAUZIA, SITI NAILA Sofiatul Annisa Suparno Suparno Syafinaz Amalia Putri Sunardi Syahri, Moch. Titik Harsiati Ummah, Maslakhatu Nurul Urfisya Fidi Azizah Wahyu P., Gigih Caesar Wahyuni, Hilmi Wevi Lutfitasari Wevi Lutfitasari Wicaksono, Helmi Wisnu Putri Airmas Jati Yudi Kurniawan Yuni Pratiwi Zeny Dwi Cahyanto Zeny Dwi Cahyanto, Zeny Dwi ‘Ulyatul Nur Kholishoh ‘Ulyatul Nur Kholishoh